Best Selling Sport & Freizeit Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Sport & Freizeit in amazon.de for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Sport & Freizeit category

See which brands are leading the Sport & Freizeit category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
adidas	0.93%	0.69pp	1.7M	243.95%	4.68%	11.68%	€44.96	59.51%
Uvex	0.77%	0.49pp	1.7M	110.47%	1.18%	6.70%	€41.73	36.17%
COOLCAA	0.42%	0.39pp	1.7M	84.04%	2.30%	6.11%	€44.73	54.87%
RCB	0.38%	0.30pp	814K	66.60%	4.22%	5.49%	€38.44	59.50%
BRAINGAIN	0.31%	0.26pp	1.5M	232.99%	3.43%	4.51%	€24.87	41.61%
adidas	0.93%	0.69pp	1.7M	243.95%	4.68%	11.68%	€44.96	59.51%
Uvex	0.77%	0.49pp	1.7M	110.47%	1.18%	6.70%	€41.73	36.17%
COOLCAA	0.42%	0.39pp	1.7M	84.04%	2.30%	6.11%	€44.73	54.87%
RCB	0.38%	0.30pp	814K	66.60%	4.22%	5.49%	€38.44	59.50%
BRAINGAIN	0.31%	0.26pp	1.5M	232.99%	3.43%	4.51%	€24.87	41.61%
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Channels Breakdown & Performance

Understand where the top brands in the Sport & Freizeit category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

adidas

Uvex

COOLCAA

RCB

BRAINGAIN

Top selling sub-categories in the Sport & Freizeit category

Explore the breakdown of sub-categories within the Sport & Freizeit category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	75	8.77%	6.30%	15.50%	63	6.22%
	65	7.96%	9.93%	11.61%	< 50	10.06%
Fahrradteile	63	3.03%	1.15%	0.98%	58	9.96%
Fahrradzubehör	92	5.60%	1.10%	14.24%	73	3.91%
Werkzeug & Flickzeug	86	3.09%	0.73%	7.80%	< 50	2.34%
Beleuchtung	91	0.06%	4.42%	5.79%	95	5.11%
Helme & Zubehör	Unlock full list >	0.96%	5.45%	5.16%	< 50	5.74%
	62	10.00%	9.48%	13.23%	< 50	0.16%
Schwimmen & Baden	76	4.06%	8.94%	7.47%	< 50	1.36%
Tauchen & Schnorcheln	< 50	9.10%	3.54%	9.80%	91	3.42%
Bootsport	75	9.94%	9.11%	9.11%	100	13.74%
Stand-Up Paddling	100	8.85%	6.80%	5.43%	96	5.50%
Surfen	Unlock full list >	2.22%	1.78%	7.27%	97	3.21%
	59	0.50%	9.79%	3.61%	55	5.01%
Tennisbälle	96	3.33%	0.45%	7.94%	89	2.10%
Griffbänder	70	19.68%	14.28%	14.52%	100	4.09%
Tennisschläger	86	1.12%	2.77%	9.05%	< 50	0.28%
Zubehör & Geräte	99	6.49%	3.52%	3.67%	97	2.16%
Taschen	Unlock full list >	0.72%	5.17%	5.33%	77	5.57%
	99	14.18%	9.66%	4.42%	93	4.18%
Fußbälle	81	18.20%	16.38%	9.22%	96	9.88%
Schienbeinschoner	82	9.98%	9.68%	8.26%	97	16.63%
Torwarthandschuhe	81	2.74%	5.89%	4.24%	96	4.00%
Fußballtore	89	3.55%	0.19%	8.06%	99	1.86%
Trainingsgeräte	Unlock full list >	9.66%	4.75%	18.66%	64	6.33%
	< 50	17.47%	0.12%	9.27%	64	12.84%
Scooter & Zubehör	95	2.20%	1.86%	10.33%	78	1.26%
Skateboarding	68	6.84%	2.20%	15.61%	89	4.73%
Inline-Skates & Rollschuhe	96	4.97%	1.57%	8.83%	81	0.12%
Schutzkleidung	65	9.49%	4.60%	18.48%	56	6.25%
Self-Balancing Scooters	Unlock full list >	12.06%	19.27%	6.37%	100	5.95%
	< 50	5.15%	14.46%	7.25%	69	1.39%
	99	4.88%	8.67%	8.36%	85	0.61%
Flaschen, Trinkbehälter & Filter	96	0.87%	5.53%	6.85%	100	9.97%
Körperpflege & Hygiene	74	0.69%	6.07%	4.10%	78	6.28%
Campingküche	< 50	4.52%	9.60%	8.54%	< 50	9.43%
Schlafsäcke, Matratzen & Kissen	96	9.25%	9.93%	19.19%	98	6.09%
Rucksäcke, Taschen & Zubehör	Unlock full list >	9.94%	8.15%	10.78%	95	14.13%
	80	6.45%	8.57%	0.94%	< 50	9.90%
Karabiner	84	9.49%	10.00%	6.45%	61	18.90%
Bergseile	53	5.12%	0.67%	13.69%	96	3.57%
Kreide	88	16.94%	17.63%	8.06%	67	9.97%
Klettergurte	96	6.83%	2.19%	15.60%	89	4.72%
Helme	Unlock full list >	15.64%	18.94%	19.18%	81	10.00%
	< 50	5.48%	2.21%	9.07%	63	0.58%
Markierer	71	4.40%	7.14%	7.04%	< 50	19.79%
Flaschen, Regulatoren & Teile	< 50	6.66%	2.04%	15.42%	53	4.61%
Schutzkleidung	100	9.95%	9.16%	9.06%	94	13.91%
Helme	99	1.88%	2.17%	7.06%	87	3.52%
Paintballs	Unlock full list >	10.33%	15.60%	2.19%	89	9.51%
	91	2.41%	1.32%	9.73%	55	0.15%
Strandschirme	Unlock full list >	9.77%	3.22%	12.27%	56	3.28%
	< 50	4.86%	1.04%	9.29%	67	15.70%
Schuhklemmen für Eis & Schnee	99	8.25%	0.80%	9.55%	98	9.69%
Gamaschen	Unlock full list >	0.91%	18.88%	1.56%	99	7.06%
	< 50	3.54%	15.12%	0.43%	91	9.13%
	< 50	8.82%	6.84%	9.99%	88	7.50%
Gewichte & Zubehör	65	0.99%	10.00%	4.11%	< 50	6.74%
Widerstandsbänder	100	10.79%	19.51%	2.06%	81	19.60%
Krafttraininggeräte	58	0.77%	16.63%	0.17%	< 50	16.72%
Klimmzugstangen	70	1.66%	2.32%	9.69%	< 50	0.78%
Liegestützgriffe	Unlock full list >	6.19%	1.62%	14.89%	99	4.31%
	95	6.73%	8.75%	1.36%	100	10.47%
Handschuhe	100	5.30%	1.98%	8.99%	70	0.32%
Schweißbänder	59	3.17%	7.67%	3.83%	54	4.34%
Straps	99	19.68%	14.91%	10.62%	83	9.72%
Springseile	72	0.20%	4.58%	5.69%	91	5.21%
Sportgeräte-Matten	Unlock full list >	18.29%	0.48%	9.44%	< 50	0.42%
	94	9.61%	14.85%	1.59%	100	9.37%
Gymnastikbälle & Zubehör	58	1.18%	4.66%	6.24%	82	2.11%
Balanceboards	94	9.90%	9.85%	7.76%	77	18.00%
Gleichgewichtskissen	Unlock full list >	0.96%	2.90%	8.87%	< 50	0.13%
	< 50	1.35%	2.58%	9.32%	80	0.49%
Matten	96	6.16%	8.38%	0.50%	81	9.33%
Blöcke	89	0.83%	4.38%	6.68%	99	1.71%
Handtücher	66	9.56%	9.78%	8.27%	86	7.48%
Gurte	< 50	1.51%	2.60%	6.83%	60	3.85%
Schaumstoffrollen	Unlock full list >	2.81%	5.95%	4.15%	69	4.09%
	60	16.06%	18.51%	7.25%	61	10.00%
Laufbänder	< 50	0.30%	4.70%	4.49%	90	5.28%
Fitnessbikes	84	12.37%	17.72%	3.95%	61	9.82%
Vibrationsgeräte	81	10.00%	9.56%	8.50%	< 50	15.88%
Fußtritt-Übungsgeräte	86	10.81%	19.42%	5.72%	66	5.06%
Rudergeräte	Unlock full list >	7.29%	9.09%	2.25%	< 50	11.70%
	75	9.73%	2.36%	19.89%	99	6.89%
	65	7.47%	0.67%	9.94%	< 50	8.14%
Takelendstück & Zubehör	< 50	2.12%	14.92%	1.42%	81	15.01%
Werkzeuge & Geräte	91	9.95%	8.89%	1.30%	54	8.91%
Zubehör	100	5.60%	1.09%	14.23%	74	3.91%
Köder & -zubehör	95	15.49%	1.66%	1.57%	63	14.79%
Angelsets	Unlock full list >	0.86%	6.80%	3.47%	75	9.96%
	78	4.82%	1.37%	8.75%	< 50	0.33%
Zubehör	89	8.87%	6.92%	9.99%	99	7.67%
Waffenzubehör	< 50	8.06%	9.51%	3.54%	93	13.64%
Beobachtungsmonitore	61	7.24%	9.11%	13.94%	55	10.97%
Waffenaufbewahrung	55	17.81%	12.45%	13.04%	80	9.27%
Optik	Unlock full list >	5.51%	7.94%	0.46%	92	8.15%
	69	7.65%	5.10%	9.87%	51	4.41%
	100	4.82%	7.45%	1.44%	97	6.99%
Uhrenarmbänder	80	9.66%	9.70%	8.87%	95	8.08%
Halterungen	96	9.19%	9.97%	19.88%	98	5.48%
Solargeräte	90	9.24%	6.08%	19.87%	99	19.01%
Brustgurte	78	7.55%	9.29%	14.70%	54	10.24%
Taschen & Gehäuse	Unlock full list >	18.76%	10.18%	9.47%	< 50	3.00%
Aktivitätstracker	< 50	4.09%	9.13%	8.38%	68	9.52%
Fahrradcomputer	87	17.36%	17.21%	17.45%	97	9.95%
Pulsuhren	< 50	14.85%	19.75%	6.15%	76	9.99%
	98	12.03%	17.37%	17.13%	57	9.78%
Fahrrad GPS-Geräte	95	16.78%	0.86%	11.69%	100	2.24%
Running GPS-Geräte	98	13.92%	8.73%	16.91%	57	8.16%
Wandern & Outdoor GPS-Geräte	Unlock full list >	6.44%	3.45%	9.49%	100	2.08%
	75	8.77%	6.30%	15.50%	63	6.22%
	65	7.96%	9.93%	11.61%	< 50	10.06%
Fahrradteile	63	3.03%	1.15%	0.98%	58	9.96%
Fahrradzubehör	92	5.60%	1.10%	14.24%	73	3.91%
Werkzeug & Flickzeug	86	3.09%	0.73%	7.80%	< 50	2.34%
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Top Products on the Sport & Freizeit Category

Discover the most-viewed products in the Sport & Freizeit category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Google Fitbit Air – Aktivitätstracker ohne Display mit Fitness-Tracking Herzfrequenzmessung und Schlafanalyse – personalisiertes KI-basiertes Coaching – bis zu 7 Tage Akkulaufzeit – Obsidian	...> Aktivitätstracker	Google	352.7K	=	4.75%	20.00%	64	0.67%
Gritin Fitnessbänder [5er Set] Widerstandsbänder mit 5 Stufen 100% Latex Fitnessband Resistance mit Deutscher Übungsanleitung & Tragebeutel Gymnastikband für Muskelaufbau Yoga Pilates	...> Widerstandsbänder	Gritin	222.6K	119.39%	8.76%	7.52%	84	7.69%
Segway-Ninebot F3 Pro D E-Scooter mit Straßenzulassung für Erwachsene 70km Reichweite im Eco-Modus 120kg Tragfähigkeit doppelte hydraulische Federung Smart Display	...> Kickscooter	Segway-Ninebot	203K	105.07%	1.41%	8.91%	68	0.70%
Segway-Ninebot MAX G3 D E-Scooter mit Deutscher Straßenzulassung 80 km Eco Modus Reichweite 75km im Sport Modus doppelte hydraulische Federung 130 kg Tragkraft Smart Display 3 5 h Ladezeit	...> Kickscooter	Segway-Ninebot	193.5K	79.05%	8.99%	13.59%	< 50	6.78%
Xiaomi Smart Band 10 Smart Watch Fitness-Tracker 1 72" AMOLED Display 21 Tage Akku 5ATM Wasserdichtigkeit SPO₂ & Herzfrequenzmessung Schlafüberwachung 150+ Sportmodi Schwarz	...> Balanceboards	Xiaomi	162.4K	198.58%	19.28%	0.66%	100	3.54%
Google Fitbit Air – Aktivitätstracker ohne Display mit Fitness-Tracking Herzfrequenzmessung und Schlafanalyse – personalisiertes KI-basiertes Coaching – bis zu 7 Tage Akkulaufzeit – Obsidian	...> Aktivitätstracker	Google	352.7K	=	4.75%	20.00%	64	0.67%
Gritin Fitnessbänder [5er Set] Widerstandsbänder mit 5 Stufen 100% Latex Fitnessband Resistance mit Deutscher Übungsanleitung & Tragebeutel Gymnastikband für Muskelaufbau Yoga Pilates	...> Widerstandsbänder	Gritin	222.6K	119.39%	8.76%	7.52%	84	7.69%
Segway-Ninebot F3 Pro D E-Scooter mit Straßenzulassung für Erwachsene 70km Reichweite im Eco-Modus 120kg Tragfähigkeit doppelte hydraulische Federung Smart Display	...> Kickscooter	Segway-Ninebot	203K	105.07%	1.41%	8.91%	68	0.70%
Segway-Ninebot MAX G3 D E-Scooter mit Deutscher Straßenzulassung 80 km Eco Modus Reichweite 75km im Sport Modus doppelte hydraulische Federung 130 kg Tragkraft Smart Display 3 5 h Ladezeit	...> Kickscooter	Segway-Ninebot	193.5K	79.05%	8.99%	13.59%	< 50	6.78%
Xiaomi Smart Band 10 Smart Watch Fitness-Tracker 1 72" AMOLED Display 21 Tage Akku 5ATM Wasserdichtigkeit SPO₂ & Herzfrequenzmessung Schlafüberwachung 150+ Sportmodi Schwarz	...> Balanceboards	Xiaomi	162.4K	198.58%	19.28%	0.66%	100	3.54%
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Top-level analysis of the Sport & Freizeit category on amazon.de

During 2026-08-01T00:00:00, the Sport & Freizeit category on amazon.de generated a total revenue of €381.2M.

The leading brands in this category are adidas, Uvex, and COOLCAA, which stand out in terms of revenue and consumer engagement.

The top-performing product was Google Fitbit Air – Aktivitätstracker ohne Display mit Fitness-Tracking Herzfrequenzmessung und Schlafanalyse – personalisiertes KI-basiertes Coaching – bis zu 7 Tage Akkulaufzeit – Obsidian, and it's the best-selling item in the category.