Best Selling Allattamento e pappa Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Allattamento e pappa in amazon.it for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Allattamento e pappa category

See which brands are leading the Allattamento e pappa category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Medela	7.68%	4.69pp	147.9K	39.97%	7.88%	53.26%	€63.48	60.57%
kk Kinderkraft	5.94%	4.15pp	108.2K	14.71%	7.72%	35.40%	€61.11	21.56%
MAM	5.24%	1.99pp	61K	11.35%	0.61%	50.20%	€12.94	53.12%
AVENT	2.83%	1.42pp	39.8K	30.00%	3.15%	21.64%	€32.25	21.26%
Bebeconfort	1.44%	1.00pp	71.1K	39.81%	7.58%	39.12%	€6.16	26.71%
Medela	7.68%	4.69pp	147.9K	39.97%	7.88%	53.26%	€63.48	60.57%
kk Kinderkraft	5.94%	4.15pp	108.2K	14.71%	7.72%	35.40%	€61.11	21.56%
MAM	5.24%	1.99pp	61K	11.35%	0.61%	50.20%	€12.94	53.12%
AVENT	2.83%	1.42pp	39.8K	30.00%	3.15%	21.64%	€32.25	21.26%
Bebeconfort	1.44%	1.00pp	71.1K	39.81%	7.58%	39.12%	€6.16	26.71%
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Channels Breakdown & Performance

Understand where the top brands in the Allattamento e pappa category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Medela

kk Kinderkraft

MAM

AVENT

Bebeconfort

Top selling sub-categories in the Allattamento e pappa category

Explore the breakdown of sub-categories within the Allattamento e pappa category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	0.25%	7.59%	2.50%	54	3.21%
	64	5.38%	1.94%	1.34%	85	8.91%
Biberon in plastica	< 50	9.27%	14.69%	9.72%	52	7.94%
Biberon in vetro	Unlock full list >	5.45%	7.97%	10.32%	86	14.62%
Scalda e raffredda biberon	< 50	2.55%	4.11%	5.85%	54	19.46%
Set di biberon	100	3.73%	0.13%	3.27%	93	9.55%
Sterilizzatori	99	0.54%	4.27%	3.37%	100	17.65%
	95	7.26%	4.44%	1.61%	93	7.61%
Spazzole per bottiglie	Unlock full list >	12.56%	17.66%	0.61%	< 50	17.75%
	99	0.20%	5.45%	6.45%	98	6.84%
Tiralatte	80	1.88%	6.86%	4.96%	76	9.91%
Dischetti assorbilatte e proteggi seno	61	4.03%	0.44%	1.10%	< 50	11.97%
Cuscini per allattamento	100	4.32%	1.77%	3.05%	94	9.23%
Creme per capezzoli	75	6.62%	11.88%	9.19%	79	8.86%
Contenitori per latte materno	Unlock full list >	9.27%	4.22%	4.84%	< 50	6.50%
	53	0.93%	5.60%	6.89%	77	9.96%
Seggioloni	100	9.57%	6.85%	7.73%	93	17.37%
Rialzi sedia	< 50	6.72%	11.99%	9.22%	54	8.83%
Cuscini e fodere per seggioloni	55	9.37%	1.74%	9.74%	78	7.90%
Seggiolini da tavolo	Unlock full list >	8.94%	5.44%	18.88%	85	19.74%
	59	4.14%	12.15%	1.19%	< 50	0.57%
Set di stoviglie	< 50	3.83%	8.07%	3.16%	< 50	3.70%
Borracce	85	9.38%	7.72%	7.40%	89	4.27%
	82	8.92%	6.92%	5.67%	96	5.36%
Cucchiai	89	8.72%	0.36%	9.19%	51	0.43%
Set di posate	Unlock full list >	9.44%	3.84%	18.32%	92	6.05%
	91	6.66%	14.97%	3.14%	94	9.10%
Piatti	100	10.00%	0.76%	15.83%	83	8.45%
Ciotole	Unlock full list >	14.34%	5.14%	7.30%	< 50	5.22%
Bicchieri	Unlock full list >	5.82%	14.03%	9.13%	99	1.94%
	98	5.93%	2.65%	0.58%	85	8.61%
Bavaglini	100	0.11%	17.49%	0.48%	88	17.58%
Bavaglini per allattamento	Unlock full list >	2.36%	14.63%	1.62%	< 50	11.04%
	< 50	0.25%	7.59%	2.50%	54	3.21%
	64	5.38%	1.94%	1.34%	85	8.91%
Biberon in plastica	< 50	9.27%	14.69%	9.72%	52	7.94%
Biberon in vetro	Unlock full list >	5.45%	7.97%	10.32%	86	14.62%
Scalda e raffredda biberon	< 50	2.55%	4.11%	5.85%	54	19.46%
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Top Products on the Allattamento e pappa Category

Discover the most-viewed products in the Allattamento e pappa category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Grownsy Sterilizzatore Biberon Con Asciugatura 5 In 1 8 Minuti	...> Sterilizzatori	GROWNSY	37.6K	73.33%	11.62%	9.33%	77	17.90%
Philips Avent Coppette assorbilatte monouso – Nucleo a triplo strato a prova di perdite texture morbida a nido d’ape ultra sottili e discrete confezionate singolarmente 60 pezzi SCF254/61	...> Dischetti assorbilatte e proteggi seno	PHILIPS	30.1K	180.07%	9.86%	9.85%	< 50	9.30%
Cuscino Gravidanza e Allattamento per Dormire di Lato per Donne Incinta Idea Regalo per Neo Mamme con Federa in 100% Cotone e Morbido Riempimento Accessorio Full Body Premaman per un Sostegno Ottimale	...> Cuscini per allattamento	Flowen	29K	=	6.28%	2.82%	68	2.53%
Kinderkraft FINI 2 Seggiolone Pappa 2 in 1 Rialzo da Sedia Poggiapiedi Vassoio Regolabile per Bambini da 6 Mesi fino 5 Anni Beige	...> Seggioloni	kk Kinderkraft	27.4K	=	2.78%	1.80%	98	8.75%
Suavinex Scaldabiberon e Sterilizzatore 2 in 1 per ciucci e biberon pappe	...> Scalda e raffredda biberon	Suavinex	26.7K	=	1.84%	9.60%	91	9.09%
Grownsy Sterilizzatore Biberon Con Asciugatura 5 In 1 8 Minuti	...> Sterilizzatori	GROWNSY	37.6K	73.33%	11.62%	9.33%	77	17.90%
Philips Avent Coppette assorbilatte monouso – Nucleo a triplo strato a prova di perdite texture morbida a nido d’ape ultra sottili e discrete confezionate singolarmente 60 pezzi SCF254/61	...> Dischetti assorbilatte e proteggi seno	PHILIPS	30.1K	180.07%	9.86%	9.85%	< 50	9.30%
Cuscino Gravidanza e Allattamento per Dormire di Lato per Donne Incinta Idea Regalo per Neo Mamme con Federa in 100% Cotone e Morbido Riempimento Accessorio Full Body Premaman per un Sostegno Ottimale	...> Cuscini per allattamento	Flowen	29K	=	6.28%	2.82%	68	2.53%
Kinderkraft FINI 2 Seggiolone Pappa 2 in 1 Rialzo da Sedia Poggiapiedi Vassoio Regolabile per Bambini da 6 Mesi fino 5 Anni Beige	...> Seggioloni	kk Kinderkraft	27.4K	=	2.78%	1.80%	98	8.75%
Suavinex Scaldabiberon e Sterilizzatore 2 in 1 per ciucci e biberon pappe	...> Scalda e raffredda biberon	Suavinex	26.7K	=	1.84%	9.60%	91	9.09%
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Top-level analysis of the Allattamento e pappa category on amazon.it

During 2026-09-01T00:00:00, the Allattamento e pappa category on amazon.it generated a total revenue of €9.6M.

The leading brands in this category are Medela, kk Kinderkraft, and MAM, which stand out in terms of revenue and consumer engagement.

The top-performing product was Grownsy Sterilizzatore Biberon Con Asciugatura 5 In 1 8 Minuti, and it's the best-selling item in the category.