Best Selling Bellezza Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Bellezza in amazon.it for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Bellezza category

See which brands are leading the Bellezza category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
La Roche-Posay	1.67%	1.00pp	1M	186.09%	13.34%	53.61%	€17.12	22.22%
Dyson	5.56%	0.71pp	326.5K	171.73%	13.27%	53.54%	€14.74	9.32%
VICHY	0.92%	0.55pp	247.8K	104.07%	10.01%	11.44%	€16.41	22.19%
CeraVe	1.39%	0.53pp	399.7K	119.66%	13.07%	53.04%	€13.85	21.93%
Braun	0.63%	0.52pp	155.4K	161.02%	11.23%	34.19%	€16.96	21.87%
La Roche-Posay	1.67%	1.00pp	1M	186.09%	13.34%	53.61%	€17.12	22.22%
Dyson	5.56%	0.71pp	326.5K	171.73%	13.27%	53.54%	€14.74	9.32%
VICHY	0.92%	0.55pp	247.8K	104.07%	10.01%	11.44%	€16.41	22.19%
CeraVe	1.39%	0.53pp	399.7K	119.66%	13.07%	53.04%	€13.85	21.93%
Braun	0.63%	0.52pp	155.4K	161.02%	11.23%	34.19%	€16.96	21.87%
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Channels Breakdown & Performance

Understand where the top brands in the Bellezza category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

La Roche-Posay

Dyson

VICHY

CeraVe

Braun

Top selling sub-categories in the Bellezza category

Explore the breakdown of sub-categories within the Bellezza category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	78	5.40%	1.97%	1.32%	73	8.90%
	62	10.62%	7.09%	9.51%	100	2.00%
Shampoo	86	1.79%	9.43%	0.92%	98	1.59%
Balsami ad azione profonda e trattamenti	85	1.69%	2.43%	1.02%	81	14.75%
Balsami	55	2.42%	3.83%	7.67%	< 50	7.99%
Set shampoo e balsamo	52	6.88%	3.91%	0.92%	< 50	7.94%
Shampoo a secco	Unlock full list >	0.17%	5.47%	6.43%	91	6.83%
	51	4.65%	2.18%	19.66%	58	2.11%
Lacche e spray per capelli	67	7.41%	9.21%	14.35%	< 50	10.58%
Polveri volumizzanti per radici	< 50	9.51%	9.81%	8.04%	< 50	7.25%
Gel	98	16.10%	7.70%	7.84%	99	9.76%
Creme e lozioni	94	9.57%	4.09%	10.91%	61	9.64%
Sieri	Unlock full list >	4.51%	1.51%	8.73%	< 50	16.29%
	100	2.74%	5.99%	6.11%	91	19.18%
Asciugacapelli e accessori	76	0.41%	5.00%	6.58%	93	9.99%
Spazzole per capelli	52	6.37%	1.61%	2.93%	< 50	9.41%
Piastre	90	14.89%	2.14%	8.58%	99	15.39%
Modellatori ad aria calda	87	3.63%	0.24%	3.37%	98	9.57%
Modellatori multifunzione	Unlock full list >	2.65%	3.98%	5.99%	90	6.76%
	87	8.04%	5.55%	3.23%	90	6.77%
Colore permanente	97	6.70%	15.00%	3.16%	85	9.07%
Colore semi permanente	< 50	3.86%	8.08%	8.31%	< 50	3.67%
Mascara per capelli	67	1.91%	6.88%	4.94%	87	9.90%
Henné	60	7.85%	5.27%	2.81%	< 50	6.99%
Rinfrescanti colore	Unlock full list >	16.34%	4.07%	10.00%	99	7.01%
	92	8.32%	9.97%	3.92%	89	6.38%
Tagliacapelli e accessori	< 50	9.79%	7.07%	5.61%	87	7.11%
Forbici	92	0.65%	6.49%	3.50%	89	4.23%
Rasoi	Unlock full list >	9.69%	8.36%	9.07%	77	3.16%
	71	12.87%	18.43%	6.76%	75	6.36%
	< 50	9.91%	9.32%	10.90%	55	1.88%
Idratanti	< 50	9.51%	9.82%	17.92%	67	7.23%
Detergenti ed esfolianti	94	8.83%	10.00%	5.35%	79	4.61%
Maschere	99	16.80%	17.56%	9.78%	98	4.21%
Tonici e astringenti per il viso	Unlock full list >	9.89%	9.36%	10.72%	67	9.91%
	57	14.66%	9.23%	7.54%	< 50	1.76%
Idratanti	100	4.63%	1.34%	8.92%	97	9.73%
Esfolianti per il corpo	97	7.82%	0.44%	9.47%	84	9.62%
Rassodanti e tonificanti per il corpo	100	8.49%	4.58%	17.34%	96	7.76%
Talchi	< 50	2.82%	6.06%	6.22%	< 50	19.05%
Fanghi per il corpo	Unlock full list >	6.17%	8.45%	11.66%	52	13.24%
	83	7.96%	9.91%	3.06%	96	2.35%
Balsamo	< 50	0.90%	6.19%	3.79%	55	18.15%
Scrub	64	2.86%	3.51%	0.41%	85	8.18%
Plumper per le labbra	Unlock full list >	18.84%	9.23%	5.11%	99	9.32%
	90	17.53%	11.98%	8.55%	93	0.45%
Creme per unghie e mani	57	3.50%	7.88%	3.50%	< 50	4.02%
Creme per i piedi	94	6.18%	1.45%	2.79%	96	9.60%
Oli per cuticole	< 50	11.54%	6.30%	6.11%	< 50	4.41%
Scrub	98	1.37%	8.94%	1.33%	87	2.02%
Liquidi per cuticole	Unlock full list >	5.19%	8.81%	1.59%	92	2.18%
	< 50	8.88%	10.00%	5.52%	< 50	5.45%
Creme	74	3.72%	11.67%	0.84%	92	0.21%
Sieri e liquidi	85	8.93%	17.43%	4.64%	97	4.14%
Maschere	100	4.89%	9.30%	0.00%	87	9.32%
Cerotti	< 50	7.84%	5.26%	2.79%	51	7.00%
Gel e roll-on	Unlock full list >	6.30%	14.57%	9.26%	77	2.31%
	67	9.52%	7.99%	8.07%	87	3.83%
	81	8.56%	9.77%	17.55%	59	7.57%
Mascara	86	14.43%	16.85%	9.94%	89	7.08%
Colori e matite per sopracciglia	97	16.99%	17.38%	9.75%	96	4.10%
Ombretti	95	9.40%	6.43%	19.14%	100	4.64%
Eyeliner	< 50	14.13%	19.73%	9.98%	< 50	5.71%
Trattamenti ciglia	Unlock full list >	8.69%	9.82%	17.97%	62	7.19%
	73	10.71%	2.89%	9.89%	68	9.95%
Fondotinta	94	8.48%	13.86%	9.59%	100	8.24%
Correttori e trucco neutralizzante	100	6.47%	8.65%	12.27%	99	12.62%
Cipria	< 50	14.00%	5.79%	9.99%	71	5.78%
Fard	84	11.20%	3.31%	9.93%	63	7.14%
Fissatori trucco	Unlock full list >	9.83%	7.66%	16.31%	< 50	15.45%
	50	9.31%	6.23%	19.56%	74	5.00%
Body Paint	96	6.14%	14.39%	2.76%	82	2.19%
Tatuaggi temporanei	52	11.49%	19.87%	6.08%	< 50	4.45%
Accessori per tatuaggi	< 50	17.11%	11.58%	8.42%	< 50	0.14%
Glitter per il corpo	80	8.76%	17.25%	4.53%	95	4.03%
Henné	Unlock full list >	9.86%	8.80%	10.42%	95	2.22%
	91	5.54%	10.71%	8.88%	100	9.17%
Rossetti	96	19.87%	14.52%	9.24%	81	2.28%
Matite per labbra	99	14.29%	8.89%	7.39%	90	2.06%
Lucidalabbra	86	6.61%	9.47%	13.20%	98	0.18%
Pennarelli da labbra e rossetti liquidi	Unlock full list >	17.24%	14.04%	8.46%	50	0.24%
Set di trucchi	Unlock full list >	16.44%	8.01%	9.82%	54	9.71%
	88	6.84%	1.84%	13.04%	85	13.88%
	98	1.81%	5.05%	5.37%	96	5.65%
Bagnoschiuma, docciaschiuma e gel doccia	91	5.95%	2.68%	0.55%	73	8.60%
Detergente per le mani	100	3.00%	9.62%	6.81%	80	4.01%
Saponette	76	1.02%	7.00%	14.73%	< 50	6.92%
Oli e balsami corpo per doccia	Unlock full list >	0.27%	7.62%	2.47%	< 50	3.18%
	97	16.24%	1.06%	8.97%	94	14.04%
Deodorante	85	2.54%	10.31%	0.21%	65	13.71%
Deodorante antitraspirante	< 50	13.40%	3.39%	8.09%	83	3.47%
Antitraspiranti	Unlock full list >	9.93%	0.77%	4.29%	57	7.73%
	52	0.17%	3.69%	2.58%	< 50	16.69%
Cuffie doccia	95	7.50%	2.62%	3.71%	81	8.25%
Spazzole da bagno	87	1.68%	4.39%	7.30%	98	9.90%
Spugne	< 50	4.38%	8.38%	2.56%	60	9.34%
Muffole e guanti esfolianti	84	0.59%	6.00%	5.93%	87	6.35%
Luffe	Unlock full list >	4.93%	0.35%	1.84%	51	10.96%
	68	4.24%	8.65%	8.44%	97	8.62%
Bombe da bagno	< 50	5.42%	0.24%	10.26%	< 50	11.08%
Sali da bagno	< 50	6.57%	0.59%	2.65%	< 50	9.36%
Schiuma da bagno	96	3.77%	2.51%	7.58%	82	17.54%
Oli da bagno	Unlock full list >	1.90%	5.35%	5.01%	95	19.57%
Set	Unlock full list >	2.52%	4.14%	5.82%	< 50	19.50%
	< 50	9.96%	9.71%	14.61%	67	0.91%
	< 50	14.79%	16.48%	7.59%	< 50	7.24%
Eau de Parfum	92	10.00%	8.63%	13.51%	100	0.06%
Eau de Toilette	80	11.15%	16.66%	9.93%	58	7.16%
Spray idratanti per il corpo	83	7.46%	9.23%	14.47%	79	10.46%
Estratto di profumo	96	17.47%	13.81%	8.54%	100	8.26%
Acqua di Colonia	Unlock full list >	13.95%	19.55%	9.99%	75	5.81%
	97	13.63%	5.46%	10.00%	100	5.97%
Eau de Toilette	53	13.82%	5.62%	9.99%	77	9.96%
Eau de Parfum	60	7.64%	9.33%	14.91%	65	10.03%
Acqua di Colonia	99	16.67%	8.22%	9.79%	97	9.68%
Estratto di profumo	100	6.39%	8.59%	12.09%	94	12.80%
Set	Unlock full list >	11.02%	3.16%	9.92%	56	7.21%
Oli essenziali	< 50	0.48%	3.98%	6.00%	51	10.00%
	94	10.00%	9.56%	13.69%	78	0.20%
Profumi, deodoranti e diffusori d'aroma per la casa	69	8.27%	5.90%	3.81%	88	6.45%
Candele	Unlock full list >	2.35%	10.08%	0.39%	< 50	13.94%
Bambini	Unlock full list >	11.97%	19.36%	9.99%	94	5.90%
	78	5.40%	1.97%	1.32%	73	8.90%
	62	10.62%	7.09%	9.51%	100	2.00%
Shampoo	86	1.79%	9.43%	0.92%	98	1.59%
Balsami ad azione profonda e trattamenti	85	1.69%	2.43%	1.02%	81	14.75%
Balsami	55	2.42%	3.83%	7.67%	< 50	7.99%
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Top Products on the Bellezza Category

Discover the most-viewed products in the Bellezza category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
CeraVe Detergente Controllo Imperfezioni Per Pelle Grassa con Tendenza Acneica Azione Purificante Imperfezioni Ridotte Con Acido Salicilico e Argilla Purificante 236 ml	...> Gel detergenti	CeraVe	138.5K	2.36%	2.95%	17.88%	< 50	2.84%
GEMERRY 280pcs Ciglia Finte Ciuffetti Kit 40D Ciuffi a Ciglia D Curl 10-18mm bond e seal ciglia Pinzette er Uso FAI DA TE a Casa Ciglia a Grappolo Extension Ciglia Kit(40D-D 10-18mm-Kit)	...> Ciglia finte	GEMERRY	108.6K	=	8.40%	0.31%	100	5.08%
60ml. Bio Siero Vitamina C e Vit. E. Siero Viso Acido Ialuronico Antirughe Antimacchie Illuminante e Antietà. Ideale Come Crema Contorno Occhi e per Dermaroller. Biologico Vegano	...> Sieri e liquidi	Florence	99.1K	47.90%	12.81%	13.38%	< 50	0.65%
La Roche Posay Effaclar Gel Detergente Schiumogeno Per Pelli a Tendenza Acneica Azione Purificante Rimuove Sebo e Impurità Arricchito con Acqua Termale e Zinco 400 ml	...> Gel detergenti	La Roche-Posay	92.2K	160.36%	9.96%	0.79%	83	19.86%
essence Calendario dell’Avvento make my heart sparkle (1pcs)	...> Set di trucchi	essence	85.2K	123.47%	9.21%	9.14%	53	8.60%
CeraVe Detergente Controllo Imperfezioni Per Pelle Grassa con Tendenza Acneica Azione Purificante Imperfezioni Ridotte Con Acido Salicilico e Argilla Purificante 236 ml	...> Gel detergenti	CeraVe	138.5K	2.36%	2.95%	17.88%	< 50	2.84%
GEMERRY 280pcs Ciglia Finte Ciuffetti Kit 40D Ciuffi a Ciglia D Curl 10-18mm bond e seal ciglia Pinzette er Uso FAI DA TE a Casa Ciglia a Grappolo Extension Ciglia Kit(40D-D 10-18mm-Kit)	...> Ciglia finte	GEMERRY	108.6K	=	8.40%	0.31%	100	5.08%
60ml. Bio Siero Vitamina C e Vit. E. Siero Viso Acido Ialuronico Antirughe Antimacchie Illuminante e Antietà. Ideale Come Crema Contorno Occhi e per Dermaroller. Biologico Vegano	...> Sieri e liquidi	Florence	99.1K	47.90%	12.81%	13.38%	< 50	0.65%
La Roche Posay Effaclar Gel Detergente Schiumogeno Per Pelli a Tendenza Acneica Azione Purificante Rimuove Sebo e Impurità Arricchito con Acqua Termale e Zinco 400 ml	...> Gel detergenti	La Roche-Posay	92.2K	160.36%	9.96%	0.79%	83	19.86%
essence Calendario dell’Avvento make my heart sparkle (1pcs)	...> Set di trucchi	essence	85.2K	123.47%	9.21%	9.14%	53	8.60%
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Top-level analysis of the Bellezza category on amazon.it

During 2025-11-01T00:00:00, the Bellezza category on amazon.it generated a total revenue of €139.6M.

The leading brands in this category are La Roche-Posay, Dyson, and VICHY, which stand out in terms of revenue and consumer engagement.

The top-performing product was CeraVe Detergente Controllo Imperfezioni Per Pelle Grassa con Tendenza Acneica Azione Purificante Imperfezioni Ridotte Con Acido Salicilico e Argilla Purificante 236 ml, and it's the best-selling item in the category.