Best Selling Bellezza Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Bellezza in amazon.it for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Bellezza category

See which brands are leading the Bellezza category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
medicube	4.75%	4.46pp	4.6M	4560.26%	11.54%	47.01%	€15.48	57.31%
The Ordinary	1.05%	0.98pp	1.7M	3579.50%	4.93%	24.04%	€15.32	34.07%
CeraVe	2.02%	0.82pp	4.1M	1532.38%	7.99%	40.03%	€13.67	48.59%
celimax	0.66%	0.62pp	983.6K	211.92%	11.43%	9.54%	€12.95	46.96%
Slick Gorilla	0.83%	0.51pp	722.5K	4557.41%	10.97%	14.66%	€8.44	56.46%
medicube	4.75%	4.46pp	4.6M	4560.26%	11.54%	47.01%	€15.48	57.31%
The Ordinary	1.05%	0.98pp	1.7M	3579.50%	4.93%	24.04%	€15.32	34.07%
CeraVe	2.02%	0.82pp	4.1M	1532.38%	7.99%	40.03%	€13.67	48.59%
celimax	0.66%	0.62pp	983.6K	211.92%	11.43%	9.54%	€12.95	46.96%
Slick Gorilla	0.83%	0.51pp	722.5K	4557.41%	10.97%	14.66%	€8.44	56.46%
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Channels Breakdown & Performance

Understand where the top brands in the Bellezza category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

medicube

The Ordinary

CeraVe

celimax

Slick Gorilla

Top selling sub-categories in the Bellezza category

Explore the breakdown of sub-categories within the Bellezza category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	71	12.87%	18.43%	6.76%	75	6.36%
	< 50	9.91%	9.32%	10.90%	55	1.88%
Idratanti	< 50	9.51%	9.82%	17.92%	67	7.23%
Detergenti ed esfolianti	94	8.83%	10.00%	5.35%	79	4.61%
Maschere	99	16.80%	17.56%	9.78%	98	4.21%
Tonici e astringenti per il viso	Unlock full list >	9.89%	9.36%	10.72%	67	9.91%
	89	6.51%	14.80%	3.03%	86	2.46%
Protezione solare	< 50	7.89%	9.89%	2.90%	53	2.20%
Doposole	82	14.48%	16.80%	7.46%	86	1.91%
Acceleratori di abbronzatura	< 50	11.67%	19.68%	6.17%	< 50	4.29%
Autoabbronzanti	Unlock full list >	10.00%	9.51%	13.38%	99	0.04%
	57	14.66%	9.23%	7.54%	< 50	1.76%
Idratanti	100	4.63%	1.34%	8.92%	97	9.73%
Esfolianti per il corpo	97	7.82%	0.44%	9.47%	84	9.62%
Rassodanti e tonificanti per il corpo	100	8.49%	4.58%	17.34%	96	7.76%
Talchi	< 50	2.82%	6.06%	6.22%	< 50	19.05%
Fanghi per il corpo	Unlock full list >	6.17%	8.45%	11.66%	52	13.24%
	< 50	8.88%	10.00%	5.52%	< 50	5.45%
Creme	74	3.72%	11.67%	0.84%	92	0.21%
Sieri e liquidi	85	8.93%	17.43%	4.64%	97	4.14%
Maschere	100	4.89%	9.30%	0.00%	87	9.32%
Cerotti	< 50	7.84%	5.26%	2.79%	51	7.00%
Balsami	Unlock full list >	11.02%	19.27%	1.86%	86	19.36%
	83	7.96%	9.91%	3.06%	96	2.35%
Balsamo	< 50	0.90%	6.19%	3.79%	55	18.15%
Plumper per le labbra	76	18.84%	9.23%	5.11%	99	9.32%
Scrub	Unlock full list >	2.86%	3.51%	0.41%	85	8.18%
	78	5.40%	1.97%	1.32%	73	8.90%
	62	10.62%	7.09%	9.51%	100	2.00%
Shampoo	86	1.79%	9.43%	0.92%	98	1.59%
Balsami	55	2.42%	3.83%	7.67%	< 50	7.99%
Balsami ad azione profonda e trattamenti	85	1.69%	2.43%	1.02%	81	14.75%
Set shampoo e balsamo	52	6.88%	3.91%	0.92%	< 50	7.94%
Shampoo a secco	Unlock full list >	0.17%	5.47%	6.43%	91	6.83%
	51	4.65%	2.18%	19.66%	58	2.11%
Lacche e spray per capelli	67	7.41%	9.21%	14.35%	< 50	10.58%
Creme e lozioni	94	9.57%	4.09%	10.91%	61	9.64%
Gel	98	16.10%	7.70%	7.84%	99	9.76%
Polveri volumizzanti per radici	< 50	9.51%	9.81%	8.04%	< 50	7.25%
Cere	Unlock full list >	9.78%	2.07%	19.53%	60	7.05%
	100	2.74%	5.99%	6.11%	91	19.18%
Spazzole per capelli	52	6.37%	1.61%	2.93%	< 50	9.41%
Asciugacapelli e accessori	76	0.41%	5.00%	6.58%	93	9.99%
Piastre	90	14.89%	2.14%	8.58%	99	15.39%
Pettini	< 50	5.12%	1.75%	8.75%	< 50	8.99%
Modellatori ad aria calda	Unlock full list >	3.63%	0.24%	3.37%	98	9.57%
	87	8.04%	5.55%	3.23%	90	6.77%
Colore permanente	97	6.70%	15.00%	3.16%	85	9.07%
Mascara per capelli	67	1.91%	6.88%	4.94%	87	9.90%
Colore semi permanente	< 50	3.86%	8.08%	8.31%	< 50	3.67%
Colori per barba e baffi	81	3.73%	11.68%	0.85%	76	12.30%
Acqua ossigenata per capelli	Unlock full list >	0.79%	6.32%	3.66%	< 50	4.40%
Oli per capelli	Unlock full list >	4.30%	1.80%	3.08%	86	9.19%
	88	6.84%	1.84%	13.04%	85	13.88%
	98	1.81%	5.05%	5.37%	96	5.65%
Bagnoschiuma, docciaschiuma e gel doccia	91	5.95%	2.68%	0.55%	73	8.60%
Detergente per le mani	100	3.00%	9.62%	6.81%	80	4.01%
Saponette	76	1.02%	7.00%	14.73%	< 50	6.92%
Oli e balsami corpo per doccia	Unlock full list >	0.27%	7.62%	2.47%	< 50	3.18%
	97	16.24%	1.06%	8.97%	94	14.04%
Deodorante	85	2.54%	10.31%	0.21%	65	13.71%
Deodorante antitraspirante	< 50	13.40%	3.39%	8.09%	83	3.47%
Antitraspiranti	Unlock full list >	9.93%	0.77%	4.29%	57	7.73%
	52	0.17%	3.69%	2.58%	< 50	16.69%
Spugne	< 50	4.38%	8.38%	2.56%	60	9.34%
Spazzole da bagno	87	1.68%	4.39%	7.30%	98	9.90%
Cuffie doccia	95	7.50%	2.62%	3.71%	81	8.25%
Muffole e guanti esfolianti	84	0.59%	6.00%	5.93%	87	6.35%
Luffe	Unlock full list >	4.93%	0.35%	1.84%	51	10.96%
	68	4.24%	8.65%	8.44%	97	8.62%
Sali da bagno	< 50	6.57%	0.59%	2.65%	< 50	9.36%
Bombe da bagno	< 50	5.42%	0.24%	10.26%	< 50	11.08%
Schiuma da bagno	96	3.77%	2.51%	7.58%	82	17.54%
Oli da bagno	Unlock full list >	1.90%	5.35%	5.01%	95	19.57%
Set	Unlock full list >	2.52%	4.14%	5.82%	< 50	19.50%
	67	9.52%	7.99%	8.07%	87	3.83%
	81	8.56%	9.77%	17.55%	59	7.57%
Mascara	86	14.43%	16.85%	9.94%	89	7.08%
Eyeliner	< 50	14.13%	19.73%	9.98%	< 50	5.71%
Colori e matite per sopracciglia	97	16.99%	17.38%	9.75%	96	4.10%
Trattamenti ciglia	< 50	8.69%	9.82%	17.97%	62	7.19%
Correttori	Unlock full list >	9.88%	9.40%	10.55%	73	9.73%
	73	10.71%	2.89%	9.89%	68	9.95%
Fondotinta	94	8.48%	13.86%	9.59%	100	8.24%
Fissatori trucco	55	9.83%	7.66%	16.31%	< 50	15.45%
Cipria	< 50	14.00%	5.79%	9.99%	71	5.78%
Correttori e trucco neutralizzante	100	6.47%	8.65%	12.27%	99	12.62%
Fard	Unlock full list >	11.20%	3.31%	9.93%	63	7.14%
	91	5.54%	10.71%	8.88%	100	9.17%
Rossetti	96	19.87%	14.52%	9.24%	81	2.28%
Matite per labbra	99	14.29%	8.89%	7.39%	90	2.06%
Lucidalabbra	86	6.61%	9.47%	13.20%	98	0.18%
Pennarelli da labbra e rossetti liquidi	Unlock full list >	17.24%	14.04%	8.46%	50	0.24%
	97	0.71%	5.34%	6.76%	100	9.98%
Acqua struccante	58	2.15%	14.88%	1.44%	< 50	14.97%
Oli struccanti	85	1.31%	15.93%	0.69%	100	9.79%
Latte struccante	88	6.60%	9.65%	6.71%	< 50	9.64%
Creme struccanti	91	5.14%	9.20%	7.90%	99	9.06%
Schiume struccanti	Unlock full list >	2.84%	18.30%	3.86%	70	18.21%
	50	9.31%	6.23%	19.56%	74	5.00%
Accessori per tatuaggi	< 50	17.11%	11.58%	8.42%	< 50	0.14%
Tatuaggi temporanei	52	11.49%	19.87%	6.08%	< 50	4.45%
Body Paint	96	6.14%	14.39%	2.76%	82	2.19%
Glitter per il corpo	80	8.76%	17.25%	4.53%	95	4.03%
Henné	Unlock full list >	9.86%	8.80%	10.42%	95	2.22%
	99	15.71%	15.56%	7.94%	98	0.93%
	< 50	10.84%	16.35%	9.90%	66	7.29%
Smalti in gel	58	7.58%	3.02%	14.78%	< 50	15.64%
Smalti	99	8.62%	4.81%	17.74%	98	18.60%
Strumenti	100	6.32%	1.06%	11.97%	93	12.80%
Unghie finte e accessori	64	4.82%	1.09%	9.22%	85	15.77%
Solventi per smalto	Unlock full list >	0.85%	5.51%	6.84%	78	9.97%
	88	8.14%	13.50%	9.53%	68	8.36%
Tagliaunghie	59	6.55%	3.47%	0.37%	81	8.20%
Frese per unghie	56	0.01%	17.62%	0.57%	92	17.71%
Lime per unghie e manicure	67	0.68%	10.00%	4.36%	97	6.54%
Kit pedicure e manicure	70	1.47%	6.60%	5.28%	89	5.74%
Forbicine per unghie	Unlock full list >	3.53%	11.45%	0.68%	< 50	12.54%
	99	9.79%	7.51%	16.68%	98	15.82%
Riparazione unghie	73	5.59%	1.38%	8.90%	91	9.12%
Rinforzanti per unghie	Unlock full list >	3.08%	6.26%	6.58%	< 50	18.64%
	71	9.99%	8.53%	13.83%	76	12.98%
Sedie, sgabelli e tavoli	Unlock full list >	9.81%	7.58%	9.35%	84	15.63%
	71	12.87%	18.43%	6.76%	75	6.36%
	< 50	9.91%	9.32%	10.90%	55	1.88%
Idratanti	< 50	9.51%	9.82%	17.92%	67	7.23%
Detergenti ed esfolianti	94	8.83%	10.00%	5.35%	79	4.61%
Maschere	99	16.80%	17.56%	9.78%	98	4.21%
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Top Products on the Bellezza Category

Discover the most-viewed products in the Bellezza category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
medicube PDRN Pink Peptide Serum with Salmon DNA	...> Sieri e liquidi	medicube	630.8K	=	9.77%	3.15%	51	16.85%
medicube Jelly Cream with Hyaluronic Acid	...> Creme	medicube	282.2K	=	3.87%	9.42%	78	13.45%
medicube Zero Pore Blackhead Mud Facial Mask	...> Maschere	medicube	274.4K	=	9.92%	7.32%	78	3.14%
celimax The Vita A Retinal Shot Tightening Booster 15ml	...> Maschere	celimax	269.3K	=	1.86%	6.67%	79	12.20%
medicube Jelly Cream with Collagen Niacinamide	...> Creme	medicube	235.5K	=	4.50%	2.59%	100	2.77%
medicube PDRN Pink Peptide Serum with Salmon DNA	...> Sieri e liquidi	medicube	630.8K	=	9.77%	3.15%	51	16.85%
medicube Jelly Cream with Hyaluronic Acid	...> Creme	medicube	282.2K	=	3.87%	9.42%	78	13.45%
medicube Zero Pore Blackhead Mud Facial Mask	...> Maschere	medicube	274.4K	=	9.92%	7.32%	78	3.14%
celimax The Vita A Retinal Shot Tightening Booster 15ml	...> Maschere	celimax	269.3K	=	1.86%	6.67%	79	12.20%
medicube Jelly Cream with Collagen Niacinamide	...> Creme	medicube	235.5K	=	4.50%	2.59%	100	2.77%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Bellezza category on amazon.it

During 2026-09-01T00:00:00, the Bellezza category on amazon.it generated a total revenue of €173.4M.

The leading brands in this category are medicube, The Ordinary, and CeraVe, which stand out in terms of revenue and consumer engagement.

The top-performing product was medicube PDRN Pink Peptide Serum with Salmon DNA, and it's the best-selling item in the category.