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Best Selling Bellezza Brands on amazon.it

Last updated : July 1, 2025

Top Brands on the Bellezza category

See which brands are leading the Bellezza category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
La Roche-Posay	1.81%	0.98pp	1M	145.57%	10.31%	20.54%	€17.77	23.58%
Australian Gold	1.23%	0.85pp	313.5K	52.87%	3.13%	13.94%	€1.63	22.56%
Dove	1.06%	0.66pp	962.1K	112.99%	8.48%	18.52%	€2.18	23.50%
VICHY	0.75%	0.47pp	112.8K	0.87%	9.70%	5.52%	€14.98	10.38%
HAWAIIAN Tropic	0.66%	0.37pp	998.3K	143.20%	1.35%	6.54%	€6.07	23.41%
La Roche-Posay	1.81%	0.98pp	1M	145.57%	10.31%	20.54%	€17.77	23.58%
Australian Gold	1.23%	0.85pp	313.5K	52.87%	3.13%	13.94%	€1.63	22.56%
Dove	1.06%	0.66pp	962.1K	112.99%	8.48%	18.52%	€2.18	23.50%
VICHY	0.75%	0.47pp	112.8K	0.87%	9.70%	5.52%	€14.98	10.38%
HAWAIIAN Tropic	0.66%	0.37pp	998.3K	143.20%	1.35%	6.54%	€6.07	23.41%
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Channels Breakdown & Performance

Understand where the top brands in the Bellezza category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

La Roche-Posay

Australian Gold

Dove

VICHY

HAWAIIAN Tropic

Top selling sub-categories in the Bellezza category

Explore the breakdown of sub-categories within the Bellezza category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	71	12.87%	18.43%	6.76%	75	6.36%
	89	6.51%	14.80%	3.03%	86	2.46%
Protezione solare	< 50	7.89%	9.89%	2.90%	53	2.20%
Doposole	82	14.48%	16.80%	7.46%	86	1.91%
Acceleratori di abbronzatura	< 50	11.67%	19.68%	6.17%	< 50	4.29%
Autoabbronzanti	Unlock full list >	10.00%	9.51%	13.38%	99	0.04%
	< 50	9.91%	9.32%	10.90%	55	1.88%
Detergenti ed esfolianti	94	8.83%	10.00%	5.35%	79	4.61%
Idratanti	< 50	9.51%	9.82%	17.92%	67	7.23%
Maschere	99	16.80%	17.56%	9.78%	98	4.21%
Tonici e astringenti per il viso	Unlock full list >	9.89%	9.36%	10.72%	67	9.91%
	57	14.66%	9.23%	7.54%	< 50	1.76%
Idratanti	100	4.63%	1.34%	8.92%	97	9.73%
Rassodanti e tonificanti per il corpo	100	8.49%	4.58%	17.34%	96	7.76%
Esfolianti per il corpo	97	7.82%	0.44%	9.47%	84	9.62%
Talchi	< 50	2.82%	6.06%	6.22%	< 50	19.05%
Fanghi per il corpo	Unlock full list >	6.17%	8.45%	11.66%	52	13.24%
	83	7.96%	9.91%	3.06%	96	2.35%
Balsamo	< 50	0.90%	6.19%	3.79%	55	18.15%
Plumper per le labbra	76	18.84%	9.23%	5.11%	99	9.32%
Scrub	Unlock full list >	2.86%	3.51%	0.41%	85	8.18%
	90	17.53%	11.98%	8.55%	93	0.45%
Creme per i piedi	94	6.18%	1.45%	2.79%	96	9.60%
Creme per unghie e mani	57	3.50%	7.88%	3.50%	< 50	4.02%
Oli per cuticole	< 50	11.54%	6.30%	6.11%	< 50	4.41%
Scrub	98	1.37%	8.94%	1.33%	87	2.02%
Prodotti per pediluvio	Unlock full list >	6.64%	9.48%	0.51%	86	8.13%
	78	5.40%	1.97%	1.32%	73	8.90%
	62	10.62%	7.09%	9.51%	100	2.00%
Shampoo	86	1.79%	9.43%	0.92%	98	1.59%
Balsami	55	2.42%	3.83%	7.67%	< 50	7.99%
Balsami ad azione profonda e trattamenti	85	1.69%	2.43%	1.02%	81	14.75%
Set shampoo e balsamo	52	6.88%	3.91%	0.92%	< 50	7.94%
Shampoo a secco	Unlock full list >	0.17%	5.47%	6.43%	91	6.83%
	51	4.65%	2.18%	19.66%	58	2.11%
Lacche e spray per capelli	67	7.41%	9.21%	14.35%	< 50	10.58%
Polveri volumizzanti per radici	< 50	9.51%	9.81%	8.04%	< 50	7.25%
Creme e lozioni	94	9.57%	4.09%	10.91%	61	9.64%
Gel	98	16.10%	7.70%	7.84%	99	9.76%
Spray protezione termica	Unlock full list >	7.70%	0.34%	9.44%	81	9.60%
	100	2.74%	5.99%	6.11%	91	19.18%
Asciugacapelli e accessori	76	0.41%	5.00%	6.58%	93	9.99%
Spazzole per capelli	52	6.37%	1.61%	2.93%	< 50	9.41%
Piastre	90	14.89%	2.14%	8.58%	99	15.39%
Modellatori ad aria calda	87	3.63%	0.24%	3.37%	98	9.57%
Bigodini	Unlock full list >	5.30%	1.84%	1.45%	< 50	8.95%
	97	9.92%	8.99%	11.10%	95	1.73%
Elastici e fermacoda	84	9.76%	9.94%	16.89%	63	2.74%
Cerchietti e fasce per capelli	100	15.13%	16.14%	9.88%	99	7.38%
Mollette per capelli	< 50	9.99%	8.47%	14.03%	70	0.46%
Pinze	87	15.00%	9.56%	7.67%	98	1.49%
Fermagli	Unlock full list >	8.08%	9.93%	3.34%	65	2.63%
	87	8.04%	5.55%	3.23%	90	6.77%
Colore permanente	97	6.70%	15.00%	3.16%	85	9.07%
Colore semi permanente	< 50	3.86%	8.08%	8.31%	< 50	3.67%
Mascara per capelli	67	1.91%	6.88%	4.94%	87	9.90%
Henné	60	7.85%	5.27%	2.81%	< 50	6.99%
Colori per barba e baffi	Unlock full list >	3.73%	11.68%	0.85%	76	12.30%
	88	6.84%	1.84%	13.04%	85	13.88%
	97	16.24%	1.06%	8.97%	94	14.04%
Deodorante	85	2.54%	10.31%	0.21%	65	13.71%
Deodorante antitraspirante	< 50	13.40%	3.39%	8.09%	83	3.47%
Antitraspiranti	Unlock full list >	9.93%	0.77%	4.29%	57	7.73%
	98	1.81%	5.05%	5.37%	96	5.65%
Bagnoschiuma, docciaschiuma e gel doccia	91	5.95%	2.68%	0.55%	73	8.60%
Detergente per le mani	100	3.00%	9.62%	6.81%	80	4.01%
Saponette	76	1.02%	7.00%	14.73%	< 50	6.92%
Oli e balsami corpo per doccia	Unlock full list >	0.27%	7.62%	2.47%	< 50	3.18%
	52	0.17%	3.69%	2.58%	< 50	16.69%
Spazzole da bagno	87	1.68%	4.39%	7.30%	98	9.90%
Cuffie doccia	95	7.50%	2.62%	3.71%	81	8.25%
Spugne	< 50	4.38%	8.38%	2.56%	60	9.34%
Muffole e guanti esfolianti	84	0.59%	6.00%	5.93%	87	6.35%
Luffe	Unlock full list >	4.93%	0.35%	1.84%	51	10.96%
Set	64	2.52%	4.14%	5.82%	< 50	19.50%
	68	4.24%	8.65%	8.44%	97	8.62%
Sali da bagno	< 50	6.57%	0.59%	2.65%	< 50	9.36%
Bombe da bagno	< 50	5.42%	0.24%	10.26%	< 50	11.08%
Schiuma da bagno	96	3.77%	2.51%	7.58%	82	17.54%
Oli da bagno	Unlock full list >	1.90%	5.35%	5.01%	95	19.57%
	67	9.52%	7.99%	8.07%	87	3.83%
	81	8.56%	9.77%	17.55%	59	7.57%
Mascara	86	14.43%	16.85%	9.94%	89	7.08%
Colori e matite per sopracciglia	97	16.99%	17.38%	9.75%	96	4.10%
Eyeliner	< 50	14.13%	19.73%	9.98%	< 50	5.71%
Ombretti	95	9.40%	6.43%	19.14%	100	4.64%
Trattamenti ciglia	Unlock full list >	8.69%	9.82%	17.97%	62	7.19%
	73	10.71%	2.89%	9.89%	68	9.95%
Cipria	< 50	14.00%	5.79%	9.99%	71	5.78%
Correttori e trucco neutralizzante	100	6.47%	8.65%	12.27%	99	12.62%
Fondotinta	94	8.48%	13.86%	9.59%	100	8.24%
Fissatori trucco	55	9.83%	7.66%	16.31%	< 50	15.45%
Fard	Unlock full list >	11.20%	3.31%	9.93%	63	7.14%
	50	9.31%	6.23%	19.56%	74	5.00%
Tatuaggi temporanei	52	11.49%	19.87%	6.08%	< 50	4.45%
Accessori per tatuaggi	< 50	17.11%	11.58%	8.42%	< 50	0.14%
Body Paint	96	6.14%	14.39%	2.76%	82	2.19%
Henné	92	9.86%	8.80%	10.42%	95	2.22%
Glitter per il corpo	Unlock full list >	8.76%	17.25%	4.53%	95	4.03%
	91	5.54%	10.71%	8.88%	100	9.17%
Rossetti	96	19.87%	14.52%	9.24%	81	2.28%
Lucidalabbra	86	6.61%	9.47%	13.20%	98	0.18%
Matite per labbra	99	14.29%	8.89%	7.39%	90	2.06%
Pennarelli da labbra e rossetti liquidi	Unlock full list >	17.24%	14.04%	8.46%	50	0.24%
	97	0.71%	5.34%	6.76%	100	9.98%
Acqua struccante	58	2.15%	14.88%	1.44%	< 50	14.97%
Oli struccanti	85	1.31%	15.93%	0.69%	100	9.79%
Latte struccante	88	6.60%	9.65%	6.71%	< 50	9.64%
Creme struccanti	91	5.14%	9.20%	7.90%	99	9.06%
Schiume struccanti	Unlock full list >	2.84%	18.30%	3.86%	70	18.21%
	99	15.71%	15.56%	7.94%	98	0.93%
	88	8.14%	13.50%	9.53%	68	8.36%
Frese per unghie	56	0.01%	17.62%	0.57%	92	17.71%
Tagliaunghie	59	6.55%	3.47%	0.37%	81	8.20%
Lime per unghie e manicure	67	0.68%	10.00%	4.36%	97	6.54%
Kit pedicure e manicure	70	1.47%	6.60%	5.28%	89	5.74%
Tronchesi e pinzette per unghie	Unlock full list >	8.64%	3.64%	4.46%	74	7.11%
	< 50	10.84%	16.35%	9.90%	66	7.29%
Smalti in gel	58	7.58%	3.02%	14.78%	< 50	15.64%
Unghie finte e accessori	64	4.82%	1.09%	9.22%	85	15.77%
Smalti	99	8.62%	4.81%	17.74%	98	18.60%
Attrezzatura per Nail Art	99	8.31%	13.68%	9.56%	100	8.30%
Strumenti	Unlock full list >	6.32%	1.06%	11.97%	93	12.80%
	99	9.79%	7.51%	16.68%	98	15.82%
Riparazione unghie	73	5.59%	1.38%	8.90%	91	9.12%
Rinforzanti per unghie	Unlock full list >	3.08%	6.26%	6.58%	< 50	18.64%
	71	9.99%	8.53%	13.83%	76	12.98%
Sedie, sgabelli e tavoli	Unlock full list >	9.81%	7.58%	9.35%	84	15.63%
	71	12.87%	18.43%	6.76%	75	6.36%
	89	6.51%	14.80%	3.03%	86	2.46%
Protezione solare	< 50	7.89%	9.89%	2.90%	53	2.20%
Doposole	82	14.48%	16.80%	7.46%	86	1.91%
Acceleratori di abbronzatura	< 50	11.67%	19.68%	6.17%	< 50	4.29%
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Top Products on the Bellezza Category

Discover the most-viewed products in the Bellezza category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
La Roche Posay Anthelios UVmune 400 Fluido Invisibile SPF50+ Per Tutti i Tipi di Pelle Protezione Estrema Anti-UVA Ultra Lunghi Resistente ad Acqua Sabbia e Sudore Con Acqua Termale 50 ml	...> Protezione solare corpo	La Roche-Posay	134.5K	=	5.29%	16.56%	83	10.00%
Biopoint Solaire - Hair Milk Spray Protezione Solare per Capelli Azione Idratante e Nutriente Texture Invisibile Dona Protezione e Luminosità 100 ml	...> Lacche e spray per capelli	BIOPOINT	83.9K	=	1.90%	9.72%	93	3.02%
Hawaiian Tropic Tropical Tanning Oil SPF 0 Dark Olio Solare 200ml	...> Protezione solare corpo	HAWAIIAN Tropic	83.5K	=	8.51%	11.87%	97	7.47%
Bionike Defence Sun - Latte Spray Solare Transparent Touch per Pelli Sensibili e Intolleranti Azione Protettiva e Antiossidante Waterproof e non Appiccicoso Lenisce e Ripara la Pelle 200 ml	...> Protezione solare corpo	BioNike	82.5K	174.64%	8.12%	10.37%	72	9.40%
60ml. Bio Siero Vitamina C e Vit. E. Siero Viso Acido Ialuronico Antirughe Antimacchie Illuminante e Antietà. Ideale Come Crema Contorno Occhi e per Dermaroller. Biologico Vegano	...> Sieri e liquidi	Florence	81.1K	16.54%	12.81%	13.38%	< 50	0.65%
La Roche Posay Anthelios UVmune 400 Fluido Invisibile SPF50+ Per Tutti i Tipi di Pelle Protezione Estrema Anti-UVA Ultra Lunghi Resistente ad Acqua Sabbia e Sudore Con Acqua Termale 50 ml	...> Protezione solare corpo	La Roche-Posay	134.5K	=	5.29%	16.56%	83	10.00%
Biopoint Solaire - Hair Milk Spray Protezione Solare per Capelli Azione Idratante e Nutriente Texture Invisibile Dona Protezione e Luminosità 100 ml	...> Lacche e spray per capelli	BIOPOINT	83.9K	=	1.90%	9.72%	93	3.02%
Hawaiian Tropic Tropical Tanning Oil SPF 0 Dark Olio Solare 200ml	...> Protezione solare corpo	HAWAIIAN Tropic	83.5K	=	8.51%	11.87%	97	7.47%
Bionike Defence Sun - Latte Spray Solare Transparent Touch per Pelli Sensibili e Intolleranti Azione Protettiva e Antiossidante Waterproof e non Appiccicoso Lenisce e Ripara la Pelle 200 ml	...> Protezione solare corpo	BioNike	82.5K	174.64%	8.12%	10.37%	72	9.40%
60ml. Bio Siero Vitamina C e Vit. E. Siero Viso Acido Ialuronico Antirughe Antimacchie Illuminante e Antietà. Ideale Come Crema Contorno Occhi e per Dermaroller. Biologico Vegano	...> Sieri e liquidi	Florence	81.1K	16.54%	12.81%	13.38%	< 50	0.65%
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Top-level analysis of the Bellezza category on amazon.it

During July 2025, the Bellezza category on amazon.it generated a total revenue of €101.2M.

The leading brands in this category are La Roche-Posay, Australian Gold, and Dove, which stand out in terms of revenue and consumer engagement.

The top-performing product was La Roche Posay Anthelios UVmune 400 Fluido Invisibile SPF50+ Per Tutti i Tipi di Pelle Protezione Estrema Anti-UVA Ultra Lunghi Resistente ad Acqua Sabbia e Sudore Con Acqua Termale 50 ml, and it's the best-selling item in the category.