Best Selling Fragranze e profumi Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Fragranze e profumi in amazon.it for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Fragranze e profumi category

See which brands are leading the Fragranze e profumi category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Azzaro	3.63%	2.33pp	90.5K	78.51%	8.57%	146.62%	€64.96	10.54%
Afnan	2.24%	1.46pp	69.3K	0.46%	0.50%	8.77%	€64.14	9.10%
Generico	1.75%	1.13pp	86K	49.11%	1.42%	107.63%	€2.11	1.10%
Dolce & Gabbana	1.60%	1.05pp	56.2K	78.07%	3.77%	3.23%	€44.45	2.48%
Laura Biagiotti	1.20%	0.80pp	84.8K	11.41%	6.77%	96.81%	€54.67	5.68%
Azzaro	3.63%	2.33pp	90.5K	78.51%	8.57%	146.62%	€64.96	10.54%
Afnan	2.24%	1.46pp	69.3K	0.46%	0.50%	8.77%	€64.14	9.10%
Generico	1.75%	1.13pp	86K	49.11%	1.42%	107.63%	€2.11	1.10%
Dolce & Gabbana	1.60%	1.05pp	56.2K	78.07%	3.77%	3.23%	€44.45	2.48%
Laura Biagiotti	1.20%	0.80pp	84.8K	11.41%	6.77%	96.81%	€54.67	5.68%
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Channels Breakdown & Performance

Understand where the top brands in the Fragranze e profumi category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Azzaro

Afnan

Generico

Dolce & Gabbana

Laura Biagiotti

Top selling sub-categories in the Fragranze e profumi category

Explore the breakdown of sub-categories within the Fragranze e profumi category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	14.79%	16.48%	7.59%	< 50	7.24%
Eau de Parfum	92	10.00%	8.63%	13.51%	100	0.06%
Eau de Toilette	80	11.15%	16.66%	9.93%	58	7.16%
Spray idratanti per il corpo	83	7.46%	9.23%	14.47%	79	10.46%
Acqua di Colonia	51	13.95%	19.55%	9.99%	75	5.81%
Estratto di profumo	Unlock full list >	17.47%	13.81%	8.54%	100	8.26%
	97	13.63%	5.46%	10.00%	100	5.97%
Eau de Toilette	53	13.82%	5.62%	9.99%	77	9.96%
Eau de Parfum	60	7.64%	9.33%	14.91%	65	10.03%
Estratto di profumo	100	6.39%	8.59%	12.09%	94	12.80%
Acqua di Colonia	99	16.67%	8.22%	9.79%	97	9.68%
Set	Unlock full list >	11.02%	3.16%	9.92%	56	7.21%
Oli essenziali	< 50	0.48%	3.98%	6.00%	51	10.00%
	94	10.00%	9.56%	13.69%	78	0.20%
Profumi, deodoranti e diffusori d'aroma per la casa	69	8.27%	5.90%	3.81%	88	6.45%
Candele	Unlock full list >	2.35%	10.08%	0.39%	< 50	13.94%
Bambini	Unlock full list >	11.97%	19.36%	9.99%	94	5.90%
	< 50	14.79%	16.48%	7.59%	< 50	7.24%
Eau de Parfum	92	10.00%	8.63%	13.51%	100	0.06%
Eau de Toilette	80	11.15%	16.66%	9.93%	58	7.16%
Spray idratanti per il corpo	83	7.46%	9.23%	14.47%	79	10.46%
Acqua di Colonia	51	13.95%	19.55%	9.99%	75	5.81%
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Top Products on the Fragranze e profumi Category

Discover the most-viewed products in the Fragranze e profumi category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
DAVIDOFF COOL WATER MAN EDT 75ml	...> Eau de Toilette	Davidoff	51.9K	=	17.61%	9.94%	< 50	0.14%
Afnan 9 PM Night Out Extrait de Parfum Unisex 100 ml	...> Fragranze e profumi	Afnan	36.7K	=	9.65%	5.97%	< 50	0.70%
Armaf Club de Nuit Intense Man Eau de Toilette (uomo) 105 ml	...> Eau de Toilette	ARMAF	33.8K	6.92%	0.42%	10.00%	100	17.64%
Afnan Supremacy Collector's Edition Eau de Parfum da uomo profumo di lusso con note intense di Oud bergamotto muschio e ambra lunga durata esclusivo ed elegante perfetto per le occasioni	...> Eau de Parfum	Afnan	33.5K	=	6.42%	7.99%	< 50	3.05%
Desiros Inferno - Estratto di Profumo Uomo Italiano Seducente a Lunga Durata Intenso Elixir - Perfume di Marca - Parfum con Note Agrumate Fresche Legnose - 25% di Oli Essenziali - Regalo Uomo - 50ml	...> Estratto di profumo	Desiros. Italian Upgrade	32.5K	201.00%	9.97%	4.26%	< 50	14.20%
DAVIDOFF COOL WATER MAN EDT 75ml	...> Eau de Toilette	Davidoff	51.9K	=	17.61%	9.94%	< 50	0.14%
Afnan 9 PM Night Out Extrait de Parfum Unisex 100 ml	...> Fragranze e profumi	Afnan	36.7K	=	9.65%	5.97%	< 50	0.70%
Armaf Club de Nuit Intense Man Eau de Toilette (uomo) 105 ml	...> Eau de Toilette	ARMAF	33.8K	6.92%	0.42%	10.00%	100	17.64%
Afnan Supremacy Collector's Edition Eau de Parfum da uomo profumo di lusso con note intense di Oud bergamotto muschio e ambra lunga durata esclusivo ed elegante perfetto per le occasioni	...> Eau de Parfum	Afnan	33.5K	=	6.42%	7.99%	< 50	3.05%
Desiros Inferno - Estratto di Profumo Uomo Italiano Seducente a Lunga Durata Intenso Elixir - Perfume di Marca - Parfum con Note Agrumate Fresche Legnose - 25% di Oli Essenziali - Regalo Uomo - 50ml	...> Estratto di profumo	Desiros. Italian Upgrade	32.5K	201.00%	9.97%	4.26%	< 50	14.20%
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Top-level analysis of the Fragranze e profumi category on amazon.it

During 2026-09-01T00:00:00, the Fragranze e profumi category on amazon.it generated a total revenue of €13.9M.

The leading brands in this category are Azzaro, Afnan, and Generico, which stand out in terms of revenue and consumer engagement.

The top-performing product was DAVIDOFF COOL WATER MAN EDT 75ml, and it's the best-selling item in the category.