Best Selling Health & Personal Care Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Health & Personal Care in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Health & Personal Care category

See which brands are leading the Health & Personal Care category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Bulk	2.49%	0.80pp	1.8M	53.39%	21.79%	2.41%	£22.99	23.31%
PHILIPS	3.63%	0.48pp	95.7K	43.05%	6.88%	2.37%	£11.14	7.07%
Applied Nutrition	0.85%	0.46pp	107.6K	51.45%	18.66%	0.25%	£6.11	21.91%
HIGH5	1.05%	0.30pp	1.1M	43.20%	21.03%	2.05%	£22.85	14.25%
Revitive	0.44%	0.26pp	1.8M	48.46%	0.79%	0.14%	£4.12	10.37%
Bulk	2.49%	0.80pp	1.8M	53.39%	21.79%	2.41%	£22.99	23.31%
PHILIPS	3.63%	0.48pp	95.7K	43.05%	6.88%	2.37%	£11.14	7.07%
Applied Nutrition	0.85%	0.46pp	107.6K	51.45%	18.66%	0.25%	£6.11	21.91%
HIGH5	1.05%	0.30pp	1.1M	43.20%	21.03%	2.05%	£22.85	14.25%
Revitive	0.44%	0.26pp	1.8M	48.46%	0.79%	0.14%	£4.12	10.37%
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Channels Breakdown & Performance

Understand where the top brands in the Health & Personal Care category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Bulk

PHILIPS

Applied Nutrition

HIGH5

Revitive

Top selling sub-categories in the Health & Personal Care category

Explore the breakdown of sub-categories within the Health & Personal Care category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	72	9.55%	8.05%	8.22%	< 50	3.73%
	99	16.69%	8.25%	9.79%	89	4.28%
Digestion & Nausea	68	1.45%	6.58%	5.30%	63	5.75%
Pain & Fever	< 50	1.02%	5.69%	6.94%	70	9.96%
Antifungals	53	9.36%	9.99%	19.35%	< 50	4.81%
Cold & Flu	< 50	1.07%	2.95%	1.64%	51	15.53%
Itching & Rash Treatments	Unlock full list >	8.79%	10.00%	5.25%	90	4.50%
	72	4.45%	2.28%	8.52%	77	8.77%
Plasters & Dressing Supplies	95	4.05%	0.28%	2.92%	100	9.45%
Antiseptics & Disinfectants	< 50	0.18%	3.97%	2.96%	65	17.16%
First Aid Kits	82	2.22%	1.94%	4.68%	60	9.86%
Burn Care	88	2.05%	2.12%	0.67%	69	14.30%
Scissors	Unlock full list >	9.78%	4.68%	5.14%	< 50	6.02%
	70	5.74%	9.09%	0.86%	89	8.72%
Inserts & Insoles	85	1.18%	6.90%	9.59%	100	6.86%
Foot Care Utensils	100	18.33%	12.76%	8.79%	94	1.03%
Wart Removal	84	9.68%	9.68%	8.98%	88	8.18%
Shoe Deodorant	83	9.70%	9.97%	17.35%	96	3.12%
Corn, Callus & Bunion Treatments	Unlock full list >	6.39%	12.09%	9.49%	78	0.45%
	< 50	1.02%	8.51%	1.69%	69	2.38%
Aromatherapy	53	1.31%	6.49%	4.84%	77	5.85%
Flower Essences	75	14.03%	8.63%	7.27%	70	2.28%
Healing Crystals	100	9.28%	4.93%	9.54%	80	9.83%
Single Homeopathic Remedies	64	8.55%	17.02%	4.40%	85	3.89%
Sound Therapy	Unlock full list >	9.84%	8.73%	10.20%	88	2.37%
	76	3.13%	3.35%	6.65%	52	7.43%
Sleep Masks	87	0.46%	4.00%	6.02%	98	10.00%
Snore Reducing Aids	86	5.44%	0.22%	10.30%	90	14.64%
Grind Guards	66	4.89%	1.32%	1.96%	61	9.14%
Sleep Sound Machines	< 50	0.97%	5.50%	9.93%	64	5.45%
Hypnotic Sleeping Aids	Unlock full list >	1.18%	5.83%	4.13%	99	18.55%
	92	3.51%	8.48%	8.15%	100	9.64%
	60	2.31%	1.91%	0.42%	55	13.98%
Magnesium	71	9.13%	7.27%	6.40%	66	4.91%
Iron	71	4.84%	12.94%	1.77%	< 50	1.16%
Zinc	96	18.46%	15.91%	9.53%	98	3.20%
Calcium	73	4.73%	0.17%	1.67%	77	11.18%
Iodine	Unlock full list >	2.42%	10.17%	7.91%	84	0.98%
	81	2.47%	3.80%	7.69%	77	9.80%
Creatine	< 50	3.80%	0.04%	3.20%	< 50	9.53%
Beta-Alanine	88	5.91%	0.45%	11.16%	84	11.99%
N-Acetyl-Cysteine	89	4.12%	0.36%	1.18%	99	11.86%
BCAAs	< 50	0.21%	4.77%	6.45%	< 50	10.00%
L-Glutamine	Unlock full list >	0.46%	6.73%	3.28%	< 50	17.54%
	60	9.70%	9.66%	9.16%	< 50	3.10%
Vitamin D	< 50	9.65%	7.08%	17.71%	< 50	16.85%
Vitamin B	87	9.96%	9.72%	14.71%	84	0.99%
Multivitamins	100	0.14%	3.94%	2.92%	96	17.11%
Vitamin C	99	9.86%	15.32%	9.80%	88	7.71%
Prenatal Vitamins	Unlock full list >	2.17%	9.87%	0.56%	< 50	14.16%
	72	7.74%	3.28%	15.19%	< 50	16.04%
Psyllium	92	18.46%	15.92%	9.53%	74	3.20%
Ashwagandha	82	18.01%	8.46%	5.56%	< 50	8.54%
Mushrooms	< 50	17.39%	8.90%	9.70%	72	3.86%
Turmeric	91	18.32%	9.77%	9.55%	72	9.39%
Fruits Extracts	Unlock full list >	6.34%	9.36%	0.03%	87	8.35%
	78	0.71%	19.47%	3.34%	< 50	7.37%
	94	6.13%	0.94%	9.06%	78	9.26%
Electric Toothbrushes & Accessories	97	8.31%	7.55%	6.79%	100	19.91%
Manual Toothbrushes	< 50	4.86%	0.78%	1.64%	81	8.74%
Cases & Covers	< 50	1.56%	5.08%	4.59%	< 50	19.09%
Toothbrush Sanitisers	Unlock full list >	5.76%	8.93%	8.10%	69	8.91%
Toothpastes	87	0.18%	5.54%	9.13%	99	9.85%
	75	9.47%	6.61%	18.76%	92	17.89%
Interdental Brushes	83	3.75%	8.75%	8.25%	96	9.59%
Floss Picks	57	8.80%	5.16%	18.36%	< 50	6.84%
Dental Floss	< 50	7.23%	8.56%	5.37%	63	17.20%
Electric Flossers & Irrigators	92	2.44%	3.08%	11.87%	50	9.43%
Dental Chew Sticks	Unlock full list >	9.94%	0.64%	17.70%	54	7.79%
Mouthwashes	91	9.70%	4.71%	8.91%	99	14.08%
Tongue Cleaners	Unlock full list >	3.47%	6.55%	7.14%	93	18.03%
	72	9.55%	8.05%	8.22%	< 50	3.73%
	99	16.69%	8.25%	9.79%	89	4.28%
Digestion & Nausea	68	1.45%	6.58%	5.30%	63	5.75%
Pain & Fever	< 50	1.02%	5.69%	6.94%	70	9.96%
Antifungals	53	9.36%	9.99%	19.35%	< 50	4.81%
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Top Products on the Health & Personal Care Category

Discover the most-viewed products in the Health & Personal Care category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made	...> Magnesium	Nutrition Geeks	423.8K	10.92%	9.11%	10.43%	84	9.74%
Philips OneBlade Hybrid 360 Blade Technology Electric Shaver for Face & Body Beard Trimmer/Groomer with 3 x 360 Blade 3 x Stubble Comb (1 3 5mm) & 1x Body Kit Model QP2824/31	...> Foil Shavers	PHILIPS	324.1K	99.24%	4.30%	1.13%	99	18.55%
HIGH5 Zero Electrolyte Tablets for Hydration Berry 20 Tablets	...> Electrolyte Replacements	HIGH5	231.5K	49.85%	9.91%	8.02%	< 50	14.25%
Oral-B Vitality Pro Black Electric Toothbrush	...> Rotating	Oral-B	215.3K	=	8.78%	8.49%	84	10.94%
Optimum Nutrition Gold Standard 100% Whey Protein Powder 899 g	...> Whey Proteins	Optimum Nutrition	209.6K	24.22%	10.06%	5.00%	< 50	1.67%
Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made	...> Magnesium	Nutrition Geeks	423.8K	10.92%	9.11%	10.43%	84	9.74%
Philips OneBlade Hybrid 360 Blade Technology Electric Shaver for Face & Body Beard Trimmer/Groomer with 3 x 360 Blade 3 x Stubble Comb (1 3 5mm) & 1x Body Kit Model QP2824/31	...> Foil Shavers	PHILIPS	324.1K	99.24%	4.30%	1.13%	99	18.55%
HIGH5 Zero Electrolyte Tablets for Hydration Berry 20 Tablets	...> Electrolyte Replacements	HIGH5	231.5K	49.85%	9.91%	8.02%	< 50	14.25%
Oral-B Vitality Pro Black Electric Toothbrush	...> Rotating	Oral-B	215.3K	=	8.78%	8.49%	84	10.94%
Optimum Nutrition Gold Standard 100% Whey Protein Powder 899 g	...> Whey Proteins	Optimum Nutrition	209.6K	24.22%	10.06%	5.00%	< 50	1.67%
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Top-level analysis of the Health & Personal Care category on amazon.co.uk

During 2026-09-01T00:00:00, the Health & Personal Care category on amazon.co.uk generated a total revenue of £365.8M.

The leading brands in this category are Bulk, PHILIPS, and Applied Nutrition, which stand out in terms of revenue and consumer engagement.

The top-performing product was Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made, and it's the best-selling item in the category.