Best Selling Fashion Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Fashion in amazon.co.uk for October 1, and read the full analysis below

Last updated : October 1, 2026

Top Brands on the Fashion category

See which brands are leading the Fashion category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Oct 2026 vs. Oct 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
adidas	3.03%	0.88pp	4.3M	5.26%	4.00%	42.00%	£28.28	7.74%
Ted Baker	0.63%	0.49pp	463.6K	5.25%	3.58%	39.78%	£4.07	0.55%
Amazon Essentials	1.66%	0.27pp	230.8K	4.46%	1.40%	9.93%	£10.59	5.61%
BOSS	0.40%	0.26pp	1.1M	5.16%	2.19%	41.85%	£27.40	2.10%
COOFANDY	0.34%	0.22pp	1.3M	1.93%	3.77%	19.44%	£22.87	1.26%
adidas	3.03%	0.88pp	4.3M	5.26%	4.00%	42.00%	£28.28	7.74%
Ted Baker	0.63%	0.49pp	463.6K	5.25%	3.58%	39.78%	£4.07	0.55%
Amazon Essentials	1.66%	0.27pp	230.8K	4.46%	1.40%	9.93%	£10.59	5.61%
BOSS	0.40%	0.26pp	1.1M	5.16%	2.19%	41.85%	£27.40	2.10%
COOFANDY	0.34%	0.22pp	1.3M	1.93%	3.77%	19.44%	£22.87	1.26%
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Channels Breakdown & Performance

Understand where the top brands in the Fashion category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

adidas

Ted Baker

Amazon Essentials

BOSS

COOFANDY

Top selling sub-categories in the Fashion category

Explore the breakdown of sub-categories within the Fashion category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Oct 2026 vs. Oct 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	83	1.41%	10.00%	11.56%	< 50	9.92%
	78	9.99%	9.34%	12.53%	55	0.68%
Tops, T-Shirts & Shirts	84	0.38%	7.74%	6.85%	97	3.07%
Activewear	79	5.13%	0.52%	1.99%	83	10.74%
Underwear	96	9.74%	8.47%	9.38%	100	2.95%
Socks & Hosiery	100	1.68%	6.45%	7.30%	94	9.90%
Trousers	Unlock full list >	7.74%	16.14%	3.88%	56	3.34%
	79	1.81%	9.45%	0.90%	56	14.60%
Fashion & Athletic Trainers	100	1.06%	6.96%	14.77%	88	6.88%
Work & Utility Footwear	< 50	3.73%	8.01%	3.27%	53	3.81%
Slippers	65	9.14%	4.11%	4.77%	86	6.62%
Clogs & Mules	72	2.56%	3.73%	7.74%	67	8.05%
Sandals	Unlock full list >	3.99%	11.97%	1.07%	< 50	12.01%
	68	9.91%	9.81%	15.45%	63	1.57%
Hats & Caps	55	17.54%	9.03%	8.35%	< 50	9.54%
Ties, Cummerbunds & Pocket Squares	< 50	6.04%	2.80%	0.42%	< 50	8.54%
Belts	66	9.55%	10.00%	18.32%	< 50	3.94%
Eyewear & Accessories	100	14.81%	19.58%	9.95%	100	5.35%
Handkerchiefs	Unlock full list >	8.88%	5.32%	18.66%	96	6.57%
	< 50	14.55%	5.10%	9.97%	87	5.05%
Wrist Watches	91	9.82%	2.97%	12.65%	84	3.03%
Watch Straps	64	19.48%	10.82%	4.15%	96	10.91%
Fashion Smartwatches	74	8.39%	8.01%	5.81%	64	17.84%
Pocket & Fob Watches	Unlock full list >	17.55%	3.32%	9.95%	< 50	8.12%
	52	9.86%	7.35%	5.03%	56	7.38%
Necklaces	77	3.02%	18.01%	4.10%	< 50	17.92%
Bracelets	89	1.08%	16.22%	0.48%	88	9.52%
Rings	97	5.85%	15.14%	6.62%	94	15.05%
Cufflinks & Shirt Accessories	84	6.47%	9.61%	6.84%	< 50	9.59%
Earrings	Unlock full list >	1.07%	19.10%	1.73%	91	6.87%
	90	0.43%	9.96%	5.20%	99	5.81%
	100	18.94%	13.36%	8.96%	93	1.46%
Nightwear, Lingerie & Underwear	52	6.81%	1.18%	9.61%	56	1.11%
Socks & Tights	< 50	0.77%	6.13%	5.80%	62	6.23%
Activewear	< 50	7.35%	2.64%	14.20%	< 50	15.05%
Tops, T-Shirts & Blouses	100	13.46%	17.83%	7.03%	100	6.64%
Swim	Unlock full list >	7.48%	9.78%	15.16%	100	1.34%
	74	6.80%	3.81%	0.79%	91	8.01%
Slippers	59	1.26%	4.70%	7.07%	53	9.94%
Fashion & Athletic Trainers	74	3.04%	9.61%	6.83%	99	3.98%
Sandals & Slides	68	1.20%	6.78%	14.97%	99	6.70%
Boots	< 50	1.36%	6.09%	7.13%	51	9.93%
Clogs & Mules	Unlock full list >	0.88%	3.52%	5.72%	100	9.99%
	77	9.23%	9.94%	6.78%	53	6.01%
Eyewear & Accessories	92	8.97%	7.00%	5.83%	100	5.26%
Hats & Caps	86	9.76%	9.94%	16.90%	65	2.75%
Scarves & Wraps	73	13.24%	5.11%	10.00%	68	6.17%
Belts	98	9.74%	9.61%	9.43%	99	2.91%
Gloves & Mittens	Unlock full list >	12.23%	19.09%	6.45%	64	3.79%
	86	14.24%	2.68%	8.38%	100	16.04%
Earrings	100	5.63%	8.97%	8.05%	79	2.03%
Necklaces	98	4.84%	15.01%	6.74%	93	1.84%
Bracelets	< 50	0.85%	9.93%	5.50%	87	5.53%
Charms	83	3.16%	9.59%	6.90%	52	3.89%
Rings	Unlock full list >	7.64%	9.36%	12.23%	85	2.46%
	< 50	14.95%	16.32%	7.65%	< 50	7.30%
Totes	98	9.77%	7.44%	16.84%	96	15.98%
Cross-Body Bags	84	16.32%	7.90%	9.83%	87	9.73%
Hobos & Shoulder Bags	< 50	7.50%	9.26%	14.57%	50	10.36%
Top-Handle Bags	< 50	10.69%	16.19%	9.89%	60	7.36%
Fashion Backpacks	Unlock full list >	17.91%	13.38%	9.51%	97	8.40%
	83	1.41%	10.00%	11.56%	< 50	9.92%
	78	9.99%	9.34%	12.53%	55	0.68%
Tops, T-Shirts & Shirts	84	0.38%	7.74%	6.85%	97	3.07%
Activewear	79	5.13%	0.52%	1.99%	83	10.74%
Underwear	96	9.74%	8.47%	9.38%	100	2.95%
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Top Products on the Fashion Category

Discover the most-viewed products in the Fashion category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Oct 2026 vs. Oct 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Ted Baker Sport Womens Annabelle Lace Back Tennis Tank	...> T-Shirts	Ted Baker	122.7K	=	0.19%	0.26%	81	4.21%
Ted Baker Sport Mens Henry Tennis T-Shirt Navy Medium	...> T-Shirts	Ted Baker	94.7K	=	17.35%	0.29%	64	3.05%
TUMELLA Strongest Windproof Travel Umbrella (Compact 100MPH Wind-Tested)	...> Folding Umbrellas	TUMELLA	77.7K	15.81%	11.71%	9.83%	98	1.92%
AOOSU Expandable Pencil Case Large Capacity Pencil Cases Portable Beautiful Stationery Organizer for Boys Girls Teen College Students School Adults & Office Supplies Green	...> Fashion	AOOSU	68.4K	=	0.57%	4.31%	74	4.94%
SY COMPACT Travel Umbrella Windproof Automatic Unbreakable UV Protection	...> Folding Umbrellas	SY COMPACT	67.1K	51.90%	9.80%	0.38%	100	8.91%
Ted Baker Sport Womens Annabelle Lace Back Tennis Tank	...> T-Shirts	Ted Baker	122.7K	=	0.19%	0.26%	81	4.21%
Ted Baker Sport Mens Henry Tennis T-Shirt Navy Medium	...> T-Shirts	Ted Baker	94.7K	=	17.35%	0.29%	64	3.05%
TUMELLA Strongest Windproof Travel Umbrella (Compact 100MPH Wind-Tested)	...> Folding Umbrellas	TUMELLA	77.7K	15.81%	11.71%	9.83%	98	1.92%
AOOSU Expandable Pencil Case Large Capacity Pencil Cases Portable Beautiful Stationery Organizer for Boys Girls Teen College Students School Adults & Office Supplies Green	...> Fashion	AOOSU	68.4K	=	0.57%	4.31%	74	4.94%
SY COMPACT Travel Umbrella Windproof Automatic Unbreakable UV Protection	...> Folding Umbrellas	SY COMPACT	67.1K	51.90%	9.80%	0.38%	100	8.91%
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Top-level analysis of the Fashion category on amazon.co.uk

During 2026-10-01T00:00:00, the Fashion category on amazon.co.uk generated a total revenue of £160.8M.

The leading brands in this category are adidas, Ted Baker, and Amazon Essentials, which stand out in terms of revenue and consumer engagement.

The top-performing product was Ted Baker Sport Womens Annabelle Lace Back Tennis Tank, and it's the best-selling item in the category.