Best Selling Bellezza Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Bellezza in amazon.it for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Bellezza category

See which brands are leading the Bellezza category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
medicube	1.62%	1.41pp	1.1M	1276.65%	11.36%	42.41%	€22.22	40.36%
The Ordinary	0.84%	0.78pp	1.1M	584.44%	3.99%	36.91%	€19.51	32.71%
CeraVe	1.83%	0.61pp	493.9K	1103.21%	7.17%	35.06%	€9.45	39.55%
Eucerin	0.90%	0.51pp	268.5K	224.47%	8.67%	33.28%	€20.98	21.37%
KÉRASTASE	1.44%	0.48pp	493.1K	163.44%	10.63%	42.10%	€12.49	39.08%
medicube	1.62%	1.41pp	1.1M	1276.65%	11.36%	42.41%	€22.22	40.36%
The Ordinary	0.84%	0.78pp	1.1M	584.44%	3.99%	36.91%	€19.51	32.71%
CeraVe	1.83%	0.61pp	493.9K	1103.21%	7.17%	35.06%	€9.45	39.55%
Eucerin	0.90%	0.51pp	268.5K	224.47%	8.67%	33.28%	€20.98	21.37%
KÉRASTASE	1.44%	0.48pp	493.1K	163.44%	10.63%	42.10%	€12.49	39.08%
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Channels Breakdown & Performance

Understand where the top brands in the Bellezza category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

medicube

The Ordinary

CeraVe

Eucerin

KÉRASTASE

Top selling sub-categories in the Bellezza category

Explore the breakdown of sub-categories within the Bellezza category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	71	12.87%	18.43%	6.76%	75	6.36%
	< 50	9.91%	9.32%	10.90%	55	1.88%
Idratanti	< 50	9.51%	9.82%	17.92%	67	7.23%
Detergenti ed esfolianti	94	8.83%	10.00%	5.35%	79	4.61%
Maschere	99	16.80%	17.56%	9.78%	98	4.21%
Tonici e astringenti per il viso	Unlock full list >	9.89%	9.36%	10.72%	67	9.91%
	89	6.51%	14.80%	3.03%	86	2.46%
Protezione solare	< 50	7.89%	9.89%	2.90%	53	2.20%
Doposole	82	14.48%	16.80%	7.46%	86	1.91%
Acceleratori di abbronzatura	< 50	11.67%	19.68%	6.17%	< 50	4.29%
Autoabbronzanti	Unlock full list >	10.00%	9.51%	13.38%	99	0.04%
	57	14.66%	9.23%	7.54%	< 50	1.76%
Idratanti	100	4.63%	1.34%	8.92%	97	9.73%
Rassodanti e tonificanti per il corpo	100	8.49%	4.58%	17.34%	96	7.76%
Esfolianti per il corpo	97	7.82%	0.44%	9.47%	84	9.62%
Talchi	< 50	2.82%	6.06%	6.22%	< 50	19.05%
Fanghi per il corpo	Unlock full list >	6.17%	8.45%	11.66%	52	13.24%
	< 50	8.88%	10.00%	5.52%	< 50	5.45%
Creme	74	3.72%	11.67%	0.84%	92	0.21%
Sieri e liquidi	85	8.93%	17.43%	4.64%	97	4.14%
Maschere	100	4.89%	9.30%	0.00%	87	9.32%
Cerotti	< 50	7.84%	5.26%	2.79%	51	7.00%
Gel e roll-on	Unlock full list >	6.30%	14.57%	9.26%	77	2.31%
	83	7.96%	9.91%	3.06%	96	2.35%
Balsamo	< 50	0.90%	6.19%	3.79%	55	18.15%
Plumper per le labbra	76	18.84%	9.23%	5.11%	99	9.32%
Scrub	Unlock full list >	2.86%	3.51%	0.41%	85	8.18%
	78	5.40%	1.97%	1.32%	73	8.90%
	62	10.62%	7.09%	9.51%	100	2.00%
Shampoo	86	1.79%	9.43%	0.92%	98	1.59%
Balsami	55	2.42%	3.83%	7.67%	< 50	7.99%
Balsami ad azione profonda e trattamenti	85	1.69%	2.43%	1.02%	81	14.75%
Set shampoo e balsamo	52	6.88%	3.91%	0.92%	< 50	7.94%
Shampoo a secco	Unlock full list >	0.17%	5.47%	6.43%	91	6.83%
	51	4.65%	2.18%	19.66%	58	2.11%
Lacche e spray per capelli	67	7.41%	9.21%	14.35%	< 50	10.58%
Creme e lozioni	94	9.57%	4.09%	10.91%	61	9.64%
Gel	98	16.10%	7.70%	7.84%	99	9.76%
Polveri volumizzanti per radici	< 50	9.51%	9.81%	8.04%	< 50	7.25%
Cere	Unlock full list >	9.78%	2.07%	19.53%	60	7.05%
	100	2.74%	5.99%	6.11%	91	19.18%
Asciugacapelli e accessori	76	0.41%	5.00%	6.58%	93	9.99%
Spazzole per capelli	52	6.37%	1.61%	2.93%	< 50	9.41%
Piastre	90	14.89%	2.14%	8.58%	99	15.39%
Pettini	< 50	5.12%	1.75%	8.75%	< 50	8.99%
Modellatori ad aria calda	Unlock full list >	3.63%	0.24%	3.37%	98	9.57%
	87	8.04%	5.55%	3.23%	90	6.77%
Colore permanente	97	6.70%	15.00%	3.16%	85	9.07%
Colore semi permanente	< 50	3.86%	8.08%	8.31%	< 50	3.67%
Colori per barba e baffi	81	3.73%	11.68%	0.85%	76	12.30%
Mascara per capelli	67	1.91%	6.88%	4.94%	87	9.90%
Henné	Unlock full list >	7.85%	5.27%	2.81%	< 50	6.99%
Oli per capelli	Unlock full list >	4.30%	1.80%	3.08%	86	9.19%
	88	6.84%	1.84%	13.04%	85	13.88%
	98	1.81%	5.05%	5.37%	96	5.65%
Bagnoschiuma, docciaschiuma e gel doccia	91	5.95%	2.68%	0.55%	73	8.60%
Detergente per le mani	100	3.00%	9.62%	6.81%	80	4.01%
Saponette	76	1.02%	7.00%	14.73%	< 50	6.92%
Oli e balsami corpo per doccia	Unlock full list >	0.27%	7.62%	2.47%	< 50	3.18%
	97	16.24%	1.06%	8.97%	94	14.04%
Deodorante	85	2.54%	10.31%	0.21%	65	13.71%
Deodorante antitraspirante	< 50	13.40%	3.39%	8.09%	83	3.47%
Antitraspiranti	Unlock full list >	9.93%	0.77%	4.29%	57	7.73%
	52	0.17%	3.69%	2.58%	< 50	16.69%
Spazzole da bagno	87	1.68%	4.39%	7.30%	98	9.90%
Spugne	< 50	4.38%	8.38%	2.56%	60	9.34%
Cuffie doccia	95	7.50%	2.62%	3.71%	81	8.25%
Muffole e guanti esfolianti	84	0.59%	6.00%	5.93%	87	6.35%
Luffe	Unlock full list >	4.93%	0.35%	1.84%	51	10.96%
	68	4.24%	8.65%	8.44%	97	8.62%
Bombe da bagno	< 50	5.42%	0.24%	10.26%	< 50	11.08%
Sali da bagno	< 50	6.57%	0.59%	2.65%	< 50	9.36%
Schiuma da bagno	96	3.77%	2.51%	7.58%	82	17.54%
Oli da bagno	Unlock full list >	1.90%	5.35%	5.01%	95	19.57%
Set	Unlock full list >	2.52%	4.14%	5.82%	< 50	19.50%
	67	9.52%	7.99%	8.07%	87	3.83%
	81	8.56%	9.77%	17.55%	59	7.57%
Mascara	86	14.43%	16.85%	9.94%	89	7.08%
Eyeliner	< 50	14.13%	19.73%	9.98%	< 50	5.71%
Colori e matite per sopracciglia	97	16.99%	17.38%	9.75%	96	4.10%
Trattamenti ciglia	< 50	8.69%	9.82%	17.97%	62	7.19%
Matite	Unlock full list >	9.85%	9.89%	16.17%	< 50	2.16%
	73	10.71%	2.89%	9.89%	68	9.95%
Fondotinta	94	8.48%	13.86%	9.59%	100	8.24%
Fissatori trucco	55	9.83%	7.66%	16.31%	< 50	15.45%
Correttori e trucco neutralizzante	100	6.47%	8.65%	12.27%	99	12.62%
Cipria	< 50	14.00%	5.79%	9.99%	71	5.78%
Fard	Unlock full list >	11.20%	3.31%	9.93%	63	7.14%
	91	5.54%	10.71%	8.88%	100	9.17%
Matite per labbra	99	14.29%	8.89%	7.39%	90	2.06%
Rossetti	96	19.87%	14.52%	9.24%	81	2.28%
Lucidalabbra	86	6.61%	9.47%	13.20%	98	0.18%
Pennarelli da labbra e rossetti liquidi	Unlock full list >	17.24%	14.04%	8.46%	50	0.24%
	50	9.31%	6.23%	19.56%	74	5.00%
Tatuaggi temporanei	52	11.49%	19.87%	6.08%	< 50	4.45%
Accessori per tatuaggi	< 50	17.11%	11.58%	8.42%	< 50	0.14%
Glitter per il corpo	80	8.76%	17.25%	4.53%	95	4.03%
Body Paint	96	6.14%	14.39%	2.76%	82	2.19%
Henné	Unlock full list >	9.86%	8.80%	10.42%	95	2.22%
	97	0.71%	5.34%	6.76%	100	9.98%
Acqua struccante	58	2.15%	14.88%	1.44%	< 50	14.97%
Oli struccanti	85	1.31%	15.93%	0.69%	100	9.79%
Latte struccante	88	6.60%	9.65%	6.71%	< 50	9.64%
Creme struccanti	91	5.14%	9.20%	7.90%	99	9.06%
Schiume struccanti	Unlock full list >	2.84%	18.30%	3.86%	70	18.21%
	99	15.71%	15.56%	7.94%	98	0.93%
	< 50	10.84%	16.35%	9.90%	66	7.29%
Smalti in gel	58	7.58%	3.02%	14.78%	< 50	15.64%
Smalti	99	8.62%	4.81%	17.74%	98	18.60%
Strumenti	100	6.32%	1.06%	11.97%	93	12.80%
Unghie finte e accessori	64	4.82%	1.09%	9.22%	85	15.77%
Solventi per smalto	Unlock full list >	0.85%	5.51%	6.84%	78	9.97%
	88	8.14%	13.50%	9.53%	68	8.36%
Tagliaunghie	59	6.55%	3.47%	0.37%	81	8.20%
Lime per unghie e manicure	67	0.68%	10.00%	4.36%	97	6.54%
Frese per unghie	56	0.01%	17.62%	0.57%	92	17.71%
Kit pedicure e manicure	70	1.47%	6.60%	5.28%	89	5.74%
Tronchesi e pinzette per unghie	Unlock full list >	8.64%	3.64%	4.46%	74	7.11%
	99	9.79%	7.51%	16.68%	98	15.82%
Riparazione unghie	73	5.59%	1.38%	8.90%	91	9.12%
Rinforzanti per unghie	Unlock full list >	3.08%	6.26%	6.58%	< 50	18.64%
	71	9.99%	8.53%	13.83%	76	12.98%
Sedie, sgabelli e tavoli	Unlock full list >	9.81%	7.58%	9.35%	84	15.63%
	71	12.87%	18.43%	6.76%	75	6.36%
	< 50	9.91%	9.32%	10.90%	55	1.88%
Idratanti	< 50	9.51%	9.82%	17.92%	67	7.23%
Detergenti ed esfolianti	94	8.83%	10.00%	5.35%	79	4.61%
Maschere	99	16.80%	17.56%	9.78%	98	4.21%
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Top Products on the Bellezza Category

Discover the most-viewed products in the Bellezza category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
NIVEA SUN Protect & Hydrate SPF 50+ Formato Viaggio 100 ml Crema solare 50+ idratante 48h ad assorbimento rapido Protezione solare 50+ resistente all'acqua con Vitamina C e Acido Ialuronico	...> Protezione solare corpo	Nivea Sun	229.3K	404.76%	0.70%	3.29%	97	9.64%
Catwalk by TIGI Curls Rock Amplifier Crema Styling 150ml	...> Creme e lozioni	TIGI	132.1K	40.94%	6.62%	3.69%	95	9.69%
celimax The Vita A Retinal Shot Tightening Booster \| Booster rassodante anti-rughe con retinal effetto immediato contro rughe e ruga del leone anti-età skincare coreana 15 ml	...> Maschere	celimax	131.2K	=	1.52%	19.08%	94	9.23%
The Ordinary Glycolic Acid 7% Exfoliating Toner Esfoliante Acido Glicolico Tonico quotidiano illuminante e levigante per un tono della pelle più uniforme 240ml	...> Gel detergenti	The Ordinary	126K	=	5.37%	9.55%	75	3.69%
medicube PDRN Pink Peptide Serum - Siero PDRN Viso con Peptidi e Niacinamide Idratazione e Pelle Più Tonica Per un Incarnato Più Uniforme Skincare Coreana 30 ml	...> Sieri e liquidi	medicube	123K	=	6.78%	5.51%	< 50	3.58%
NIVEA SUN Protect & Hydrate SPF 50+ Formato Viaggio 100 ml Crema solare 50+ idratante 48h ad assorbimento rapido Protezione solare 50+ resistente all'acqua con Vitamina C e Acido Ialuronico	...> Protezione solare corpo	Nivea Sun	229.3K	404.76%	0.70%	3.29%	97	9.64%
Catwalk by TIGI Curls Rock Amplifier Crema Styling 150ml	...> Creme e lozioni	TIGI	132.1K	40.94%	6.62%	3.69%	95	9.69%
celimax The Vita A Retinal Shot Tightening Booster \| Booster rassodante anti-rughe con retinal effetto immediato contro rughe e ruga del leone anti-età skincare coreana 15 ml	...> Maschere	celimax	131.2K	=	1.52%	19.08%	94	9.23%
The Ordinary Glycolic Acid 7% Exfoliating Toner Esfoliante Acido Glicolico Tonico quotidiano illuminante e levigante per un tono della pelle più uniforme 240ml	...> Gel detergenti	The Ordinary	126K	=	5.37%	9.55%	75	3.69%
medicube PDRN Pink Peptide Serum - Siero PDRN Viso con Peptidi e Niacinamide Idratazione e Pelle Più Tonica Per un Incarnato Più Uniforme Skincare Coreana 30 ml	...> Sieri e liquidi	medicube	123K	=	6.78%	5.51%	< 50	3.58%
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Top-level analysis of the Bellezza category on amazon.it

During 2026-08-01T00:00:00, the Bellezza category on amazon.it generated a total revenue of €170.8M.

The leading brands in this category are medicube, The Ordinary, and CeraVe, which stand out in terms of revenue and consumer engagement.

The top-performing product was NIVEA SUN Protect & Hydrate SPF 50+ Formato Viaggio 100 ml Crema solare 50+ idratante 48h ad assorbimento rapido Protezione solare 50+ resistente all'acqua con Vitamina C e Acido Ialuronico, and it's the best-selling item in the category.