Best Selling Sportelektronik Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Sportelektronik in amazon.de for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Sportelektronik category

See which brands are leading the Sportelektronik category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Fitbit	9.89%	3.58pp	148.9K	38.57%	13.77%	218.99%	€91.23	16.00%
iGPSPORT	2.43%	2.09pp	148.5K	16.63%	0.57%	212.26%	€43.87	15.31%
Sigma	4.11%	1.79pp	139.5K	4.48%	9.79%	215.57%	€76.73	4.27%
GEOID	1.78%	1.39pp	83.5K	2.18%	6.92%	206.18%	€35.26	8.84%
Anker	0.79%	0.72pp	142.5K	26.00%	0.02%	155.35%	€87.06	1.04%
Fitbit	9.89%	3.58pp	148.9K	38.57%	13.77%	218.99%	€91.23	16.00%
iGPSPORT	2.43%	2.09pp	148.5K	16.63%	0.57%	212.26%	€43.87	15.31%
Sigma	4.11%	1.79pp	139.5K	4.48%	9.79%	215.57%	€76.73	4.27%
GEOID	1.78%	1.39pp	83.5K	2.18%	6.92%	206.18%	€35.26	8.84%
Anker	0.79%	0.72pp	142.5K	26.00%	0.02%	155.35%	€87.06	1.04%
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Channels Breakdown & Performance

Understand where the top brands in the Sportelektronik category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Fitbit

iGPSPORT

Sigma

GEOID

Anker

Top selling sub-categories in the Sportelektronik category

Explore the breakdown of sub-categories within the Sportelektronik category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	100	4.82%	7.45%	1.44%	97	6.99%
Uhrenarmbänder	80	9.66%	9.70%	8.87%	95	8.08%
Halterungen	96	9.19%	9.97%	19.88%	98	5.48%
Solargeräte	90	9.24%	6.08%	19.87%	99	19.01%
Brustgurte	78	7.55%	9.29%	14.70%	54	10.24%
Taschen & Gehäuse	Unlock full list >	18.76%	10.18%	9.47%	< 50	3.00%
Aktivitätstracker	< 50	4.09%	9.13%	8.38%	68	9.52%
Fahrradcomputer	87	17.36%	17.21%	17.45%	97	9.95%
Pulsuhren	< 50	14.85%	19.75%	6.15%	76	9.99%
	98	12.03%	17.37%	17.13%	57	9.78%
Fahrrad GPS-Geräte	95	16.78%	0.86%	11.69%	100	2.24%
Running GPS-Geräte	98	13.92%	8.73%	16.91%	57	8.16%
Wandern & Outdoor GPS-Geräte	Unlock full list >	6.44%	3.45%	9.49%	100	2.08%
	100	4.82%	7.45%	1.44%	97	6.99%
Uhrenarmbänder	80	9.66%	9.70%	8.87%	95	8.08%
Halterungen	96	9.19%	9.97%	19.88%	98	5.48%
Solargeräte	90	9.24%	6.08%	19.87%	99	19.01%
Brustgurte	78	7.55%	9.29%	14.70%	54	10.24%
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Top Products on the Sportelektronik Category

Discover the most-viewed products in the Sportelektronik category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Google Fitbit Air – Aktivitätstracker ohne Display mit Fitness-Tracking Herzfrequenzmessung und Schlafanalyse – personalisiertes KI-basiertes Coaching – bis zu 7 Tage Akkulaufzeit – Obsidian	...> Aktivitätstracker	Google	352.7K	=	4.75%	20.00%	64	0.67%
Google Fitbit Air – Aktivitätstracker ohne Display mit Fitness-Tracking Herzfrequenzmessung und Schlafanalyse – personalisiertes KI-basiertes Coaching – bis zu 7 Tage Akkulaufzeit – Lavender	...> Aktivitätstracker	Google	55.2K	=	0.17%	1.00%	94	9.98%
Fitbit Charge 6 Aktivitätstracker enthält eine 3 monatige Google Health Premium Mitgliedschaft 7 Tage Akkulaufzeit Google Wallet und Maps	...> Aktivitätstracker	Fitbit	45.7K	54.80%	19.94%	4.24%	100	6.38%
Fitbit Charge 6 Aktivitätstracker enthält eine 3 monatige Google Health Premium Mitgliedschaft 7 Tage Akkulaufzeit Google Wallet und Maps	...> Aktivitätstracker	Fitbit	45.7K	102.49%	19.94%	4.24%	100	6.38%
Garmin Forerunner 165 43mm - Lauf-Smartwatch 1 2" AMOLED Touchscreen bis zu 11 Tage Akkulaufzeit 25+ Sport-Apps Trainingsempfehlungen Gesundheitsdaten smarten Funktionen	...> Running GPS-Geräte	Garmin	44.1K	2.37%	5.55%	5.73%	65	18.45%
Google Fitbit Air – Aktivitätstracker ohne Display mit Fitness-Tracking Herzfrequenzmessung und Schlafanalyse – personalisiertes KI-basiertes Coaching – bis zu 7 Tage Akkulaufzeit – Obsidian	...> Aktivitätstracker	Google	352.7K	=	4.75%	20.00%	64	0.67%
Google Fitbit Air – Aktivitätstracker ohne Display mit Fitness-Tracking Herzfrequenzmessung und Schlafanalyse – personalisiertes KI-basiertes Coaching – bis zu 7 Tage Akkulaufzeit – Lavender	...> Aktivitätstracker	Google	55.2K	=	0.17%	1.00%	94	9.98%
Fitbit Charge 6 Aktivitätstracker enthält eine 3 monatige Google Health Premium Mitgliedschaft 7 Tage Akkulaufzeit Google Wallet und Maps	...> Aktivitätstracker	Fitbit	45.7K	54.80%	19.94%	4.24%	100	6.38%
Fitbit Charge 6 Aktivitätstracker enthält eine 3 monatige Google Health Premium Mitgliedschaft 7 Tage Akkulaufzeit Google Wallet und Maps	...> Aktivitätstracker	Fitbit	45.7K	102.49%	19.94%	4.24%	100	6.38%
Garmin Forerunner 165 43mm - Lauf-Smartwatch 1 2" AMOLED Touchscreen bis zu 11 Tage Akkulaufzeit 25+ Sport-Apps Trainingsempfehlungen Gesundheitsdaten smarten Funktionen	...> Running GPS-Geräte	Garmin	44.1K	2.37%	5.55%	5.73%	65	18.45%
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Top-level analysis of the Sportelektronik category on amazon.de

During 2026-08-01T00:00:00, the Sportelektronik category on amazon.de generated a total revenue of €18.9M.

The leading brands in this category are Fitbit, iGPSPORT, and Sigma, which stand out in terms of revenue and consumer engagement.

The top-performing product was Google Fitbit Air – Aktivitätstracker ohne Display mit Fitness-Tracking Herzfrequenzmessung und Schlafanalyse – personalisiertes KI-basiertes Coaching – bis zu 7 Tage Akkulaufzeit – Obsidian, and it's the best-selling item in the category.