Best Selling Giochi e giocattoli Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Giochi e giocattoli in amazon.it for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Giochi e giocattoli category

See which brands are leading the Giochi e giocattoli category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
DJI	9.53%	4.48pp	1M	101.49%	2.07%	51.63%	€633.54	29.04%
Hasbro	2.44%	1.95pp	952.9K	74.07%	0.18%	48.30%	€633.40	23.67%
HOMCOM	0.85%	0.71pp	297.4K	71.26%	0.99%	5.55%	€616.65	18.52%
Funko	2.80%	0.60pp	292.4K	101.47%	1.77%	51.63%	€548.11	28.33%
COSTWAY	0.59%	0.49pp	459.1K	100.23%	1.69%	29.76%	€614.42	25.59%
DJI	9.53%	4.48pp	1M	101.49%	2.07%	51.63%	€633.54	29.04%
Hasbro	2.44%	1.95pp	952.9K	74.07%	0.18%	48.30%	€633.40	23.67%
HOMCOM	0.85%	0.71pp	297.4K	71.26%	0.99%	5.55%	€616.65	18.52%
Funko	2.80%	0.60pp	292.4K	101.47%	1.77%	51.63%	€548.11	28.33%
COSTWAY	0.59%	0.49pp	459.1K	100.23%	1.69%	29.76%	€614.42	25.59%
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Channels Breakdown & Performance

Understand where the top brands in the Giochi e giocattoli category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

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On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

DJI

Hasbro

HOMCOM

Funko

COSTWAY

Top selling sub-categories in the Giochi e giocattoli category

Explore the breakdown of sub-categories within the Giochi e giocattoli category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	94	13.73%	19.12%	5.16%	100	9.94%
	< 50	9.97%	7.91%	3.80%	73	7.94%
Carte	90	9.34%	9.99%	6.08%	70	18.15%
Giochi di società	< 50	5.67%	10.65%	1.63%	72	8.18%
Giochi tradizionali	100	9.99%	8.11%	3.33%	51	8.14%
Giochi con miniature	71	11.70%	6.64%	19.19%	< 50	7.29%
Giochi di dadi	Unlock full list >	12.29%	4.35%	7.67%	61	4.43%
Trottole da combattimento	68	7.65%	9.29%	2.83%	< 50	12.56%
	56	9.77%	6.97%	5.81%	52	7.01%
Dadi e accessori	71	12.10%	6.39%	9.75%	98	3.26%
Tappeti e tavole da gioco	63	14.92%	4.90%	9.98%	< 50	5.73%
Pedine e segnalini per giochi di società	Unlock full list >	9.65%	3.79%	11.40%	53	3.84%
	99	0.11%	9.98%	4.97%	91	9.98%
Calcio balilla	100	9.88%	9.86%	15.84%	99	1.89%
Pallacanestro elettronica	84	0.81%	10.00%	4.26%	< 50	10.00%
Hockey su aria	89	5.20%	11.35%	7.30%	99	14.32%
Mini biliardo	93	6.30%	3.14%	0.02%	100	8.37%
Flipper da tavolo	Unlock full list >	13.99%	16.21%	0.48%	69	16.30%
	98	12.19%	17.54%	3.80%	59	9.80%
Set da gioco	< 50	15.14%	19.44%	6.42%	< 50	10.00%
Fiches da Poker	52	7.69%	2.96%	16.54%	77	5.24%
Roulette e accessori	87	9.20%	7.49%	9.91%	< 50	8.90%
Mescolatori di carte	< 50	1.91%	6.52%	4.48%	< 50	6.34%
Allestimenti	Unlock full list >	6.91%	11.98%	11.75%	62	8.63%
	65	7.45%	8.95%	5.28%	< 50	16.82%
	78	15.95%	10.66%	14.87%	95	8.80%
Album e custodie per giochi di carte collezionabili	76	2.56%	1.55%	10.76%	94	1.58%
Contenitori per esposizione	90	0.01%	8.29%	13.34%	99	8.21%
Custodie per monete	63	9.95%	4.68%	9.80%	58	3.77%
Custodie da trasporto	< 50	1.86%	9.81%	6.15%	87	4.83%
Album francobolli	Unlock full list >	9.98%	9.27%	8.93%	100	14.40%
	100	4.86%	9.19%	7.73%	82	9.17%
Personaggi sproporzionati	82	0.71%	10.00%	4.33%	< 50	6.56%
Personaggi bobblehead	< 50	1.30%	16.17%	2.65%	59	9.61%
Statuette, sculture e busti	< 50	16.60%	17.98%	7.74%	< 50	9.98%
Repliche e oggetti di scena	Unlock full list >	0.83%	5.30%	5.25%	100	5.65%
	57	9.17%	7.43%	9.92%	97	8.78%
Carte collezionabili singole	100	8.36%	6.14%	9.99%	77	6.15%
Collezioni di adesivi	Unlock full list >	1.54%	2.75%	5.23%	83	9.94%
	100	6.15%	1.69%	9.72%	88	1.63%
Set di monete	Unlock full list >	8.77%	7.88%	9.18%	91	0.47%
	85	9.20%	7.49%	9.91%	98	8.90%
Set di costruzioni	80	8.58%	7.95%	9.04%	100	0.31%
Costruzioni magnetiche	< 50	17.05%	3.63%	9.98%	70	7.66%
Blocchi impilabili	51	11.30%	6.77%	9.63%	84	2.58%
Scatole e accessori	92	9.84%	1.61%	18.95%	56	1.54%
Modellini	Unlock full list >	14.11%	5.35%	9.95%	< 50	5.01%
	< 50	10.88%	16.18%	15.93%	73	9.61%
	< 50	7.98%	5.57%	9.94%	< 50	5.17%
Pennarelli	61	5.34%	2.03%	9.01%	< 50	0.38%
Matite colorate	52	11.81%	6.74%	19.08%	96	7.34%
Pittura	85	9.70%	9.66%	9.13%	89	8.33%
Pastelli	99	9.07%	4.22%	18.03%	80	6.02%
Temperamatite	Unlock full list >	5.27%	1.94%	8.98%	< 50	0.28%
	76	9.56%	8.15%	9.73%	100	10.57%
Gioielli	100	10.00%	9.59%	8.44%	71	16.06%
Kit di pittura	59	9.90%	8.98%	9.23%	< 50	13.22%
Dipingere con i numeri	82	11.94%	6.86%	18.95%	97	7.39%
Lavoretti con la sabbia	74	9.53%	8.10%	9.74%	93	10.44%
Legno	Unlock full list >	8.89%	6.96%	9.98%	86	7.75%
Argilla e pasta modellabile	57	9.91%	9.02%	9.20%	65	13.35%
	83	13.67%	19.06%	5.10%	97	9.94%
Lavagnette	66	17.58%	12.23%	13.27%	99	9.22%
Lavagne magnetiche	100	9.98%	0.01%	16.87%	81	0.06%
Lavagne a gesso	100	9.41%	4.58%	10.13%	57	9.76%
Lavagne cancellabili a secco	Unlock full list >	8.68%	6.16%	7.37%	60	9.99%
Scratch art	Unlock full list >	19.54%	1.94%	15.29%	53	4.54%
	98	7.03%	8.93%	1.83%	57	11.11%
	100	7.44%	6.65%	2.94%	92	5.34%
Armi giocattolo	76	8.42%	6.23%	6.35%	50	6.32%
Bigiotteria e set di cosmetici e gioielli	91	5.29%	2.36%	9.83%	99	2.30%
Tatuaggi temporanei	100	0.86%	8.32%	1.85%	100	15.80%
Trucchi	< 50	2.46%	1.64%	10.64%	93	1.48%
Bacchette magiche	Unlock full list >	5.16%	0.70%	13.73%	87	3.60%
	71	10.72%	2.01%	8.63%	98	2.09%
Costumi	71	5.64%	0.97%	2.39%	76	10.19%
Kit di travestimento	66	7.85%	3.11%	16.72%	< 50	5.34%
Bebé	Unlock full list >	3.11%	7.64%	3.88%	66	4.39%
	100	9.04%	9.92%	5.41%	71	16.85%
Cibo	58	9.63%	9.99%	6.83%	63	19.73%
Kit utensili cucina	97	8.60%	3.61%	4.43%	95	7.15%
Accessori cucina	82	18.95%	13.56%	11.94%	97	9.50%
Pentole e padelle	95	16.07%	10.77%	14.75%	78	8.84%
Set da tè	Unlock full list >	11.32%	6.11%	6.00%	67	4.60%
Negozi e accessori	66	15.34%	19.25%	6.59%	100	10.00%
Elettrodomestici giocattolo	Unlock full list >	18.17%	16.41%	9.20%	< 50	9.89%
	94	13.73%	19.12%	5.16%	100	9.94%
	< 50	9.97%	7.91%	3.80%	73	7.94%
Carte	90	9.34%	9.99%	6.08%	70	18.15%
Giochi di società	< 50	5.67%	10.65%	1.63%	72	8.18%
Giochi tradizionali	100	9.99%	8.11%	3.33%	51	8.14%
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Top Products on the Giochi e giocattoli Category

Discover the most-viewed products in the Giochi e giocattoli category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Beyblade X set da battaglia Drop Attack	...> Trottole da combattimento	Hasbro	129.5K	=	8.11%	9.28%	57	13.15%
DJI Mini 4K drone per adulti fotocamera 4K HD < 249 g stabilizzatore 3 assi trasmissione video 10 km return automatico resistenza al vento 1 batteria per tempo di volo 31' volo intelligente	...> Droni	DJI	99.3K	68.80%	11.76%	9.68%	57	9.19%
Kinder GranSorpresa Maxi Spider-Man Uovo di Pasqua Kinder 2026 di Finissimo Cioccolato al Latte con Sorpresa Marvel Spider-Man 220 g	...> Uova di Pasqua giocattolo	Kinder	97.6K	=	1.75%	14.69%	75	5.47%
Pokémon: set Allenatore Fuoriclasse dell’espansione Megaevoluzione - Fiamme Spettrali del GCC Pokémon (una carta promozionale a figura intera nove buste di espansione e accessori premium)	...> Booster Pack	Pokémon	92.9K	=	12.36%	9.98%	< 50	8.20%
LEGO Super Mario Game Boy - Regalo Festa del Papà - Modello da Esposizione Nintendo con 2 Cartucce con Schermi Lenticolari Incluso Zelda e Stand - Pensiero Retrò per Adulti Fan dei Videogiochi - 72046	...> Set di costruzioni	LEGO	89.3K	=	4.62%	4.82%	70	19.86%
Beyblade X set da battaglia Drop Attack	...> Trottole da combattimento	Hasbro	129.5K	=	8.11%	9.28%	57	13.15%
DJI Mini 4K drone per adulti fotocamera 4K HD < 249 g stabilizzatore 3 assi trasmissione video 10 km return automatico resistenza al vento 1 batteria per tempo di volo 31' volo intelligente	...> Droni	DJI	99.3K	68.80%	11.76%	9.68%	57	9.19%
Kinder GranSorpresa Maxi Spider-Man Uovo di Pasqua Kinder 2026 di Finissimo Cioccolato al Latte con Sorpresa Marvel Spider-Man 220 g	...> Uova di Pasqua giocattolo	Kinder	97.6K	=	1.75%	14.69%	75	5.47%
Pokémon: set Allenatore Fuoriclasse dell’espansione Megaevoluzione - Fiamme Spettrali del GCC Pokémon (una carta promozionale a figura intera nove buste di espansione e accessori premium)	...> Booster Pack	Pokémon	92.9K	=	12.36%	9.98%	< 50	8.20%
LEGO Super Mario Game Boy - Regalo Festa del Papà - Modello da Esposizione Nintendo con 2 Cartucce con Schermi Lenticolari Incluso Zelda e Stand - Pensiero Retrò per Adulti Fan dei Videogiochi - 72046	...> Set di costruzioni	LEGO	89.3K	=	4.62%	4.82%	70	19.86%
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Top-level analysis of the Giochi e giocattoli category on amazon.it

During 2026-04-01T00:00:00, the Giochi e giocattoli category on amazon.it generated a total revenue of €142.3M.

The leading brands in this category are DJI, Hasbro, and HOMCOM, which stand out in terms of revenue and consumer engagement.

The top-performing product was Beyblade X set da battaglia Drop Attack, and it's the best-selling item in the category.