Best Selling Lebensmittel & Getränke Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Lebensmittel & Getränke in amazon.de for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Lebensmittel & Getränke category

See which brands are leading the Lebensmittel & Getränke category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
MORE NUTRITION	3.44%	2.00pp	2.1M	179.13%	21.28%	14.91%	€12.72	17.61%
Pfanner	0.60%	0.40pp	1.9M	76.79%	2.17%	7.86%	€3.29	3.68%
Best Body Nutrition	0.72%	0.36pp	2.1M	127.16%	11.15%	0.70%	€4.86	11.51%
Alnatura	0.65%	0.33pp	512.1K	117.89%	17.03%	4.39%	€6.48	3.64%
Generisch	0.78%	0.30pp	518.3K	156.24%	18.20%	1.83%	€11.98	2.69%
MORE NUTRITION	3.44%	2.00pp	2.1M	179.13%	21.28%	14.91%	€12.72	17.61%
Pfanner	0.60%	0.40pp	1.9M	76.79%	2.17%	7.86%	€3.29	3.68%
Best Body Nutrition	0.72%	0.36pp	2.1M	127.16%	11.15%	0.70%	€4.86	11.51%
Alnatura	0.65%	0.33pp	512.1K	117.89%	17.03%	4.39%	€6.48	3.64%
Generisch	0.78%	0.30pp	518.3K	156.24%	18.20%	1.83%	€11.98	2.69%
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Channels Breakdown & Performance

Understand where the top brands in the Lebensmittel & Getränke category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

MORE NUTRITION

Pfanner

Best Body Nutrition

Alnatura

Generisch

Top selling sub-categories in the Lebensmittel & Getränke category

Explore the breakdown of sub-categories within the Lebensmittel & Getränke category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	6.70%	3.79%	9.59%	57	2.53%
	91	9.88%	2.56%	13.26%	99	9.17%
Sirupe	91	7.37%	10.00%	11.57%	99	2.00%
Konzentrate	Unlock full list >	2.71%	4.27%	10.00%	70	4.22%
	93	4.65%	0.96%	14.44%	52	8.81%
Früchte- & Kräutertee	55	3.40%	17.43%	4.60%	91	3.83%
Eistee	55	1.60%	2.51%	6.88%	< 50	3.78%
Grüner Tee	84	9.18%	14.40%	1.23%	61	9.27%
Schwarztee	94	6.54%	11.59%	0.94%	100	8.50%
Mate-Tee	Unlock full list >	2.90%	7.92%	9.06%	81	7.89%
	97	9.65%	4.90%	8.82%	62	14.41%
Kapseln & Pads	91	12.51%	3.54%	8.02%	99	3.62%
Ganze Kaffeebohnen	< 50	13.16%	5.85%	9.87%	63	5.81%
Instantkaffee	88	9.75%	1.21%	8.92%	< 50	1.28%
Gemahlener Kaffee	82	7.01%	1.02%	9.57%	100	0.95%
Cold Brew-Kaffees & Konzentrat	Unlock full list >	9.02%	5.45%	16.45%	78	5.07%
	80	6.68%	11.50%	10.06%	100	11.42%
Fruchtsäfte	< 50	0.50%	4.93%	5.48%	95	5.43%
Kokosnusswasser	100	4.08%	0.40%	1.14%	91	11.91%
Gemüsehaltige Getränke	98	8.48%	9.71%	4.29%	86	14.87%
Saftschorle	76	9.25%	9.97%	5.87%	51	17.74%
Haltbare Smoothies	Unlock full list >	1.92%	6.89%	4.93%	< 50	9.90%
Energy Drinks	Unlock full list >	6.10%	8.34%	0.41%	95	9.22%
	75	4.69%	11.91%	3.46%	< 50	11.99%
	55	1.60%	2.51%	6.88%	< 50	3.78%
Fruchtgummis	82	9.24%	14.46%	1.27%	58	9.28%
Kaugummis	99	14.80%	19.80%	6.11%	98	9.99%
Frucht- & Kräuterbonbons	58	9.54%	10.00%	6.58%	82	19.18%
Kaubonbons	97	3.65%	3.59%	9.97%	94	3.53%
Pfefferminz- & Mentholbonbons	Unlock full list >	16.48%	11.17%	14.35%	61	8.95%
	58	6.18%	1.61%	14.87%	98	4.30%
Riegel	100	19.55%	2.01%	9.78%	84	1.94%
Sortimentpackungen	< 50	8.21%	6.86%	6.04%	66	9.99%
Lebensmittel mit Schokoladenüberzug	92	2.20%	14.82%	1.49%	98	14.91%
Vielfaltspackungen	Unlock full list >	4.61%	12.00%	3.40%	< 50	12.09%
	96	9.08%	6.39%	7.88%	100	17.27%
Erdnüsse	93	1.18%	3.16%	5.50%	100	9.97%
Nuss-Mischungen	52	0.93%	4.93%	6.88%	< 50	9.96%
Mandeln	99	3.24%	3.21%	8.04%	98	8.34%
Sonnenblumenkerne	68	4.93%	1.37%	1.91%	< 50	9.12%
Pistazien	Unlock full list >	3.08%	3.41%	4.29%	99	7.36%
Chips	92	9.92%	9.03%	9.19%	73	13.38%
	99	9.48%	8.00%	9.78%	66	10.16%
Frucht-, Nuss- & Proteinriegel	100	6.32%	9.35%	0.01%	97	8.36%
Salzgebäck	99	1.73%	2.26%	9.78%	66	0.84%
Crackers	80	9.35%	4.48%	18.33%	99	6.17%
Fleisch-Snacks	92	9.99%	1.34%	15.03%	98	8.69%
Reiswaffeln	Unlock full list >	8.01%	5.61%	9.95%	< 50	5.24%
	86	6.29%	1.71%	15.01%	98	4.38%
	98	9.90%	7.53%	4.64%	93	7.57%
Dekoration	63	3.78%	0.10%	8.20%	59	1.59%
Icing & Fondant	55	9.88%	1.34%	18.61%	91	7.44%
Glasuren	Unlock full list >	3.99%	0.32%	12.41%	88	2.74%
	94	7.31%	9.10%	2.27%	92	11.74%
Zucker	56	2.60%	7.29%	3.98%	80	6.73%
Honig	Unlock full list >	15.99%	18.59%	7.19%	79	10.00%
Stärke & Bindemittel	77	0.33%	4.73%	5.60%	51	5.30%
Süßstoffe	67	7.60%	12.72%	0.08%	< 50	8.85%
	75	0.23%	4.62%	5.67%	< 50	5.23%
Natron	66	5.25%	14.29%	7.40%	99	1.26%
Trockenhefe	100	3.57%	17.15%	4.84%	79	3.60%
Sauerteig-Starter	Unlock full list >	3.28%	8.14%	8.91%	63	8.11%
	92	6.65%	2.01%	9.76%	97	9.92%
	99	9.88%	7.84%	15.81%	90	1.87%
Gewürzmischungen	95	4.06%	16.97%	8.67%	< 50	9.93%
Chili	57	3.62%	8.60%	8.20%	80	9.61%
Paprika	91	2.96%	1.35%	0.18%	88	13.20%
Schwarzer Pfeffer	94	3.34%	3.08%	6.95%	96	7.73%
Kurkuma	Unlock full list >	6.58%	1.45%	12.49%	86	12.40%
	< 50	9.55%	10.00%	6.61%	< 50	19.26%
Salz	Unlock full list >	9.10%	9.97%	6.52%	98	5.10%
Ungemahlene Kräuter & Gewürze	< 50	8.94%	14.35%	9.67%	< 50	8.07%
Fix-Produkte	99	16.53%	11.22%	14.29%	63	8.96%
Pfeffer	Unlock full list >	19.42%	14.02%	11.48%	100	9.58%
	97	11.79%	6.72%	19.10%	54	7.33%
	81	8.54%	6.40%	10.00%	57	6.64%
Liköre	< 50	10.72%	5.74%	19.78%	68	6.85%
Whisky	< 50	7.46%	4.83%	9.83%	< 50	4.00%
Wodka	100	13.38%	3.20%	8.44%	68	0.21%
Gin	86	9.99%	9.36%	8.82%	98	14.81%
Rum	Unlock full list >	9.27%	7.60%	9.89%	100	9.16%
	85	6.17%	3.10%	9.38%	98	1.64%
Champagner, Sekt & Schaumwein	86	12.10%	17.44%	3.71%	< 50	9.79%
Weißwein	< 50	8.96%	6.98%	5.78%	57	5.29%
Rotwein	97	4.25%	12.27%	1.28%	83	11.72%
Roséwein	79	6.77%	15.09%	3.22%	95	8.98%
Honigwein	Unlock full list >	6.92%	3.97%	0.98%	89	7.91%
	93	16.49%	11.18%	14.34%	93	8.95%
Helles	98	16.92%	7.46%	6.11%	70	7.54%
Pils	94	8.82%	5.93%	7.79%	61	5.98%
Biermischgetränke	87	6.64%	8.37%	2.70%	< 50	8.40%
Weizen	51	11.55%	5.01%	7.36%	89	18.81%
India Pale Ale (IPA)	Unlock full list >	17.31%	0.25%	9.23%	80	13.00%
Mischgetränke & Cocktails	< 50	9.93%	4.91%	9.84%	76	4.12%
	< 50	1.76%	2.37%	0.95%	< 50	14.66%
Wermut	90	2.90%	1.26%	11.16%	100	1.86%
Portwein	85	11.55%	16.87%	3.24%	98	9.72%
Sherry	< 50	5.35%	0.88%	13.96%	54	3.74%
Likörwein	94	3.83%	0.00%	3.16%	96	9.52%
Madeira	Unlock full list >	5.26%	10.21%	1.95%	85	8.02%
	< 50	6.70%	3.79%	9.59%	57	2.53%
	91	9.88%	2.56%	13.26%	99	9.17%
Sirupe	91	7.37%	10.00%	11.57%	99	2.00%
Konzentrate	Unlock full list >	2.71%	4.27%	10.00%	70	4.22%
	93	4.65%	0.96%	14.44%	52	8.81%
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Top Products on the Lebensmittel & Getränke Category

Discover the most-viewed products in the Lebensmittel & Getränke category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
MORE Zerup Peach Iced Tea 65 ml für bis zu 8 l Fertiggetränk	...> Konzentrate	MORE NUTRITION	207.3K	104.51%	1.86%	7.40%	< 50	8.83%
MORE Zerup Lemon Lime Soda 65 ml für bis zu 8 l Fertiggetränk	...> Sirupe	MORE NUTRITION	84.1K	=	9.88%	9.40%	< 50	6.91%
MORE Protein Iced Matcha Latte 500g Matcha Grünteepulver	...> Eiweißgetränke	MORE NUTRITION	79.6K	277.79%	7.54%	9.97%	94	11.96%
MORE Barista Zerup Salted Caramel 65 ml für Kaffee Tee und Heißgetränke	...> Sirupe	MORE NUTRITION	79K	=	16.21%	9.78%	81	14.25%
MORE Zerup mixed 6er Bundle 6 x 65 ml verschiedene Sorten	...> Sirupe	MORE NUTRITION	78.2K	259.91%	18.67%	19.35%	< 50	4.24%
MORE Zerup Peach Iced Tea 65 ml für bis zu 8 l Fertiggetränk	...> Konzentrate	MORE NUTRITION	207.3K	104.51%	1.86%	7.40%	< 50	8.83%
MORE Zerup Lemon Lime Soda 65 ml für bis zu 8 l Fertiggetränk	...> Sirupe	MORE NUTRITION	84.1K	=	9.88%	9.40%	< 50	6.91%
MORE Protein Iced Matcha Latte 500g Matcha Grünteepulver	...> Eiweißgetränke	MORE NUTRITION	79.6K	277.79%	7.54%	9.97%	94	11.96%
MORE Barista Zerup Salted Caramel 65 ml für Kaffee Tee und Heißgetränke	...> Sirupe	MORE NUTRITION	79K	=	16.21%	9.78%	81	14.25%
MORE Zerup mixed 6er Bundle 6 x 65 ml verschiedene Sorten	...> Sirupe	MORE NUTRITION	78.2K	259.91%	18.67%	19.35%	< 50	4.24%
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Top-level analysis of the Lebensmittel & Getränke category on amazon.de

During 2026-08-01T00:00:00, the Lebensmittel & Getränke category on amazon.de generated a total revenue of €166.5M.

The leading brands in this category are MORE NUTRITION, Pfanner, and Best Body Nutrition, which stand out in terms of revenue and consumer engagement.

The top-performing product was MORE Zerup Peach Iced Tea 65 ml für bis zu 8 l Fertiggetränk, and it's the best-selling item in the category.