Now livetag icon
The official Gen AI Landscape report for 2026 is here. Don’t miss out!Get your copybanner icon

Best Selling Spielzeug Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Spielzeug in amazon.de for August 1, and read the full analysis below

Last updated : August 1, 2026



Top Brands on the Spielzeug category

See which brands are leading the Spielzeug category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Aug 2026 vs. Aug 2025
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
Panini0.86%0.84pp1.2M2599.36%3.81%23.95%€58.9562.55%
Lenovo0.64%0.61pp1.2M760.95%1.85%13.48%€20.6641.21%
Xiaomi0.64%0.60pp111.6K1684.38%3.71%10.01%€36.2962.08%
Pokémon2.50%0.44pp749K2589.92%2.22%2.94%€53.5812.41%
Hasbro0.47%0.29pp447.6K1482.94%2.04%10.77%€48.7843.07%
Panini0.86%0.84pp1.2M2599.36%3.81%23.95%€58.9562.55%
Lenovo0.64%0.61pp1.2M760.95%1.85%13.48%€20.6641.21%
Xiaomi0.64%0.60pp111.6K1684.38%3.71%10.01%€36.2962.08%
Pokémon2.50%0.44pp749K2589.92%2.22%2.94%€53.5812.41%
Hasbro0.47%0.29pp447.6K1482.94%2.04%10.77%€48.7843.07%

Who’s winning your category?

See top brands by revenue, views, and conversion rate.
Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Spielzeug category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
Panini
Lenovo
Xiaomi
Pokémon
Hasbro

Top selling sub-categories in the Spielzeug category

Explore the breakdown of sub-categories within the Spielzeug category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Aug 2026 vs. Aug 2025
Export Excel
CategoryUnit soldChangeRevenueChangeProduct viewsChange
928.87%9.87%9.84%10016.18%
5613.79%8.61%17.04%< 508.12%
Deckkartenspiele808.81%5.94%7.78%< 509.97%
Standard Spielkarten1006.30%10.16%4.56%8310.24%
Sammelkartenspiele8514.66%5.04%9.97%< 505.50%
LegekartenspieleUnlock full list >17.29%12.93%2.79%9413.02%
Brettspiele839.90%9.85%9.87%974.37%
Würfelspiele948.95%5.72%16.15%605.64%
Reise- & Kompaktspiele7510.87%5.87%19.94%936.92%
998.74%9.82%4.80%8015.74%
Kartenmischer693.44%6.43%3.33%524.93%
Bingoausrüstung746.09%11.10%1.30%928.34%
Spielsets709.46%10.00%6.37%< 5018.75%
Poker Chips7711.43%16.75%3.14%< 509.70%
RouletteräderUnlock full list >6.59%8.66%1.14%9210.18%
< 501.89%2.16%7.07%943.51%
980.18%4.56%5.70%845.20%
Luftmatratzen & Aufblasartikel681.67%2.31%9.71%890.79%
Wasserpistolen552.60%5.78%4.43%803.81%
Schwimmhilfen & Zubehör857.51%12.62%0.16%628.82%
Planschbecken944.94%9.86%2.20%927.88%
Pool SpielzeugeUnlock full list >5.47%2.22%9.81%792.16%
8810.00%0.52%16.16%888.34%
Seifenblasenmaschinen1004.39%7.14%2.03%966.32%
SeifenblasenflüssigkeitUnlock full list >11.73%4.85%7.43%< 504.93%
965.33%14.14%7.54%961.14%
Sandspielzeug5310.00%8.24%3.02%558.27%
Sandboxen6011.93%4.67%7.52%9418.41%
WasserstraßenUnlock full list >5.36%0.88%13.96%563.74%
778.58%4.11%10.88%964.17%
Fußball738.58%4.10%10.90%< 504.16%
Spielbälle809.98%8.69%1.85%< 508.72%
Basketball8910.76%7.03%9.54%992.12%
Golf609.92%2.27%13.69%942.33%
KickballUnlock full list >5.08%14.27%7.42%9914.19%
752.55%7.23%4.01%< 506.71%
Drachen6111.04%2.29%8.53%< 502.36%
Boomerangs689.56%6.84%7.71%8817.39%
Spielzeugfallschirm-Figuren6517.39%3.42%9.96%< 503.36%
Zubehör für DrachenUnlock full list >10.00%0.39%16.34%900.46%
955.80%1.27%14.45%794.04%
814.95%8.69%1.89%582.48%
Luftballons748.65%6.58%6.69%936.97%
Girlanden, Luftschlangen & Konfetti683.32%0.90%11.64%532.21%
KuchendekorationUnlock full list >8.66%6.50%4.86%< 505.84%
717.73%9.85%15.80%901.85%
Brillen9716.91%11.38%8.36%980.01%
KopfbedeckungUnlock full list >8.70%10.00%4.98%< 504.23%
9910.00%9.43%12.96%890.36%
Partygeschenk-Packs mit verschiedenen ArtikelnUnlock full list >9.26%4.60%8.47%825.60%
Wurfspiele10013.21%17.01%0.11%8217.10%
KrachmacherUnlock full list >11.25%19.88%5.96%845.51%
8717.68%16.89%8.74%979.93%
Bauspielzeugsets552.37%19.02%3.26%9218.93%
Bauklötze & Bausteine6613.03%18.40%18.15%999.89%
Magnetische Bausteine974.22%12.44%8.34%9413.21%
Aufbewahrung & Zubehör1003.89%9.62%1.24%818.44%
FigurenUnlock full list >2.04%9.94%3.18%967.39%
< 502.46%5.68%4.60%663.64%
964.27%7.05%2.20%1006.14%
Schmucksets877.99%8.49%13.13%< 503.06%
Malen504.05%3.29%9.95%893.23%
Malen nach Zahlen834.88%9.80%2.25%997.86%
Papierbastelsets918.90%5.88%15.97%994.80%
SandUnlock full list >6.57%1.36%9.65%< 501.30%
930.31%5.94%9.86%985.89%
Buntstifte506.41%8.54%0.87%959.82%
Filzstifte6313.86%19.26%5.27%< 509.95%
Farben728.23%16.68%4.20%907.51%
Wachsmalstifte< 501.94%15.26%1.91%849.45%
KinderkreideUnlock full list >7.32%12.43%0.31%< 508.76%
Papeterie & Sticker947.45%12.56%0.21%< 508.80%
Kinderknete959.69%9.98%7.00%10019.87%
BügelperlenUnlock full list >0.13%4.51%5.73%945.16%
928.87%9.87%9.84%10016.18%
5613.79%8.61%17.04%< 508.12%
Deckkartenspiele808.81%5.94%7.78%< 509.97%
Standard Spielkarten1006.30%10.16%4.56%8310.24%
Sammelkartenspiele8514.66%5.04%9.97%< 505.50%

Track category trends month over month

See which categories are growing based on sales, revenue, and views.
Start free trial

Top Products on the Spielzeug Category

Discover the most-viewed products in the Spielzeug category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Aug 2026 vs. Aug 2025
Export Excel
Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Pokémon (Sammelkartenspiel)  PKM Erste-Partner-Kollektion #2
Pokémon (Sammelkartenspiel) PKM Erste-Partner-Kollektion #2
...> Packs & Sets
Pokémon349.6K=18.23%9.66%9913.44%
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung – Erhabene Helden (1 Vollbild-Promokarte  9 Boosterpacks & Premium-Zubehör)
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung – Erhabene Helden (1 Vollbild-Promokarte 9 Boosterpacks & Premium-Zubehör)
...> Packs & Sets
Pokémon318.5K=3.18%9.79%714.60%
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung – Wachsendes Chaos (1 Vollbild-Promokarte  9 Boosterpacks & Premium-Zubehör)
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung – Wachsendes Chaos (1 Vollbild-Promokarte 9 Boosterpacks & Premium-Zubehör)
...> Packs & Sets
Pokémon249.5K=1.43%3.76%994.73%
Pokémon-Sammelkartenspiel: Boosterbundle Mega-Entwicklung – Erhabene Helden (6 Boosterpacks)
Pokémon-Sammelkartenspiel: Boosterbundle Mega-Entwicklung – Erhabene Helden (6 Boosterpacks)
...> Packs & Sets
Pokémon233K=9.83%8.46%525.01%
Pokémon-Sammelkartenspiel: Illustrations-Kollektion Erste Partner: Serie 1 (3 Promokarten  2 Boosterpacks und 1 Stickerbogen)
Pokémon-Sammelkartenspiel: Illustrations-Kollektion Erste Partner: Serie 1 (3 Promokarten 2 Boosterpacks und 1 Stickerbogen)
...> Packs & Sets
Pokémon189.2K=9.96%0.48%< 509.76%
Pokémon (Sammelkartenspiel)  PKM Erste-Partner-Kollektion #2
Pokémon (Sammelkartenspiel) PKM Erste-Partner-Kollektion #2
...> Packs & Sets
Pokémon349.6K=18.23%9.66%9913.44%
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung – Erhabene Helden (1 Vollbild-Promokarte  9 Boosterpacks & Premium-Zubehör)
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung – Erhabene Helden (1 Vollbild-Promokarte 9 Boosterpacks & Premium-Zubehör)
...> Packs & Sets
Pokémon318.5K=3.18%9.79%714.60%
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung – Wachsendes Chaos (1 Vollbild-Promokarte  9 Boosterpacks & Premium-Zubehör)
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung – Wachsendes Chaos (1 Vollbild-Promokarte 9 Boosterpacks & Premium-Zubehör)
...> Packs & Sets
Pokémon249.5K=1.43%3.76%994.73%
Pokémon-Sammelkartenspiel: Boosterbundle Mega-Entwicklung – Erhabene Helden (6 Boosterpacks)
Pokémon-Sammelkartenspiel: Boosterbundle Mega-Entwicklung – Erhabene Helden (6 Boosterpacks)
...> Packs & Sets
Pokémon233K=9.83%8.46%525.01%
Pokémon-Sammelkartenspiel: Illustrations-Kollektion Erste Partner: Serie 1 (3 Promokarten  2 Boosterpacks und 1 Stickerbogen)
Pokémon-Sammelkartenspiel: Illustrations-Kollektion Erste Partner: Serie 1 (3 Promokarten 2 Boosterpacks und 1 Stickerbogen)
...> Packs & Sets
Pokémon189.2K=9.96%0.48%< 509.76%

What’s selling—and why

Explore the top-performing products on Amazon based on product views, sales, and revenue.
Spot trends, category winners, and emerging bestsellers at a glance.
Start free trial