Best Selling DIY & Tools Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon DIY & Tools in amazon.co.uk for December 1, and read the full analysis below

Last updated : December 1, 2025

Top Brands on the DIY & Tools category

See which brands are leading the DIY & Tools category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Dec 2025 vs. Dec 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Generic	1.28%	0.86pp	2.9M	334.09%	13.25%	10.10%	£18.15	2.79%
eufy Security	1.35%	0.52pp	599.8K	248.97%	11.96%	1.24%	£4.64	2.39%
MILWAUKEE'S	1.17%	0.51pp	760.9K	48.70%	13.19%	6.95%	£11.44	2.78%
xTool	0.49%	0.49pp	95.4K	272.03%	13.25%	1.18%	£5.08	2.65%
Bosch Professional	1.13%	0.37pp	2.9M	263.49%	12.45%	5.35%	£17.68	2.34%
Generic	1.28%	0.86pp	2.9M	334.09%	13.25%	10.10%	£18.15	2.79%
eufy Security	1.35%	0.52pp	599.8K	248.97%	11.96%	1.24%	£4.64	2.39%
MILWAUKEE'S	1.17%	0.51pp	760.9K	48.70%	13.19%	6.95%	£11.44	2.78%
xTool	0.49%	0.49pp	95.4K	272.03%	13.25%	1.18%	£5.08	2.65%
Bosch Professional	1.13%	0.37pp	2.9M	263.49%	12.45%	5.35%	£17.68	2.34%
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Channels Breakdown & Performance

Understand where the top brands in the DIY & Tools category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Generic

eufy Security

MILWAUKEE'S

xTool

Bosch Professional

Top selling sub-categories in the DIY & Tools category

Explore the breakdown of sub-categories within the DIY & Tools category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Dec 2025 vs. Dec 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	4.64%	1.00%	2.27%	59	9.24%
	87	1.23%	4.71%	1.99%	98	7.42%
Tape	78	11.97%	17.52%	9.97%	73	6.78%
Super Glue	64	10.00%	8.87%	12.68%	< 50	11.84%
Sealers	100	19.37%	13.77%	9.07%	100	1.76%
Universal Adhesives	92	3.95%	8.97%	8.33%	89	9.55%
Wood Fill	Unlock full list >	10.10%	15.57%	9.83%	97	7.61%
	94	4.91%	1.92%	8.68%	77	8.92%
Picture Hangers	< 50	8.60%	6.40%	4.67%	64	5.95%
Screws	82	7.14%	9.05%	13.72%	60	11.19%
Brackets	< 50	11.26%	19.89%	5.96%	63	5.52%
Nut & Bolt Sets	54	8.74%	14.14%	9.64%	77	8.14%
Anchors	Unlock full list >	0.57%	4.29%	3.40%	< 50	17.69%
	< 50	5.53%	2.14%	1.14%	< 50	8.83%
Draught Excluders & Seals	< 50	5.60%	9.02%	1.04%	< 50	8.80%
Stops	52	9.71%	18.26%	5.10%	76	4.62%
Latches & Bolts	85	6.92%	15.25%	3.32%	98	8.83%
Handle Sets	80	6.99%	4.06%	1.11%	84	7.85%
Lock Cylinders	Unlock full list >	9.94%	9.06%	11.34%	< 50	1.56%
	56	7.42%	12.74%	9.38%	79	8.61%
Robe & Bath Towel Hooks	100	9.13%	5.84%	19.66%	100	5.68%
Toilet Paper Holders	69	7.23%	9.10%	13.92%	< 50	10.99%
Bathroom Fans	77	18.54%	9.97%	8.66%	53	9.35%
Bathroom Shelves	65	8.31%	9.67%	16.77%	86	8.28%
Towel Rails	Unlock full list >	12.83%	4.74%	10.00%	69	6.37%
	67	10.28%	2.52%	9.85%	87	7.53%
Over Door Hooks	76	9.18%	5.94%	19.84%	93	19.29%
Screw-in Hooks	83	2.59%	7.47%	7.75%	79	9.79%
Nail-in Hooks	66	7.59%	12.92%	9.42%	< 50	8.55%
S-Hooks	57	8.37%	4.36%	16.96%	< 50	8.11%
Magnetic Hooks	Unlock full list >	9.71%	7.27%	8.62%	86	16.41%
	99	7.40%	15.78%	3.65%	98	3.11%
	60	9.70%	9.66%	9.16%	65	8.36%
Screwdrivers	< 50	6.45%	3.34%	0.21%	< 50	8.27%
Spanners & Wrenches	100	11.40%	3.49%	9.94%	93	7.05%
Torches	92	4.57%	12.63%	1.55%	100	0.94%
Workholding Devices	70	6.36%	8.56%	2.21%	98	9.56%
Knives, Parts & Accessories	Unlock full list >	3.62%	9.49%	7.14%	69	3.56%
	< 50	4.51%	2.23%	8.54%	55	9.43%
Lubricants	< 50	17.14%	11.61%	8.43%	< 50	0.17%
Drill Bit Sets	83	7.15%	2.33%	13.75%	97	14.59%
Screwdriver Accessories	99	9.44%	9.86%	18.30%	98	6.89%
Drill Bits	90	0.05%	4.59%	6.35%	92	10.00%
Blades	Unlock full list >	9.16%	9.96%	19.75%	< 50	5.60%
	58	7.02%	8.98%	13.45%	63	11.45%
Drills	78	0.02%	3.81%	2.75%	94	16.89%
Soldering & Desoldering Equipment	100	0.89%	4.55%	3.78%	92	18.14%
Sanders	67	15.38%	7.04%	9.92%	87	9.84%
Glue Guns	92	7.19%	4.34%	1.48%	75	7.67%
Saws	Unlock full list >	2.10%	6.92%	7.51%	88	9.85%
	100	9.37%	9.89%	7.37%	100	4.29%
Laser Measuring Devices & Accessories	68	10.00%	8.80%	12.94%	< 50	12.11%
Tape Measures	81	7.05%	0.19%	9.30%	77	8.73%
Rulers, Squares & Protractors	86	6.32%	8.54%	11.95%	98	12.94%
Levels	88	9.67%	9.98%	17.60%	68	3.33%
Scanners & Testers	Unlock full list >	2.15%	6.97%	7.54%	86	9.85%
	99	16.62%	8.18%	9.80%	97	9.68%
Tool Boxes	67	8.18%	0.74%	9.54%	87	9.68%
Tool Bags	100	6.36%	8.57%	12.05%	94	12.85%
Tool Cabinets	98	3.08%	6.25%	6.57%	86	18.65%
Tool Pouches	95	3.12%	8.05%	7.99%	97	9.70%
Tool Belts	Unlock full list >	4.81%	7.53%	9.22%	51	15.77%
	97	5.47%	7.99%	10.35%	98	14.58%
	80	9.95%	9.75%	14.94%	57	1.17%
Gloves	63	9.64%	15.09%	9.77%	84	7.80%
Safety Signs	88	5.57%	0.03%	10.53%	99	14.40%
Ear Protection	96	9.64%	9.98%	17.81%	100	3.50%
Safety Vests	< 50	4.19%	0.45%	2.77%	53	9.40%
Masks & Respirators	Unlock full list >	6.86%	0.35%	9.25%	< 50	8.79%
	90	0.27%	7.62%	2.47%	99	3.18%
Video Doorbells	63	18.55%	0.68%	9.49%	95	11.79%
Surveillance Video Equipment	68	9.99%	8.68%	1.87%	97	8.71%
Motion Detectors	95	4.96%	0.38%	1.86%	80	10.92%
Alarm Systems	95	8.35%	6.02%	4.01%	92	6.33%
Biometrics	Unlock full list >	9.94%	7.71%	4.26%	78	7.74%
	89	0.17%	3.69%	2.58%	85	16.70%
Smoke Alarms	92	4.33%	0.62%	2.62%	94	9.36%
Carbon Monoxide Detectors	< 50	2.43%	1.81%	0.31%	< 50	13.84%
Fire Extinguishers	81	3.75%	2.54%	7.54%	95	8.33%
Fire Blankets	96	5.40%	0.27%	10.23%	81	11.05%
Combination Smoke & Carbon Monoxide Detectors	Unlock full list >	0.52%	5.95%	5.98%	91	10.00%
	95	8.40%	9.98%	4.12%	100	6.27%
Cabinet Safes	74	5.08%	13.21%	8.92%	78	1.36%
Hotel Safes	< 50	3.33%	4.00%	18.13%	74	3.92%
Safe Accessories	92	8.70%	6.51%	15.26%	98	6.43%
Diversion Safes	Unlock full list >	9.19%	7.39%	6.64%	63	4.76%
Key Cabinets	Unlock full list >	7.33%	9.74%	1.75%	59	1.07%
	60	6.10%	8.41%	11.53%	< 50	13.37%
	63	9.83%	1.68%	19.04%	< 50	1.61%
Cable Ties	81	10.47%	2.68%	9.87%	95	7.45%
Cable Wall Clips	64	16.96%	3.69%	9.98%	95	7.58%
Floor Cord Covers	< 50	9.88%	2.59%	13.23%	59	2.65%
Cord Reels	< 50	8.44%	4.48%	17.16%	< 50	18.02%
Cable Sleeves	Unlock full list >	11.21%	6.82%	9.62%	89	2.51%
	66	6.51%	8.46%	2.46%	< 50	9.61%
Smart & Remote Controlled Plugs	76	11.27%	19.00%	1.65%	99	19.09%
Wall Outlets	Unlock full list >	0.30%	5.38%	6.51%	78	6.91%
Power Strips	94	6.76%	3.75%	0.71%	100	8.04%
	100	9.17%	17.69%	4.79%	99	6.59%
Junction Boxes	95	6.82%	9.55%	0.81%	100	0.15%
Wire Channels	< 50	6.32%	9.35%	0.01%	< 50	8.36%
Cable Trays	82	5.40%	8.92%	10.84%	60	1.92%
Terminal Blocks	88	4.82%	8.62%	2.05%	99	9.17%
Nail Clips	Unlock full list >	14.73%	9.30%	7.56%	50	1.70%
	93	0.85%	8.32%	1.86%	90	2.55%
Wall Light Switches	94	13.81%	5.51%	9.93%	61	4.75%
Dimmer Switches	92	5.63%	13.82%	2.38%	75	10.19%
Push Button Switches	< 50	4.50%	12.55%	1.49%	58	11.44%
Cord Switches	< 50	3.16%	11.03%	0.36%	58	0.29%
Roller Shutter Switches	Unlock full list >	9.81%	8.66%	9.96%	99	2.54%
	98	9.85%	9.44%	10.33%	99	9.52%
	92	9.81%	3.04%	12.55%	98	9.33%
Colour Application	99	8.16%	9.60%	16.33%	100	8.70%
Prep Materials	91	3.12%	13.71%	2.26%	55	13.80%
Putty Knives	99	10.00%	8.60%	12.12%	98	12.78%
Taping Knives	62	11.04%	16.55%	9.92%	< 50	7.21%
Stencils	Unlock full list >	4.25%	2.44%	0.82%	86	8.71%
	< 50	10.98%	5.53%	7.11%	65	5.61%
Wallpaper	< 50	7.18%	4.33%	1.46%	53	7.68%
3D Wall Panels	97	8.58%	6.33%	3.99%	94	10.00%
Wallpaper Adhesives	95	2.35%	10.09%	0.39%	93	1.05%
Colour Panels	67	14.35%	19.96%	9.98%	< 50	5.59%
Wallpaper Removers	Unlock full list >	7.02%	12.30%	9.29%	100	8.74%
	64	3.05%	4.37%	17.70%	95	4.30%
Spray Paint	84	8.69%	1.17%	9.63%	97	8.16%
Wall Paint	< 50	12.44%	18.00%	9.99%	68	6.56%
House Paint	83	8.81%	14.21%	9.65%	79	8.12%
Speciality Paint	99	8.15%	8.12%	8.92%	74	0.04%
Primer	Unlock full list >	5.12%	7.74%	9.73%	< 50	15.23%
	99	10.00%	8.56%	2.21%	< 50	8.59%
Stain	89	9.43%	6.51%	7.07%	92	18.10%
Oils	< 50	14.22%	5.99%	9.98%	< 50	9.94%
Varnish	69	9.98%	9.00%	13.53%	< 50	11.38%
Wax	Unlock full list >	9.94%	8.13%	15.03%	98	14.18%
	82	0.10%	7.41%	6.69%	86	3.37%
Wall Stickers	< 50	5.59%	10.92%	4.09%	77	11.00%
Adhesive Wall Murals	Unlock full list >	9.32%	9.80%	2.15%	64	9.81%
	< 50	4.64%	1.00%	2.27%	59	9.24%
	87	1.23%	4.71%	1.99%	98	7.42%
Tape	78	11.97%	17.52%	9.97%	73	6.78%
Super Glue	64	10.00%	8.87%	12.68%	< 50	11.84%
Sealers	100	19.37%	13.77%	9.07%	100	1.76%
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Top Products on the DIY & Tools Category

Discover the most-viewed products in the DIY & Tools category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Dec 2025 vs. Dec 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Ring Battery Video Doorbell (2024 release) \| DIY Wireless Video Doorbell Camera I Head-To-Toe View HD Video \| Easy to install (5 min) \| With Built-in Battery I 30-day free trial of Ring Home	...> Surveillance Video Equipment	Ring	659K	8.06%	9.99%	7.56%	95	9.87%
Ring Battery Video Doorbell (2024 release) \| DIY Wireless Video Doorbell Camera I Head-To-Toe View HD Video \| Easy to install (5 min) \| With Built-in Battery I 30-day free trial of Ring Home	...> Surveillance Video Equipment	Ring	659K	1072.46%	9.99%	7.56%	95	9.87%
Ring Battery Video Doorbell (2024 release)\| DIY Wireless Video Doorbell Camera I Head-To-Toe View HD Video \| Easy to install (5 min) \| With Built-in Battery I 30-day free trial of Ring Home	...> Surveillance Video Equipment	Ring	602.8K	15.82%	0.35%	1.45%	94	4.25%
115 in 1 Precision Screwdriver Set Gift for Men Mini Repair Kit with Torx Triwing Bits Repair for Computer Laptop RC Phone Electronics Glasses with Case	...> Screwdriver Sets	Generic	299.7K	=	5.10%	10.37%	92	17.97%
eufy Security Video Doorbell E340 Dual Cameras with Delivery Guard 2K Full HD Wireless Video Doorbell Camera Wired or Battery Powered Colour Night Vision 6500 mAh Rechargeable Battery No Monthly Fee	...> Video Doorbells	eufy Security	259.6K	5.07%	2.20%	1.66%	56	1.38%
Ring Battery Video Doorbell (2024 release) \| DIY Wireless Video Doorbell Camera I Head-To-Toe View HD Video \| Easy to install (5 min) \| With Built-in Battery I 30-day free trial of Ring Home	...> Surveillance Video Equipment	Ring	659K	8.06%	9.99%	7.56%	95	9.87%
Ring Battery Video Doorbell (2024 release) \| DIY Wireless Video Doorbell Camera I Head-To-Toe View HD Video \| Easy to install (5 min) \| With Built-in Battery I 30-day free trial of Ring Home	...> Surveillance Video Equipment	Ring	659K	1072.46%	9.99%	7.56%	95	9.87%
Ring Battery Video Doorbell (2024 release)\| DIY Wireless Video Doorbell Camera I Head-To-Toe View HD Video \| Easy to install (5 min) \| With Built-in Battery I 30-day free trial of Ring Home	...> Surveillance Video Equipment	Ring	602.8K	15.82%	0.35%	1.45%	94	4.25%
115 in 1 Precision Screwdriver Set Gift for Men Mini Repair Kit with Torx Triwing Bits Repair for Computer Laptop RC Phone Electronics Glasses with Case	...> Screwdriver Sets	Generic	299.7K	=	5.10%	10.37%	92	17.97%
eufy Security Video Doorbell E340 Dual Cameras with Delivery Guard 2K Full HD Wireless Video Doorbell Camera Wired or Battery Powered Colour Night Vision 6500 mAh Rechargeable Battery No Monthly Fee	...> Video Doorbells	eufy Security	259.6K	5.07%	2.20%	1.66%	56	1.38%
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Top-level analysis of the DIY & Tools category on amazon.co.uk

During 2025-12-01T00:00:00, the DIY & Tools category on amazon.co.uk generated a total revenue of £544.5M.

The leading brands in this category are Generic, eufy Security, and MILWAUKEE'S, which stand out in terms of revenue and consumer engagement.

The top-performing product was Ring Battery Video Doorbell (2024 release) | DIY Wireless Video Doorbell Camera I Head-To-Toe View HD Video | Easy to install (5 min) | With Built-in Battery I 30-day free trial of Ring Home, and it's the best-selling item in the category.