Best Selling Moda Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Moda in amazon.it for February 1, and read the full analysis below

Last updated : February 1, 2026

Top Brands on the Moda category

See which brands are leading the Moda category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Feb 2026 vs. Feb 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Nike	2.36%	1.20pp	3.6M	18.35%	2.33%	52.29%	€54.88	46.36%
Skechers	1.89%	0.83pp	2.3M	13.83%	1.58%	52.29%	€32.45	10.49%
Columbia	1.02%	0.72pp	2.9M	4.72%	2.32%	52.20%	€39.58	45.83%
Stranger Things	0.62%	0.62pp	1.7M	4.52%	1.16%	1.47%	€26.09	29.36%
Geox	1.00%	0.49pp	1.9M	10.55%	2.21%	50.12%	€7.57	3.54%
Nike	2.36%	1.20pp	3.6M	18.35%	2.33%	52.29%	€54.88	46.36%
Skechers	1.89%	0.83pp	2.3M	13.83%	1.58%	52.29%	€32.45	10.49%
Columbia	1.02%	0.72pp	2.9M	4.72%	2.32%	52.20%	€39.58	45.83%
Stranger Things	0.62%	0.62pp	1.7M	4.52%	1.16%	1.47%	€26.09	29.36%
Geox	1.00%	0.49pp	1.9M	10.55%	2.21%	50.12%	€7.57	3.54%
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Channels Breakdown & Performance

Understand where the top brands in the Moda category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Nike

Skechers

Columbia

Stranger Things

Geox

Top selling sub-categories in the Moda category

Explore the breakdown of sub-categories within the Moda category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Feb 2026 vs. Feb 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	100	9.82%	18.38%	5.17%	100	4.69%
	99	5.74%	1.26%	2.02%	91	9.16%
Intimo	< 50	0.39%	5.86%	6.06%	< 50	6.48%
Abbigliamento sportivo	78	13.06%	18.64%	10.00%	94	6.26%
Calzini e calze	73	4.15%	0.39%	2.82%	68	9.42%
T-shirt, polo e camicie	< 50	8.29%	9.97%	3.86%	< 50	6.42%
Pigiami e abbigliamento da notte	Unlock full list >	7.20%	9.69%	1.50%	98	7.66%
	83	9.61%	8.26%	9.68%	97	10.88%
Sneaker e scarpe sportive	82	9.09%	5.20%	16.74%	< 50	5.23%
Pantofole	69	9.81%	4.89%	18.82%	51	6.41%
Scarpe da lavoro	73	9.95%	9.14%	9.07%	92	13.86%
Stivali	58	9.97%	9.71%	8.18%	63	16.85%
Zoccoli e sabot	Unlock full list >	13.03%	18.40%	4.53%	79	9.89%
	69	3.93%	2.29%	7.82%	< 50	17.27%
Cappelli e cappellini	79	18.53%	9.96%	9.51%	56	9.35%
Cinture	62	8.31%	9.67%	16.77%	57	8.29%
Sciarpe	73	0.08%	4.62%	6.37%	91	10.00%
Occhiali e accessori	64	8.27%	4.17%	16.63%	85	17.49%
Guanti e manopole	Unlock full list >	4.74%	9.84%	8.62%	54	9.37%
	54	9.70%	2.58%	19.84%	91	6.78%
Orologi da polso	93	10.15%	1.54%	8.81%	98	1.61%
Cinturini	67	9.96%	1.84%	14.32%	97	8.89%
Smartwatches fashion	84	9.04%	9.92%	2.95%	< 50	9.92%
Orologi da tasca	Unlock full list >	12.72%	3.97%	7.83%	< 50	4.05%
	65	17.85%	3.13%	9.94%	96	8.40%
Bracciali	68	19.26%	1.18%	9.61%	< 50	1.12%
Collane	100	9.46%	0.96%	9.00%	64	1.03%
Orecchini	98	9.27%	4.97%	9.47%	71	5.02%
Anelli	98	8.96%	5.65%	9.60%	72	4.95%
Gemelli ed accessori per camicie	Unlock full list >	13.44%	3.35%	8.10%	53	3.43%
	56	9.64%	8.26%	8.77%	79	3.36%
	100	11.14%	3.26%	9.93%	97	9.97%
Abbigliamento da notte, lingerie e intimo	84	16.11%	14.09%	2.00%	< 50	14.18%
Calze e collant	91	9.98%	9.23%	12.05%	88	1.04%
Abbigliamento sportivo	< 50	9.95%	9.16%	11.59%	< 50	10.77%
Leggings	86	18.17%	9.63%	9.58%	98	3.38%
T-shirt, top e bluse	Unlock full list >	8.14%	3.96%	16.28%	65	8.75%
	< 50	9.06%	7.24%	9.95%	< 50	8.35%
Pantofole	84	9.81%	8.71%	9.44%	97	12.27%
Sneaker e scarpe sportive	91	18.37%	2.79%	9.90%	99	2.74%
Stivali	92	8.83%	9.85%	4.98%	< 50	16.05%
Sandali e ciabatte	99	3.68%	12.67%	8.93%	75	12.58%
Scarpe da lavoro	Unlock full list >	11.00%	5.99%	19.93%	69	6.98%
	56	5.94%	12.98%	8.63%	52	0.23%
Orecchini	78	8.03%	8.38%	13.25%	< 50	3.14%
Collane	96	1.90%	19.72%	2.68%	95	5.81%
Bracciali	< 50	2.53%	9.70%	10.00%	62	4.35%
Charm e ciondoli per bracciali	< 50	2.53%	9.88%	9.19%	84	7.68%
Anelli	Unlock full list >	0.26%	5.97%	9.85%	100	5.92%
	88	9.73%	9.63%	9.30%	91	3.00%
Cappelli e cappellini	< 50	9.38%	6.39%	19.22%	60	18.36%
Sciarpe e stole	66	1.24%	4.82%	4.19%	71	18.62%
Guanti e manopole	93	11.13%	3.25%	9.92%	100	9.97%
Occhiali e accessori	75	8.33%	0.86%	9.57%	50	9.70%
Cinture	Unlock full list >	5.84%	11.04%	8.97%	99	9.09%
	83	0.11%	4.23%	5.90%	< 50	4.98%
Borse a tracolla	97	2.33%	5.58%	4.77%	99	3.48%
Borse a zainetto	99	14.25%	6.02%	9.98%	98	5.65%
Borse a spalla	94	2.07%	15.06%	1.76%	92	9.41%
Borse Tote	93	4.71%	9.61%	2.38%	< 50	7.78%
Borse a mano	Unlock full list >	2.23%	6.87%	4.25%	72	6.52%
	99	12.40%	4.25%	7.71%	77	17.92%
	83	9.49%	6.14%	7.41%	92	6.18%
Accessori da viaggio	55	10.00%	5.07%	19.02%	< 50	6.50%
Portachiavi ad anello e catena	100	2.65%	7.36%	4.30%	96	9.79%
Astucci portachiavi	< 50	5.01%	0.42%	1.90%	73	10.86%
Accessori tascabili	Unlock full list >	9.89%	7.47%	4.77%	< 50	7.51%
	81	11.15%	5.37%	7.18%	< 50	5.45%
Uomo	73	9.38%	4.68%	9.96%	< 50	9.78%
Donna	97	8.31%	8.08%	5.77%	75	17.76%
Bambini	Unlock full list >	9.83%	2.92%	12.73%	94	9.29%
	99	12.83%	18.20%	17.96%	66	9.87%
Bagaglio a mano	86	9.97%	9.22%	8.99%	98	14.19%
Valigie	66	18.48%	13.10%	12.39%	55	9.41%
Borsoni	98	8.29%	6.03%	9.98%	85	5.96%
Set di valigie	79	18.55%	16.03%	9.55%	95	9.85%
Valigie per bambini	Unlock full list >	15.67%	18.91%	6.90%	68	10.00%
	99	15.67%	7.30%	9.89%	89	9.81%
Zaini Casual	93	9.94%	15.19%	1.86%	100	9.44%
Zainetti per bambini	Unlock full list >	5.82%	8.15%	8.07%	78	17.18%
	75	7.97%	3.65%	15.78%	79	16.64%
Ombrelli pieghevoli	< 50	1.64%	6.40%	7.28%	62	9.90%
Ombrelli classici	Unlock full list >	6.79%	1.77%	12.94%	99	13.79%
	99	4.58%	2.28%	19.79%	90	2.21%
	54	15.42%	10.15%	15.40%	67	8.65%
Solette	97	9.82%	4.91%	18.83%	83	6.41%
Lacci per scarpe	66	5.69%	2.48%	9.17%	55	0.89%
Trattamenti e lucidi per scarpe	98	9.70%	4.79%	18.70%	84	6.35%
Kit di manutenzione e pulizia	86	18.24%	12.88%	12.62%	99	9.36%
Copriscarpe	Unlock full list >	9.64%	8.33%	9.65%	100	11.08%
	92	0.16%	3.83%	7.50%	73	1.00%
Strumenti e kit di riparazione	66	9.91%	9.84%	7.80%	55	17.92%
Cofanetti	98	11.99%	17.33%	3.62%	84	9.78%
Batterie	94	9.54%	10.00%	6.58%	77	19.20%
Scatole carica orologi	68	10.00%	9.41%	8.75%	100	15.05%
Pellicola protettiva per display	Unlock full list >	7.16%	9.25%	5.10%	99	16.50%
	67	9.64%	9.98%	17.80%	87	3.50%
Cofanetti e scatole	98	9.24%	6.07%	6.24%	99	19.03%
Anelliere	67	7.84%	0.45%	9.47%	87	8.47%
Pulizia e cura	75	8.46%	4.52%	17.22%	92	18.09%
Parti di ricambio	87	10.53%	5.95%	6.90%	< 50	19.87%
Gemme	Unlock full list >	0.24%	4.26%	6.16%	98	10.00%
	< 50	10.76%	19.54%	2.08%	77	19.63%
	< 50	5.83%	2.52%	0.72%	66	8.67%
Uomo	57	9.95%	8.19%	14.85%	< 50	1.10%
Donna	98	4.52%	9.60%	8.54%	86	9.42%
Bambini e ragazzi	86	0.10%	7.41%	2.66%	98	16.79%
Bambine e ragazze	Unlock full list >	7.52%	15.91%	3.73%	86	3.20%
	89	16.95%	14.33%	9.67%	92	8.08%
Uomo	99	4.67%	12.75%	1.63%	99	11.24%
Donna	< 50	9.96%	8.26%	14.65%	< 50	0.94%
Bambini e ragazzi	Unlock full list >	9.48%	10.00%	18.72%	< 50	4.27%
	94	8.28%	6.01%	9.98%	< 50	5.93%
Uomo	59	8.26%	3.48%	17.16%	< 50	5.58%
Donna	Unlock full list >	6.30%	3.27%	9.43%	55	1.85%
	79	17.74%	12.39%	13.10%	95	9.26%
Uomo	< 50	6.01%	8.28%	0.27%	71	9.05%
Donna	96	8.43%	9.69%	4.21%	81	14.73%
Bambini e ragazzi	Unlock full list >	9.80%	9.94%	7.35%	< 50	19.06%
	74	9.63%	9.99%	6.81%	< 50	19.70%
Donna	98	7.66%	2.94%	16.51%	99	5.23%
Uomo	Unlock full list >	7.35%	4.69%	9.80%	81	3.79%
	100	9.82%	18.38%	5.17%	100	4.69%
	99	5.74%	1.26%	2.02%	91	9.16%
Intimo	< 50	0.39%	5.86%	6.06%	< 50	6.48%
Abbigliamento sportivo	78	13.06%	18.64%	10.00%	94	6.26%
Calzini e calze	73	4.15%	0.39%	2.82%	68	9.42%
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Top Products on the Moda Category

Discover the most-viewed products in the Moda category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Feb 2026 vs. Feb 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Stranger Things Hellfire Logo Maglia con Maniche Raglan	...> Abbigliamento specifico	Stranger Things	108.9K	=	8.48%	4.79%	50	5.26%
VANKEV Zaino Ryanair 40x20x25 Zaino da Viaggio Aereo Bagaglio a Mano 20L Donna Uomo per PC Portatili 14 Pollici per Scuola e Lavoro Trekking nero	...> Bagaglio a mano	VANKEV	84.8K	64.73%	1.58%	15.10%	71	5.24%
VMIKIV per Zaino Ryanair 40x20x25 Zaino da Viaggio Aereo Bagaglio a Mano Piccolo Borsa da Cabina per Voli Zaino Donna Uomo 14 Pollici Zaini Porta PC per Scuola Trekking Lavoro Borsa Antifurto	...> Bagaglio a mano	VMIKIV	82.8K	58.27%	9.80%	14.92%	98	13.65%
VMIKIV per Zaino Ryanair 40x20x25 Zaino da Viaggio Aereo Bagaglio a Mano Piccolo Borsa da Cabina per Voli Zaino Donna Uomo 14 Pollici Zaini Porta PC per Scuola Trekking Lavoro Borsa Antifurto	...> Bagaglio a mano	VMIKIV	82.8K	29.83%	9.80%	14.92%	98	13.65%
VMIKIV per Zaino Ryanair 40x20x25 Zaino da Viaggio Aereo Bagaglio a Mano Piccolo Borsa da Cabina per Voli Zaino Donna Uomo 14 Pollici Zaini Porta PC per Scuola Trekking Lavoro Borsa Antifurto	...> Bagaglio a mano	VMIKIV	82.8K	209.63%	9.80%	14.92%	98	13.65%
Stranger Things Hellfire Logo Maglia con Maniche Raglan	...> Abbigliamento specifico	Stranger Things	108.9K	=	8.48%	4.79%	50	5.26%
VANKEV Zaino Ryanair 40x20x25 Zaino da Viaggio Aereo Bagaglio a Mano 20L Donna Uomo per PC Portatili 14 Pollici per Scuola e Lavoro Trekking nero	...> Bagaglio a mano	VANKEV	84.8K	64.73%	1.58%	15.10%	71	5.24%
VMIKIV per Zaino Ryanair 40x20x25 Zaino da Viaggio Aereo Bagaglio a Mano Piccolo Borsa da Cabina per Voli Zaino Donna Uomo 14 Pollici Zaini Porta PC per Scuola Trekking Lavoro Borsa Antifurto	...> Bagaglio a mano	VMIKIV	82.8K	58.27%	9.80%	14.92%	98	13.65%
VMIKIV per Zaino Ryanair 40x20x25 Zaino da Viaggio Aereo Bagaglio a Mano Piccolo Borsa da Cabina per Voli Zaino Donna Uomo 14 Pollici Zaini Porta PC per Scuola Trekking Lavoro Borsa Antifurto	...> Bagaglio a mano	VMIKIV	82.8K	29.83%	9.80%	14.92%	98	13.65%
VMIKIV per Zaino Ryanair 40x20x25 Zaino da Viaggio Aereo Bagaglio a Mano Piccolo Borsa da Cabina per Voli Zaino Donna Uomo 14 Pollici Zaini Porta PC per Scuola Trekking Lavoro Borsa Antifurto	...> Bagaglio a mano	VMIKIV	82.8K	209.63%	9.80%	14.92%	98	13.65%
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Top-level analysis of the Moda category on amazon.it

During 2026-02-01T00:00:00, the Moda category on amazon.it generated a total revenue of €192.5M.

The leading brands in this category are Nike, Skechers, and Columbia, which stand out in terms of revenue and consumer engagement.

The top-performing product was Stranger Things Hellfire Logo Maglia con Maniche Raglan, and it's the best-selling item in the category.