Best Selling Fashion Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Fashion in amazon.co.uk for May 1, and read the full analysis below

Last updated : May 1, 2026

Top Brands on the Fashion category

See which brands are leading the Fashion category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

May 2026 vs. May 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
adidas	2.62%	1.20pp	5.2M	79.50%	2.97%	48.23%	£29.75	28.64%
Generic	0.62%	0.40pp	4.5M	69.19%	2.97%	14.56%	£29.60	23.10%
Under Armour	1.11%	0.32pp	1.2M	73.76%	2.92%	4.59%	£28.93	27.94%
Silvern Metals	0.43%	0.32pp	2.2M	61.82%	2.96%	48.10%	£8.23	25.00%
Meta	0.30%	0.30pp	1.8M	43.78%	2.80%	26.39%	£24.38	25.15%
adidas	2.62%	1.20pp	5.2M	79.50%	2.97%	48.23%	£29.75	28.64%
Generic	0.62%	0.40pp	4.5M	69.19%	2.97%	14.56%	£29.60	23.10%
Under Armour	1.11%	0.32pp	1.2M	73.76%	2.92%	4.59%	£28.93	27.94%
Silvern Metals	0.43%	0.32pp	2.2M	61.82%	2.96%	48.10%	£8.23	25.00%
Meta	0.30%	0.30pp	1.8M	43.78%	2.80%	26.39%	£24.38	25.15%
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Channels Breakdown & Performance

Understand where the top brands in the Fashion category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

adidas

Generic

Under Armour

Silvern Metals

Top selling sub-categories in the Fashion category

Explore the breakdown of sub-categories within the Fashion category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

May 2026 vs. May 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	83	1.41%	10.00%	11.56%	< 50	9.92%
	78	9.99%	9.34%	12.53%	55	0.68%
Tops, T-Shirts & Shirts	84	0.38%	7.74%	6.85%	97	3.07%
Activewear	79	5.13%	0.52%	1.99%	83	10.74%
Underwear	96	9.74%	8.47%	9.38%	100	2.95%
Socks & Hosiery	100	1.68%	6.45%	7.30%	94	9.90%
Trousers	Unlock full list >	7.74%	16.14%	3.88%	56	3.34%
	79	1.81%	9.45%	0.90%	56	14.60%
Fashion & Athletic Trainers	100	1.06%	6.96%	14.77%	88	6.88%
Work & Utility Footwear	< 50	3.73%	8.01%	3.27%	53	3.81%
Slippers	65	9.14%	4.11%	4.77%	86	6.62%
Clogs & Mules	72	2.56%	3.73%	7.74%	67	8.05%
Lace-Ups	Unlock full list >	1.85%	6.84%	4.98%	79	5.45%
	68	9.91%	9.81%	15.45%	63	1.57%
Hats & Caps	55	17.54%	9.03%	8.35%	< 50	9.54%
Eyewear & Accessories	100	14.81%	19.58%	9.95%	100	5.35%
Belts	66	9.55%	10.00%	18.32%	< 50	3.94%
Ties, Cummerbunds & Pocket Squares	< 50	6.04%	2.80%	0.42%	< 50	8.54%
Braces	Unlock full list >	19.44%	11.90%	9.08%	71	1.81%
	< 50	14.55%	5.10%	9.97%	87	5.05%
Wrist Watches	91	9.82%	2.97%	12.65%	84	3.03%
Watch Straps	64	19.48%	10.82%	4.15%	96	10.91%
Pocket & Fob Watches	81	17.55%	3.32%	9.95%	< 50	8.12%
Fashion Smartwatches	Unlock full list >	8.39%	8.01%	5.81%	64	17.84%
	52	9.86%	7.35%	5.03%	56	7.38%
Necklaces	77	3.02%	18.01%	4.10%	< 50	17.92%
Rings	97	5.85%	15.14%	6.62%	94	15.05%
Bracelets	89	1.08%	16.22%	0.48%	88	9.52%
Cufflinks & Shirt Accessories	84	6.47%	9.61%	6.84%	< 50	9.59%
Earrings	Unlock full list >	1.07%	19.10%	1.73%	91	6.87%
	90	0.43%	9.96%	5.20%	99	5.81%
	100	18.94%	13.36%	8.96%	93	1.46%
Nightwear, Lingerie & Underwear	52	6.81%	1.18%	9.61%	56	1.11%
Socks & Tights	< 50	0.77%	6.13%	5.80%	62	6.23%
Tops, T-Shirts & Blouses	100	13.46%	17.83%	7.03%	100	6.64%
Activewear	< 50	7.35%	2.64%	14.20%	< 50	15.05%
Swim	Unlock full list >	7.48%	9.78%	15.16%	100	1.34%
	74	6.80%	3.81%	0.79%	91	8.01%
Fashion & Athletic Trainers	74	3.04%	9.61%	6.83%	99	3.98%
Slippers	59	1.26%	4.70%	7.07%	53	9.94%
Sandals & Slides	68	1.20%	6.78%	14.97%	99	6.70%
Clogs & Mules	96	0.88%	3.52%	5.72%	100	9.99%
Boots	Unlock full list >	1.36%	6.09%	7.13%	51	9.93%
	77	9.23%	9.94%	6.78%	53	6.01%
Eyewear & Accessories	92	8.97%	7.00%	5.83%	100	5.26%
Hats & Caps	86	9.76%	9.94%	16.90%	65	2.75%
Scarves & Wraps	73	13.24%	5.11%	10.00%	68	6.17%
Belts	98	9.74%	9.61%	9.43%	99	2.91%
Gloves & Mittens	Unlock full list >	12.23%	19.09%	6.45%	64	3.79%
	86	14.24%	2.68%	8.38%	100	16.04%
Earrings	100	5.63%	8.97%	8.05%	79	2.03%
Necklaces	98	4.84%	15.01%	6.74%	93	1.84%
Bracelets	< 50	0.85%	9.93%	5.50%	87	5.53%
Rings	100	7.64%	9.36%	12.23%	85	2.46%
Charms	Unlock full list >	3.16%	9.59%	6.90%	52	3.89%
	< 50	14.95%	16.32%	7.65%	< 50	7.30%
Cross-Body Bags	84	16.32%	7.90%	9.83%	87	9.73%
Hobos & Shoulder Bags	< 50	7.50%	9.26%	14.57%	50	10.36%
Totes	98	9.77%	7.44%	16.84%	96	15.98%
Top-Handle Bags	< 50	10.69%	16.19%	9.89%	60	7.36%
Clutches	Unlock full list >	8.53%	9.76%	17.44%	99	7.67%
	83	1.41%	10.00%	11.56%	< 50	9.92%
	78	9.99%	9.34%	12.53%	55	0.68%
Tops, T-Shirts & Shirts	84	0.38%	7.74%	6.85%	97	3.07%
Activewear	79	5.13%	0.52%	1.99%	83	10.74%
Underwear	96	9.74%	8.47%	9.38%	100	2.95%
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Top Products on the Fashion Category

Discover the most-viewed products in the Fashion category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

May 2026 vs. May 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Abib Collagen Eye Patch Jericho Rose Jelly 60 Patches Korean Under Eye Patches for Puffy Eyes and Dark Circles Anti-Wrinkle Collagen Caffeine Niacinamide Ceramide Antioxidant Skin Care	...> T-Shirts	Abib	67K	=	9.98%	3.21%	< 50	2.59%
Taygeer for New Ryanair Cabin Bags 40x30x20 Underseat Travel Backpack Cabin Size Rucksack for Plane Hand Luggage Backpack for Travelling Ryan Air Cabin Bag 40x30x20 with Separate Shoe Pouch Black	...> Carry-Ons	Taygeer	62.2K	=	9.69%	5.44%	87	0.32%
Securtex Anti-Theft Keepsake Crossbody - 9.8”x7”x1.9" Travel Safe Bag w/Locking Zippers Slash-Resistant RFID French Navy One Size Securtex Anti-theft Keepsake Crossbody - 9.8”x7”x1.9" Travel Safe	...> Cross-Body Bags	Baggallini	58.2K	=	1.20%	9.92%	87	2.79%
CASIO STANDARD DIGITAL WATCH WITH LED-LIGHT F-91W-1JF	...> Wrist Watches	Casio	57.6K	15.71%	10.00%	19.59%	96	19.61%
KLOSTAIN Cabin Bags 40x20x25 for Ryanair Underseat Travel Backpack Hand Luggage Carry-ons Bag Cabin Size 20L for Airplanes Flight Ruscksack Black	...> Carry-Ons	KLOSTAIN	57.2K	25.25%	19.18%	6.04%	79	5.33%
Abib Collagen Eye Patch Jericho Rose Jelly 60 Patches Korean Under Eye Patches for Puffy Eyes and Dark Circles Anti-Wrinkle Collagen Caffeine Niacinamide Ceramide Antioxidant Skin Care	...> T-Shirts	Abib	67K	=	9.98%	3.21%	< 50	2.59%
Taygeer for New Ryanair Cabin Bags 40x30x20 Underseat Travel Backpack Cabin Size Rucksack for Plane Hand Luggage Backpack for Travelling Ryan Air Cabin Bag 40x30x20 with Separate Shoe Pouch Black	...> Carry-Ons	Taygeer	62.2K	=	9.69%	5.44%	87	0.32%
Securtex Anti-Theft Keepsake Crossbody - 9.8”x7”x1.9" Travel Safe Bag w/Locking Zippers Slash-Resistant RFID French Navy One Size Securtex Anti-theft Keepsake Crossbody - 9.8”x7”x1.9" Travel Safe	...> Cross-Body Bags	Baggallini	58.2K	=	1.20%	9.92%	87	2.79%
CASIO STANDARD DIGITAL WATCH WITH LED-LIGHT F-91W-1JF	...> Wrist Watches	Casio	57.6K	15.71%	10.00%	19.59%	96	19.61%
KLOSTAIN Cabin Bags 40x20x25 for Ryanair Underseat Travel Backpack Hand Luggage Carry-ons Bag Cabin Size 20L for Airplanes Flight Ruscksack Black	...> Carry-Ons	KLOSTAIN	57.2K	25.25%	19.18%	6.04%	79	5.33%
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Top-level analysis of the Fashion category on amazon.co.uk

During 2026-05-01T00:00:00, the Fashion category on amazon.co.uk generated a total revenue of £176M.

The leading brands in this category are adidas, Generic, and Under Armour, which stand out in terms of revenue and consumer engagement.

The top-performing product was Abib Collagen Eye Patch Jericho Rose Jelly 60 Patches Korean Under Eye Patches for Puffy Eyes and Dark Circles Anti-Wrinkle Collagen Caffeine Niacinamide Ceramide Antioxidant Skin Care, and it's the best-selling item in the category.