Best Selling Spielzeugfiguren Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Spielzeugfiguren in amazon.de for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Spielzeugfiguren category

See which brands are leading the Spielzeugfiguren category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Masters of the Universe	4.92%	4.47pp	238.1K	89.07%	7.40%	411.49%	€27.86	15.10%
Disney Store	3.92%	3.67pp	157.9K	79.58%	4.81%	76.56%	€18.39	14.98%
Jada Toys	1.94%	1.67pp	228.4K	36.90%	5.13%	403.76%	€27.67	14.33%
Pokémon	2.01%	1.48pp	236.9K	88.54%	4.22%	272.97%	€15.80	4.40%
Good Smile Company	0.96%	0.74pp	40.3K	3.55%	7.31%	160.35%	€27.36	12.16%
Masters of the Universe	4.92%	4.47pp	238.1K	89.07%	7.40%	411.49%	€27.86	15.10%
Disney Store	3.92%	3.67pp	157.9K	79.58%	4.81%	76.56%	€18.39	14.98%
Jada Toys	1.94%	1.67pp	228.4K	36.90%	5.13%	403.76%	€27.67	14.33%
Pokémon	2.01%	1.48pp	236.9K	88.54%	4.22%	272.97%	€15.80	4.40%
Good Smile Company	0.96%	0.74pp	40.3K	3.55%	7.31%	160.35%	€27.36	12.16%
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Channels Breakdown & Performance

Understand where the top brands in the Spielzeugfiguren category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Masters of the Universe

Disney Store

Jada Toys

Pokémon

Good Smile Company

Top selling sub-categories in the Spielzeugfiguren category

Explore the breakdown of sub-categories within the Spielzeugfiguren category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Actionfiguren	90	1.81%	6.00%	15.84%	99	5.92%
Spielsets	91	1.48%	15.71%	0.85%	54	10.00%
Tiere	< 50	9.06%	18.66%	3.56%	66	18.57%
Dinosaurier & prähistorische Kreaturen	74	6.35%	15.69%	6.13%	97	15.60%
Fantastische Kreaturen	Unlock full list >	1.73%	9.97%	3.46%	63	7.20%
Actionfiguren	90	1.81%	6.00%	15.84%	99	5.92%
Spielsets	91	1.48%	15.71%	0.85%	54	10.00%
Tiere	< 50	9.06%	18.66%	3.56%	66	18.57%
Dinosaurier & prähistorische Kreaturen	74	6.35%	15.69%	6.13%	97	15.60%
Fantastische Kreaturen	Unlock full list >	1.73%	9.97%	3.46%	63	7.20%
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Top Products on the Spielzeugfiguren Category

Discover the most-viewed products in the Spielzeugfiguren category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Craze Bibi und Tina Spielzeug Pflege Set TINA & AMADEUS - Pferde Spielzeug Pflegeset inkl. Pferde Zubehör Martinshof Spielfiguren Spiele ab 3 Jahre 14134	...> Spielsets	CRAZE	29.1K	=	9.05%	1.33%	93	9.93%
FIFA World Cup 2026™ / WM 2026 / Weltmeisterschaft - Ballers Serie 1 2er-Pack von ZURU - Lizenzierte FIFA Sammelfiguren Fußball Überraschungskapsel Spielzeug Kinder ab 3 Jahren	...> Actionfiguren	ZURU BALLERS	23.5K	=	2.72%	6.36%	100	0.98%
Peppa Pig Peppas fünfköpfige Familie Figurenset Pink	...> Spielsets	Peppa Pig	23K	=	6.28%	8.07%	61	5.48%
PLAYMOBIL \| My Life \| Modernes Krankenhaus \| Mit Vier Figuren medizinischen Geräten und Accessoires \| Zu über 80 % aus recycelten und biobasierten Materialien \| Für Kinder ab 4 Jahren \| 71615	...> Spielsets	PLAYMOBIL	19.1K	=	9.97%	17.69%	< 50	15.20%
Schleich Dinosaurs \| Carnotaurus 14586 \| ab 3 Jahre \| 21 x 8 x 13 cm	...> Dinosaurier & prähistorische Kreaturen	SCHLEICH	18.6K	=	11.64%	2.21%	100	1.63%
Craze Bibi und Tina Spielzeug Pflege Set TINA & AMADEUS - Pferde Spielzeug Pflegeset inkl. Pferde Zubehör Martinshof Spielfiguren Spiele ab 3 Jahre 14134	...> Spielsets	CRAZE	29.1K	=	9.05%	1.33%	93	9.93%
FIFA World Cup 2026™ / WM 2026 / Weltmeisterschaft - Ballers Serie 1 2er-Pack von ZURU - Lizenzierte FIFA Sammelfiguren Fußball Überraschungskapsel Spielzeug Kinder ab 3 Jahren	...> Actionfiguren	ZURU BALLERS	23.5K	=	2.72%	6.36%	100	0.98%
Peppa Pig Peppas fünfköpfige Familie Figurenset Pink	...> Spielsets	Peppa Pig	23K	=	6.28%	8.07%	61	5.48%
PLAYMOBIL \| My Life \| Modernes Krankenhaus \| Mit Vier Figuren medizinischen Geräten und Accessoires \| Zu über 80 % aus recycelten und biobasierten Materialien \| Für Kinder ab 4 Jahren \| 71615	...> Spielsets	PLAYMOBIL	19.1K	=	9.97%	17.69%	< 50	15.20%
Schleich Dinosaurs \| Carnotaurus 14586 \| ab 3 Jahre \| 21 x 8 x 13 cm	...> Dinosaurier & prähistorische Kreaturen	SCHLEICH	18.6K	=	11.64%	2.21%	100	1.63%
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Top-level analysis of the Spielzeugfiguren category on amazon.de

During 2026-08-01T00:00:00, the Spielzeugfiguren category on amazon.de generated a total revenue of €10M.

The leading brands in this category are Masters of the Universe, Disney Store, and Jada Toys, which stand out in terms of revenue and consumer engagement.

The top-performing product was Craze Bibi und Tina Spielzeug Pflege Set TINA & AMADEUS - Pferde Spielzeug Pflegeset inkl. Pferde Zubehör Martinshof Spielfiguren Spiele ab 3 Jahre 14134, and it's the best-selling item in the category.