Best Selling Bellezza Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Bellezza in amazon.it for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Bellezza category

See which brands are leading the Bellezza category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Dyson	2.21%	1.26pp	260.1K	363.79%	3.08%	18.43%	€441.86	17.94%
La Roche-Posay	2.11%	1.03pp	101.4K	363.57%	1.75%	10.36%	€94.79	11.56%
VICHY	1.53%	1.01pp	191.8K	176.37%	0.72%	18.22%	€436.69	17.85%
The Ordinary	0.78%	0.69pp	260K	349.37%	2.55%	10.97%	€404.98	16.45%
CeraVe	1.68%	0.62pp	250.8K	256.73%	2.96%	9.65%	€8.71	13.76%
Dyson	2.21%	1.26pp	260.1K	363.79%	3.08%	18.43%	€441.86	17.94%
La Roche-Posay	2.11%	1.03pp	101.4K	363.57%	1.75%	10.36%	€94.79	11.56%
VICHY	1.53%	1.01pp	191.8K	176.37%	0.72%	18.22%	€436.69	17.85%
The Ordinary	0.78%	0.69pp	260K	349.37%	2.55%	10.97%	€404.98	16.45%
CeraVe	1.68%	0.62pp	250.8K	256.73%	2.96%	9.65%	€8.71	13.76%
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Channels Breakdown & Performance

Understand where the top brands in the Bellezza category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Dyson

La Roche-Posay

VICHY

The Ordinary

CeraVe

Top selling sub-categories in the Bellezza category

Explore the breakdown of sub-categories within the Bellezza category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	78	5.40%	1.97%	1.32%	73	8.90%
	62	10.62%	7.09%	9.51%	100	2.00%
Shampoo	86	1.79%	9.43%	0.92%	98	1.59%
Balsami	55	2.42%	3.83%	7.67%	< 50	7.99%
Balsami ad azione profonda e trattamenti	85	1.69%	2.43%	1.02%	81	14.75%
Set shampoo e balsamo	52	6.88%	3.91%	0.92%	< 50	7.94%
Shampoo a secco	Unlock full list >	0.17%	5.47%	6.43%	91	6.83%
	51	4.65%	2.18%	19.66%	58	2.11%
Lacche e spray per capelli	67	7.41%	9.21%	14.35%	< 50	10.58%
Creme e lozioni	94	9.57%	4.09%	10.91%	61	9.64%
Polveri volumizzanti per radici	< 50	9.51%	9.81%	8.04%	< 50	7.25%
Gel	98	16.10%	7.70%	7.84%	99	9.76%
Cere	Unlock full list >	9.78%	2.07%	19.53%	60	7.05%
	100	2.74%	5.99%	6.11%	91	19.18%
Asciugacapelli e accessori	76	0.41%	5.00%	6.58%	93	9.99%
Spazzole per capelli	52	6.37%	1.61%	2.93%	< 50	9.41%
Piastre	90	14.89%	2.14%	8.58%	99	15.39%
Pettini	< 50	5.12%	1.75%	8.75%	< 50	8.99%
Modellatori ad aria calda	Unlock full list >	3.63%	0.24%	3.37%	98	9.57%
	87	8.04%	5.55%	3.23%	90	6.77%
Colore permanente	97	6.70%	15.00%	3.16%	85	9.07%
Colore semi permanente	< 50	3.86%	8.08%	8.31%	< 50	3.67%
Colori per barba e baffi	81	3.73%	11.68%	0.85%	76	12.30%
Mascara per capelli	67	1.91%	6.88%	4.94%	87	9.90%
Henné	Unlock full list >	7.85%	5.27%	2.81%	< 50	6.99%
Oli per capelli	Unlock full list >	4.30%	1.80%	3.08%	86	9.19%
	71	12.87%	18.43%	6.76%	75	6.36%
	< 50	9.91%	9.32%	10.90%	55	1.88%
Idratanti	< 50	9.51%	9.82%	17.92%	67	7.23%
Detergenti ed esfolianti	94	8.83%	10.00%	5.35%	79	4.61%
Maschere	99	16.80%	17.56%	9.78%	98	4.21%
Tonici e astringenti per il viso	Unlock full list >	9.89%	9.36%	10.72%	67	9.91%
	57	14.66%	9.23%	7.54%	< 50	1.76%
Idratanti	100	4.63%	1.34%	8.92%	97	9.73%
Esfolianti per il corpo	97	7.82%	0.44%	9.47%	84	9.62%
Rassodanti e tonificanti per il corpo	100	8.49%	4.58%	17.34%	96	7.76%
Talchi	< 50	2.82%	6.06%	6.22%	< 50	19.05%
Fanghi per il corpo	Unlock full list >	6.17%	8.45%	11.66%	52	13.24%
	89	6.51%	14.80%	3.03%	86	2.46%
Protezione solare	< 50	7.89%	9.89%	2.90%	53	2.20%
Doposole	82	14.48%	16.80%	7.46%	86	1.91%
Autoabbronzanti	91	10.00%	9.51%	13.38%	99	0.04%
Acceleratori di abbronzatura	Unlock full list >	11.67%	19.68%	6.17%	< 50	4.29%
	83	7.96%	9.91%	3.06%	96	2.35%
Balsamo	< 50	0.90%	6.19%	3.79%	55	18.15%
Plumper per le labbra	76	18.84%	9.23%	5.11%	99	9.32%
Scrub	Unlock full list >	2.86%	3.51%	0.41%	85	8.18%
	< 50	8.88%	10.00%	5.52%	< 50	5.45%
Creme	74	3.72%	11.67%	0.84%	92	0.21%
Sieri e liquidi	85	8.93%	17.43%	4.64%	97	4.14%
Maschere	100	4.89%	9.30%	0.00%	87	9.32%
Cerotti	< 50	7.84%	5.26%	2.79%	51	7.00%
Gel e roll-on	Unlock full list >	6.30%	14.57%	9.26%	77	2.31%
	67	9.52%	7.99%	8.07%	87	3.83%
	81	8.56%	9.77%	17.55%	59	7.57%
Mascara	86	14.43%	16.85%	9.94%	89	7.08%
Eyeliner	< 50	14.13%	19.73%	9.98%	< 50	5.71%
Colori e matite per sopracciglia	97	16.99%	17.38%	9.75%	96	4.10%
Trattamenti ciglia	< 50	8.69%	9.82%	17.97%	62	7.19%
Correttori	Unlock full list >	9.88%	9.40%	10.55%	73	9.73%
	73	10.71%	2.89%	9.89%	68	9.95%
Fondotinta	94	8.48%	13.86%	9.59%	100	8.24%
Correttori e trucco neutralizzante	100	6.47%	8.65%	12.27%	99	12.62%
Fissatori trucco	55	9.83%	7.66%	16.31%	< 50	15.45%
Fard	84	11.20%	3.31%	9.93%	63	7.14%
Cipria	Unlock full list >	14.00%	5.79%	9.99%	71	5.78%
	91	5.54%	10.71%	8.88%	100	9.17%
Rossetti	96	19.87%	14.52%	9.24%	81	2.28%
Lucidalabbra	86	6.61%	9.47%	13.20%	98	0.18%
Matite per labbra	99	14.29%	8.89%	7.39%	90	2.06%
Pennarelli da labbra e rossetti liquidi	Unlock full list >	17.24%	14.04%	8.46%	50	0.24%
	97	0.71%	5.34%	6.76%	100	9.98%
Acqua struccante	58	2.15%	14.88%	1.44%	< 50	14.97%
Oli struccanti	85	1.31%	15.93%	0.69%	100	9.79%
Latte struccante	88	6.60%	9.65%	6.71%	< 50	9.64%
Creme struccanti	91	5.14%	9.20%	7.90%	99	9.06%
Schiume struccanti	Unlock full list >	2.84%	18.30%	3.86%	70	18.21%
	50	9.31%	6.23%	19.56%	74	5.00%
Accessori per tatuaggi	< 50	17.11%	11.58%	8.42%	< 50	0.14%
Tatuaggi temporanei	52	11.49%	19.87%	6.08%	< 50	4.45%
Body Paint	96	6.14%	14.39%	2.76%	82	2.19%
Glitter per il corpo	80	8.76%	17.25%	4.53%	95	4.03%
Henné	Unlock full list >	9.86%	8.80%	10.42%	95	2.22%
	88	6.84%	1.84%	13.04%	85	13.88%
	97	16.24%	1.06%	8.97%	94	14.04%
Deodorante	85	2.54%	10.31%	0.21%	65	13.71%
Deodorante antitraspirante	< 50	13.40%	3.39%	8.09%	83	3.47%
Antitraspiranti	Unlock full list >	9.93%	0.77%	4.29%	57	7.73%
	98	1.81%	5.05%	5.37%	96	5.65%
Bagnoschiuma, docciaschiuma e gel doccia	91	5.95%	2.68%	0.55%	73	8.60%
Detergente per le mani	100	3.00%	9.62%	6.81%	80	4.01%
Saponette	76	1.02%	7.00%	14.73%	< 50	6.92%
Oli e balsami corpo per doccia	Unlock full list >	0.27%	7.62%	2.47%	< 50	3.18%
	52	0.17%	3.69%	2.58%	< 50	16.69%
Cuffie doccia	95	7.50%	2.62%	3.71%	81	8.25%
Spugne	< 50	4.38%	8.38%	2.56%	60	9.34%
Spazzole da bagno	87	1.68%	4.39%	7.30%	98	9.90%
Muffole e guanti esfolianti	84	0.59%	6.00%	5.93%	87	6.35%
Luffe	Unlock full list >	4.93%	0.35%	1.84%	51	10.96%
	68	4.24%	8.65%	8.44%	97	8.62%
Bombe da bagno	< 50	5.42%	0.24%	10.26%	< 50	11.08%
Sali da bagno	< 50	6.57%	0.59%	2.65%	< 50	9.36%
Schiuma da bagno	96	3.77%	2.51%	7.58%	82	17.54%
Oli da bagno	Unlock full list >	1.90%	5.35%	5.01%	95	19.57%
Set	Unlock full list >	2.52%	4.14%	5.82%	< 50	19.50%
	99	15.71%	15.56%	7.94%	98	0.93%
	< 50	10.84%	16.35%	9.90%	66	7.29%
Smalti in gel	58	7.58%	3.02%	14.78%	< 50	15.64%
Unghie finte e accessori	64	4.82%	1.09%	9.22%	85	15.77%
Strumenti	100	6.32%	1.06%	11.97%	93	12.80%
Attrezzatura per Nail Art	99	8.31%	13.68%	9.56%	100	8.30%
Smalti	Unlock full list >	8.62%	4.81%	17.74%	98	18.60%
	88	8.14%	13.50%	9.53%	68	8.36%
Tagliaunghie	59	6.55%	3.47%	0.37%	81	8.20%
Lime per unghie e manicure	67	0.68%	10.00%	4.36%	97	6.54%
Frese per unghie	56	0.01%	17.62%	0.57%	92	17.71%
Tronchesi e pinzette per unghie	78	8.64%	3.64%	4.46%	74	7.11%
Kit pedicure e manicure	Unlock full list >	1.47%	6.60%	5.28%	89	5.74%
	99	9.79%	7.51%	16.68%	98	15.82%
Riparazione unghie	73	5.59%	1.38%	8.90%	91	9.12%
Rinforzanti per unghie	Unlock full list >	3.08%	6.26%	6.58%	< 50	18.64%
	71	9.99%	8.53%	13.83%	76	12.98%
Sedie, sgabelli e tavoli	Unlock full list >	9.81%	7.58%	9.35%	84	15.63%
	78	5.40%	1.97%	1.32%	73	8.90%
	62	10.62%	7.09%	9.51%	100	2.00%
Shampoo	86	1.79%	9.43%	0.92%	98	1.59%
Balsami	55	2.42%	3.83%	7.67%	< 50	7.99%
Balsami ad azione profonda e trattamenti	85	1.69%	2.43%	1.02%	81	14.75%
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Top Products on the Bellezza Category

Discover the most-viewed products in the Bellezza category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Slick Gorilla Polvere per Capelli Uomo 20 ml \| Polvere Volumizzante \| Finish Opaco \| Tenuta 24 Ore \| Volume e Texture Istantanei \| Leggera \| Non Appiccicosa \| Senza Lucentezza	...> Polveri volumizzanti per radici	Slick Gorilla	134.2K	89.34%	9.52%	10.28%	74	8.24%
CeraVe Detergente Controllo Imperfezioni Per Pelle Grassa con Tendenza Acneica Azione Purificante Imperfezioni Ridotte Con Acido Salicilico e Argilla Purificante 236 ml	...> Gel detergenti	CeraVe	120.7K	63.10%	2.95%	17.88%	< 50	2.84%
CeraVe Crema Contorno Occhi Riparatrice Per un Contorno Occhi Idratato a Lungo Borse Ridotte e Occhiaie Attenuate Per Tutti i Tipi di Pelle Con Acido Ialuronico e Ceramidi 15 ml	...> Creme	CeraVe	113.2K	184.21%	7.09%	7.43%	< 50	4.29%
60ml. Bio Siero Vitamina C e Vit. E. Siero Viso Acido Ialuronico Antirughe Antimacchie Illuminante e Antietà. Ideale Come Crema Contorno Occhi e per Dermaroller. Biologico Vegano	...> Sieri e liquidi	Florence	111K	11.55%	12.81%	13.38%	< 50	0.65%
Catwalk di TIGI Curls Rock Amplifier Crema Arricciante per Definizione e Controllo de Capelli Ricci 150 ml (l'imballaggio può variare)	...> Creme e lozioni	TIGI	89.1K	53.80%	9.86%	8.89%	57	9.97%
Slick Gorilla Polvere per Capelli Uomo 20 ml \| Polvere Volumizzante \| Finish Opaco \| Tenuta 24 Ore \| Volume e Texture Istantanei \| Leggera \| Non Appiccicosa \| Senza Lucentezza	...> Polveri volumizzanti per radici	Slick Gorilla	134.2K	89.34%	9.52%	10.28%	74	8.24%
CeraVe Detergente Controllo Imperfezioni Per Pelle Grassa con Tendenza Acneica Azione Purificante Imperfezioni Ridotte Con Acido Salicilico e Argilla Purificante 236 ml	...> Gel detergenti	CeraVe	120.7K	63.10%	2.95%	17.88%	< 50	2.84%
CeraVe Crema Contorno Occhi Riparatrice Per un Contorno Occhi Idratato a Lungo Borse Ridotte e Occhiaie Attenuate Per Tutti i Tipi di Pelle Con Acido Ialuronico e Ceramidi 15 ml	...> Creme	CeraVe	113.2K	184.21%	7.09%	7.43%	< 50	4.29%
60ml. Bio Siero Vitamina C e Vit. E. Siero Viso Acido Ialuronico Antirughe Antimacchie Illuminante e Antietà. Ideale Come Crema Contorno Occhi e per Dermaroller. Biologico Vegano	...> Sieri e liquidi	Florence	111K	11.55%	12.81%	13.38%	< 50	0.65%
Catwalk di TIGI Curls Rock Amplifier Crema Arricciante per Definizione e Controllo de Capelli Ricci 150 ml (l'imballaggio può variare)	...> Creme e lozioni	TIGI	89.1K	53.80%	9.86%	8.89%	57	9.97%
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Top-level analysis of the Bellezza category on amazon.it

During 2026-04-01T00:00:00, the Bellezza category on amazon.it generated a total revenue of €160.1M.

The leading brands in this category are Dyson, La Roche-Posay, and VICHY, which stand out in terms of revenue and consumer engagement.