Best Selling Lebensmittel & Getränke Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Lebensmittel & Getränke in amazon.de for March 1, and read the full analysis below

Last updated : March 1, 2026

Top Brands on the Lebensmittel & Getränke category

See which brands are leading the Lebensmittel & Getränke category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Mar 2026 vs. Mar 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
THE TRUE HONEY CO.	1.05%	1.02pp	79K	2679.67%	6.64%	3.18%	€385.83	34.21%
ESPRESTO	0.52%	0.50pp	29.6K	371.10%	2.83%	1.93%	€56.36	8.53%
MORE NUTRITION	1.08%	0.44pp	59.4K	1963.76%	6.49%	0.57%	€154.82	30.96%
Alnatura	0.55%	0.39pp	63.6K	2109.55%	1.87%	3.09%	€370.42	28.34%
Nespresso	0.97%	0.35pp	34.2K	438.09%	5.21%	2.51%	€361.00	12.81%
THE TRUE HONEY CO.	1.05%	1.02pp	79K	2679.67%	6.64%	3.18%	€385.83	34.21%
ESPRESTO	0.52%	0.50pp	29.6K	371.10%	2.83%	1.93%	€56.36	8.53%
MORE NUTRITION	1.08%	0.44pp	59.4K	1963.76%	6.49%	0.57%	€154.82	30.96%
Alnatura	0.55%	0.39pp	63.6K	2109.55%	1.87%	3.09%	€370.42	28.34%
Nespresso	0.97%	0.35pp	34.2K	438.09%	5.21%	2.51%	€361.00	12.81%
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Channels Breakdown & Performance

Understand where the top brands in the Lebensmittel & Getränke category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

THE TRUE HONEY CO.

ESPRESTO

MORE NUTRITION

Alnatura

Nespresso

Top selling sub-categories in the Lebensmittel & Getränke category

Explore the breakdown of sub-categories within the Lebensmittel & Getränke category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Mar 2026 vs. Mar 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	6.70%	3.79%	9.59%	57	2.53%
	93	4.65%	0.96%	14.44%	52	8.81%
Früchte- & Kräutertee	55	3.40%	17.43%	4.60%	91	3.83%
Grüner Tee	84	9.18%	14.40%	1.23%	61	9.27%
Eistee	55	1.60%	2.51%	6.88%	< 50	3.78%
Schwarztee	94	6.54%	11.59%	0.94%	100	8.50%
Chai	Unlock full list >	6.23%	9.52%	7.06%	90	9.51%
	97	9.65%	4.90%	8.82%	62	14.41%
Kapseln & Pads	91	12.51%	3.54%	8.02%	99	3.62%
Ganze Kaffeebohnen	< 50	13.16%	5.85%	9.87%	63	5.81%
Gemahlener Kaffee	82	7.01%	1.02%	9.57%	100	0.95%
Instantkaffee	88	9.75%	1.21%	8.92%	< 50	1.28%
Fertigkaffee für unterwegs	Unlock full list >	4.47%	2.98%	9.92%	63	2.92%
	91	9.88%	2.56%	13.26%	99	9.17%
Sirupe	91	7.37%	10.00%	11.57%	99	2.00%
Konzentrate	Unlock full list >	2.71%	4.27%	10.00%	70	4.22%
Energy Drinks	100	6.10%	8.34%	0.41%	95	9.22%
	58	4.56%	7.26%	1.80%	98	6.58%
Cola	Unlock full list >	0.15%	5.49%	6.42%	82	6.82%
	75	4.69%	11.91%	3.46%	< 50	11.99%
	55	1.60%	2.51%	6.88%	< 50	3.78%
Fruchtgummis	82	9.24%	14.46%	1.27%	58	9.28%
Kaugummis	99	14.80%	19.80%	6.11%	98	9.99%
Frucht- & Kräuterbonbons	58	9.54%	10.00%	6.58%	82	19.18%
Kaubonbons	97	3.65%	3.59%	9.97%	94	3.53%
Lakritze	Unlock full list >	8.94%	9.89%	5.19%	51	16.44%
	58	6.18%	1.61%	14.87%	98	4.30%
Riegel	100	19.55%	2.01%	9.78%	84	1.94%
Sortimentpackungen	< 50	8.21%	6.86%	6.04%	66	9.99%
Vielfaltspackungen	86	4.61%	12.00%	3.40%	< 50	12.09%
Lebensmittel mit Schokoladenüberzug	Unlock full list >	2.20%	14.82%	1.49%	98	14.91%
	96	9.08%	6.39%	7.88%	100	17.27%
Erdnüsse	93	1.18%	3.16%	5.50%	100	9.97%
Nuss-Mischungen	52	0.93%	4.93%	6.88%	< 50	9.96%
Mandeln	99	3.24%	3.21%	8.04%	98	8.34%
Sonnenblumenkerne	68	4.93%	1.37%	1.91%	< 50	9.12%
Kürbiskerne	Unlock full list >	5.71%	1.28%	8.94%	74	9.15%
	99	9.48%	8.00%	9.78%	66	10.16%
Fleisch-Snacks	92	9.99%	1.34%	15.03%	98	8.69%
Frucht-, Nuss- & Proteinriegel	100	6.32%	9.35%	0.01%	97	8.36%
Crackers	80	9.35%	4.48%	18.33%	99	6.17%
Salzgebäck	99	1.73%	2.26%	9.78%	66	0.84%
Snack Kuchen & Backwaren	Unlock full list >	9.23%	5.06%	9.32%	88	9.85%
Chips	Unlock full list >	9.92%	9.03%	9.19%	73	13.38%
	86	6.29%	1.71%	15.01%	98	4.38%
	94	7.31%	9.10%	2.27%	92	11.74%
Honig	< 50	15.99%	18.59%	7.19%	79	10.00%
Zucker	Unlock full list >	2.60%	7.29%	3.98%	80	6.73%
	98	9.90%	7.53%	4.64%	93	7.57%
Dekoration	63	3.78%	0.10%	8.20%	59	1.59%
Icing & Fondant	55	9.88%	1.34%	18.61%	91	7.44%
Glasuren	Unlock full list >	3.99%	0.32%	12.41%	88	2.74%
Pudding- & Dessertpulver	85	10.72%	9.80%	15.77%	62	8.54%
Stärke & Bindemittel	77	0.33%	4.73%	5.60%	51	5.30%
	75	0.23%	4.62%	5.67%	< 50	5.23%
Natron	66	5.25%	14.29%	7.40%	99	1.26%
Trockenhefe	100	3.57%	17.15%	4.84%	79	3.60%
Sauerteig-Starter	Unlock full list >	3.28%	8.14%	8.91%	63	8.11%
	92	6.65%	2.01%	9.76%	97	9.92%
	99	9.88%	7.84%	15.81%	90	1.87%
Gewürzmischungen	95	4.06%	16.97%	8.67%	< 50	9.93%
Paprika	91	2.96%	1.35%	0.18%	88	13.20%
Chili	57	3.62%	8.60%	8.20%	80	9.61%
Kurkuma	66	6.58%	1.45%	12.49%	86	12.40%
Knoblauch	Unlock full list >	5.12%	7.74%	9.73%	< 50	15.23%
	< 50	9.55%	10.00%	6.61%	< 50	19.26%
Salz	Unlock full list >	9.10%	9.97%	6.52%	98	5.10%
Ungemahlene Kräuter & Gewürze	< 50	8.94%	14.35%	9.67%	< 50	8.07%
Fix-Produkte	99	16.53%	11.22%	14.29%	63	8.96%
Pfeffer	Unlock full list >	19.42%	14.02%	11.48%	100	9.58%
	97	11.79%	6.72%	19.10%	54	7.33%
	81	8.54%	6.40%	10.00%	57	6.64%
Whisky	< 50	7.46%	4.83%	9.83%	< 50	4.00%
Liköre	< 50	10.72%	5.74%	19.78%	68	6.85%
Rum	75	9.27%	7.60%	9.89%	100	9.16%
Wodka	100	13.38%	3.20%	8.44%	68	0.21%
Gin	Unlock full list >	9.99%	9.36%	8.82%	98	14.81%
	85	6.17%	3.10%	9.38%	98	1.64%
Weißwein	< 50	8.96%	6.98%	5.78%	57	5.29%
Champagner, Sekt & Schaumwein	86	12.10%	17.44%	3.71%	< 50	9.79%
Rotwein	97	4.25%	12.27%	1.28%	83	11.72%
Honigwein	86	6.92%	3.97%	0.98%	89	7.91%
Roséwein	Unlock full list >	6.77%	15.09%	3.22%	95	8.98%
	93	16.49%	11.18%	14.34%	93	8.95%
Helles	98	16.92%	7.46%	6.11%	70	7.54%
Pils	94	8.82%	5.93%	7.79%	61	5.98%
Biermischgetränke	87	6.64%	8.37%	2.70%	< 50	8.40%
Weizen	Unlock full list >	11.55%	5.01%	7.36%	89	18.81%
Mischgetränke & Cocktails	< 50	9.93%	4.91%	9.84%	76	4.12%
	< 50	1.76%	2.37%	0.95%	< 50	14.66%
Wermut	90	2.90%	1.26%	11.16%	100	1.86%
Portwein	85	11.55%	16.87%	3.24%	98	9.72%
Sherry	< 50	5.35%	0.88%	13.96%	54	3.74%
Madeira	< 50	5.26%	10.21%	1.95%	85	8.02%
Likörwein	Unlock full list >	3.83%	0.00%	3.16%	96	9.52%
	< 50	6.70%	3.79%	9.59%	57	2.53%
	93	4.65%	0.96%	14.44%	52	8.81%
Früchte- & Kräutertee	55	3.40%	17.43%	4.60%	91	3.83%
Grüner Tee	84	9.18%	14.40%	1.23%	61	9.27%
Eistee	55	1.60%	2.51%	6.88%	< 50	3.78%
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Top Products on the Lebensmittel & Getränke Category

Discover the most-viewed products in the Lebensmittel & Getränke category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Mar 2026 vs. Mar 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Ferrero Rocher Herz – Valentinstag-Geschenk für Ihn & Sie – Knusprig-cremige Nuss-Pralinen-Spezialität – Geschenkbox in Herzform zum Valentinstag Muttertag & Ostern – 1 Packung à 125 g	...> Sortimentpackungen	Ferrero Rocher	92.8K	=	7.32%	5.54%	< 50	9.68%
Ceremonial Matcha - Reines Matcha Pulver aus Japan - Ceremonial Grade - Original Matcha Grüntee - Erste Ernte - 100% Natürlich und Laborgeprüft	...> Matcha	NORITUAL LAB	79.4K	2.06%	2.01%	9.11%	59	2.84%
The True Honey Co. Manuka Honig MGO 1250+ (UMF 26+) 250g \| MGO & UMF-zertifiziert \| Exklusiv und Hochqualitativ \| Hergestellt und Verpackt in Neuseeland \| Im Glas mit Signature Box \| Von NZfyMe	...> Honig	THE TRUE HONEY CO.	70.7K	=	7.78%	8.21%	63	6.36%
Bonka Seleccion Professional Natural - kaffeebohnen 1kg	...> Geröstete Bohnen	Bonka	53.1K	=	3.76%	7.99%	72	4.58%
Caffè Mauro Torrefazione – Kaffeebohnen – 1 kg – Avvolgente Mischung – mittlere Röstung – Intensität 8/10 – hergestellt in Italien – 1kg Packung	...> Geröstete Bohnen	CAFFE MAURO TORREFAZIONE	52.5K	=	5.36%	10.48%	< 50	4.93%
Ferrero Rocher Herz – Valentinstag-Geschenk für Ihn & Sie – Knusprig-cremige Nuss-Pralinen-Spezialität – Geschenkbox in Herzform zum Valentinstag Muttertag & Ostern – 1 Packung à 125 g	...> Sortimentpackungen	Ferrero Rocher	92.8K	=	7.32%	5.54%	< 50	9.68%
Ceremonial Matcha - Reines Matcha Pulver aus Japan - Ceremonial Grade - Original Matcha Grüntee - Erste Ernte - 100% Natürlich und Laborgeprüft	...> Matcha	NORITUAL LAB	79.4K	2.06%	2.01%	9.11%	59	2.84%
The True Honey Co. Manuka Honig MGO 1250+ (UMF 26+) 250g \| MGO & UMF-zertifiziert \| Exklusiv und Hochqualitativ \| Hergestellt und Verpackt in Neuseeland \| Im Glas mit Signature Box \| Von NZfyMe	...> Honig	THE TRUE HONEY CO.	70.7K	=	7.78%	8.21%	63	6.36%
Bonka Seleccion Professional Natural - kaffeebohnen 1kg	...> Geröstete Bohnen	Bonka	53.1K	=	3.76%	7.99%	72	4.58%
Caffè Mauro Torrefazione – Kaffeebohnen – 1 kg – Avvolgente Mischung – mittlere Röstung – Intensität 8/10 – hergestellt in Italien – 1kg Packung	...> Geröstete Bohnen	CAFFE MAURO TORREFAZIONE	52.5K	=	5.36%	10.48%	< 50	4.93%
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Top-level analysis of the Lebensmittel & Getränke category on amazon.de

During 2026-03-01T00:00:00, the Lebensmittel & Getränke category on amazon.de generated a total revenue of €192.3M.

The leading brands in this category are THE TRUE HONEY CO., ESPRESTO, and MORE NUTRITION, which stand out in terms of revenue and consumer engagement.

The top-performing product was Ferrero Rocher Herz – Valentinstag-Geschenk für Ihn & Sie – Knusprig-cremige Nuss-Pralinen-Spezialität – Geschenkbox in Herzform zum Valentinstag Muttertag & Ostern – 1 Packung à 125 g, and it's the best-selling item in the category.