Best Selling Lebensmittel & Getränke Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Lebensmittel & Getränke in amazon.de for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Lebensmittel & Getränke category

See which brands are leading the Lebensmittel & Getränke category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
LAKRIDS BY BÜLOW	1.10%	0.95pp	221.4K	10.30%	23.69%	363.92%	€46.29	32.46%
Ankerkraut	0.86%	0.67pp	216.5K	10.04%	22.47%	226.70%	€35.17	8.53%
MORE NUTRITION	0.99%	0.42pp	30.8K	8.13%	18.66%	307.69%	€7.83	8.73%
Amazon	1.09%	0.40pp	74.6K	7.75%	23.67%	198.64%	€32.55	31.84%
Jacobs	0.93%	0.40pp	216.8K	3.89%	20.92%	362.19%	€28.73	25.64%
LAKRIDS BY BÜLOW	1.10%	0.95pp	221.4K	10.30%	23.69%	363.92%	€46.29	32.46%
Ankerkraut	0.86%	0.67pp	216.5K	10.04%	22.47%	226.70%	€35.17	8.53%
MORE NUTRITION	0.99%	0.42pp	30.8K	8.13%	18.66%	307.69%	€7.83	8.73%
Amazon	1.09%	0.40pp	74.6K	7.75%	23.67%	198.64%	€32.55	31.84%
Jacobs	0.93%	0.40pp	216.8K	3.89%	20.92%	362.19%	€28.73	25.64%
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Channels Breakdown & Performance

Understand where the top brands in the Lebensmittel & Getränke category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

LAKRIDS BY BÜLOW

Ankerkraut

MORE NUTRITION

Amazon

Jacobs

Top selling sub-categories in the Lebensmittel & Getränke category

Explore the breakdown of sub-categories within the Lebensmittel & Getränke category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	6.70%	3.79%	9.59%	57	2.53%
	93	4.65%	0.96%	14.44%	52	8.81%
Früchte- & Kräutertee	55	3.40%	17.43%	4.60%	91	3.83%
Grüner Tee	84	9.18%	14.40%	1.23%	61	9.27%
Schwarztee	94	6.54%	11.59%	0.94%	100	8.50%
Eistee	55	1.60%	2.51%	6.88%	< 50	3.78%
Chai	Unlock full list >	6.23%	9.52%	7.06%	90	9.51%
	97	9.65%	4.90%	8.82%	62	14.41%
Kapseln & Pads	91	12.51%	3.54%	8.02%	99	3.62%
Ganze Kaffeebohnen	< 50	13.16%	5.85%	9.87%	63	5.81%
Gemahlener Kaffee	82	7.01%	1.02%	9.57%	100	0.95%
Instantkaffee	88	9.75%	1.21%	8.92%	< 50	1.28%
Fertigkaffee für unterwegs	Unlock full list >	4.47%	2.98%	9.92%	63	2.92%
	91	9.88%	2.56%	13.26%	99	9.17%
Sirupe	91	7.37%	10.00%	11.57%	99	2.00%
Konzentrate	Unlock full list >	2.71%	4.27%	10.00%	70	4.22%
	80	6.68%	11.50%	10.06%	100	11.42%
Fruchtsäfte	< 50	0.50%	4.93%	5.48%	95	5.43%
Gemüsehaltige Getränke	98	8.48%	9.71%	4.29%	86	14.87%
Haltbare Smoothies	74	1.92%	6.89%	4.93%	< 50	9.90%
Kokosnusswasser	100	4.08%	0.40%	1.14%	91	11.91%
Saftschorle	Unlock full list >	9.25%	9.97%	5.87%	51	17.74%
Energy Drinks	Unlock full list >	6.10%	8.34%	0.41%	95	9.22%
	75	4.69%	11.91%	3.46%	< 50	11.99%
	55	1.60%	2.51%	6.88%	< 50	3.78%
Fruchtgummis	82	9.24%	14.46%	1.27%	58	9.28%
Kaugummis	99	14.80%	19.80%	6.11%	98	9.99%
Frucht- & Kräuterbonbons	58	9.54%	10.00%	6.58%	82	19.18%
Lakritze	95	8.94%	9.89%	5.19%	51	16.44%
Pfefferminz- & Mentholbonbons	Unlock full list >	16.48%	11.17%	14.35%	61	8.95%
	58	6.18%	1.61%	14.87%	98	4.30%
Riegel	100	19.55%	2.01%	9.78%	84	1.94%
Sortimentpackungen	< 50	8.21%	6.86%	6.04%	66	9.99%
Vielfaltspackungen	86	4.61%	12.00%	3.40%	< 50	12.09%
Lebensmittel mit Schokoladenüberzug	Unlock full list >	2.20%	14.82%	1.49%	98	14.91%
	96	9.08%	6.39%	7.88%	100	17.27%
Erdnüsse	93	1.18%	3.16%	5.50%	100	9.97%
Nuss-Mischungen	52	0.93%	4.93%	6.88%	< 50	9.96%
Mandeln	99	3.24%	3.21%	8.04%	98	8.34%
Pistazien	98	3.08%	3.41%	4.29%	99	7.36%
Walnüsse	Unlock full list >	1.13%	5.89%	4.07%	70	4.81%
Chips	92	9.92%	9.03%	9.19%	73	13.38%
	99	9.48%	8.00%	9.78%	66	10.16%
Fleisch-Snacks	92	9.99%	1.34%	15.03%	98	8.69%
Salzgebäck	99	1.73%	2.26%	9.78%	66	0.84%
Frucht-, Nuss- & Proteinriegel	100	6.32%	9.35%	0.01%	97	8.36%
Crackers	80	9.35%	4.48%	18.33%	99	6.17%
Snack Kuchen & Backwaren	Unlock full list >	9.23%	5.06%	9.32%	88	9.85%
	86	6.29%	1.71%	15.01%	98	4.38%
	98	9.90%	7.53%	4.64%	93	7.57%
Dekoration	63	3.78%	0.10%	8.20%	59	1.59%
Icing & Fondant	55	9.88%	1.34%	18.61%	91	7.44%
Glasuren	Unlock full list >	3.99%	0.32%	12.41%	88	2.74%
	94	7.31%	9.10%	2.27%	92	11.74%
Honig	< 50	15.99%	18.59%	7.19%	79	10.00%
Zucker	Unlock full list >	2.60%	7.29%	3.98%	80	6.73%
Süßstoffe	67	7.60%	12.72%	0.08%	< 50	8.85%
Lebensmittelfarben	55	0.57%	4.17%	6.99%	< 50	1.43%
Stärke & Bindemittel	Unlock full list >	0.33%	4.73%	5.60%	51	5.30%
	92	6.65%	2.01%	9.76%	97	9.92%
	99	9.88%	7.84%	15.81%	90	1.87%
Gewürzmischungen	95	4.06%	16.97%	8.67%	< 50	9.93%
Chili	57	3.62%	8.60%	8.20%	80	9.61%
Paprika	91	2.96%	1.35%	0.18%	88	13.20%
Kurkuma	66	6.58%	1.45%	12.49%	86	12.40%
Ingwer	Unlock full list >	11.42%	3.50%	5.71%	99	9.98%
	< 50	9.55%	10.00%	6.61%	< 50	19.26%
Salz	Unlock full list >	9.10%	9.97%	6.52%	98	5.10%
Ungemahlene Kräuter & Gewürze	< 50	8.94%	14.35%	9.67%	< 50	8.07%
Fix-Produkte	99	16.53%	11.22%	14.29%	63	8.96%
Pfeffer	Unlock full list >	19.42%	14.02%	11.48%	100	9.58%
	75	8.80%	5.93%	4.18%	< 50	4.06%
	67	5.18%	1.83%	8.93%	88	0.16%
Pasta	< 50	7.67%	16.06%	3.83%	< 50	8.07%
Internationale Nudeln	Unlock full list >	9.20%	7.39%	6.65%	78	4.75%
	73	6.07%	2.97%	9.34%	100	1.48%
Jasminreis	Unlock full list >	10.53%	5.38%	5.57%	< 50	5.32%
	< 50	3.40%	0.53%	3.60%	< 50	9.63%
Buchweizen	100	5.26%	0.63%	2.09%	92	10.60%
Quinoa	93	7.47%	9.78%	2.01%	95	1.33%
Weizen	88	5.37%	13.54%	9.00%	91	1.59%
Hafer	98	4.60%	8.50%	2.31%	87	2.88%
Fingerhirse	Unlock full list >	7.84%	2.92%	3.94%	87	7.90%
	84	6.23%	0.92%	11.78%	80	12.61%
Kichererbsen	76	6.24%	9.32%	0.13%	71	8.42%
Sojabohnen	87	1.51%	6.62%	5.25%	91	5.71%
Linsen	< 50	7.38%	4.72%	9.81%	61	3.84%
Mungbohnen	93	1.24%	8.78%	1.46%	95	15.31%
Kidneybohnen	Unlock full list >	5.10%	1.58%	1.71%	83	9.05%
Couscous	Unlock full list >	18.99%	13.61%	11.89%	69	9.51%
	< 50	6.70%	3.79%	9.59%	57	2.53%
	93	4.65%	0.96%	14.44%	52	8.81%
Früchte- & Kräutertee	55	3.40%	17.43%	4.60%	91	3.83%
Grüner Tee	84	9.18%	14.40%	1.23%	61	9.27%
Schwarztee	94	6.54%	11.59%	0.94%	100	8.50%
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Top Products on the Lebensmittel & Getränke Category

Discover the most-viewed products in the Lebensmittel & Getränke category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Ankerkraut "der Lütte" Adventskalender 2025 der perfekte Probier-Kalender mit 24 kleinen Gewürz-Überraschungen 24 Türchen zum Öffnen Gewürze-Ideen Adventskalender für Frauen Männer Div.	...> Pasta	Ankerkraut	154.4K	=	5.15%	8.36%	100	4.51%
Nutella Adventskalender 2025 eine Schokoladen-Adventskalender-Alternative mit 24 festlichen Leckereien und nutella Mini-Geschenken für Kinder und Erwachsene	...> Adventskalender	Ferrero	144.7K	14.11%	12.76%	3.17%	96	10.00%
Meßmer Tee-Adventskalender 48 Beutel in 24 Sorten \| Stimmungsvolles Design zum Aufstellen \| Weihnachtskalender ideal als Geschenk \| Früchtetee & Kräutertee	...> Früchte- & Kräutertee	Meßmer	139.1K	=	3.23%	4.92%	58	3.59%
kinder and Co. White Adventskalender 2025 – Adventskalender mit Schokoladen-Spezialitäten von Ferrero – kinder bueno White Schoko-Bons duplo & hanuta Minis – 1 Kalender à 263 g	...> Adventskalender	Kinder	105.2K	=	6.46%	12.63%	< 50	15.05%
LAKRIDS BY BÜLOW - Lakritz Adventskalender 2025 - Weihnachtskalender mit Dänischer Gourmet Lakritze und Schokolade hergestellt in Kopenhagen - Glutenfrei & ohne Gelatine	...> Lakritze	LAKRIDS BY BÜLOW	99.9K	=	3.06%	9.90%	100	7.87%
Ankerkraut "der Lütte" Adventskalender 2025 der perfekte Probier-Kalender mit 24 kleinen Gewürz-Überraschungen 24 Türchen zum Öffnen Gewürze-Ideen Adventskalender für Frauen Männer Div.	...> Pasta	Ankerkraut	154.4K	=	5.15%	8.36%	100	4.51%
Nutella Adventskalender 2025 eine Schokoladen-Adventskalender-Alternative mit 24 festlichen Leckereien und nutella Mini-Geschenken für Kinder und Erwachsene	...> Adventskalender	Ferrero	144.7K	14.11%	12.76%	3.17%	96	10.00%
Meßmer Tee-Adventskalender 48 Beutel in 24 Sorten \| Stimmungsvolles Design zum Aufstellen \| Weihnachtskalender ideal als Geschenk \| Früchtetee & Kräutertee	...> Früchte- & Kräutertee	Meßmer	139.1K	=	3.23%	4.92%	58	3.59%
kinder and Co. White Adventskalender 2025 – Adventskalender mit Schokoladen-Spezialitäten von Ferrero – kinder bueno White Schoko-Bons duplo & hanuta Minis – 1 Kalender à 263 g	...> Adventskalender	Kinder	105.2K	=	6.46%	12.63%	< 50	15.05%
LAKRIDS BY BÜLOW - Lakritz Adventskalender 2025 - Weihnachtskalender mit Dänischer Gourmet Lakritze und Schokolade hergestellt in Kopenhagen - Glutenfrei & ohne Gelatine	...> Lakritze	LAKRIDS BY BÜLOW	99.9K	=	3.06%	9.90%	100	7.87%
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Top-level analysis of the Lebensmittel & Getränke category on amazon.de

During 2025-11-01T00:00:00, the Lebensmittel & Getränke category on amazon.de generated a total revenue of €219.9M.

The leading brands in this category are LAKRIDS BY BÜLOW, Ankerkraut, and MORE NUTRITION, which stand out in terms of revenue and consumer engagement.

The top-performing product was Ankerkraut "der Lütte" Adventskalender 2025 der perfekte Probier-Kalender mit 24 kleinen Gewürz-Überraschungen 24 Türchen zum Öffnen Gewürze-Ideen Adventskalender für Frauen Männer Div., and it's the best-selling item in the category.