Best Selling Beauty Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Beauty in amazon.co.uk for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Beauty category

See which brands are leading the Beauty category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
medicube	1.45%	1.23pp	1.8M	574.64%	8.75%	423.83%	£23.15	66.24%
The Ordinary	1.01%	0.93pp	1.6M	552.26%	2.13%	218.93%	£15.82	13.80%
La Roche-Posay	0.99%	0.59pp	1.8M	50.19%	2.30%	161.29%	£21.70	60.18%
OLAPLEX	0.58%	0.39pp	1.1M	385.17%	2.11%	400.32%	£15.75	13.65%
Generic	0.70%	0.35pp	642.8K	242.60%	1.28%	227.33%	£16.47	47.36%
medicube	1.45%	1.23pp	1.8M	574.64%	8.75%	423.83%	£23.15	66.24%
The Ordinary	1.01%	0.93pp	1.6M	552.26%	2.13%	218.93%	£15.82	13.80%
La Roche-Posay	0.99%	0.59pp	1.8M	50.19%	2.30%	161.29%	£21.70	60.18%
OLAPLEX	0.58%	0.39pp	1.1M	385.17%	2.11%	400.32%	£15.75	13.65%
Generic	0.70%	0.35pp	642.8K	242.60%	1.28%	227.33%	£16.47	47.36%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Beauty category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

medicube

The Ordinary

La Roche-Posay

OLAPLEX

Generic

Top selling sub-categories in the Beauty category

Explore the breakdown of sub-categories within the Beauty category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
	75	5.58%	1.08%	14.21%	93	3.90%
	98	3.12%	1.07%	11.41%	86	2.04%
Moisturisers	< 50	1.72%	5.16%	4.78%	< 50	19.31%
Cleansers	100	4.32%	0.03%	12.78%	93	2.98%
Treatments	100	9.54%	6.88%	6.42%	86	6.96%
Astringents & Toners	59	1.93%	2.09%	10.02%	< 50	1.02%
Exfoliators	Unlock full list >	6.93%	8.15%	3.22%	90	9.74%
	< 50	12.21%	7.12%	7.34%	93	1.13%
Moisturisers	96	6.57%	11.83%	9.18%	100	8.88%
Scrubs	81	1.93%	15.27%	1.92%	57	9.45%
Talcum Powders	98	7.99%	9.51%	15.84%	99	9.15%
Muds	< 50	17.60%	9.09%	9.67%	63	9.53%
Firmers & Shapers	Unlock full list >	4.20%	0.13%	12.65%	94	2.90%
	93	15.80%	2.97%	11.99%	52	9.41%
Sunscreens	51	6.06%	1.51%	14.75%	77	4.22%
Self-Tanners	52	4.74%	1.27%	8.71%	78	0.43%
After Sun	87	8.74%	6.72%	10.00%	< 50	7.25%
Tan Enhancers & Accelerators	Unlock full list >	8.01%	5.51%	3.18%	< 50	6.79%
	66	7.56%	4.98%	9.85%	88	4.23%
Balms	56	4.23%	1.90%	8.27%	79	16.78%
Scrubs	94	7.25%	0.03%	3.14%	100	9.51%
Lip Plumpers	Unlock full list >	6.20%	10.26%	4.50%	55	10.35%
	80	2.64%	1.63%	0.11%	95	13.58%
Hand & Nail Creams	98	2.32%	3.91%	7.62%	99	9.82%
Foot Creams	87	2.70%	7.39%	4.26%	83	9.78%
Moisturising Gloves	66	7.17%	2.35%	13.78%	71	14.62%
Scrubs	84	1.99%	2.21%	4.87%	62	9.89%
Foot Soaks	Unlock full list >	3.58%	2.76%	7.30%	90	8.09%
	96	9.05%	9.14%	5.53%	93	9.98%
	82	9.60%	3.98%	11.09%	< 50	9.61%
Shampoos	72	2.90%	9.28%	6.22%	< 50	2.46%
Conditioners	99	0.73%	5.37%	6.77%	90	9.98%
Deep Conditioners & Treatments	< 50	6.25%	0.95%	11.82%	< 50	12.65%
Dry Shampoos	70	1.39%	2.92%	5.34%	89	9.95%
Shampoo & Conditioner Sets	Unlock full list >	0.63%	5.15%	6.71%	89	7.09%
	93	10.00%	8.61%	13.57%	100	12.73%
Hair Sprays	64	9.82%	7.61%	16.42%	59	15.56%
Putty, Clay & Wax	98	2.20%	17.33%	4.62%	91	6.42%
Gels	78	11.09%	16.61%	9.92%	54	7.18%
Creams & Lotions	< 50	5.29%	2.36%	9.83%	63	2.30%
Root Lifting Powders	Unlock full list >	16.15%	4.18%	10.00%	100	4.13%
	100	4.66%	13.43%	6.66%	81	4.33%
Hairbrushes	85	3.14%	7.66%	3.86%	98	9.70%
Combs	93	1.19%	6.41%	5.50%	77	5.94%
Hair Dryers & Accessories	< 50	5.67%	0.99%	2.41%	< 50	10.16%
Irons	81	17.95%	0.23%	9.37%	< 50	12.37%
Rollers	Unlock full list >	3.16%	3.31%	6.69%	91	7.47%
	99	7.46%	17.95%	8.79%	72	8.32%
Permanent Colour	93	1.48%	6.60%	5.27%	90	5.73%
Semi-Permanent Colour	96	6.03%	1.32%	2.68%	82	9.76%
Hair Mascaras	< 50	2.92%	3.62%	6.36%	< 50	7.14%
Hair Bleach	87	7.79%	8.98%	12.62%	89	2.72%
Colouring Tools & Accessories	Unlock full list >	3.54%	0.86%	0.69%	< 50	12.52%
	< 50	3.40%	7.81%	3.60%	58	9.63%
Ponytail Holders	< 50	9.45%	7.86%	7.75%	60	4.04%
Headbands	77	6.15%	14.40%	2.77%	81	2.20%
Clips & Barrettes	< 50	6.60%	9.47%	0.45%	71	8.16%
Claws	90	11.46%	6.24%	6.07%	71	4.47%
Hair Pins	Unlock full list >	8.77%	6.67%	5.17%	100	5.66%
	67	9.72%	6.06%	9.32%	98	1.06%
	< 50	8.76%	9.85%	18.22%	68	6.96%
Shower Gels	88	7.20%	9.04%	2.11%	66	11.50%
Hand Wash	53	3.91%	9.62%	1.23%	55	9.63%
Solid Soap Bars	100	9.42%	7.00%	6.36%	84	18.95%
Shower Oils	Unlock full list >	17.10%	8.63%	9.74%	98	4.04%
	< 50	15.48%	3.42%	19.34%	< 50	6.45%
Antiperspirant Deodorant	88	8.25%	6.81%	6.14%	< 50	6.85%
Deodorant	< 50	15.48%	1.66%	8.76%	89	14.80%
Antiperspirants	Unlock full list >	18.36%	0.53%	3.47%	100	11.98%
	88	9.85%	9.45%	10.31%	68	2.30%
Bath Salts	< 50	0.39%	4.02%	7.22%	69	1.24%
Bubble Bath	99	2.29%	6.94%	4.20%	97	6.56%
Bath Bombs	87	1.82%	2.18%	9.89%	< 50	0.93%
Shower Steamers	63	16.09%	1.19%	8.93%	< 50	1.26%
Bath Oils	Unlock full list >	5.49%	2.22%	2.39%	< 50	0.60%
	81	14.18%	17.10%	7.34%	85	6.97%
Loofahs, Sponges & Poufs	98	8.52%	7.03%	14.70%	92	6.95%
Shower Caps	< 50	0.14%	4.52%	5.73%	76	5.17%
Body Brushes	95	7.33%	12.44%	0.30%	100	8.76%
Exfoliating Mitts & Gloves	Unlock full list >	2.99%	0.86%	7.74%	97	2.45%
Sets	Unlock full list >	10.00%	8.72%	13.22%	100	12.38%
	53	2.74%	8.69%	1.22%	78	10.28%
	86	1.38%	5.92%	4.86%	< 50	6.01%
Eyebrow Colours	< 50	3.73%	8.53%	3.13%	92	7.33%
Mascaras	97	6.23%	11.25%	1.19%	86	8.39%
Eyeliners	99	0.46%	3.32%	8.26%	97	0.36%
Eyeshadows	69	1.64%	5.03%	5.66%	< 50	2.63%
Eyelash Treatments	Unlock full list >	9.53%	4.46%	5.00%	90	6.25%
	80	5.26%	7.76%	0.81%	56	7.72%
Concealers & Correctors	51	6.70%	8.73%	1.32%	77	10.41%
Foundations	92	11.67%	17.00%	3.35%	94	9.73%
Make-up Finishers	< 50	9.62%	8.20%	8.61%	< 50	3.47%
Blushes	99	7.89%	9.43%	3.25%	98	13.19%
Primers	Unlock full list >	18.68%	13.10%	8.89%	91	1.28%
	92	8.83%	9.85%	4.97%	< 50	16.03%
Lipsticks	79	8.98%	14.19%	1.06%	53	9.22%
Lip Glosses	97	6.35%	11.38%	1.09%	99	8.43%
Lip Liners	< 50	9.49%	10.00%	6.45%	85	18.91%
Lip Stains & Tints	Unlock full list >	11.80%	17.13%	3.46%	100	9.75%
	85	7.94%	9.45%	9.41%	98	13.32%
Temporary Tattoos	99	6.87%	2.06%	3.29%	100	8.88%
Body Paint	100	8.11%	5.65%	3.40%	94	6.67%
Body Glitter	82	1.95%	9.62%	0.76%	78	1.44%
Henna	63	2.13%	7.03%	5.88%	85	5.23%
Bronzers	Unlock full list >	6.77%	9.66%	4.86%	94	16.07%
Make-up Palettes	Unlock full list >	9.66%	18.20%	5.07%	92	4.59%
	64	1.13%	5.64%	5.04%	86	5.85%
	97	4.84%	1.97%	8.66%	83	8.90%
Polish Remover	97	6.55%	8.63%	1.09%	100	10.11%
False Nails & Accessories	78	0.71%	3.11%	8.56%	52	0.12%
Polish	93	0.93%	3.28%	6.45%	< 50	4.34%
Gel Polish	< 50	6.54%	0.61%	2.63%	< 50	9.36%
Tools	Unlock full list >	6.70%	1.91%	3.17%	76	9.06%
	94	1.10%	8.61%	1.60%	79	2.29%
Nail Files & Buffers	86	9.90%	9.08%	0.72%	< 50	9.11%
Nail Clippers	86	2.90%	13.83%	0.78%	98	9.14%
Cuticle Tools	100	1.68%	10.33%	11.24%	59	10.24%
Manicure & Pedicure Sets	92	8.61%	17.08%	4.44%	100	3.93%
Nail Scissors	Unlock full list >	1.23%	5.75%	4.97%	85	5.91%
	95	1.00%	3.01%	1.71%	80	15.62%
Cuticle Care	< 50	0.84%	5.00%	6.83%	< 50	7.21%
Repair	82	5.00%	8.72%	1.83%	86	9.09%
Strengthener	79	7.77%	9.36%	3.04%	54	12.88%
Growth Formula	91	8.49%	3.51%	4.36%	99	7.26%
Ridge Filler	Unlock full list >	11.20%	6.00%	5.93%	53	4.71%
	55	5.51%	8.97%	1.18%	61	8.85%
Chairs & Stools	Unlock full list >	7.48%	0.16%	9.39%	87	8.59%
	75	5.58%	1.08%	14.21%	93	3.90%
	98	3.12%	1.07%	11.41%	86	2.04%
Moisturisers	< 50	1.72%	5.16%	4.78%	< 50	19.31%
Cleansers	100	4.32%	0.03%	12.78%	93	2.98%
Treatments	100	9.54%	6.88%	6.42%	86	6.96%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Beauty Category

Discover the most-viewed products in the Beauty category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
COSRX 6 Peptide Collagen Serum Face Toner with Niacinamide & Hyaluronic Acid Hydrating & Firming Korean Essence Anti-Wrinkle & Pore-Tightening Serum For Plump & Even Skin Tone Korean Skincare 150ml	...> Astringents & Toners	COSRX	377.9K	687.00%	10.00%	1.68%	84	9.50%
BIODANCE Bio-Collagen Real Deep Mask Hydrogel Mask Pore Minimizing Elasticity Improvement Korean Skincare \| 1.19oz(34g) x 4ea	...> Masks	BIODANCE	265.9K	525.78%	1.03%	0.30%	97	2.04%
medicube Zero Pore Pads 2.0 Dual-Textured Facial Toner Pads for Exfoliation and Pore Care with 4.5% AHA Lactic Acid & 0.45% BHA Salicylic Acid Ideal for All Skin Types Korean Skin Care (70 Units)	...> Pads	medicube	258.5K	596.10%	5.83%	6.19%	< 50	7.87%
NIP + FAB Glycolic Fix Night Pads Extreme XXL – 5% Glycolic Acid Exfoliating Facial Pads with Salicylic Acid (BHA) & Lactic Acid for Resurfacing Pore Clearing & Glowing Skin 100 Pads	...> Pads	Nip+Fab	206.1K	=	2.21%	1.23%	73	9.51%
CeraVe Hydrating Cleanser Face & Body With 3 essential ceramides & hyaluronic acid Fragrance & soap free For normal to dry skin 236 ml/8 oz	...> Creams & Milks	CeraVe	199.5K	11.42%	9.93%	11.43%	100	9.83%
COSRX 6 Peptide Collagen Serum Face Toner with Niacinamide & Hyaluronic Acid Hydrating & Firming Korean Essence Anti-Wrinkle & Pore-Tightening Serum For Plump & Even Skin Tone Korean Skincare 150ml	...> Astringents & Toners	COSRX	377.9K	687.00%	10.00%	1.68%	84	9.50%
BIODANCE Bio-Collagen Real Deep Mask Hydrogel Mask Pore Minimizing Elasticity Improvement Korean Skincare \| 1.19oz(34g) x 4ea	...> Masks	BIODANCE	265.9K	525.78%	1.03%	0.30%	97	2.04%
medicube Zero Pore Pads 2.0 Dual-Textured Facial Toner Pads for Exfoliation and Pore Care with 4.5% AHA Lactic Acid & 0.45% BHA Salicylic Acid Ideal for All Skin Types Korean Skin Care (70 Units)	...> Pads	medicube	258.5K	596.10%	5.83%	6.19%	< 50	7.87%
NIP + FAB Glycolic Fix Night Pads Extreme XXL – 5% Glycolic Acid Exfoliating Facial Pads with Salicylic Acid (BHA) & Lactic Acid for Resurfacing Pore Clearing & Glowing Skin 100 Pads	...> Pads	Nip+Fab	206.1K	=	2.21%	1.23%	73	9.51%
CeraVe Hydrating Cleanser Face & Body With 3 essential ceramides & hyaluronic acid Fragrance & soap free For normal to dry skin 236 ml/8 oz	...> Creams & Milks	CeraVe	199.5K	11.42%	9.93%	11.43%	100	9.83%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Beauty category on amazon.co.uk

During 2026-04-01T00:00:00, the Beauty category on amazon.co.uk generated a total revenue of £258.9M.

The leading brands in this category are medicube, The Ordinary, and La Roche-Posay, which stand out in terms of revenue and consumer engagement.

The top-performing product was COSRX 6 Peptide Collagen Serum Face Toner with Niacinamide & Hyaluronic Acid Hydrating & Firming Korean Essence Anti-Wrinkle & Pore-Tightening Serum For Plump & Even Skin Tone Korean Skincare 150ml, and it's the best-selling item in the category.