Best Selling Wohnaccessoires & Deko Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Wohnaccessoires & Deko in amazon.de for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Wohnaccessoires & Deko category

See which brands are leading the Wohnaccessoires & Deko category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Sonello	2.83%	0.83pp	1.4M	66.86%	10.39%	3.52%	€20.08	3.85%
SIMPEX	0.79%	0.73pp	354.6K	52.01%	5.21%	3.43%	€15.82	2.82%
Ventanara	1.09%	0.68pp	1.3M	24.79%	5.90%	0.92%	€20.04	3.72%
rabbitgoo	0.96%	0.64pp	783.6K	66.70%	8.82%	0.85%	€11.30	3.54%
PureCozy	0.64%	0.63pp	1.3M	34.33%	2.30%	0.58%	€18.82	3.08%
Sonello	2.83%	0.83pp	1.4M	66.86%	10.39%	3.52%	€20.08	3.85%
SIMPEX	0.79%	0.73pp	354.6K	52.01%	5.21%	3.43%	€15.82	2.82%
Ventanara	1.09%	0.68pp	1.3M	24.79%	5.90%	0.92%	€20.04	3.72%
rabbitgoo	0.96%	0.64pp	783.6K	66.70%	8.82%	0.85%	€11.30	3.54%
PureCozy	0.64%	0.63pp	1.3M	34.33%	2.30%	0.58%	€18.82	3.08%
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Channels Breakdown & Performance

Understand where the top brands in the Wohnaccessoires & Deko category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Sonello

SIMPEX

Ventanara

rabbitgoo

PureCozy

Top selling sub-categories in the Wohnaccessoires & Deko category

Explore the breakdown of sub-categories within the Wohnaccessoires & Deko category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	91	1.89%	2.12%	9.97%	72	0.98%
	95	8.71%	9.83%	18.06%	80	7.10%
Seitenzug- & Springrollos	81	6.93%	4.11%	4.25%	96	2.96%
Plissees	88	6.48%	8.65%	12.28%	68	12.62%
Jalousien	91	5.00%	7.66%	9.52%	100	15.45%
Raffrollos	< 50	11.20%	3.31%	9.93%	< 50	9.98%
Wabenplissees	Unlock full list >	14.00%	5.79%	6.98%	98	9.95%
	96	5.87%	11.07%	8.98%	100	9.08%
Schiebevorhänge	< 50	3.39%	8.36%	8.10%	64	9.66%
Scheibengardinen & Kurzstores	80	3.10%	0.89%	3.89%	57	9.70%
Gardinenschals	98	7.69%	3.20%	15.06%	99	15.91%
Volants	Unlock full list >	3.20%	3.26%	6.75%	83	18.45%
Fensterfolien	92	8.98%	5.59%	16.29%	98	5.51%
Vorhangsets	Unlock full list >	9.70%	7.49%	9.32%	< 50	1.23%
	< 50	5.37%	1.15%	18.36%	85	1.08%
	57	3.43%	7.96%	13.35%	83	4.89%
Wand- & Tischrahmen	90	0.07%	8.19%	13.45%	99	8.11%
Posterrahmen	89	6.96%	10.90%	10.66%	51	10.81%
Dokumentrahmen	60	2.37%	9.91%	2.86%	77	7.59%
Magnetrahmen	81	4.64%	13.78%	7.88%	100	13.69%
Skulpturrahmen & -halter	Unlock full list >	14.77%	4.98%	9.98%	< 50	5.60%
	70	19.01%	9.51%	10.31%	73	6.46%
Alben für das Bücherregal	< 50	1.71%	9.97%	3.48%	81	7.19%
Hochzeitsalben	93	0.78%	7.30%	14.40%	98	7.22%
Ringalben mit drei Ringen	86	7.37%	9.98%	11.59%	< 50	9.89%
Magnetische Alben	Unlock full list >	4.47%	15.67%	6.15%	60	15.58%
Objektrahmen	< 50	1.94%	9.80%	6.20%	62	4.77%
Clip-Fotohalter	96	7.19%	16.63%	5.30%	65	16.54%
Passepartouts	Unlock full list >	2.86%	5.98%	4.09%	55	4.15%
	79	8.11%	17.29%	9.15%	93	3.53%
	< 50	7.28%	9.25%	17.72%	68	1.25%
Teelichter	99	9.56%	10.00%	18.25%	89	3.88%
Kerzen im Glas	< 50	8.91%	9.90%	18.77%	53	6.47%
Stumpenkerzen	88	16.49%	14.78%	8.22%	84	7.91%
Spitzkerzen	< 50	9.92%	9.81%	15.38%	< 50	1.52%
Kerzensets	Unlock full list >	6.84%	2.03%	3.27%	93	8.91%
	55	8.30%	4.23%	16.72%	78	17.59%
Feuerzeuge	99	7.34%	0.04%	9.36%	98	9.53%
Lampenöl	< 50	4.28%	7.15%	8.36%	68	16.69%
Kerzenlöscher	70	10.01%	2.29%	9.82%	< 50	9.90%
Ersatzdochte & Dochtscheren	61	2.47%	5.79%	5.76%	66	19.57%
Kerzenverzierung	Unlock full list >	4.18%	12.19%	1.23%	56	0.61%
	76	1.82%	2.32%	0.89%	52	14.59%
Laternen	100	0.36%	6.85%	3.17%	94	17.41%
Teelichthalter	63	9.99%	12.93%	7.80%	99	7.39%
Kerzenständer	95	1.90%	5.54%	7.74%	58	9.79%
Windlichter	< 50	1.92%	9.59%	0.79%	< 50	1.46%
Öllampen	Unlock full list >	8.09%	5.63%	3.37%	88	6.69%
	66	7.86%	3.47%	15.48%	< 50	16.34%
	54	0.87%	6.19%	5.73%	< 50	6.16%
Möbelaufkleber	90	9.61%	9.99%	17.95%	99	3.63%
Fliesenaufkleber	99	2.88%	10.70%	0.10%	98	0.55%
Fensterbilder	97	10.68%	5.51%	5.65%	84	5.18%
Kühlschrankaufkleber	99	9.96%	8.25%	14.69%	90	0.98%
Türaufkleber	Unlock full list >	8.64%	6.23%	7.24%	< 50	9.99%
	80	7.48%	4.74%	2.03%	95	7.40%
Figuren	54	8.98%	9.90%	5.28%	< 50	16.60%
Puppen	92	2.94%	10.77%	0.15%	75	0.50%
Fahrzeuge	76	1.40%	6.13%	7.15%	72	9.93%
Gerahmte Musikmemorabilien	Unlock full list >	0.66%	5.30%	6.73%	99	9.98%
	70	1.57%	5.35%	4.59%	89	19.09%
Statuen	64	0.54%	3.39%	2.19%	< 50	16.21%
Wandskulpturen	78	1.30%	4.66%	7.09%	94	7.45%
Kopfskulpturen	92	4.69%	8.55%	2.21%	89	2.78%
Büsten	Unlock full list >	3.64%	2.91%	0.30%	98	8.49%
Granulate	100	6.66%	1.56%	12.65%	96	13.49%
	< 50	7.98%	16.40%	4.04%	< 50	7.76%
Staffeleien	< 50	9.73%	9.43%	0.47%	86	9.45%
Sockel	< 50	13.19%	3.56%	8.01%	80	17.11%
Stufen	90	10.41%	6.06%	6.85%	52	19.99%
Hakenständer zum Aufhängen	Unlock full list >	9.98%	8.73%	1.74%	100	8.76%
	55	7.76%	4.16%	1.15%	100	9.98%
Wecker	87	17.69%	16.88%	8.75%	99	9.92%
Wanduhren	97	1.85%	2.22%	7.04%	55	3.56%
	97	5.10%	10.23%	8.74%	100	9.29%
Wetterstationen	53	6.03%	8.36%	11.38%	77	13.52%
Projektionsuhren	< 50	15.93%	7.55%	9.87%	68	9.78%
Kuckucksuhren	69	8.40%	4.42%	17.04%	< 50	8.03%
Duschuhren	Unlock full list >	7.34%	9.17%	14.19%	98	10.73%
Tischuhren	81	9.74%	9.95%	17.09%	58	2.91%
Standuhren	Unlock full list >	3.98%	0.32%	12.40%	100	2.73%
	91	1.89%	2.12%	9.97%	72	0.98%
	95	8.71%	9.83%	18.06%	80	7.10%
Seitenzug- & Springrollos	81	6.93%	4.11%	4.25%	96	2.96%
Plissees	88	6.48%	8.65%	12.28%	68	12.62%
Jalousien	91	5.00%	7.66%	9.52%	100	15.45%
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Top Products on the Wohnaccessoires & Deko Category

Discover the most-viewed products in the Wohnaccessoires & Deko category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
rabbitgoo Sonnenschutzfolie Hitzeschutzfolie Spiegelfolie Silber 44 5x200cm	...> Fensterfolien	rabbitgoo	173.6K	337.45%	15.29%	1.05%	54	9.36%
Sonello Plissee Klemmfix ohne Bohren 80x100cm Weiß Plisseerollo Klemmrollo	...> Plissees	Sonello	83K	=	1.42%	4.32%	88	5.56%
22x Lavendel Duftsäckchen - Mottenschutz für Kleiderschrank bei Kleidermotten* - Echter Lavendel getrocknet 100% natürlich - Lavendelsäckchen für Schrank Auto Raum & Wäsche	...> Potpourries	Brevenhof	69.9K	=	10.76%	8.59%	83	4.40%
bobodeco Plissee ohne Bohren Klemmfix Faltrollo Jalousie Anthrazit 35x100cm (BxH) Plisseerollo Sichtschutz und Sonnenschutz Blickdicht Easyfix lichtdurchlässig Rollo für Fenster & Tür	...> Plissees	bobodeco	63K	=	7.17%	8.70%	98	11.22%
rabbitgoo Fensterfolie Blickdicht Milchglasfolie Klebefolie Matt 44 5x200cm	...> Fensterfolien	rabbitgoo	59.6K	26.96%	8.74%	7.25%	90	12.84%
rabbitgoo Sonnenschutzfolie Hitzeschutzfolie Spiegelfolie Silber 44 5x200cm	...> Fensterfolien	rabbitgoo	173.6K	337.45%	15.29%	1.05%	54	9.36%
Sonello Plissee Klemmfix ohne Bohren 80x100cm Weiß Plisseerollo Klemmrollo	...> Plissees	Sonello	83K	=	1.42%	4.32%	88	5.56%
22x Lavendel Duftsäckchen - Mottenschutz für Kleiderschrank bei Kleidermotten* - Echter Lavendel getrocknet 100% natürlich - Lavendelsäckchen für Schrank Auto Raum & Wäsche	...> Potpourries	Brevenhof	69.9K	=	10.76%	8.59%	83	4.40%
bobodeco Plissee ohne Bohren Klemmfix Faltrollo Jalousie Anthrazit 35x100cm (BxH) Plisseerollo Sichtschutz und Sonnenschutz Blickdicht Easyfix lichtdurchlässig Rollo für Fenster & Tür	...> Plissees	bobodeco	63K	=	7.17%	8.70%	98	11.22%
rabbitgoo Fensterfolie Blickdicht Milchglasfolie Klebefolie Matt 44 5x200cm	...> Fensterfolien	rabbitgoo	59.6K	26.96%	8.74%	7.25%	90	12.84%
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Top-level analysis of the Wohnaccessoires & Deko category on amazon.de

During 2026-09-01T00:00:00, the Wohnaccessoires & Deko category on amazon.de generated a total revenue of €101.8M.

The leading brands in this category are Sonello, SIMPEX, and Ventanara, which stand out in terms of revenue and consumer engagement.

The top-performing product was rabbitgoo Sonnenschutzfolie Hitzeschutzfolie Spiegelfolie Silber 44 5x200cm, and it's the best-selling item in the category.