Best Selling Küche, Haushalt & Wohnen Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Küche, Haushalt & Wohnen in amazon.de for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Küche, Haushalt & Wohnen category

See which brands are leading the Küche, Haushalt & Wohnen category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
SONGMICS	0.94%	0.45pp	5.6M	62.77%	4.49%	15.32%	€42.30	9.56%
Dreo	0.82%	0.29pp	4.2M	59.71%	4.49%	11.23%	€29.49	1.99%
Dyson	0.72%	0.24pp	5.5M	3.96%	4.21%	11.27%	€30.52	5.70%
KESSER	0.56%	0.23pp	5M	31.98%	3.50%	1.27%	€42.23	4.71%
VASAGLE	0.54%	0.22pp	5.4M	21.32%	0.84%	0.40%	€28.21	6.26%
SONGMICS	0.94%	0.45pp	5.6M	62.77%	4.49%	15.32%	€42.30	9.56%
Dreo	0.82%	0.29pp	4.2M	59.71%	4.49%	11.23%	€29.49	1.99%
Dyson	0.72%	0.24pp	5.5M	3.96%	4.21%	11.27%	€30.52	5.70%
KESSER	0.56%	0.23pp	5M	31.98%	3.50%	1.27%	€42.23	4.71%
VASAGLE	0.54%	0.22pp	5.4M	21.32%	0.84%	0.40%	€28.21	6.26%
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Channels Breakdown & Performance

Understand where the top brands in the Küche, Haushalt & Wohnen category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

SONGMICS

Dreo

Dyson

KESSER

VASAGLE

Top selling sub-categories in the Küche, Haushalt & Wohnen category

Explore the breakdown of sub-categories within the Küche, Haushalt & Wohnen category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	12.41%	4.25%	7.71%	78	17.91%
	53	4.89%	0.98%	9.35%	76	10.16%
Lebensmittelaufbewahrung	55	19.73%	9.37%	9.64%	100	6.79%
Thermosgefäße	96	9.52%	9.88%	12.91%	< 50	5.08%
Halter & Einsätze	83	11.22%	19.86%	5.94%	87	4.69%
Einkaufskörbe & -taschen	94	19.75%	11.60%	9.16%	91	8.94%
Dressing- & Gewürzspender	Unlock full list >	3.13%	0.85%	3.86%	94	9.70%
	< 50	8.95%	18.48%	9.86%	73	0.16%
Löffel, Spachtel & Pfannenwender	99	0.26%	2.68%	6.78%	< 50	8.80%
Küchenmesser	80	9.55%	5.26%	0.27%	61	9.84%
Küchenwaagen	89	16.66%	6.91%	12.84%	98	2.78%
Schneidbretter & -matten	52	1.86%	6.85%	4.97%	76	5.44%
Gemüsehobel & - schneider	Unlock full list >	10.53%	2.74%	9.87%	78	9.94%
	94	16.46%	9.86%	12.77%	77	5.16%
Geschirr & Serviergeschirr	< 50	8.49%	4.62%	0.57%	99	9.94%
Gläser & Trinkgeschirr	97	19.48%	9.20%	8.89%	< 50	7.14%
Einweg	< 50	14.09%	5.87%	9.99%	55	9.95%
Besteck	< 50	7.23%	13.49%	9.92%	99	3.32%
Kindergeschirr	Unlock full list >	0.93%	9.92%	5.55%	99	9.91%
	54	6.90%	1.31%	0.46%	93	19.97%
Kaffeemaschinenzubehör	72	9.10%	19.05%	9.80%	99	0.60%
Kaffeemaschinenersatzteile	88	3.70%	15.02%	5.88%	97	5.24%
Kaffeemaschinen & -zubereiter	< 50	12.85%	17.37%	0.38%	86	17.46%
Milchaufschäumer	80	8.41%	19.42%	3.37%	100	7.35%
Teezubehör	Unlock full list >	5.85%	14.06%	2.54%	55	1.96%
	79	6.41%	2.23%	16.76%	93	15.14%
Strohhalme	82	7.55%	0.21%	3.34%	85	9.57%
Zigarrenzubehör	< 50	2.76%	7.47%	3.86%	94	6.82%
Eiswürfelformen & -schalen	< 50	1.77%	2.47%	5.05%	< 50	9.92%
Untersetzer	< 50	9.52%	4.93%	8.57%	63	2.08%
Weinverschlüsse & -ausgießer	Unlock full list >	5.76%	12.58%	2.47%	95	9.64%
	74	5.70%	8.07%	0.18%	92	8.49%
	73	7.43%	9.77%	1.94%	< 50	7.44%
Nähzubehör	100	7.88%	16.30%	3.97%	96	7.86%
Borten & Ornamente	63	5.98%	2.72%	0.51%	68	8.58%
Textilien	96	8.50%	4.60%	17.37%	100	18.23%
Nähnadeln	73	16.43%	14.84%	9.74%	91	7.89%
Nähmaschinersatzteile & Zubehör	Unlock full list >	9.92%	8.01%	15.36%	90	14.51%
	84	5.22%	10.36%	8.78%	97	9.26%
Klebstoffe & Entferner	89	8.44%	4.49%	17.18%	92	7.91%
Textilfärbung	< 50	6.86%	8.88%	13.08%	< 50	11.81%
Künstlerpapier	88	0.73%	4.42%	3.59%	68	17.91%
Schneidgeräte	98	9.30%	6.20%	19.61%	86	5.04%
Leinwände	Unlock full list >	0.29%	5.39%	2.99%	57	6.90%
	68	7.54%	9.91%	5.65%	97	9.90%
Dekorationen	98	0.76%	16.63%	0.17%	92	9.13%
Hochzeitsdekoration	73	0.59%	8.00%	2.13%	78	16.14%
Partyzubehörsets	83	3.29%	17.60%	4.45%	52	17.51%
Partygeschirr	100	5.49%	14.73%	7.00%	80	14.64%
Kuchendekoration	Unlock full list >	1.18%	9.89%	5.72%	98	5.30%
	100	10.74%	5.57%	5.68%	100	5.13%
Schmuckzubehör	97	9.91%	9.81%	15.40%	98	1.54%
Schmuckperlen & Zubehör	100	9.32%	9.91%	7.14%	94	6.37%
Schnüre & Fäden	68	13.53%	8.16%	7.06%	63	2.69%
Schmuckdrähte	83	6.48%	11.73%	9.15%	97	8.91%
Schmuckherstellungs-Sets	Unlock full list >	10.00%	8.87%	12.70%	< 50	11.86%
	98	14.99%	16.28%	9.90%	87	7.32%
Papier	< 50	9.77%	7.43%	8.99%	54	16.02%
Stanzer	61	1.68%	6.73%	5.12%	55	5.58%
Buchbindung	< 50	9.78%	9.93%	16.74%	< 50	2.62%
Papierbastelzubehör	76	7.95%	13.30%	9.49%	93	8.43%
Prägedruck	Unlock full list >	3.89%	11.86%	8.52%	56	0.36%
	53	9.97%	14.84%	8.47%	60	5.64%
	91	1.89%	2.12%	9.97%	72	0.98%
Rollos & Jalousien	95	8.71%	9.83%	18.06%	80	7.10%
Vorhänge	96	5.87%	11.07%	8.98%	100	9.08%
Fensterfolien	92	8.98%	5.59%	16.29%	98	5.51%
Vorhangsets	Unlock full list >	9.70%	7.49%	9.32%	< 50	1.23%
	< 50	5.37%	1.15%	18.36%	85	1.08%
Bilderrahmen	57	3.43%	7.96%	13.35%	83	4.89%
Fotoalben	70	19.01%	9.51%	10.31%	73	6.46%
Objektrahmen	< 50	1.94%	9.80%	6.20%	62	4.77%
Clip-Fotohalter	96	7.19%	16.63%	5.30%	65	16.54%
Passepartouts	Unlock full list >	2.86%	5.98%	4.09%	55	4.15%
	79	8.11%	17.29%	9.15%	93	3.53%
Kerzen	< 50	7.28%	9.25%	17.72%	68	1.25%
Kerzenzubehör	55	8.30%	4.23%	16.72%	78	17.59%
Kerzenhalter	Unlock full list >	1.82%	2.32%	0.89%	52	14.59%
	66	7.86%	3.47%	15.48%	< 50	16.34%
Aufkleber	54	0.87%	6.19%	5.73%	< 50	6.16%
Sammlerstücke	80	7.48%	4.74%	2.03%	95	7.40%
Skulpturen	70	1.57%	5.35%	4.59%	89	19.09%
Granulate	100	6.66%	1.56%	12.65%	96	13.49%
Dekorative Fächer	Unlock full list >	5.70%	0.67%	17.74%	92	0.60%
	96	5.53%	2.28%	9.10%	80	0.66%
Zierkissenbezüge	66	18.61%	10.04%	9.50%	71	3.10%
Zierkissen	100	15.74%	18.64%	9.89%	97	4.83%
Kissenfüllungen	72	7.35%	1.91%	14.22%	< 50	1.97%
Stuhlkissen	83	5.58%	9.01%	1.07%	97	8.81%
Sitzkissen & Polster	Unlock full list >	9.62%	2.97%	19.37%	87	2.89%
	73	1.63%	2.64%	5.16%	77	9.93%
	71	1.72%	6.76%	5.09%	< 50	5.55%
Tischventilatoren	99	3.61%	7.94%	3.39%	98	9.58%
Turmventilatoren	50	5.28%	8.86%	1.47%	75	8.96%
Standventilatoren	62	8.97%	3.94%	4.66%	67	6.79%
Handventilatoren	79	15.06%	2.01%	8.64%	95	2.08%
Deckenventilatoren	Unlock full list >	6.33%	1.58%	2.90%	66	9.44%
	< 50	4.54%	1.48%	8.76%	64	16.26%
Mobile Klimageräte	89	2.76%	3.83%	6.14%	69	19.14%
Split Klimageräte	Unlock full list >	0.71%	6.42%	3.57%	77	4.30%
	81	9.89%	8.90%	10.76%	76	1.98%
Klimaanlagen Ersatzteile & Zubehör	100	11.83%	6.58%	6.25%	94	4.15%
Luftreiniger Ersatzteile & Zubehör	91	11.96%	19.38%	9.99%	93	5.89%
Heizgeräte Ersatzteile & Zubehör	81	8.19%	13.56%	9.54%	85	8.34%
Luftbefeuchter Ersatzteile & Zubehör	< 50	9.32%	9.99%	19.50%	54	4.95%
Luftentfeuchter Ersatzteile & Zubehör	Unlock full list >	10.00%	9.56%	13.68%	< 50	0.19%
Luftentfeuchter	97	3.83%	0.61%	0.93%	100	12.19%
Verdunstungskühler	Unlock full list >	3.53%	0.37%	3.47%	97	9.60%
	99	9.96%	8.23%	14.75%	89	13.90%
	95	4.09%	2.08%	8.06%	92	17.02%
Spannbetttücher	95	3.99%	0.20%	2.99%	80	9.47%
Kissenbezüge	< 50	8.59%	9.76%	9.73%	54	10.56%
Bettlaken	< 50	2.25%	4.48%	5.46%	62	19.90%
Kissenbezug- & Lakensets	< 50	2.10%	4.08%	7.51%	< 50	7.84%
Kopfkissenschutzbezüge	Unlock full list >	4.50%	2.24%	8.53%	96	8.79%
	96	7.16%	0.10%	9.32%	81	8.70%
Kopfkissen	95	2.34%	7.00%	4.16%	100	6.59%
Nackenhörnchen	88	7.10%	2.25%	13.63%	98	11.27%
Schwangerschafts- & Seitenschläferkissen	< 50	9.06%	5.69%	19.37%	< 50	19.77%
Beinkissen	91	8.22%	4.08%	16.48%	94	17.34%
Nackenrollen	Unlock full list >	4.61%	9.70%	8.58%	96	9.40%
Bettdecken	91	4.33%	8.86%	7.77%	97	1.10%
	76	1.75%	15.37%	1.09%	< 50	10.32%
Bettwäsche-Sets	86	10.07%	5.13%	5.34%	64	6.53%
Bettbezüge	52	15.51%	7.16%	9.91%	< 50	4.96%
Bezüge für Bettdecken	Unlock full list >	3.17%	9.78%	2.05%	99	8.05%
	67	6.95%	10.93%	10.63%	96	1.32%
Matratzen-Schutzhüllen	75	4.31%	3.10%	9.93%	99	3.04%
Matratzenauflagen	Unlock full list >	8.09%	8.22%	13.42%	< 50	3.25%
	< 50	12.41%	4.25%	7.71%	78	17.91%
	53	4.89%	0.98%	9.35%	76	10.16%
Lebensmittelaufbewahrung	55	19.73%	9.37%	9.64%	100	6.79%
Thermosgefäße	96	9.52%	9.88%	12.91%	< 50	5.08%
Halter & Einsätze	83	11.22%	19.86%	5.94%	87	4.69%
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Top Products on the Küche, Haushalt & Wohnen Category

Discover the most-viewed products in the Küche, Haushalt & Wohnen category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Comfee Mobiles Klimagerät Breezy Cool Pro 2.6 9000 BTU 2 6kW Kühlen&Ventilieren&Entfeuchten APP-Steuerung Raumgröße bis 88m³(33㎡) Mobile Klimaanlage mit Abluftschlauch [Energieklasse A]	...> Mobile Klimageräte	Comfee	1.3M	572.79%	11.14%	2.09%	71	5.00%
Midea PortaSplit-E Mobile Klimaanlage Kühlen A++/Heizen A+ 12000 BTU 3 5kW Mini-Split-Klimaanlage Farbe Pfirsich für Räume bis zu 42 m² / 105 m³ nur 39 dB(A) im Silent-Modus [Energieklasse A++]	...> Mobile Klimageräte	Midea	879.8K	=	1.75%	8.81%	100	4.25%
Comfee Mobiles Klimagerät Breezy Cool Pro 2.0 7000 BTU 2 0kW Kühlen&Ventilieren&Entfeuchten APP-Steuerung Raumgröße bis 68m³(25㎡)，Mobile Klimaanlage mit Abluftschlauch	...> Mobile Klimageräte	Comfee	768K	25.16%	1.35%	17.91%	< 50	1.32%
Midea Portasplit Mobile Wärmepumpe Klimaanlage Kühlen A++/Heizen A+ 12000 BTU 3 5kW für Räume bis zu 42 m² / 105 m³ nur 39 dB(A) im Silent-Modus	...> Mobile Klimageräte	Midea	744.1K	79.89%	15.17%	8.36%	< 50	7.48%
DREO Leiser Turmventilator 10 m Wurfweite 8 Geschwindigstufen 4 Modi 8 Std. Timer 90° oszillierende Ventilator mit Kühlung Fernbedienung für Schlafzimmer Turmventilator 307 Schwarz	...> Turmventilatoren	Dreo	624.9K	112.06%	7.50%	2.25%	< 50	9.58%
Comfee Mobiles Klimagerät Breezy Cool Pro 2.6 9000 BTU 2 6kW Kühlen&Ventilieren&Entfeuchten APP-Steuerung Raumgröße bis 88m³(33㎡) Mobile Klimaanlage mit Abluftschlauch [Energieklasse A]	...> Mobile Klimageräte	Comfee	1.3M	572.79%	11.14%	2.09%	71	5.00%
Midea PortaSplit-E Mobile Klimaanlage Kühlen A++/Heizen A+ 12000 BTU 3 5kW Mini-Split-Klimaanlage Farbe Pfirsich für Räume bis zu 42 m² / 105 m³ nur 39 dB(A) im Silent-Modus [Energieklasse A++]	...> Mobile Klimageräte	Midea	879.8K	=	1.75%	8.81%	100	4.25%
Comfee Mobiles Klimagerät Breezy Cool Pro 2.0 7000 BTU 2 0kW Kühlen&Ventilieren&Entfeuchten APP-Steuerung Raumgröße bis 68m³(25㎡)，Mobile Klimaanlage mit Abluftschlauch	...> Mobile Klimageräte	Comfee	768K	25.16%	1.35%	17.91%	< 50	1.32%
Midea Portasplit Mobile Wärmepumpe Klimaanlage Kühlen A++/Heizen A+ 12000 BTU 3 5kW für Räume bis zu 42 m² / 105 m³ nur 39 dB(A) im Silent-Modus	...> Mobile Klimageräte	Midea	744.1K	79.89%	15.17%	8.36%	< 50	7.48%
DREO Leiser Turmventilator 10 m Wurfweite 8 Geschwindigstufen 4 Modi 8 Std. Timer 90° oszillierende Ventilator mit Kühlung Fernbedienung für Schlafzimmer Turmventilator 307 Schwarz	...> Turmventilatoren	Dreo	624.9K	112.06%	7.50%	2.25%	< 50	9.58%
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Top-level analysis of the Küche, Haushalt & Wohnen category on amazon.de

During 2026-08-01T00:00:00, the Küche, Haushalt & Wohnen category on amazon.de generated a total revenue of €1.1B.

The leading brands in this category are SONGMICS, Dreo, and Dyson, which stand out in terms of revenue and consumer engagement.

The top-performing product was Comfee Mobiles Klimagerät Breezy Cool Pro 2.6 9000 BTU 2 6kW Kühlen&Ventilieren&Entfeuchten APP-Steuerung Raumgröße bis 88m³(33㎡) Mobile Klimaanlage mit Abluftschlauch [Energieklasse A], and it's the best-selling item in the category.