Best Selling Frozen Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Frozen in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Frozen category

See which brands are leading the Frozen category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
London Grocery	20.36%	12.12pp	16.8K	475.45%	59.49%	67.69%	£93.15	14.66%
Generic	4.79%	2.50pp	12.7K	457.97%	16.13%	64.43%	£92.72	7.19%
Iceland	9.96%	1.91pp	13.3K	154.17%	54.81%	38.07%	£80.30	14.58%
Ingredients Bar	1.21%	1.13pp	16.7K	175.51%	57.87%	42.90%	£88.60	14.63%
SHANZA DEPARTMENTAL'S	1.06%	0.76pp	10.7K	73.14%	10.92%	4.31%	£90.98	10.62%
London Grocery	20.36%	12.12pp	16.8K	475.45%	59.49%	67.69%	£93.15	14.66%
Generic	4.79%	2.50pp	12.7K	457.97%	16.13%	64.43%	£92.72	7.19%
Iceland	9.96%	1.91pp	13.3K	154.17%	54.81%	38.07%	£80.30	14.58%
Ingredients Bar	1.21%	1.13pp	16.7K	175.51%	57.87%	42.90%	£88.60	14.63%
SHANZA DEPARTMENTAL'S	1.06%	0.76pp	10.7K	73.14%	10.92%	4.31%	£90.98	10.62%
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Channels Breakdown & Performance

Understand where the top brands in the Frozen category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

London Grocery

Generic

Iceland

Ingredients Bar

SHANZA DEPARTMENTAL'S

Top selling sub-categories in the Frozen category

Explore the breakdown of sub-categories within the Frozen category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	63	16.69%	14.59%	8.28%	< 50	0.18%
Ice Cream Tubs	59	17.54%	16.82%	9.68%	81	3.77%
Ice Lollies	80	9.50%	6.69%	18.59%	95	4.16%
Ice Cream Bars, Sticks & Cones	78	8.64%	10.00%	18.45%	74	4.05%
Ice Cream Novelties	74	14.68%	19.71%	9.96%	< 50	5.42%
Plant-Based Ice Cream & Novelties	Unlock full list >	10.00%	8.84%	12.79%	88	0.49%
Vegetables	70	9.49%	7.95%	7.96%	< 50	3.91%
	91	6.29%	0.82%	9.10%	73	8.96%
	95	8.04%	7.07%	5.60%	63	9.98%
Chicken & Turkey	88	3.78%	8.79%	8.26%	99	9.58%
Vegetarian	93	6.67%	1.59%	12.69%	90	12.21%
Beef	< 50	8.81%	5.18%	4.73%	< 50	19.26%
Fish & Seafood	85	7.87%	3.49%	15.52%	89	16.37%
Pork	Unlock full list >	0.75%	3.67%	5.81%	83	9.99%
Sides	Unlock full list >	14.88%	15.31%	1.14%	78	15.40%
	100	11.68%	6.44%	6.18%	97	4.28%
Fillets	54	14.49%	9.08%	7.47%	78	1.89%
Fish Fingers	100	7.90%	9.89%	2.92%	100	6.93%
Shrimp & Prawns	64	8.83%	6.77%	5.37%	85	5.54%
Lobster & Shellfish	Unlock full list >	3.85%	11.82%	8.50%	54	0.32%
	84	0.52%	3.41%	2.21%	63	16.24%
	75	4.18%	12.48%	3.09%	97	12.57%
Chicken	Unlock full list >	8.25%	0.03%	9.31%	96	0.04%
	76	13.71%	5.56%	9.92%	99	4.66%
Burgers	Unlock full list >	16.56%	3.94%	9.99%	51	7.21%
Sausage & Bacon	< 50	5.29%	1.62%	8.81%	< 50	9.03%
Lamb	< 50	0.31%	7.66%	2.43%	53	3.14%
Pork	Unlock full list >	3.46%	2.91%	7.13%	73	7.91%
	63	16.69%	14.59%	8.28%	< 50	0.18%
Ice Cream Tubs	59	17.54%	16.82%	9.68%	81	3.77%
Ice Lollies	80	9.50%	6.69%	18.59%	95	4.16%
Ice Cream Bars, Sticks & Cones	78	8.64%	10.00%	18.45%	74	4.05%
Ice Cream Novelties	74	14.68%	19.71%	9.96%	< 50	5.42%
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Top Products on the Frozen Category

Discover the most-viewed products in the Frozen category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Morrisons Tuna Chunks In Spring Water 4 x 145g	...> Fillets	Morrisons	10.3K	48.42%	0.05%	7.68%	98	9.66%
Morrisons Sliced Red Onions 650g (Frozen)	...> Vegetables	Morrisons	8.1K	=	3.02%	9.97%	100	3.41%
Ice Club Classic Ice Cubes 1.8kg	...> Frozen	GERGO	8K	=	11.11%	14.36%	80	1.37%
Strong Roots Sweet Potato Hash Brown 350g (Frozen)	...> Chips & Potatoes	STRONG ROOTS	6.8K	=	4.23%	2.41%	96	5.67%
Iceland Pure Ice Premium Ice Cubes 2Kg (Frozen)	...> Frozen	Iceland	6.5K	65.52%	5.12%	9.45%	51	15.69%
Morrisons Tuna Chunks In Spring Water 4 x 145g	...> Fillets	Morrisons	10.3K	48.42%	0.05%	7.68%	98	9.66%
Morrisons Sliced Red Onions 650g (Frozen)	...> Vegetables	Morrisons	8.1K	=	3.02%	9.97%	100	3.41%
Ice Club Classic Ice Cubes 1.8kg	...> Frozen	GERGO	8K	=	11.11%	14.36%	80	1.37%
Strong Roots Sweet Potato Hash Brown 350g (Frozen)	...> Chips & Potatoes	STRONG ROOTS	6.8K	=	4.23%	2.41%	96	5.67%
Iceland Pure Ice Premium Ice Cubes 2Kg (Frozen)	...> Frozen	Iceland	6.5K	65.52%	5.12%	9.45%	51	15.69%
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Top-level analysis of the Frozen category on amazon.co.uk

During 2026-09-01T00:00:00, the Frozen category on amazon.co.uk generated a total revenue of £4.6M.

The leading brands in this category are London Grocery, Generic, and Iceland, which stand out in terms of revenue and consumer engagement.

The top-performing product was Morrisons Tuna Chunks In Spring Water 4 x 145g, and it's the best-selling item in the category.