Best Selling Novelty Jewellery Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Novelty Jewellery in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Novelty Jewellery category

See which brands are leading the Novelty Jewellery category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Swarovski	2.08%	1.86pp	3.7K	125.58%	8.51%	151.47%	£95.95	169.39%
WillTen	2.25%	1.25pp	2.4K	20.92%	0.60%	33.51%	£91.90	163.84%
Bandmax	1.15%	1.13pp	3.6K	18.41%	8.07%	27.04%	£29.19	37.11%
GAUEIOUR	1.51%	0.76pp	2.9K	45.19%	1.87%	55.05%	£81.61	110.85%
Generic	1.33%	0.63pp	1.2K	1.92%	7.70%	17.03%	£87.50	161.66%
Swarovski	2.08%	1.86pp	3.7K	125.58%	8.51%	151.47%	£95.95	169.39%
WillTen	2.25%	1.25pp	2.4K	20.92%	0.60%	33.51%	£91.90	163.84%
Bandmax	1.15%	1.13pp	3.6K	18.41%	8.07%	27.04%	£29.19	37.11%
GAUEIOUR	1.51%	0.76pp	2.9K	45.19%	1.87%	55.05%	£81.61	110.85%
Generic	1.33%	0.63pp	1.2K	1.92%	7.70%	17.03%	£87.50	161.66%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Novelty Jewellery category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Swarovski

WillTen

Bandmax

GAUEIOUR

Generic

Top selling sub-categories in the Novelty Jewellery category

Explore the breakdown of sub-categories within the Novelty Jewellery category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
	73	10.38%	5.42%	19.43%	< 50	6.69%
	60	18.27%	16.30%	16.55%	98	9.88%
Rings	93	3.64%	11.58%	0.77%	76	0.14%
Bananabells	67	5.09%	8.76%	1.72%	87	9.05%
Studs	53	9.21%	7.49%	9.91%	< 50	8.91%
Barbells	97	6.59%	9.47%	0.44%	83	0.21%
Retainers	Unlock full list >	7.81%	9.87%	2.71%	94	7.04%
Body Chains	< 50	8.64%	3.64%	4.46%	51	7.11%
Toe Rings	Unlock full list >	18.84%	13.46%	12.04%	74	9.48%
Bracelets	98	1.84%	4.27%	7.38%	87	9.88%
	99	7.00%	2.10%	13.41%	100	14.25%
Chokers	70	5.62%	0.04%	10.62%	89	14.30%
	100	2.16%	5.55%	5.34%	96	19.95%
Lockets	Unlock full list >	0.31%	5.81%	6.12%	< 50	6.53%
Statement Necklaces	80	4.16%	0.41%	2.81%	95	9.41%
Chains	72	0.21%	4.30%	6.19%	< 50	10.00%
Necklets	Unlock full list >	4.00%	2.20%	7.93%	< 50	17.16%
Brooches & Pins	< 50	18.74%	13.15%	8.90%	< 50	1.32%
	< 50	9.95%	8.18%	14.89%	61	1.13%
Studs	74	12.45%	4.41%	9.99%	< 50	10.00%
Drops & Dangles	< 50	18.87%	12.45%	8.94%	70	8.70%
Hoops	Unlock full list >	15.28%	6.95%	9.92%	81	9.85%
	73	10.38%	5.42%	19.43%	< 50	6.69%
	60	18.27%	16.30%	16.55%	98	9.88%
Rings	93	3.64%	11.58%	0.77%	76	0.14%
Bananabells	67	5.09%	8.76%	1.72%	87	9.05%
Studs	53	9.21%	7.49%	9.91%	< 50	8.91%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Novelty Jewellery Category

Discover the most-viewed products in the Novelty Jewellery category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
LeFeirr Disposable Ear Piercing Kit Painless Ear Piercing Gun Tool with Ear Studs 2 Pack	...> Studs	LeFeirr	14.1K	22.55%	3.94%	15.07%	54	17.25%
Aucuu Ear Piercing Gun Painless Self Ear Piercing Kit Safety Asepsis Earring Ear Stud Gun Kit Tool with 6 Ear Studs for Girls Women Men	...> Studs	Aucuu	10.6K	37.57%	9.05%	4.46%	66	0.71%
Popuhoops 18g 7mm Hinged Hoop Nose Ring Silver Septum Ring 316L Surgical Steel Hoop 18 Gauge Cartilage Earring Nose Piercing Body Jewelry Helix Daith Tragus Earrings Septum Jewelry Clicker Lip Rings	...> Rings	Popuhoops	9.1K	=	2.26%	8.58%	76	10.25%
Wonder Care Pure Copper Bracelet For Women and Men Adjustable Copper Bracelet For Men Magnetic Copper Kada with 2 Magnets	...> Bracelets	Wonder Care	8.6K	=	4.04%	8.53%	100	6.35%
18g Nose Hoop for Men and Women18 Gauge 8mm Rings Silver Septum Clicker Hinged Ring 316L Surgical Steel Body Piercing Earrings for Cartilage Helix Ear Lobe Daith Rook	...> Rings	Popuhoops	8.5K	33.85%	0.93%	15.17%	< 50	1.36%
LeFeirr Disposable Ear Piercing Kit Painless Ear Piercing Gun Tool with Ear Studs 2 Pack	...> Studs	LeFeirr	14.1K	22.55%	3.94%	15.07%	54	17.25%
Aucuu Ear Piercing Gun Painless Self Ear Piercing Kit Safety Asepsis Earring Ear Stud Gun Kit Tool with 6 Ear Studs for Girls Women Men	...> Studs	Aucuu	10.6K	37.57%	9.05%	4.46%	66	0.71%
Popuhoops 18g 7mm Hinged Hoop Nose Ring Silver Septum Ring 316L Surgical Steel Hoop 18 Gauge Cartilage Earring Nose Piercing Body Jewelry Helix Daith Tragus Earrings Septum Jewelry Clicker Lip Rings	...> Rings	Popuhoops	9.1K	=	2.26%	8.58%	76	10.25%
Wonder Care Pure Copper Bracelet For Women and Men Adjustable Copper Bracelet For Men Magnetic Copper Kada with 2 Magnets	...> Bracelets	Wonder Care	8.6K	=	4.04%	8.53%	100	6.35%
18g Nose Hoop for Men and Women18 Gauge 8mm Rings Silver Septum Clicker Hinged Ring 316L Surgical Steel Body Piercing Earrings for Cartilage Helix Ear Lobe Daith Rook	...> Rings	Popuhoops	8.5K	33.85%	0.93%	15.17%	< 50	1.36%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Novelty Jewellery category on amazon.co.uk

During 2026-09-01T00:00:00, the Novelty Jewellery category on amazon.co.uk generated a total revenue of £1.4M.

The leading brands in this category are Swarovski, WillTen, and Bandmax, which stand out in terms of revenue and consumer engagement.

The top-performing product was LeFeirr Disposable Ear Piercing Kit Painless Ear Piercing Gun Tool with Ear Studs 2 Pack, and it's the best-selling item in the category.