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Best Selling Prima infanzia Brands on amazon.it

Last updated : June 1, 2025

Top Brands on the Prima infanzia category

See which brands are leading the Prima infanzia category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jun 2025 vs. Jun 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
GHB	1.20%	1.20pp	34.9K	57.88%	19.44%	=	€60.38	=
Kikka Boo	0.80%	0.79pp	8.5K	57.62%	3.76%	=	€28.13	=
Chicco	5.42%	0.72pp	7.9K	0.44%	5.22%	=	€0.29	=
kk Kinderkraft	3.07%	0.68pp	31.3K	57.02%	14.86%	=	€20.01	=
momcozy	1.67%	0.64pp	25.3K	32.04%	6.55%	=	€56.66	=
GHB	1.20%	1.20pp	34.9K	57.88%	19.44%	=	€60.38	=
Kikka Boo	0.80%	0.79pp	8.5K	57.62%	3.76%	=	€28.13	=
Chicco	5.42%	0.72pp	7.9K	0.44%	5.22%	=	€0.29	=
kk Kinderkraft	3.07%	0.68pp	31.3K	57.02%	14.86%	=	€20.01	=
momcozy	1.67%	0.64pp	25.3K	32.04%	6.55%	=	€56.66	=
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Channels Breakdown & Performance

Understand where the top brands in the Prima infanzia category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

GHB

Kikka Boo

Chicco

kk Kinderkraft

momcozy

Top selling sub-categories in the Prima infanzia category

Explore the breakdown of sub-categories within the Prima infanzia category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jun 2025 vs. Jun 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	99	3.79%	2.48%	7.61%	99	8.40%
	99	14.17%	19.78%	9.98%	98	5.69%
Aspiratori nasali	54	9.84%	7.69%	16.22%	78	2.20%
Soluzioni saline	100	8.56%	13.95%	9.61%	100	8.21%
Siringhe per orecchie	64	19.78%	11.15%	9.26%	85	9.06%
Set aspiratori nasali e siringhe per orecchie	63	10.00%	9.49%	13.29%	68	0.11%
Bastoncini ovattati	Unlock full list >	8.70%	9.83%	18.01%	100	7.15%
	95	17.37%	13.91%	8.50%	100	8.22%
Salviette detergenti	< 50	14.95%	6.65%	9.95%	65	9.88%
Salviettine asciutte	< 50	8.66%	9.81%	17.89%	67	7.26%
Contenitori per salviettine	99	16.77%	8.32%	9.78%	98	9.66%
Scalda salviettine	Unlock full list >	7.68%	9.35%	15.02%	67	9.93%
	< 50	8.31%	3.35%	4.25%	< 50	7.43%
Vaschette e riduttori	< 50	9.28%	9.92%	19.07%	53	6.20%
Bagnoschiuma	70	16.90%	8.43%	9.76%	< 50	9.64%
Shampoo	72	7.72%	9.38%	15.14%	67	9.82%
Asciugamani da bagno e con cappuccio	52	11.24%	16.76%	9.93%	76	7.12%
Spugne e guanti	Unlock full list >	9.77%	9.58%	9.63%	79	8.82%
	89	12.26%	17.82%	9.98%	71	6.65%
Creme solari	83	9.59%	9.99%	18.08%	62	3.74%
Creme lenitive	< 50	9.93%	8.07%	15.21%	< 50	1.39%
Oli	< 50	19.20%	12.13%	9.02%	51	8.79%
Creme idratanti	90	16.32%	14.95%	8.16%	99	7.85%
Talco	Unlock full list >	17.82%	9.30%	8.44%	100	9.49%
Cura delle unghie	Unlock full list >	9.87%	9.41%	10.51%	66	2.16%
	99	0.46%	4.00%	6.02%	100	10.00%
	99	0.20%	5.45%	6.45%	98	6.84%
Tiralatte	80	1.88%	6.86%	4.96%	76	9.91%
Cuscini per allattamento	100	4.32%	1.77%	3.05%	94	9.23%
Dischetti assorbilatte e proteggi seno	61	4.03%	0.44%	1.10%	< 50	11.97%
Contenitori per latte materno	< 50	9.27%	4.22%	4.84%	< 50	6.50%
Creme per capezzoli	Unlock full list >	6.62%	11.88%	9.19%	79	8.86%
	< 50	0.25%	7.59%	2.50%	54	3.21%
Biberon	64	5.38%	1.94%	1.34%	85	8.91%
Scalda e raffredda biberon	< 50	2.55%	4.11%	5.85%	54	19.46%
Sterilizzatori	99	0.54%	4.27%	3.37%	100	17.65%
Set di biberon	100	3.73%	0.13%	3.27%	93	9.55%
Pulizia biberon	Unlock full list >	7.26%	4.44%	1.61%	93	7.61%
	53	0.93%	5.60%	6.89%	77	9.96%
Seggioloni	100	9.57%	6.85%	7.73%	93	17.37%
Rialzi sedia	< 50	6.72%	11.99%	9.22%	54	8.83%
Cuscini e fodere per seggioloni	55	9.37%	1.74%	9.74%	78	7.90%
Seggiolini da tavolo	Unlock full list >	8.94%	5.44%	18.88%	85	19.74%
	59	4.14%	12.15%	1.19%	< 50	0.57%
Set di stoviglie	< 50	3.83%	8.07%	3.16%	< 50	3.70%
Posate	82	8.92%	6.92%	5.67%	96	5.36%
Borracce	85	9.38%	7.72%	7.40%	89	4.27%
Piatti	91	6.66%	14.97%	3.14%	94	9.10%
Bicchieri	Unlock full list >	5.82%	14.03%	9.13%	99	1.94%
	98	5.93%	2.65%	0.58%	85	8.61%
Bavaglini	100	0.11%	17.49%	0.48%	88	17.58%
Bavaglini per allattamento	Unlock full list >	2.36%	14.63%	1.62%	< 50	11.04%
	76	5.45%	10.61%	8.85%	52	9.20%
	68	0.92%	4.57%	3.81%	88	18.17%
Pannolini per bambini	90	11.57%	17.10%	9.95%	99	6.97%
Pannolini usa e getta a mutandina	< 50	0.52%	5.22%	6.65%	< 50	7.03%
Pannolini da nuoto	98	2.88%	3.49%	7.88%	99	8.19%
Pannolini da notte	Unlock full list >	9.87%	7.80%	15.93%	62	1.96%
	66	8.53%	4.65%	17.44%	86	18.31%
Fasciatoio da tavolo	< 50	8.69%	10.00%	4.94%	51	4.20%
Fasciatoio da viaggio	94	19.75%	14.14%	9.16%	92	2.02%
Salvaslip	66	3.94%	16.54%	5.37%	< 50	16.45%
Fodere per fasciatoio	Unlock full list >	16.86%	11.34%	8.34%	87	0.05%
	54	4.65%	1.32%	8.95%	< 50	16.06%
Buste per mangiapannolini	56	8.84%	14.24%	9.65%	51	8.11%
Mangiapannolini	92	9.98%	9.04%	12.06%	95	1.03%
Sacchetto portapannolini	Unlock full list >	15.42%	18.95%	9.91%	95	5.01%
	78	6.18%	0.85%	11.68%	74	12.52%
Zaini fasciatoio	63	0.62%	5.25%	6.71%	< 50	9.98%
Borse tascapane	96	8.40%	13.78%	9.58%	100	8.27%
Borse a busta	73	9.37%	6.37%	19.27%	< 50	4.75%
Borse shopper	Unlock full list >	8.62%	4.82%	17.75%	69	18.62%
	< 50	9.47%	10.00%	18.76%	53	4.31%
Pannolini lavabili	< 50	5.33%	1.58%	8.82%	< 50	9.05%
Sacchetti per pannolini	Unlock full list >	1.49%	2.81%	5.27%	96	9.95%
	94	5.71%	1.03%	2.44%	91	10.11%
	97	9.20%	14.62%	9.71%	100	7.97%
Coperte e copertine	< 50	9.65%	9.98%	17.74%	< 50	3.45%
Biancheria bimbi	< 50	9.87%	2.63%	13.16%	79	9.19%
Biancheria bebè	79	10.00%	0.57%	16.09%	< 50	0.64%
Materassi	< 50	6.55%	11.81%	9.17%	68	8.88%
Protezioni materasso	Unlock full list >	17.03%	7.56%	6.06%	93	7.64%
	92	10.57%	19.17%	5.59%	75	5.13%
Lettini per neonati e bambini	92	8.49%	9.99%	4.37%	100	3.63%
Box	75	6.91%	8.92%	13.20%	70	11.69%
Fasciatoi	87	9.94%	9.77%	15.09%	67	1.29%
Pedane alzabimbo	58	5.51%	8.01%	10.42%	63	14.51%
Contenitori	Unlock full list >	19.21%	12.12%	9.03%	56	8.80%
	90	1.93%	5.37%	5.04%	87	19.61%
Articoli per la nanna	89	5.63%	8.09%	10.63%	99	14.29%
Tappeti e scendiletto	70	5.93%	1.39%	1.58%	90	4.13%
Acchiappasogni e giochi da appendere	89	3.05%	6.14%	3.83%	< 50	4.41%
Cornici	98	8.15%	13.31%	0.37%	98	9.01%
Decorazioni murali	Unlock full list >	9.58%	1.92%	9.76%	63	9.86%
	81	4.89%	8.66%	1.96%	96	9.14%
Seggiolini auto	100	9.29%	6.18%	19.67%	100	18.80%
	98	7.52%	9.27%	14.63%	99	10.31%
Protezioni copriseggiolino	56	4.73%	7.47%	9.07%	61	15.93%
Specchietti retrovisori controllo bimbo	85	1.81%	6.82%	5.01%	82	5.48%
Supporti per la testa	73	9.77%	9.94%	16.85%	77	2.71%
Organizer bambino per sedile auto	99	6.46%	1.69%	2.99%	91	9.32%
Protettori per sedile	Unlock full list >	3.69%	7.99%	3.30%	< 50	3.84%
	99	3.79%	2.48%	7.61%	99	8.40%
	99	14.17%	19.78%	9.98%	98	5.69%
Aspiratori nasali	54	9.84%	7.69%	16.22%	78	2.20%
Soluzioni saline	100	8.56%	13.95%	9.61%	100	8.21%
Siringhe per orecchie	64	19.78%	11.15%	9.26%	85	9.06%
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Top Products on the Prima infanzia Category

Discover the most-viewed products in the Prima infanzia category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jun 2025 vs. Jun 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
UCAMP Riduttore wc per bambini Riduttore wc Bambini Scaletta WC per Bambini Pieghevole Pieghevole Regolabile in Altezza con PVC Morbida Seduta Imbottita pedana antiscivolo anti-spruzzo per V U O	...> Riduttori per WC	UCAMP	46.3K	=	8.34%	3.44%	93	4.28%
Passeggino MoMi ESTELLE a partire da 6 mesi (fino a 15 kg) pieghevole con cintura di sicurezza a 5 punti cestino porta spesa e funzione di apertura manico telescopico per il traino	...> Passeggini compatti	Momi	41.8K	=	8.68%	4.36%	91	1.09%
Rilastil Sun System Baby Transparent Spray SPF50+ Spray Corpo Bambini Trasparente Previene Scottature Macchie ed Eritemi Pelli Delicate Resistente all' Acqua Senza Profumo 200ml	...> Creme solari	Rilastil	39.6K	=	4.80%	6.15%	98	10.00%
Chicco Echo Lite Passeggino Leggero da 0 Mesi a 22 kg Schienale Reclinabile in 4 Posizioni Seduta Spaziosa Manicotto Paracolpi Chiusura a Ombrello Freni Gemellati e Ruote Anteriori Girevoli	...> Passeggini leggeri	Chicco	33.4K	=	8.60%	0.78%	67	12.15%
Air Max dilatatore nasale - Pacchetto di Prova - Dispositivo anti russamento - 76% Flusso d’Aria per Respirare Meglio \| Misura garantita (1x Small & 1x Medium)	...> Aspiratori nasali	Air Max	30K	=	9.31%	17.26%	85	19.76%
UCAMP Riduttore wc per bambini Riduttore wc Bambini Scaletta WC per Bambini Pieghevole Pieghevole Regolabile in Altezza con PVC Morbida Seduta Imbottita pedana antiscivolo anti-spruzzo per V U O	...> Riduttori per WC	UCAMP	46.3K	=	8.34%	3.44%	93	4.28%
Passeggino MoMi ESTELLE a partire da 6 mesi (fino a 15 kg) pieghevole con cintura di sicurezza a 5 punti cestino porta spesa e funzione di apertura manico telescopico per il traino	...> Passeggini compatti	Momi	41.8K	=	8.68%	4.36%	91	1.09%
Rilastil Sun System Baby Transparent Spray SPF50+ Spray Corpo Bambini Trasparente Previene Scottature Macchie ed Eritemi Pelli Delicate Resistente all' Acqua Senza Profumo 200ml	...> Creme solari	Rilastil	39.6K	=	4.80%	6.15%	98	10.00%
Chicco Echo Lite Passeggino Leggero da 0 Mesi a 22 kg Schienale Reclinabile in 4 Posizioni Seduta Spaziosa Manicotto Paracolpi Chiusura a Ombrello Freni Gemellati e Ruote Anteriori Girevoli	...> Passeggini leggeri	Chicco	33.4K	=	8.60%	0.78%	67	12.15%
Air Max dilatatore nasale - Pacchetto di Prova - Dispositivo anti russamento - 76% Flusso d’Aria per Respirare Meglio \| Misura garantita (1x Small & 1x Medium)	...> Aspiratori nasali	Air Max	30K	=	9.31%	17.26%	85	19.76%
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Top-level analysis of the Prima infanzia category on amazon.it

During June 2025, the Prima infanzia category on amazon.it generated a total revenue of €34.2M.

The leading brands in this category are GHB, Kikka Boo, and Chicco, which stand out in terms of revenue and consumer engagement.

The top-performing product was UCAMP Riduttore wc per bambini Riduttore wc Bambini Scaletta WC per Bambini Pieghevole Pieghevole Regolabile in Altezza con PVC Morbida Seduta Imbottita pedana antiscivolo anti-spruzzo per V U O, and it's the best-selling item in the category.