Best Selling Tablets Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Tablets in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Tablets category

See which brands are leading the Tablets category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Apple	54.46%	10.26pp	1M	20.27%	3.25%	66.18%	£498.13	2.25%
Lenovo	7.06%	5.93pp	892.3K	19.50%	1.27%	52.53%	£229.63	1.64%
TCL	1.12%	0.94pp	292.5K	3.56%	2.42%	14.06%	£352.85	0.72%
Microsoft Surface	1.01%	0.46pp	135.1K	19.09%	3.24%	49.94%	£333.82	2.03%
VASOUN	0.38%	0.32pp	733.3K	7.84%	1.72%	5.64%	£376.27	1.98%
Apple	54.46%	10.26pp	1M	20.27%	3.25%	66.18%	£498.13	2.25%
Lenovo	7.06%	5.93pp	892.3K	19.50%	1.27%	52.53%	£229.63	1.64%
TCL	1.12%	0.94pp	292.5K	3.56%	2.42%	14.06%	£352.85	0.72%
Microsoft Surface	1.01%	0.46pp	135.1K	19.09%	3.24%	49.94%	£333.82	2.03%
VASOUN	0.38%	0.32pp	733.3K	7.84%	1.72%	5.64%	£376.27	1.98%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Tablets category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Apple

Lenovo

TCL

Microsoft Surface

VASOUN

Top selling sub-categories in the Tablets category

Explore the breakdown of sub-categories within the Tablets category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change

No Data to Display

Top Products on the Tablets Category

Discover the most-viewed products in the Tablets category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front / 12MP Back Camera Touch ID All-Day Battery Life — Silver	...> Tablets	Apple	132.2K	40.10%	10.00%	7.40%	82	2.95%
Amazon Fire HD 10 tablet (newest gen) built for relaxation 10.1" vibrant Full HD screen octa-core processor 3 GB RAM up to 13-h battery life (2023 release) 32 GB Black with adverts	...> Tablets	Amazon	116.6K	14.04%	10.00%	2.36%	81	5.48%
Samsung Galaxy Tab A11+ Android Tablet AI Features Sleek and Modern Design 11 Inch 90Hz Display 128GB Storage 6GB Memory With Dolby Quad Speakers Grey 3 Year Extended Warranty (UK Version)	...> Tablets	Samsung	87.7K	=	9.25%	3.10%	98	4.32%
Amazon Fire HD 10 Kids Pro tablet (newest gen)\| ages 6–12 long battery life includes ads-free books games apps and videos that children love 10.1" brilliant screen parental controls 32GB	...> Tablets	Amazon	86.8K	240.76%	9.97%	9.94%	< 50	11.59%
Amazon Fire HD 10 Kids Pro tablet (newest gen)\| ages 6–12 long battery life includes ads-free books games apps and videos that children love 10.1" brilliant screen parental controls 32GB	...> Tablets	Amazon	86.8K	276.80%	9.97%	9.94%	< 50	11.59%
Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front / 12MP Back Camera Touch ID All-Day Battery Life — Silver	...> Tablets	Apple	132.2K	40.10%	10.00%	7.40%	82	2.95%
Amazon Fire HD 10 tablet (newest gen) built for relaxation 10.1" vibrant Full HD screen octa-core processor 3 GB RAM up to 13-h battery life (2023 release) 32 GB Black with adverts	...> Tablets	Amazon	116.6K	14.04%	10.00%	2.36%	81	5.48%
Samsung Galaxy Tab A11+ Android Tablet AI Features Sleek and Modern Design 11 Inch 90Hz Display 128GB Storage 6GB Memory With Dolby Quad Speakers Grey 3 Year Extended Warranty (UK Version)	...> Tablets	Samsung	87.7K	=	9.25%	3.10%	98	4.32%
Amazon Fire HD 10 Kids Pro tablet (newest gen)\| ages 6–12 long battery life includes ads-free books games apps and videos that children love 10.1" brilliant screen parental controls 32GB	...> Tablets	Amazon	86.8K	240.76%	9.97%	9.94%	< 50	11.59%
Amazon Fire HD 10 Kids Pro tablet (newest gen)\| ages 6–12 long battery life includes ads-free books games apps and videos that children love 10.1" brilliant screen parental controls 32GB	...> Tablets	Amazon	86.8K	276.80%	9.97%	9.94%	< 50	11.59%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Tablets category on amazon.co.uk

During 2026-09-01T00:00:00, the Tablets category on amazon.co.uk generated a total revenue of £30.5M.

The leading brands in this category are Apple, Lenovo, and TCL, which stand out in terms of revenue and consumer engagement.

The top-performing product was Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front / 12MP Back Camera Touch ID All-Day Battery Life — Silver, and it's the best-selling item in the category.