Best Selling Home Care & Cleaning Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Home Care & Cleaning in amazon.co.uk for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Home Care & Cleaning category

See which brands are leading the Home Care & Cleaning category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
andarta	0.55%	0.54pp	25.5K	5202.29%	48.33%	31.81%	£41.32	29.07%
Febreze	0.96%	0.51pp	25.4K	1599.98%	18.82%	15.42%	£38.99	16.12%
BIN IT	0.89%	0.48pp	25.3K	5177.14%	21.79%	22.74%	£8.20	18.18%
Epished	0.41%	0.41pp	19.3K	3087.21%	30.43%	10.35%	£19.74	10.68%
Zippo	0.46%	0.39pp	15.5K	506.34%	38.21%	18.12%	£39.08	12.43%
andarta	0.55%	0.54pp	25.5K	5202.29%	48.33%	31.81%	£41.32	29.07%
Febreze	0.96%	0.51pp	25.4K	1599.98%	18.82%	15.42%	£38.99	16.12%
BIN IT	0.89%	0.48pp	25.3K	5177.14%	21.79%	22.74%	£8.20	18.18%
Epished	0.41%	0.41pp	19.3K	3087.21%	30.43%	10.35%	£19.74	10.68%
Zippo	0.46%	0.39pp	15.5K	506.34%	38.21%	18.12%	£39.08	12.43%
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Channels Breakdown & Performance

Understand where the top brands in the Home Care & Cleaning category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

andarta

Febreze

BIN IT

Epished

Zippo

Top selling sub-categories in the Home Care & Cleaning category

Explore the breakdown of sub-categories within the Home Care & Cleaning category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	82	5.37%	10.32%	1.87%	59	8.06%
Toilet Cleaners	< 50	8.08%	13.23%	0.31%	73	8.98%
All-Purpose Cleaners	90	2.92%	6.03%	4.01%	95	4.23%
Drain Openers	81	6.24%	8.43%	0.62%	99	9.49%
Mould Removers	< 50	8.54%	9.74%	4.41%	52	15.06%
Floor Cleaners	Unlock full list >	5.87%	2.71%	9.25%	< 50	1.17%
	80	9.99%	9.62%	8.40%	96	16.21%
Toilet Tissues	< 50	8.58%	9.76%	4.49%	50	15.20%
Kitchen Roll	96	9.92%	9.02%	9.20%	81	13.36%
	62	13.66%	19.04%	5.08%	60	9.94%
Box Tissues	< 50	2.97%	9.82%	2.26%	60	7.93%
Pocket Tissues	Unlock full list >	8.03%	17.54%	4.50%	81	17.45%
Moist Wipes	Unlock full list >	16.51%	18.07%	7.66%	100	9.99%
	< 50	6.16%	1.59%	14.86%	94	4.29%
Scourers & Sponges	58	2.52%	9.01%	5.65%	56	9.99%
	< 50	4.65%	7.32%	1.68%	72	6.71%
Flat Mops	100	4.34%	15.88%	5.96%	83	2.55%
String Mops	52	7.42%	8.39%	8.70%	90	8.36%
Sponge Mops	Unlock full list >	1.86%	7.32%	9.41%	57	7.28%
	99	3.67%	0.60%	12.04%	84	2.48%
Kitchen Brushes	82	2.81%	9.84%	2.42%	100	9.85%
Bathroom Cleaning Brushes	98	0.43%	17.06%	12.79%	70	8.73%
Window Groove Brushes	100	5.23%	11.31%	3.84%	82	14.35%
Window Screen Brushes	68	1.41%	9.87%	5.87%	99	9.86%
Drain Brushes	Unlock full list >	0.83%	10.00%	4.24%	59	10.00%
Feather Dusters	100	3.41%	0.36%	7.98%	96	2.01%
Cleaning Gloves	Unlock full list >	1.32%	2.60%	9.29%	< 50	0.47%
	99	19.39%	15.20%	10.35%	63	9.76%
Liquid Detergent	78	10.00%	9.60%	8.44%	95	16.08%
Detergent Capsules & Tablets	88	9.33%	9.99%	6.04%	99	18.07%
Stain Removers	97	9.90%	8.99%	9.23%	83	13.23%
Liquid Fabric Softener	< 50	17.72%	12.37%	13.12%	< 50	9.25%
Fabric Dye	Unlock full list >	17.35%	11.81%	8.50%	< 50	0.32%
	70	16.64%	4.34%	18.18%	90	6.10%
Bin Liners	91	7.78%	9.36%	3.05%	100	12.88%
Napkins	100	7.98%	5.58%	9.94%	94	5.18%
Foil	61	8.89%	6.97%	9.98%	99	7.76%
Food Bags	52	17.59%	12.24%	13.25%	< 50	9.22%
Cling Film	Unlock full list >	19.52%	15.07%	10.47%	89	9.74%
	82	5.37%	10.32%	1.87%	59	8.06%
Toilet Cleaners	< 50	8.08%	13.23%	0.31%	73	8.98%
All-Purpose Cleaners	90	2.92%	6.03%	4.01%	95	4.23%
Drain Openers	81	6.24%	8.43%	0.62%	99	9.49%
Mould Removers	< 50	8.54%	9.74%	4.41%	52	15.06%
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Top Products on the Home Care & Cleaning Category

Discover the most-viewed products in the Home Care & Cleaning category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Velvet Classic Quilted Toilet Tissue 24 Rolls - Luxuriously Soft Strong and Absorbent Toilet Roll - Jumbo Bulk Pack 24 Rolls - 3-ply - White	...> Toilet Tissues	Velvet	214.6K	37.71%	2.26%	12.17%	87	9.89%
by Amazon ULTRA Kitchen Roll Extra Absorbent 4 Rolls (Pack of 1) 45 Sheets per Roll Wring and Reuse FSC Certified	...> Kitchen Roll	Amazon	171.8K	339.51%	9.31%	5.68%	96	6.56%
Andrex Family Soft Toilet Paper 24 Rolls (Previously Andrex Gentle Clean) Gentle on your Family’s skin– Pack of 24 Toilet Rolls 170 sheets Per Roll FSC Certified	...> Toilet Tissues	Andrex	152.8K	20.92%	4.46%	8.78%	87	0.36%
by Amazon Super Absorbent Kitchen Towel 3-ply 3 Rolls (1 Pack of 3) 80 Sheets per Roll FSC Certified	...> Kitchen Roll	Amazon	140K	219.22%	17.25%	4.93%	91	3.23%
HG Mould Spray - Effective Black Mould & Mildew Cleaner Removes Stains – 500ml	...> Mould Removers	HG	120.9K	6.79%	5.77%	8.69%	69	9.61%
Velvet Classic Quilted Toilet Tissue 24 Rolls - Luxuriously Soft Strong and Absorbent Toilet Roll - Jumbo Bulk Pack 24 Rolls - 3-ply - White	...> Toilet Tissues	Velvet	214.6K	37.71%	2.26%	12.17%	87	9.89%
by Amazon ULTRA Kitchen Roll Extra Absorbent 4 Rolls (Pack of 1) 45 Sheets per Roll Wring and Reuse FSC Certified	...> Kitchen Roll	Amazon	171.8K	339.51%	9.31%	5.68%	96	6.56%
Andrex Family Soft Toilet Paper 24 Rolls (Previously Andrex Gentle Clean) Gentle on your Family’s skin– Pack of 24 Toilet Rolls 170 sheets Per Roll FSC Certified	...> Toilet Tissues	Andrex	152.8K	20.92%	4.46%	8.78%	87	0.36%
by Amazon Super Absorbent Kitchen Towel 3-ply 3 Rolls (1 Pack of 3) 80 Sheets per Roll FSC Certified	...> Kitchen Roll	Amazon	140K	219.22%	17.25%	4.93%	91	3.23%
HG Mould Spray - Effective Black Mould & Mildew Cleaner Removes Stains – 500ml	...> Mould Removers	HG	120.9K	6.79%	5.77%	8.69%	69	9.61%
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Top-level analysis of the Home Care & Cleaning category on amazon.co.uk

During 2026-04-01T00:00:00, the Home Care & Cleaning category on amazon.co.uk generated a total revenue of £92.2M.

The leading brands in this category are andarta, Febreze, and BIN IT, which stand out in terms of revenue and consumer engagement.

The top-performing product was Velvet Classic Quilted Toilet Tissue 24 Rolls - Luxuriously Soft Strong and Absorbent Toilet Roll - Jumbo Bulk Pack 24 Rolls - 3-ply - White, and it's the best-selling item in the category.