Best Selling Auto e Moto Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Auto e Moto in amazon.it for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Auto e Moto category

See which brands are leading the Auto e Moto category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
DREAME	11.61%	11.61pp	838.6K	5590240.00%	1.66%	75.12%	€710.87	38.03%
ECOVACS	3.10%	3.10pp	837K	2978006.71%	1.33%	41.74%	€704.66	34.45%
dé	1.10%	0.99pp	46.5K	3223370.44%	1.36%	1.26%	€552.25	3.04%
LAUNCH	0.87%	0.63pp	631.6K	4967023.14%	1.45%	34.28%	€463.14	8.98%
TOPDON	0.78%	0.62pp	88.9K	3122828.38%	1.65%	74.67%	€612.05	25.02%
DREAME	11.61%	11.61pp	838.6K	5590240.00%	1.66%	75.12%	€710.87	38.03%
ECOVACS	3.10%	3.10pp	837K	2978006.71%	1.33%	41.74%	€704.66	34.45%
dé	1.10%	0.99pp	46.5K	3223370.44%	1.36%	1.26%	€552.25	3.04%
LAUNCH	0.87%	0.63pp	631.6K	4967023.14%	1.45%	34.28%	€463.14	8.98%
TOPDON	0.78%	0.62pp	88.9K	3122828.38%	1.65%	74.67%	€612.05	25.02%
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Channels Breakdown & Performance

Understand where the top brands in the Auto e Moto category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

DREAME

ECOVACS

dé

LAUNCH

TOPDON

Top selling sub-categories in the Auto e Moto category

Explore the breakdown of sub-categories within the Auto e Moto category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	99	9.79%	8.61%	9.80%	98	2.66%
	100	18.76%	10.18%	9.47%	93	9.30%
Lampadine	57	13.24%	18.06%	6.93%	62	2.93%
Blocchi illuminazione e componenti	78	15.19%	19.19%	9.93%	94	5.14%
Kit di conversione fanali anteriori e posteriori	56	8.37%	10.00%	4.38%	52	10.00%
Barre luminose	79	8.89%	7.51%	6.09%	100	18.39%
Luci di avviso e di emergenza	Unlock full list >	6.26%	10.19%	4.54%	55	15.51%
	79	9.51%	10.00%	18.55%	75	4.13%
Spazzole di ricambio	53	9.38%	9.88%	18.56%	58	6.66%
Tergicristalli parabrezza	60	17.44%	16.92%	9.69%	82	3.83%
Ugelli per tergicristalli	92	3.48%	9.72%	1.71%	56	8.22%
Pompe lavavetri	97	9.88%	7.84%	15.82%	99	1.87%
Motorini tergicristalli	Unlock full list >	19.67%	11.68%	9.14%	95	1.97%
	98	19.47%	11.87%	9.09%	99	1.83%
Volanti e mozzi per volante	97	6.13%	9.27%	0.30%	99	0.92%
Pomelli leva cambio	< 50	1.51%	6.25%	7.21%	< 50	9.92%
Parti e accessori per sedili	97	6.06%	2.82%	0.39%	100	8.53%
Braccioli, parti e accessori	< 50	7.09%	9.33%	5.06%	75	9.41%
Accendisigari	Unlock full list >	8.91%	9.90%	18.76%	< 50	6.48%
	< 50	9.55%	4.48%	5.01%	52	6.23%
Filtri aria	95	5.61%	9.03%	1.03%	92	8.79%
Filtri olio	87	4.47%	12.52%	8.72%	68	0.86%
Filtri carburante	68	9.22%	7.44%	6.75%	88	4.69%
Kit di servizio	Unlock full list >	7.77%	16.17%	3.90%	99	3.36%
	96	3.54%	8.52%	8.17%	98	9.63%
Fasce decorative e protettive	82	1.10%	4.81%	6.98%	96	9.95%
Supporti per targhe	95	9.82%	8.67%	9.99%	100	2.52%
Specchietti laterali e parti di cambio	60	3.16%	8.10%	8.01%	55	9.70%
Trombe auto	76	10.92%	5.74%	5.78%	81	4.96%
Stemmi e decorazioni per auto	Unlock full list >	8.34%	16.79%	4.27%	81	3.75%
	86	1.53%	5.40%	4.54%	98	19.03%
	87	3.59%	2.94%	8.19%	90	8.47%
Additivi per sistemi di alimentazione	< 50	0.91%	6.22%	5.70%	55	9.98%
Additivi per oli	< 50	0.58%	3.35%	2.14%	< 50	16.15%
Additivi per sistemi di raffreddamento	Unlock full list >	4.69%	8.55%	2.20%	68	9.22%
	77	16.46%	10.95%	8.21%	54	0.35%
Oli motore per auto	97	19.34%	13.74%	9.06%	100	1.74%
Oli motore per moto	69	9.32%	9.91%	7.13%	< 50	4.44%
Oli per cambio	< 50	8.15%	16.59%	4.15%	68	3.63%
Oli idraulici	Unlock full list >	8.57%	10.00%	4.59%	59	3.85%
	100	2.98%	4.08%	10.00%	51	4.03%
Detergenti freni	52	0.90%	6.21%	5.71%	< 50	6.14%
Detergenti e sgrassanti motore	< 50	5.68%	13.49%	8.15%	98	13.40%
Detergenti carburatore	Unlock full list >	7.49%	9.79%	2.06%	97	7.38%
	87	10.69%	5.52%	5.66%	98	5.17%
Antigelo per sistemi di raffreddamento	Unlock full list >	0.69%	8.12%	2.03%	< 50	2.73%
	79	2.98%	10.82%	0.19%	83	0.45%
Silenziatore freni	Unlock full list >	1.57%	9.98%	3.60%	100	9.98%
	89	2.48%	5.80%	5.76%	92	19.57%
	< 50	4.78%	2.02%	8.64%	< 50	9.36%
Caschi	98	2.37%	7.22%	7.64%	86	9.82%
Guanti	81	2.26%	3.96%	7.59%	85	7.92%
Giacche	91	0.36%	4.12%	3.17%	100	17.41%
Copricapi	90	7.30%	0.01%	9.35%	93	9.52%
Pantaloni	Unlock full list >	1.85%	2.30%	0.86%	54	14.55%
	96	8.11%	5.65%	3.40%	100	6.67%
Protezione antifurto	70	18.07%	12.51%	8.72%	< 50	0.85%
Teli per moto	52	9.66%	18.21%	5.08%	76	4.59%
Decalcomanie, adesivi e magneti	88	3.98%	8.16%	3.00%	68	3.55%
Fogli protettivi e teloni	< 50	9.54%	4.46%	5.00%	74	6.25%
Lubrificanti	Unlock full list >	5.60%	9.02%	1.04%	100	1.65%
	96	2.60%	5.89%	5.92%	94	19.38%
Cavalletti	94	4.95%	1.89%	8.69%	77	8.93%
Specchietti laterali e accessori	< 50	9.92%	9.00%	11.12%	72	1.72%
Parabrezza e deflettori	< 50	4.37%	1.70%	8.50%	52	16.54%
Supporti per targhe	83	6.95%	9.60%	1.04%	62	0.37%
Coperture e protezioni	Unlock full list >	0.60%	4.31%	3.44%	64	17.73%
	97	5.22%	10.37%	8.78%	99	9.26%
Indicatori	79	2.67%	7.56%	7.79%	95	9.78%
Fari	64	8.45%	4.50%	17.19%	< 50	7.90%
Luci	Unlock full list >	0.73%	4.42%	3.60%	< 50	17.92%
	99	1.83%	2.31%	0.88%	98	14.57%
Batterie	Unlock full list >	7.32%	9.16%	14.15%	93	10.77%
	99	7.41%	9.76%	1.90%	100	7.46%
	73	16.11%	10.62%	8.08%	< 50	0.62%
Avviatori di emergenza	91	9.87%	2.63%	13.17%	99	9.19%
Kit di pronto soccorso	100	16.04%	18.33%	9.86%	96	4.66%
Funi di traino	99	9.26%	9.93%	6.90%	97	4.59%
Estintori	69	18.19%	13.11%	8.75%	64	0.93%
Attrezzi per la fuga d’emergenza	Unlock full list >	9.76%	9.59%	9.56%	77	2.83%
Deodoranti per auto	60	9.98%	9.65%	14.22%	82	0.61%
	94	3.75%	0.09%	3.24%	100	9.54%
Tappetini abitacolo	98	0.51%	6.66%	3.34%	96	17.61%
Tappetini per bagagliaio	< 50	5.40%	1.97%	1.31%	60	8.90%
Tappetini antiscivolo	Unlock full list >	2.52%	4.14%	5.82%	81	6.58%
	99	10.21%	2.45%	9.84%	88	9.92%
Calze da neve	95	11.16%	16.68%	9.93%	100	7.15%
Sbrinatori per parabrezza	< 50	4.40%	7.23%	8.55%	< 50	16.48%
Pellicole protettive antighiaccio	80	8.35%	4.32%	3.45%	95	17.74%
Raschietti per il ghiaccio	Unlock full list >	2.53%	7.40%	7.72%	94	9.80%
	71	7.65%	12.98%	9.43%	89	8.53%
Parabrezza	79	8.39%	9.70%	17.02%	94	8.06%
Finestrini laterali	Unlock full list >	9.19%	5.97%	19.90%	98	5.47%
	< 50	9.88%	7.86%	15.78%	< 50	14.93%
	< 50	9.00%	3.98%	4.68%	63	6.76%
Manometri per pneumatici	100	6.70%	8.79%	12.74%	92	12.15%
Attrezzi e kit per riparazione pneumatici	90	0.65%	6.49%	3.50%	71	4.23%
Chiavi a pipa e a croce	94	17.34%	8.84%	8.28%	96	9.57%
Attrezzi per valvole pneumatici	89	1.54%	9.13%	1.17%	99	1.85%
Attrezzatura per sistemi di monitoraggio della pressione degli pneumatici	Unlock full list >	6.41%	9.39%	0.14%	64	8.30%
	94	3.27%	1.09%	0.45%	78	12.84%
Caricabatterie	94	6.98%	4.05%	1.09%	77	7.86%
Indicatori di stato della batteria	84	8.11%	5.66%	3.41%	97	6.67%
Cavi avviamento	Unlock full list >	1.97%	9.64%	0.75%	< 50	14.40%
	73	16.05%	15.21%	9.79%	91	7.75%
Strumenti diagnostici per motore OBD-II	57	9.83%	9.49%	10.09%	< 50	9.28%
Tester pressione carburante	96	9.99%	9.60%	13.90%	100	0.36%
Attrezzi cinghia dentata	< 50	9.78%	9.93%	16.76%	64	2.63%
Chiavi candelette	Unlock full list >	3.40%	11.30%	0.57%	97	0.07%
	100	8.31%	16.76%	4.25%	97	3.73%
Attrezzature per la ricarica dei veicoli elettrici	94	0.06%	17.72%	0.65%	97	8.12%
Pedane, gru, cric e martinetti	62	13.43%	19.01%	10.00%	83	6.07%
Pistole per grasso	79	9.93%	9.25%	11.23%	56	10.41%
Imbuti	100	16.27%	7.86%	9.84%	94	4.53%
Sgabelli da officina	Unlock full list >	19.24%	15.14%	9.38%	72	2.69%
	73	4.59%	7.37%	8.85%	91	16.16%
Estrattori di liquidi	96	7.82%	0.44%	9.47%	98	8.48%
Chiavi dinamometriche	55	7.89%	9.47%	15.58%	< 50	9.40%
Attrezzi per cerchione	Unlock full list >	5.24%	10.38%	8.79%	95	9.25%
	99	9.79%	8.61%	9.80%	98	2.66%
	100	18.76%	10.18%	9.47%	93	9.30%
Lampadine	57	13.24%	18.06%	6.93%	62	2.93%
Blocchi illuminazione e componenti	78	15.19%	19.19%	9.93%	94	5.14%
Kit di conversione fanali anteriori e posteriori	56	8.37%	10.00%	4.38%	52	10.00%
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Top Products on the Auto e Moto Category

Discover the most-viewed products in the Auto e Moto category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
DREAME L40 Ultra AE Robot Aspirapolvere Lavapavimenti Aspirazione 19.000 Pa Auto-Pulizia dei Moci con Acqua Calda a 75°C Diverse Spazzole e Moci Flessibili Svuotamento Automatico	...> Aspirapolvere	DREAME	416.1K	=	10.76%	1.74%	< 50	2.34%
ECOVACS DEEBOT X9 PRO OMNI Robot Aspirapolvere Lavapavimenti 16600 Pa Tecnologia BLAST Autopulizia Istantanea OZMO ROLLER Sistema Triple Lift ZeroTangle 3.0 Lavaggio Mocio con Acqua Calda Nero	...> Aspirapolvere	ECOVACS	191.6K	=	7.54%	18.52%	95	3.42%
DREAME L40s Pro Ultra Robot Aspirapolvere Doppia spazzola Antigroviglio Spazzola Laterale Estensibile e Sollevabile Aspirazione da 19.000 Pa Supera Ostacoli Fino a 4 CM Pulizia a caldo a 75°C	...> Aspirapolvere	DREAME	109.8K	=	9.59%	0.96%	100	0.06%
DREAME Aqua10 Ultra Roller Complete Robot Aspirapolvere Autopulizia Rullo Supera Ostacoli da 8cm Auto-Svuotamento Aspirazione 30.000 Pa Evita Oltre 240 Oggetti Controllo Vocale Intelligente	...> Aspirapolvere	DREAME	107.9K	=	6.22%	8.17%	100	8.94%
ECOVACS X11 OMNICYCLONE Robot Aspirapolvere Lavapavimenti BLAST e 19.500 Pa Boost di Potenza Ultrarapido OZMO ROLLER 2.0 Altezza Massima di Salita di 4 cm Rullo Esteso Svuotamento Automatico	...> Aspirapolvere	ECOVACS	80.1K	=	5.78%	1.49%	94	2.47%
DREAME L40 Ultra AE Robot Aspirapolvere Lavapavimenti Aspirazione 19.000 Pa Auto-Pulizia dei Moci con Acqua Calda a 75°C Diverse Spazzole e Moci Flessibili Svuotamento Automatico	...> Aspirapolvere	DREAME	416.1K	=	10.76%	1.74%	< 50	2.34%
ECOVACS DEEBOT X9 PRO OMNI Robot Aspirapolvere Lavapavimenti 16600 Pa Tecnologia BLAST Autopulizia Istantanea OZMO ROLLER Sistema Triple Lift ZeroTangle 3.0 Lavaggio Mocio con Acqua Calda Nero	...> Aspirapolvere	ECOVACS	191.6K	=	7.54%	18.52%	95	3.42%
DREAME L40s Pro Ultra Robot Aspirapolvere Doppia spazzola Antigroviglio Spazzola Laterale Estensibile e Sollevabile Aspirazione da 19.000 Pa Supera Ostacoli Fino a 4 CM Pulizia a caldo a 75°C	...> Aspirapolvere	DREAME	109.8K	=	9.59%	0.96%	100	0.06%
DREAME Aqua10 Ultra Roller Complete Robot Aspirapolvere Autopulizia Rullo Supera Ostacoli da 8cm Auto-Svuotamento Aspirazione 30.000 Pa Evita Oltre 240 Oggetti Controllo Vocale Intelligente	...> Aspirapolvere	DREAME	107.9K	=	6.22%	8.17%	100	8.94%
ECOVACS X11 OMNICYCLONE Robot Aspirapolvere Lavapavimenti BLAST e 19.500 Pa Boost di Potenza Ultrarapido OZMO ROLLER 2.0 Altezza Massima di Salita di 4 cm Rullo Esteso Svuotamento Automatico	...> Aspirapolvere	ECOVACS	80.1K	=	5.78%	1.49%	94	2.47%
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Top-level analysis of the Auto e Moto category on amazon.it

During 2025-11-01T00:00:00, the Auto e Moto category on amazon.it generated a total revenue of €85.1M.

The leading brands in this category are DREAME, ECOVACS, and dé, which stand out in terms of revenue and consumer engagement.

The top-performing product was DREAME L40 Ultra AE Robot Aspirapolvere Lavapavimenti Aspirazione 19.000 Pa Auto-Pulizia dei Moci con Acqua Calda a 75°C Diverse Spazzole e Moci Flessibili Svuotamento Automatico, and it's the best-selling item in the category.