Best Selling Puppen & Zubehör Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Puppen & Zubehör in amazon.de for December 1, and read the full analysis below

Last updated : December 1, 2025

Top Brands on the Puppen & Zubehör category

See which brands are leading the Puppen & Zubehör category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Dec 2025 vs. Dec 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
BABY Born	8.28%	2.93pp	1.2M	4.73%	8.64%	66.22%	€26.44	30.68%
Monster High	5.84%	2.22pp	789.4K	4.55%	1.31%	61.35%	€15.69	6.39%
Bayer Design	3.70%	2.08pp	120.9K	2.65%	5.75%	55.54%	€23.27	28.84%
Mattel	3.29%	0.95pp	838.1K	0.38%	8.18%	64.48%	€15.93	0.06%
Zero pam	1.20%	0.93pp	1M	3.10%	2.19%	25.83%	€9.03	25.70%
BABY Born	8.28%	2.93pp	1.2M	4.73%	8.64%	66.22%	€26.44	30.68%
Monster High	5.84%	2.22pp	789.4K	4.55%	1.31%	61.35%	€15.69	6.39%
Bayer Design	3.70%	2.08pp	120.9K	2.65%	5.75%	55.54%	€23.27	28.84%
Mattel	3.29%	0.95pp	838.1K	0.38%	8.18%	64.48%	€15.93	0.06%
Zero pam	1.20%	0.93pp	1M	3.10%	2.19%	25.83%	€9.03	25.70%
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Channels Breakdown & Performance

Understand where the top brands in the Puppen & Zubehör category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

BABY Born

Monster High

Bayer Design

Mattel

Zero pam

Top selling sub-categories in the Puppen & Zubehör category

Explore the breakdown of sub-categories within the Puppen & Zubehör category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Dec 2025 vs. Dec 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Puppen	< 50	4.90%	14.07%	7.61%	73	13.98%
	96	0.56%	10.00%	4.46%	96	10.00%
Bekleidungs- & Zubehör-Sets	79	2.48%	7.68%	9.22%	< 50	7.65%
Bekleidung	86	1.93%	19.67%	16.00%	< 50	5.77%
Puppenwagen	53	6.60%	8.67%	8.42%	90	8.64%
	99	4.08%	9.38%	7.37%	89	9.37%
Autos	100	9.78%	2.07%	19.52%	85	7.05%
LKWs	70	8.53%	4.02%	11.04%	98	4.07%
Motorräder	99	19.23%	2.23%	9.81%	91	9.68%
Fahrräder	Unlock full list >	9.29%	4.46%	8.32%	< 50	5.68%
Möbel	Unlock full list >	5.44%	13.93%	7.73%	95	0.98%
Sets	91	1.14%	3.21%	5.53%	73	9.97%
	92	7.46%	16.92%	5.04%	99	16.83%
Ausstattungen	94	2.47%	14.49%	1.72%	60	11.18%
Möbel	Unlock full list >	0.15%	8.46%	13.16%	84	8.38%
Weich- & Stoffpuppen	Unlock full list >	2.86%	1.02%	7.66%	< 50	2.59%
Puppen	< 50	4.90%	14.07%	7.61%	73	13.98%
	96	0.56%	10.00%	4.46%	96	10.00%
Bekleidungs- & Zubehör-Sets	79	2.48%	7.68%	9.22%	< 50	7.65%
Bekleidung	86	1.93%	19.67%	16.00%	< 50	5.77%
Puppenwagen	53	6.60%	8.67%	8.42%	90	8.64%
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Top Products on the Puppen & Zubehör Category

Discover the most-viewed products in the Puppen & Zubehör category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Dec 2025 vs. Dec 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Barbie Signature - 2023 Holiday Puppe 35. Jubiläumsedition mit goldenem Kleid und dunkelbraunes Haar Echtheitszertifikat saisonales Sammlergeschenk für Kinder ab 6 Jahren HJX05	...> Puppen	Barbie	119.5K	=	15.76%	16.96%	84	6.83%
Barbie Spielzeugpferd mit Geräuschen Musik und Zubehör inspiriert von Barbie Mysteries: Das geheimnisvolle Pferdeabenteuer“ Pferd kann sich bewegen tanzen und mit den Augen blinzeln HXJ42	...> Sets	Barbie	85.4K	84.76%	7.78%	9.99%	97	10.28%
Barbie-Puppe Adventskalender mit 24 Kleidungsstücken und Accessoires einschließlich Jacke Rock Schuhe Handtaschen sowie EIN Hündchen und eine Blonde Puppe JFL63	...> Puppen	Barbie	81.3K	=	14.46%	9.22%	92	5.95%
BABY born Emma - 43 cm große Babypuppe - 10 Funktionen inkl. Accessoires & Strampler - Funktioniert komplett ohne Batterien - Geeignet für Kinder ab 3 Jahren	...> Puppen	BABY Born	80.7K	9.18%	6.95%	3.22%	62	2.63%
Barbie Puppe Malibu“ und Zubehör von Barbie Mysteries: Das geheimnisvolle Pferdeabenteuer“ inklusive Modepuppe abnehmbarem Reitoutfit und Helm HXJ38	...> Puppen	Barbie	68.9K	=	6.53%	2.16%	< 50	8.41%
Barbie Signature - 2023 Holiday Puppe 35. Jubiläumsedition mit goldenem Kleid und dunkelbraunes Haar Echtheitszertifikat saisonales Sammlergeschenk für Kinder ab 6 Jahren HJX05	...> Puppen	Barbie	119.5K	=	15.76%	16.96%	84	6.83%
Barbie Spielzeugpferd mit Geräuschen Musik und Zubehör inspiriert von Barbie Mysteries: Das geheimnisvolle Pferdeabenteuer“ Pferd kann sich bewegen tanzen und mit den Augen blinzeln HXJ42	...> Sets	Barbie	85.4K	84.76%	7.78%	9.99%	97	10.28%
Barbie-Puppe Adventskalender mit 24 Kleidungsstücken und Accessoires einschließlich Jacke Rock Schuhe Handtaschen sowie EIN Hündchen und eine Blonde Puppe JFL63	...> Puppen	Barbie	81.3K	=	14.46%	9.22%	92	5.95%
BABY born Emma - 43 cm große Babypuppe - 10 Funktionen inkl. Accessoires & Strampler - Funktioniert komplett ohne Batterien - Geeignet für Kinder ab 3 Jahren	...> Puppen	BABY Born	80.7K	9.18%	6.95%	3.22%	62	2.63%
Barbie Puppe Malibu“ und Zubehör von Barbie Mysteries: Das geheimnisvolle Pferdeabenteuer“ inklusive Modepuppe abnehmbarem Reitoutfit und Helm HXJ38	...> Puppen	Barbie	68.9K	=	6.53%	2.16%	< 50	8.41%
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Top-level analysis of the Puppen & Zubehör category on amazon.de

During 2025-12-01T00:00:00, the Puppen & Zubehör category on amazon.de generated a total revenue of €32.2M.

The leading brands in this category are BABY Born, Monster High, and Bayer Design, which stand out in terms of revenue and consumer engagement.

The top-performing product was Barbie Signature - 2023 Holiday Puppe 35. Jubiläumsedition mit goldenem Kleid und dunkelbraunes Haar Echtheitszertifikat saisonales Sammlergeschenk für Kinder ab 6 Jahren HJX05, and it's the best-selling item in the category.