Best Selling Bier, Wein & Spirituosen Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Bier, Wein & Spirituosen in amazon.de for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Bier, Wein & Spirituosen category

See which brands are leading the Bier, Wein & Spirituosen category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Don Papa	3.50%	2.20pp	67.8K	41.34%	20.53%	88.89%	€53.90	0.44%
Macallan	2.28%	1.77pp	54.2K	26.70%	4.61%	88.09%	€19.06	0.43%
Maybach	2.10%	1.62pp	62.5K	31.41%	20.42%	1.00%	€53.67	0.07%
Beluga	1.12%	0.90pp	62.5K	22.70%	20.53%	46.93%	€1.38	0.22%
THREE SIXTY	1.49%	0.83pp	6.9K	6.10%	3.80%	86.84%	€0.16	0.20%
Don Papa	3.50%	2.20pp	67.8K	41.34%	20.53%	88.89%	€53.90	0.44%
Macallan	2.28%	1.77pp	54.2K	26.70%	4.61%	88.09%	€19.06	0.43%
Maybach	2.10%	1.62pp	62.5K	31.41%	20.42%	1.00%	€53.67	0.07%
Beluga	1.12%	0.90pp	62.5K	22.70%	20.53%	46.93%	€1.38	0.22%
THREE SIXTY	1.49%	0.83pp	6.9K	6.10%	3.80%	86.84%	€0.16	0.20%
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Channels Breakdown & Performance

Understand where the top brands in the Bier, Wein & Spirituosen category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Don Papa

Macallan

Maybach

Beluga

THREE SIXTY

Top selling sub-categories in the Bier, Wein & Spirituosen category

Explore the breakdown of sub-categories within the Bier, Wein & Spirituosen category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	81	8.54%	6.40%	10.00%	57	6.64%
Liköre	< 50	10.72%	5.74%	19.78%	68	6.85%
Whisky	< 50	7.46%	4.83%	9.83%	< 50	4.00%
	100	13.38%	3.20%	8.44%	68	0.21%
Ohne Geschmack	93	7.26%	4.44%	1.61%	76	7.61%
Mit Geschmack	Unlock full list >	0.25%	7.58%	2.50%	94	3.21%
Rum	75	9.27%	7.60%	9.89%	100	9.16%
Gin	Unlock full list >	9.99%	9.36%	8.82%	98	14.81%
	85	6.17%	3.10%	9.38%	98	1.64%
	86	12.10%	17.44%	3.71%	< 50	9.79%
Sekt	< 50	19.24%	13.85%	11.66%	56	9.55%
Prosecco	96	9.29%	7.65%	9.88%	100	9.29%
Champagner	< 50	14.92%	19.67%	6.21%	70	9.99%
Cremant	94	17.87%	16.70%	8.92%	< 50	9.91%
Cava	Unlock full list >	9.99%	9.39%	8.79%	97	14.94%
Weißwein	< 50	8.96%	6.98%	5.78%	57	5.29%
Rotwein	97	4.25%	12.27%	1.28%	83	11.72%
Roséwein	79	6.77%	15.09%	3.22%	95	8.98%
Honigwein	Unlock full list >	6.92%	3.97%	0.98%	89	7.91%
	93	16.49%	11.18%	14.34%	93	8.95%
Helles	98	16.92%	7.46%	6.11%	70	7.54%
Pils	94	8.82%	5.93%	7.79%	61	5.98%
Biermischgetränke	87	6.64%	8.37%	2.70%	< 50	8.40%
Weizen	51	11.55%	5.01%	7.36%	89	18.81%
India Pale Ale (IPA)	Unlock full list >	17.31%	0.25%	9.23%	80	13.00%
Mischgetränke & Cocktails	< 50	9.93%	4.91%	9.84%	76	4.12%
	< 50	1.76%	2.37%	0.95%	< 50	14.66%
Wermut	90	2.90%	1.26%	11.16%	100	1.86%
Portwein	85	11.55%	16.87%	3.24%	98	9.72%
Madeira	< 50	5.26%	10.21%	1.95%	85	8.02%
Sherry	< 50	5.35%	0.88%	13.96%	54	3.74%
Likörwein	Unlock full list >	3.83%	0.00%	3.16%	96	9.52%
	81	8.54%	6.40%	10.00%	57	6.64%
Liköre	< 50	10.72%	5.74%	19.78%	68	6.85%
Whisky	< 50	7.46%	4.83%	9.83%	< 50	4.00%
	100	13.38%	3.20%	8.44%	68	0.21%
Ohne Geschmack	93	7.26%	4.44%	1.61%	76	7.61%
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Top Products on the Bier, Wein & Spirituosen Category

Discover the most-viewed products in the Bier, Wein & Spirituosen category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Corona Extra Premium Lager Dosenbier EINWEG Internationales Lager Bier (24 X 0.33 l)	...> Helles	Corona	19.2K	=	13.33%	5.27%	93	8.27%
Lagavulin 16 Jahre Islay Single Malt Scotch Whisky 43 % Vol 700ml	...> Whisky	Lagavulin	19.2K	20.83%	9.38%	8.30%	< 50	2.46%
Don Papa Baroko \| Premium Spirituose auf Rumbasis \| Exotischer Geschmack \| Aus "Black Gold" Melasse gebrannt \| 40% Vol. \| 700ML	...> Rum	Don Papa	16.4K	51.77%	6.78%	9.98%	100	2.03%
Pure Divine - Französischer Vodka aus den Nordvogesen - 37.5 Prozent Vol (1 x 0 5 l)	...> Ohne Geschmack	Pure Divine	16K	51.87%	2.37%	6.24%	84	6.09%
Aperol Aperitif \| 0 7l \| Italienischer Klassiker \| ideal für Aperol Spritz	...> Mischgetränke & Cocktails	Aperol	15.5K	=	8.40%	16.76%	81	8.83%
Corona Extra Premium Lager Dosenbier EINWEG Internationales Lager Bier (24 X 0.33 l)	...> Helles	Corona	19.2K	=	13.33%	5.27%	93	8.27%
Lagavulin 16 Jahre Islay Single Malt Scotch Whisky 43 % Vol 700ml	...> Whisky	Lagavulin	19.2K	20.83%	9.38%	8.30%	< 50	2.46%
Don Papa Baroko \| Premium Spirituose auf Rumbasis \| Exotischer Geschmack \| Aus "Black Gold" Melasse gebrannt \| 40% Vol. \| 700ML	...> Rum	Don Papa	16.4K	51.77%	6.78%	9.98%	100	2.03%
Pure Divine - Französischer Vodka aus den Nordvogesen - 37.5 Prozent Vol (1 x 0 5 l)	...> Ohne Geschmack	Pure Divine	16K	51.87%	2.37%	6.24%	84	6.09%
Aperol Aperitif \| 0 7l \| Italienischer Klassiker \| ideal für Aperol Spritz	...> Mischgetränke & Cocktails	Aperol	15.5K	=	8.40%	16.76%	81	8.83%
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Top-level analysis of the Bier, Wein & Spirituosen category on amazon.de

During 2026-09-01T00:00:00, the Bier, Wein & Spirituosen category on amazon.de generated a total revenue of €21.4M.

The leading brands in this category are Don Papa, Macallan, and Maybach, which stand out in terms of revenue and consumer engagement.

The top-performing product was Corona Extra Premium Lager Dosenbier EINWEG Internationales Lager Bier (24 X 0.33 l), and it's the best-selling item in the category.