Best Selling Sport & Outdoor Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Sport & Outdoor in amazon.de for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Sport & Outdoor category

See which brands are leading the Sport & Outdoor category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
SPYRA	2.03%	1.86pp	111.7K	32.30%	4.87%	1323.67%	€126.46	19.68%
FBSPORT	2.72%	1.31pp	107K	21.59%	0.71%	682.13%	€92.26	15.04%
Berg	1.65%	0.65pp	35K	9.90%	3.51%	144.89%	€31.88	14.92%
AIYAPLAY	0.73%	0.42pp	62.9K	12.66%	4.80%	138.19%	€84.15	19.67%
Blubbel	0.70%	0.41pp	34K	27.09%	4.36%	1273.58%	€116.37	8.38%
SPYRA	2.03%	1.86pp	111.7K	32.30%	4.87%	1323.67%	€126.46	19.68%
FBSPORT	2.72%	1.31pp	107K	21.59%	0.71%	682.13%	€92.26	15.04%
Berg	1.65%	0.65pp	35K	9.90%	3.51%	144.89%	€31.88	14.92%
AIYAPLAY	0.73%	0.42pp	62.9K	12.66%	4.80%	138.19%	€84.15	19.67%
Blubbel	0.70%	0.41pp	34K	27.09%	4.36%	1273.58%	€116.37	8.38%
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Channels Breakdown & Performance

Understand where the top brands in the Sport & Outdoor category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

SPYRA

FBSPORT

Berg

AIYAPLAY

Blubbel

Top selling sub-categories in the Sport & Outdoor category

Explore the breakdown of sub-categories within the Sport & Outdoor category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	98	0.18%	4.56%	5.70%	84	5.20%
	68	1.67%	2.31%	9.71%	89	0.79%
Aufblasbare Schwimmsitze	85	16.70%	0.71%	9.09%	100	13.59%
Swimmingpool-Flöße	Unlock full list >	19.59%	1.41%	9.66%	59	10.80%
Wasserpistolen	55	2.60%	5.78%	4.43%	80	3.81%
Schwimmhilfen & Zubehör	85	7.51%	12.62%	0.16%	62	8.82%
Planschbecken	94	4.94%	9.86%	2.20%	92	7.88%
	< 50	5.47%	2.22%	9.81%	79	2.16%
Schwimmringe	97	8.95%	5.68%	8.24%	94	5.73%
Tauchringe & Spielzeuge	77	9.57%	4.07%	10.95%	< 50	9.63%
Schwimmnudeln	< 50	19.32%	9.68%	4.85%	96	9.76%
Aufblasbare Wasserrutschen	Unlock full list >	5.86%	9.15%	0.68%	89	1.30%
	88	10.00%	0.52%	16.16%	88	8.34%
Seifenblasenmaschinen	100	4.39%	7.14%	2.03%	96	6.32%
Seifenblasenflüssigkeit	Unlock full list >	11.73%	4.85%	7.43%	< 50	4.93%
	96	5.33%	14.14%	7.54%	96	1.14%
Sandspielzeug	53	10.00%	8.24%	3.02%	55	8.27%
Sandboxen	60	11.93%	4.67%	7.52%	94	18.41%
Wasserstraßen	Unlock full list >	5.36%	0.88%	13.96%	56	3.74%
	77	8.58%	4.11%	10.88%	96	4.17%
Fußball	73	8.58%	4.10%	10.90%	< 50	4.16%
	80	9.98%	8.69%	1.85%	< 50	8.72%
Spielplatzbälle	86	14.77%	2.24%	8.55%	< 50	15.51%
Kickbälle	< 50	17.64%	0.00%	9.30%	84	12.68%
Völkerbälle	Unlock full list >	9.81%	7.12%	5.50%	100	7.16%
Basketball	89	10.76%	7.03%	9.54%	99	2.12%
Golf	60	9.92%	2.27%	13.69%	94	2.33%
Kickball	Unlock full list >	5.08%	14.27%	7.42%	99	14.19%
	75	2.55%	7.23%	4.01%	< 50	6.71%
Drachen	61	11.04%	2.29%	8.53%	< 50	2.36%
Boomerangs	68	9.56%	6.84%	7.71%	88	17.39%
Spielzeugfallschirm-Figuren	65	17.39%	3.42%	9.96%	< 50	3.36%
Zubehör für Drachen	Unlock full list >	10.00%	0.39%	16.34%	90	0.46%
	98	0.18%	4.56%	5.70%	84	5.20%
	68	1.67%	2.31%	9.71%	89	0.79%
Aufblasbare Schwimmsitze	85	16.70%	0.71%	9.09%	100	13.59%
Swimmingpool-Flöße	Unlock full list >	19.59%	1.41%	9.66%	59	10.80%
Wasserpistolen	55	2.60%	5.78%	4.43%	80	3.81%
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Top Products on the Sport & Outdoor Category

Discover the most-viewed products in the Sport & Outdoor category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
2 Pack Wasserpistole Elektrisch Wasserpistolen mit Coolen LED-Flamme Wiederaufladbarer Elektrische Wasserpistole für Kinder 3-12 Jahre Reichweite 8-10 M Sommer Spielzeug Schwimmbad Strand Party	...> Wasserpistolen	POPERFUN	97.1K	=	7.02%	18.64%	97	6.07%
Intex Floating Recliner Lounge - Aufblasbarer Badelounge mehrfarbig 180 x 135 cm	...> Aufblasbare Schwimmsitze	Intex	81.5K	52.16%	16.05%	3.59%	84	0.46%
Wasserbomben Selbstschließend 6 Stück Silikon Wiederverwendbare Wasserbomben für Kinder & Erwachsene Wasserballoons Schnellfüller Outdoor Wasserspielzeug für Pool Strand & Sommerparty	...> Wasserpistolen	Whaline	67.7K	22.68%	1.73%	1.29%	97	0.22%
12 Stück wiederverwendbare Wasserballons Pool-Strand-Wasserspielzeug für Jungen und Mädchen Outdoor-Sommerspielzeug für Kinder magnetischer Wasserball für Outdoor-Aktivitäten	...> Wasserballons	Smirodi	66.3K	=	0.42%	10.00%	87	4.69%
Bestway FillN Fun Planschbecken Sparking Sea 122 x 25 cm BW55028 Mehrfarbig 122 x 122 x 25 cm	...> Planschbecken	Bestway	64.2K	=	14.60%	7.29%	95	9.83%
2 Pack Wasserpistole Elektrisch Wasserpistolen mit Coolen LED-Flamme Wiederaufladbarer Elektrische Wasserpistole für Kinder 3-12 Jahre Reichweite 8-10 M Sommer Spielzeug Schwimmbad Strand Party	...> Wasserpistolen	POPERFUN	97.1K	=	7.02%	18.64%	97	6.07%
Intex Floating Recliner Lounge - Aufblasbarer Badelounge mehrfarbig 180 x 135 cm	...> Aufblasbare Schwimmsitze	Intex	81.5K	52.16%	16.05%	3.59%	84	0.46%
Wasserbomben Selbstschließend 6 Stück Silikon Wiederverwendbare Wasserbomben für Kinder & Erwachsene Wasserballoons Schnellfüller Outdoor Wasserspielzeug für Pool Strand & Sommerparty	...> Wasserpistolen	Whaline	67.7K	22.68%	1.73%	1.29%	97	0.22%
12 Stück wiederverwendbare Wasserballons Pool-Strand-Wasserspielzeug für Jungen und Mädchen Outdoor-Sommerspielzeug für Kinder magnetischer Wasserball für Outdoor-Aktivitäten	...> Wasserballons	Smirodi	66.3K	=	0.42%	10.00%	87	4.69%
Bestway FillN Fun Planschbecken Sparking Sea 122 x 25 cm BW55028 Mehrfarbig 122 x 122 x 25 cm	...> Planschbecken	Bestway	64.2K	=	14.60%	7.29%	95	9.83%
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Top-level analysis of the Sport & Outdoor category on amazon.de

During 2026-08-01T00:00:00, the Sport & Outdoor category on amazon.de generated a total revenue of €33.8M.

The leading brands in this category are SPYRA, FBSPORT, and Berg, which stand out in terms of revenue and consumer engagement.

The top-performing product was 2 Pack Wasserpistole Elektrisch Wasserpistolen mit Coolen LED-Flamme Wiederaufladbarer Elektrische Wasserpistole für Kinder 3-12 Jahre Reichweite 8-10 M Sommer Spielzeug Schwimmbad Strand Party, and it's the best-selling item in the category.