Best Selling Spielzeug Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Spielzeug in amazon.de for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Spielzeug category

See which brands are leading the Spielzeug category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
DJI	4.95%	2.09pp	1.3M	16.57%	2.88%	64.29%	€705.96	26.84%
Pokémon	1.89%	1.18pp	1.2M	8.08%	2.26%	57.84%	€705.88	9.37%
Apple	6.10%	0.56pp	176.7K	2.72%	2.56%	2.83%	€389.03	14.80%
tonies	0.83%	0.42pp	1M	13.21%	1.29%	61.69%	€337.25	14.60%
FUNWHOLE	0.49%	0.34pp	232.1K	6.16%	1.14%	39.72%	€698.00	12.69%
DJI	4.95%	2.09pp	1.3M	16.57%	2.88%	64.29%	€705.96	26.84%
Pokémon	1.89%	1.18pp	1.2M	8.08%	2.26%	57.84%	€705.88	9.37%
Apple	6.10%	0.56pp	176.7K	2.72%	2.56%	2.83%	€389.03	14.80%
tonies	0.83%	0.42pp	1M	13.21%	1.29%	61.69%	€337.25	14.60%
FUNWHOLE	0.49%	0.34pp	232.1K	6.16%	1.14%	39.72%	€698.00	12.69%
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Channels Breakdown & Performance

Understand where the top brands in the Spielzeug category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

DJI

Pokémon

Apple

tonies

FUNWHOLE

Top selling sub-categories in the Spielzeug category

Explore the breakdown of sub-categories within the Spielzeug category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	16.79%	0.64%	9.11%	87	0.71%
	89	9.89%	1.19%	18.42%	99	7.51%
Masken	92	14.14%	8.93%	16.69%	100	8.24%
Kostüm-Kopfbedeckung	81	9.87%	9.88%	7.65%	56	18.31%
Mäntel, Umhänge & Flügel	90	6.57%	8.71%	12.48%	72	12.41%
Gesichtsfarben	74	14.56%	2.41%	8.48%	< 50	2.49%
Spielzeug Waffen	Unlock full list >	6.04%	9.23%	0.42%	< 50	8.54%
	< 50	16.99%	11.67%	13.84%	84	9.08%
Kostüme für Erwachsene	99	1.78%	5.09%	4.86%	98	19.40%
Kostüme für Kinder	67	0.61%	5.16%	6.70%	< 50	9.98%
Kostüme für Baby	Unlock full list >	6.51%	1.35%	12.35%	70	13.19%
	62	9.95%	9.13%	9.09%	59	13.80%
Spielzeugsets	57	7.65%	9.34%	14.95%	80	10.00%
Lebensmittel	100	13.85%	19.45%	9.99%	100	5.86%
Tee-Sets	73	6.52%	11.84%	9.73%	99	11.75%
Haushaltsgeräte	75	19.74%	11.61%	9.15%	92	8.94%
Töpfe & Pfannen	Unlock full list >	17.44%	13.84%	8.53%	74	0.38%
Kaufläden & Zubehör	71	9.63%	8.30%	9.66%	100	11.00%
Spielwerkzeug	Unlock full list >	9.23%	9.97%	5.82%	63	17.62%
	87	17.68%	16.89%	8.74%	97	9.93%
Bauspielzeugsets	55	2.37%	19.02%	3.26%	92	18.93%
Bauklötze & Bausteine	66	13.03%	18.40%	18.15%	99	9.89%
Magnetische Bausteine	97	4.22%	12.44%	8.34%	94	13.21%
Figuren	65	2.04%	9.94%	3.18%	96	7.39%
Aufbewahrung & Zubehör	Unlock full list >	3.89%	9.62%	1.24%	81	8.44%
	92	8.87%	9.87%	9.84%	100	16.18%
Brettspiele	83	9.90%	9.85%	9.87%	97	4.37%
	56	13.79%	8.61%	17.04%	< 50	8.12%
Deckkartenspiele	80	8.81%	5.94%	7.78%	< 50	9.97%
Standard Spielkarten	100	6.30%	10.16%	4.56%	83	10.24%
Sammelkartenspiele	85	14.66%	5.04%	9.97%	< 50	5.50%
Legekartenspiele	Unlock full list >	17.29%	12.93%	2.79%	94	13.02%
	99	8.74%	9.82%	4.80%	80	15.74%
Spielsets	70	9.46%	10.00%	6.37%	< 50	18.75%
Kartenmischer	69	3.44%	6.43%	3.33%	52	4.93%
Spieltische	99	8.78%	9.84%	4.88%	97	15.87%
Bingoausrüstung	74	6.09%	11.10%	1.30%	92	8.34%
Poker Chips	Unlock full list >	11.43%	16.75%	3.14%	< 50	9.70%
Reise- & Kompaktspiele	75	10.87%	5.87%	19.94%	93	6.92%
Würfelspiele	Unlock full list >	8.95%	5.72%	16.15%	60	5.64%
	95	5.80%	1.27%	14.45%	79	4.04%
	81	4.95%	8.69%	1.89%	58	2.48%
Luftballons	74	8.65%	6.58%	6.69%	93	6.97%
Girlanden, Luftschlangen & Konfetti	68	3.32%	0.90%	11.64%	53	2.21%
Kuchendekoration	Unlock full list >	8.66%	6.50%	4.86%	< 50	5.84%
	99	10.00%	9.43%	12.96%	89	0.36%
Partygeschenk-Packs mit verschiedenen Artikeln	Unlock full list >	9.26%	4.60%	8.47%	82	5.60%
Einladungen	51	9.84%	8.73%	10.19%	< 50	2.39%
	71	7.73%	9.85%	15.80%	90	1.85%
Brillen	97	16.91%	11.38%	8.36%	98	0.01%
Kopfbedeckung	Unlock full list >	8.70%	10.00%	4.98%	< 50	4.23%
	< 50	6.41%	3.42%	9.48%	< 50	2.04%
Teller	< 50	8.80%	6.18%	15.63%	86	6.10%
Servietten	84	3.56%	3.68%	18.51%	< 50	3.61%
Tassen	Unlock full list >	11.72%	6.58%	9.70%	78	2.93%
	< 50	2.46%	5.68%	4.60%	66	3.64%
	96	4.27%	7.05%	2.20%	100	6.14%
Malen nach Zahlen	83	4.88%	9.80%	2.25%	99	7.86%
Schmucksets	87	7.99%	8.49%	13.13%	< 50	3.06%
Papierbastelsets	91	8.90%	5.88%	15.97%	99	4.80%
Holz	96	9.21%	7.70%	9.07%	96	0.83%
Malen	Unlock full list >	4.05%	3.29%	9.95%	89	3.23%
	93	0.31%	5.94%	9.86%	98	5.89%
Farben	72	8.23%	16.68%	4.20%	90	7.51%
Buntstifte	50	6.41%	8.54%	0.87%	95	9.82%
Filzstifte	63	13.86%	19.26%	5.27%	< 50	9.95%
Wachsmalstifte	< 50	1.94%	15.26%	1.91%	84	9.45%
Kinderkreide	Unlock full list >	7.32%	12.43%	0.31%	< 50	8.76%
Kinderknete	95	9.69%	9.98%	7.00%	100	19.87%
Papeterie & Sticker	94	7.45%	12.56%	0.21%	< 50	8.80%
Bügelperlen	Unlock full list >	0.13%	4.51%	5.73%	94	5.16%
	< 50	16.79%	0.64%	9.11%	87	0.71%
	89	9.89%	1.19%	18.42%	99	7.51%
Masken	92	14.14%	8.93%	16.69%	100	8.24%
Kostüm-Kopfbedeckung	81	9.87%	9.88%	7.65%	56	18.31%
Mäntel, Umhänge & Flügel	90	6.57%	8.71%	12.48%	72	12.41%
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Top Products on the Spielzeug Category

Discover the most-viewed products in the Spielzeug category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Apple iPad mit A16 Chip: 11" Liquid Retina Display 128 GB WLAN 6 12 MP Front /12 MP Rückkamera Touch ID Batterie für den ganzen Tag – Silber	...> Tablets	Apple	658.8K	=	9.89%	8.96%	< 50	7.12%
tonies Hörfigur für Toniebox Weihnachtslieder: Rolf Zuckowski – In der Weihnachtsbäckerei Hörspiel für Kinder ab 3 Jahren Spielzeit ca. 57 Minuten	...> Boomboxen & MP3-Player	tonies	604.2K	=	9.95%	1.31%	82	4.48%
Disney Stitch Adventskalender 2025 Kinder Jugendliche Weihnachtskalender mit 24 Überraschungen Schreibwaren oder Haarschmuck Mädchen Geschenk Idee (Lila Stitch Würfel)	...> Adventskalender	Disney	469.2K	=	1.32%	5.83%	98	8.02%
LEGO Super Mario Game Boy - Spielzeug für Erwachsene - Nintendo Deko mit 2 Modulen inkl. Zelda & einem Stand - Retro Modellbau zum Ausstellen - Kreativer Baukasten - Geschenk für Gaming Fans - 72046	...> Bau- & Konstruktionsspielzeug	LEGO	403K	=	3.76%	8.68%	98	3.88%
Samsung Galaxy Tab A9+ WiFi Android-Tablet 128 GB Speicherplatz Großes Display 3D-Sound Simlockfrei ohne Vertrag Graphite Inkl. 3 Jahre Herstellergarantie [Exklusiv bei Amazon]	...> Tablets	Samsung	302.9K	=	4.20%	8.70%	99	11.45%
Apple iPad mit A16 Chip: 11" Liquid Retina Display 128 GB WLAN 6 12 MP Front /12 MP Rückkamera Touch ID Batterie für den ganzen Tag – Silber	...> Tablets	Apple	658.8K	=	9.89%	8.96%	< 50	7.12%
tonies Hörfigur für Toniebox Weihnachtslieder: Rolf Zuckowski – In der Weihnachtsbäckerei Hörspiel für Kinder ab 3 Jahren Spielzeit ca. 57 Minuten	...> Boomboxen & MP3-Player	tonies	604.2K	=	9.95%	1.31%	82	4.48%
Disney Stitch Adventskalender 2025 Kinder Jugendliche Weihnachtskalender mit 24 Überraschungen Schreibwaren oder Haarschmuck Mädchen Geschenk Idee (Lila Stitch Würfel)	...> Adventskalender	Disney	469.2K	=	1.32%	5.83%	98	8.02%
LEGO Super Mario Game Boy - Spielzeug für Erwachsene - Nintendo Deko mit 2 Modulen inkl. Zelda & einem Stand - Retro Modellbau zum Ausstellen - Kreativer Baukasten - Geschenk für Gaming Fans - 72046	...> Bau- & Konstruktionsspielzeug	LEGO	403K	=	3.76%	8.68%	98	3.88%
Samsung Galaxy Tab A9+ WiFi Android-Tablet 128 GB Speicherplatz Großes Display 3D-Sound Simlockfrei ohne Vertrag Graphite Inkl. 3 Jahre Herstellergarantie [Exklusiv bei Amazon]	...> Tablets	Samsung	302.9K	=	4.20%	8.70%	99	11.45%
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Top-level analysis of the Spielzeug category on amazon.de

During 2025-11-01T00:00:00, the Spielzeug category on amazon.de generated a total revenue of €517.6M.

The leading brands in this category are DJI, Pokémon, and Apple, which stand out in terms of revenue and consumer engagement.

The top-performing product was Apple iPad mit A16 Chip: 11" Liquid Retina Display 128 GB WLAN 6 12 MP Front /12 MP Rückkamera Touch ID Batterie für den ganzen Tag – Silber, and it's the best-selling item in the category.