Best Selling Spielzeugfiguren Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Spielzeugfiguren in amazon.de for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Spielzeugfiguren category

See which brands are leading the Spielzeugfiguren category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Masters of the Universe	4.91%	4.58pp	247.7K	98.91%	8.15%	517.96%	€28.42	9.38%
Disney Store	3.53%	3.29pp	112.8K	20.86%	4.35%	145.68%	€24.30	7.53%
Marvel	2.27%	1.56pp	15.7K	95.02%	3.96%	507.05%	€26.86	2.30%
Jada Toys	1.85%	1.43pp	151.5K	88.64%	6.89%	192.88%	€27.91	5.99%
Pokémon	1.83%	1.03pp	67.7K	21.87%	0.08%	381.29%	€22.40	6.98%
Masters of the Universe	4.91%	4.58pp	247.7K	98.91%	8.15%	517.96%	€28.42	9.38%
Disney Store	3.53%	3.29pp	112.8K	20.86%	4.35%	145.68%	€24.30	7.53%
Marvel	2.27%	1.56pp	15.7K	95.02%	3.96%	507.05%	€26.86	2.30%
Jada Toys	1.85%	1.43pp	151.5K	88.64%	6.89%	192.88%	€27.91	5.99%
Pokémon	1.83%	1.03pp	67.7K	21.87%	0.08%	381.29%	€22.40	6.98%
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Channels Breakdown & Performance

Understand where the top brands in the Spielzeugfiguren category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Masters of the Universe

Disney Store

Marvel

Jada Toys

Pokémon

Top selling sub-categories in the Spielzeugfiguren category

Explore the breakdown of sub-categories within the Spielzeugfiguren category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Actionfiguren	90	1.81%	6.00%	15.84%	99	5.92%
Spielsets	91	1.48%	15.71%	0.85%	54	10.00%
Tiere	< 50	9.06%	18.66%	3.56%	66	18.57%
Fantastische Kreaturen	95	1.73%	9.97%	3.46%	63	7.20%
Dinosaurier & prähistorische Kreaturen	Unlock full list >	6.35%	15.69%	6.13%	97	15.60%
Actionfiguren	90	1.81%	6.00%	15.84%	99	5.92%
Spielsets	91	1.48%	15.71%	0.85%	54	10.00%
Tiere	< 50	9.06%	18.66%	3.56%	66	18.57%
Fantastische Kreaturen	95	1.73%	9.97%	3.46%	63	7.20%
Dinosaurier & prähistorische Kreaturen	Unlock full list >	6.35%	15.69%	6.13%	97	15.60%
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Top Products on the Spielzeugfiguren Category

Discover the most-viewed products in the Spielzeugfiguren category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Marvel Avengers Titan Hero Serie Blast Gear Deluxe Hulk Action-Figur 30 cm großes Spielzeug Für Kinder ab 4 Jahren grün	...> Actionfiguren	Marvel	29.1K	=	0.32%	7.84%	< 50	1.36%
PLAYMOBIL \| City Life \| Rettungswagen \| mit Licht und Soundeffekten \| Spielzeug für Kinder ab 4 Jahren \| 71202	...> Spielsets	PLAYMOBIL	27.3K	83.73%	10.44%	0.49%	51	2.19%
Star Wars Micro Galaxy Squadron SWJ0170 - AT-AT offizielles 25cm Fahrzeug mit Licht Sound und Figuren	...> Spielsets	Star Wars	24K	=	8.29%	9.67%	86	8.52%
PLAYMOBIL Dollhouse 70206 Familienküche Küchenzeile mit Backofen Spülmaschine Kühlschrank und Essbereich sowie cleveren Utensilien zum Kochen Ab 4 Jahren	...> Spielsets	PLAYMOBIL	23.8K	=	7.84%	10.00%	< 50	2.98%
Peppa Pig Peppas fünfköpfige Familie Figurenset Pink	...> Spielsets	Peppa Pig	23.3K	85.57%	6.28%	8.07%	61	5.48%
Marvel Avengers Titan Hero Serie Blast Gear Deluxe Hulk Action-Figur 30 cm großes Spielzeug Für Kinder ab 4 Jahren grün	...> Actionfiguren	Marvel	29.1K	=	0.32%	7.84%	< 50	1.36%
PLAYMOBIL \| City Life \| Rettungswagen \| mit Licht und Soundeffekten \| Spielzeug für Kinder ab 4 Jahren \| 71202	...> Spielsets	PLAYMOBIL	27.3K	83.73%	10.44%	0.49%	51	2.19%
Star Wars Micro Galaxy Squadron SWJ0170 - AT-AT offizielles 25cm Fahrzeug mit Licht Sound und Figuren	...> Spielsets	Star Wars	24K	=	8.29%	9.67%	86	8.52%
PLAYMOBIL Dollhouse 70206 Familienküche Küchenzeile mit Backofen Spülmaschine Kühlschrank und Essbereich sowie cleveren Utensilien zum Kochen Ab 4 Jahren	...> Spielsets	PLAYMOBIL	23.8K	=	7.84%	10.00%	< 50	2.98%
Peppa Pig Peppas fünfköpfige Familie Figurenset Pink	...> Spielsets	Peppa Pig	23.3K	85.57%	6.28%	8.07%	61	5.48%
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Top-level analysis of the Spielzeugfiguren category on amazon.de

During 2026-09-01T00:00:00, the Spielzeugfiguren category on amazon.de generated a total revenue of €11.7M.

The leading brands in this category are Masters of the Universe, Disney Store, and Marvel, which stand out in terms of revenue and consumer engagement.

The top-performing product was Marvel Avengers Titan Hero Serie Blast Gear Deluxe Hulk Action-Figur 30 cm großes Spielzeug Für Kinder ab 4 Jahren grün, and it's the best-selling item in the category.