Best Selling Fashion Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Fashion in amazon.co.uk for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Fashion category

See which brands are leading the Fashion category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
adidas	2.87%	0.97pp	5.6M	12.23%	4.22%	55.69%	£25.92	15.37%
COOFANDY	0.58%	0.44pp	4.2M	12.17%	3.09%	1.22%	£5.37	12.03%
DANISH ENDURANCE	0.91%	0.36pp	492.9K	5.41%	0.16%	22.02%	£25.91	13.24%
JustSun	0.52%	0.34pp	2M	10.88%	1.93%	46.62%	£3.65	15.29%
Amazon Essentials	1.80%	0.29pp	3.2M	7.83%	3.94%	12.26%	£22.54	4.15%
adidas	2.87%	0.97pp	5.6M	12.23%	4.22%	55.69%	£25.92	15.37%
COOFANDY	0.58%	0.44pp	4.2M	12.17%	3.09%	1.22%	£5.37	12.03%
DANISH ENDURANCE	0.91%	0.36pp	492.9K	5.41%	0.16%	22.02%	£25.91	13.24%
JustSun	0.52%	0.34pp	2M	10.88%	1.93%	46.62%	£3.65	15.29%
Amazon Essentials	1.80%	0.29pp	3.2M	7.83%	3.94%	12.26%	£22.54	4.15%
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Channels Breakdown & Performance

Understand where the top brands in the Fashion category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

adidas

COOFANDY

DANISH ENDURANCE

JustSun

Amazon Essentials

Top selling sub-categories in the Fashion category

Explore the breakdown of sub-categories within the Fashion category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	83	1.41%	10.00%	11.56%	< 50	9.92%
	78	9.99%	9.34%	12.53%	55	0.68%
Tops, T-Shirts & Shirts	84	0.38%	7.74%	6.85%	97	3.07%
Activewear	79	5.13%	0.52%	1.99%	83	10.74%
Underwear	96	9.74%	8.47%	9.38%	100	2.95%
Shorts	98	9.21%	1.61%	9.71%	99	9.82%
Socks & Hosiery	Unlock full list >	1.68%	6.45%	7.30%	94	9.90%
	79	1.81%	9.45%	0.90%	56	14.60%
Fashion & Athletic Trainers	100	1.06%	6.96%	14.77%	88	6.88%
Work & Utility Footwear	< 50	3.73%	8.01%	3.27%	53	3.81%
Slippers	65	9.14%	4.11%	4.77%	86	6.62%
Clogs & Mules	72	2.56%	3.73%	7.74%	67	8.05%
Flip Flops & Thongs	Unlock full list >	5.38%	8.91%	1.34%	99	8.91%
	68	9.91%	9.81%	15.45%	63	1.57%
Hats & Caps	55	17.54%	9.03%	8.35%	< 50	9.54%
Eyewear & Accessories	100	14.81%	19.58%	9.95%	100	5.35%
Ties, Cummerbunds & Pocket Squares	< 50	6.04%	2.80%	0.42%	< 50	8.54%
Belts	66	9.55%	10.00%	18.32%	< 50	3.94%
Handkerchiefs	Unlock full list >	8.88%	5.32%	18.66%	96	6.57%
	< 50	14.55%	5.10%	9.97%	87	5.05%
Wrist Watches	91	9.82%	2.97%	12.65%	84	3.03%
Watch Straps	64	19.48%	10.82%	4.15%	96	10.91%
Fashion Smartwatches	74	8.39%	8.01%	5.81%	64	17.84%
Pocket & Fob Watches	Unlock full list >	17.55%	3.32%	9.95%	< 50	8.12%
	52	9.86%	7.35%	5.03%	56	7.38%
Necklaces	77	3.02%	18.01%	4.10%	< 50	17.92%
Rings	97	5.85%	15.14%	6.62%	94	15.05%
Bracelets	89	1.08%	16.22%	0.48%	88	9.52%
Cufflinks & Shirt Accessories	84	6.47%	9.61%	6.84%	< 50	9.59%
Earrings	Unlock full list >	1.07%	19.10%	1.73%	91	6.87%
	90	0.43%	9.96%	5.20%	99	5.81%
	100	18.94%	13.36%	8.96%	93	1.46%
Nightwear, Lingerie & Underwear	52	6.81%	1.18%	9.61%	56	1.11%
Tops, T-Shirts & Blouses	100	13.46%	17.83%	7.03%	100	6.64%
Activewear	< 50	7.35%	2.64%	14.20%	< 50	15.05%
Socks & Tights	< 50	0.77%	6.13%	5.80%	62	6.23%
Swim	Unlock full list >	7.48%	9.78%	15.16%	100	1.34%
	74	6.80%	3.81%	0.79%	91	8.01%
Sandals & Slides	68	1.20%	6.78%	14.97%	99	6.70%
Fashion & Athletic Trainers	74	3.04%	9.61%	6.83%	99	3.98%
Slippers	59	1.26%	4.70%	7.07%	53	9.94%
Clogs & Mules	96	0.88%	3.52%	5.72%	100	9.99%
Flat Shoes	Unlock full list >	3.24%	9.77%	1.98%	99	8.08%
	77	9.23%	9.94%	6.78%	53	6.01%
Hats & Caps	86	9.76%	9.94%	16.90%	65	2.75%
Eyewear & Accessories	92	8.97%	7.00%	5.83%	100	5.26%
Scarves & Wraps	73	13.24%	5.11%	10.00%	68	6.17%
Belts	98	9.74%	9.61%	9.43%	99	2.91%
Gloves & Mittens	Unlock full list >	12.23%	19.09%	6.45%	64	3.79%
	86	14.24%	2.68%	8.38%	100	16.04%
Earrings	100	5.63%	8.97%	8.05%	79	2.03%
Necklaces	98	4.84%	15.01%	6.74%	93	1.84%
Bracelets	< 50	0.85%	9.93%	5.50%	87	5.53%
Charms	83	3.16%	9.59%	6.90%	52	3.89%
Anklets	Unlock full list >	6.32%	12.23%	9.35%	< 50	12.15%
	< 50	14.95%	16.32%	7.65%	< 50	7.30%
Cross-Body Bags	84	16.32%	7.90%	9.83%	87	9.73%
Totes	98	9.77%	7.44%	16.84%	96	15.98%
Hobos & Shoulder Bags	< 50	7.50%	9.26%	14.57%	50	10.36%
Top-Handle Bags	< 50	10.69%	16.19%	9.89%	60	7.36%
Fashion Backpacks	Unlock full list >	17.91%	13.38%	9.51%	97	8.40%
	83	1.41%	10.00%	11.56%	< 50	9.92%
	78	9.99%	9.34%	12.53%	55	0.68%
Tops, T-Shirts & Shirts	84	0.38%	7.74%	6.85%	97	3.07%
Activewear	79	5.13%	0.52%	1.99%	83	10.74%
Underwear	96	9.74%	8.47%	9.38%	100	2.95%
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Top Products on the Fashion Category

Discover the most-viewed products in the Fashion category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Steppli Water Shoes Pool Sea Surf Aqua Wet Socks Yoga Quick-Dry Breathable Weitsuit Non Slip Lightweight Shoes for Men Women Black EU38/39=UK4.5/5.5	...> Water Shoes	Steppli	75.2K	7.18%	2.17%	13.22%	99	6.54%
Taygeer Ryanair Cabin Bags 40x30x20 Underseat Travel Backpack Cabin Size	...> Carry-Ons	Taygeer	73.7K	=	1.99%	16.21%	85	5.65%
Womens 3/4 Length Sleeve Tops UK Button Down Summer Tops V Neck T Shirts Blouses Casual Print Tunics Graphic Tees	...> T-Shirts	HSUAYEUD	73.3K	=	3.31%	9.23%	58	9.16%
Calvin Klein Men’s 3 Pack Trunks Black (Black) M	...> Trunks	Calvin Klein	70.7K	43.00%	6.65%	19.78%	< 50	4.38%
sportvibe Water Shoes Beach Shoes Lightweight Barefoot Aqua Quick Dry Breathable Swim for Women Men Surfing Running Driving Pool Yoga (Black 9 UK/43 EU)	...> Water Shoes	sportvibe	69.2K	54.89%	8.67%	9.40%	< 50	2.90%
Steppli Water Shoes Pool Sea Surf Aqua Wet Socks Yoga Quick-Dry Breathable Weitsuit Non Slip Lightweight Shoes for Men Women Black EU38/39=UK4.5/5.5	...> Water Shoes	Steppli	75.2K	7.18%	2.17%	13.22%	99	6.54%
Taygeer Ryanair Cabin Bags 40x30x20 Underseat Travel Backpack Cabin Size	...> Carry-Ons	Taygeer	73.7K	=	1.99%	16.21%	85	5.65%
Womens 3/4 Length Sleeve Tops UK Button Down Summer Tops V Neck T Shirts Blouses Casual Print Tunics Graphic Tees	...> T-Shirts	HSUAYEUD	73.3K	=	3.31%	9.23%	58	9.16%
Calvin Klein Men’s 3 Pack Trunks Black (Black) M	...> Trunks	Calvin Klein	70.7K	43.00%	6.65%	19.78%	< 50	4.38%
sportvibe Water Shoes Beach Shoes Lightweight Barefoot Aqua Quick Dry Breathable Swim for Women Men Surfing Running Driving Pool Yoga (Black 9 UK/43 EU)	...> Water Shoes	sportvibe	69.2K	54.89%	8.67%	9.40%	< 50	2.90%
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Top-level analysis of the Fashion category on amazon.co.uk

During 2026-08-01T00:00:00, the Fashion category on amazon.co.uk generated a total revenue of £212.7M.

The leading brands in this category are adidas, COOFANDY, and DANISH ENDURANCE, which stand out in terms of revenue and consumer engagement.

The top-performing product was Steppli Water Shoes Pool Sea Surf Aqua Wet Socks Yoga Quick-Dry Breathable Weitsuit Non Slip Lightweight Shoes for Men Women Black EU38/39=UK4.5/5.5, and it's the best-selling item in the category.