Best Selling Home & Garden Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Home & Garden in amazon.co.uk for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Home & Garden category

See which brands are leading the Home & Garden category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Outsunny	2.06%	1.45pp	1.7M	178.60%	2.74%	20.76%	£103.02	40.08%
Generic	0.99%	0.43pp	1.7M	147.58%	0.80%	3.70%	£16.95	16.16%
Panana	0.74%	0.42pp	1.7M	50.51%	1.46%	17.94%	£90.27	32.88%
VonHaus	0.99%	0.41pp	1.5M	159.38%	0.90%	13.31%	£11.74	37.50%
Anker	0.41%	0.39pp	1.6M	170.58%	1.95%	0.52%	£5.18	26.21%
Outsunny	2.06%	1.45pp	1.7M	178.60%	2.74%	20.76%	£103.02	40.08%
Generic	0.99%	0.43pp	1.7M	147.58%	0.80%	3.70%	£16.95	16.16%
Panana	0.74%	0.42pp	1.7M	50.51%	1.46%	17.94%	£90.27	32.88%
VonHaus	0.99%	0.41pp	1.5M	159.38%	0.90%	13.31%	£11.74	37.50%
Anker	0.41%	0.39pp	1.6M	170.58%	1.95%	0.52%	£5.18	26.21%
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Channels Breakdown & Performance

Understand where the top brands in the Home & Garden category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Outsunny

Generic

Panana

VonHaus

Anker

Top selling sub-categories in the Home & Garden category

Explore the breakdown of sub-categories within the Home & Garden category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	89	5.83%	9.34%	3.65%	98	14.24%
	< 50	17.83%	16.54%	9.63%	< 50	3.59%
Plant Protection & Pest Control	85	9.78%	9.93%	16.77%	97	2.65%
Soils, Mulches & Planting Media	99	2.98%	7.56%	4.01%	98	9.73%
Fertilisers & Plant Food	92	9.91%	7.97%	15.47%	74	14.61%
Watering Equipment	96	7.52%	4.80%	2.12%	100	7.35%
Raised Beds & Support Structures	Unlock full list >	9.14%	1.55%	9.70%	70	9.81%
	83	9.54%	18.09%	5.01%	87	6.24%
Seeds	< 50	5.10%	0.70%	9.70%	< 50	15.26%
Outdoor Plants	< 50	0.60%	4.31%	3.44%	68	17.73%
Indoor Plants	99	18.08%	12.52%	8.72%	97	0.85%
Bulbs	79	13.59%	17.69%	7.09%	95	6.70%
Bouquets, Sprays & Wreaths	Unlock full list >	12.38%	18.94%	6.53%	56	6.11%
	100	5.57%	8.99%	8.03%	85	8.97%
Hand Tools	100	12.25%	6.97%	6.46%	100	3.78%
Plant Containers & Accessories	100	8.93%	6.93%	5.68%	91	5.35%
Sprayers & Accessories	54	3.06%	17.96%	17.71%	54	4.28%
Compost & Yard Waste	93	9.92%	9.80%	15.33%	95	1.48%
Spreaders	Unlock full list >	0.73%	8.16%	1.99%	56	15.97%
	99	10.00%	9.58%	8.47%	98	15.98%
Birds	85	9.91%	9.82%	15.52%	88	1.63%
Insect Hotels	83	9.89%	7.90%	10.14%	62	14.80%
Squirrels	94	9.51%	6.71%	18.53%	100	17.67%
Hedgehog Houses	73	3.04%	3.48%	6.52%	< 50	7.30%
Butterflies	Unlock full list >	14.64%	6.37%	9.96%	70	9.91%
	81	17.03%	2.41%	19.09%	93	7.15%
Outdoor Power Tools	92	9.55%	10.00%	18.30%	75	3.92%
Outdoor Power Tool Accessories	91	9.49%	6.65%	18.67%	100	17.80%
Lawn Mowers & Tractors	79	6.86%	8.83%	1.56%	54	10.74%
Mower Parts & Accessories	54	6.72%	3.70%	0.64%	< 50	8.07%
Leaf Blowers, Vacuums & Accessories	Unlock full list >	3.05%	11.93%	9.64%	87	11.85%
	70	8.74%	6.97%	7.38%	99	18.54%
	100	6.79%	9.54%	0.77%	93	8.01%
Sheets & Pillowcases	100	13.90%	17.39%	7.22%	94	6.84%
Pillows	93	16.47%	17.90%	9.81%	77	4.41%
Mattress Protectors & Encasements	81	3.45%	13.33%	2.52%	< 50	12.31%
Duvet Covers & Sets	98	6.43%	9.60%	6.88%	92	9.58%
Duvets & Sets	Unlock full list >	1.02%	16.29%	0.42%	97	9.45%
	65	2.85%	1.45%	0.08%	70	13.33%
Tablecloths	99	7.49%	4.76%	2.05%	98	7.39%
Potholders & Oven Gloves	72	6.21%	3.01%	0.18%	< 50	8.44%
Dish Cloth & Towels	80	7.97%	3.04%	4.03%	57	7.77%
Aprons	< 50	0.89%	6.21%	5.71%	72	9.98%
Table Runners	Unlock full list >	0.67%	8.09%	2.05%	65	2.75%
	90	7.06%	8.95%	1.88%	100	11.18%
Inflatable Beds	< 50	0.56%	3.37%	2.16%	64	16.18%
Inflatable Pillows	Unlock full list >	1.28%	4.68%	7.08%	99	7.44%
	94	7.07%	12.16%	0.51%	< 50	8.68%
Bed Risers	62	9.83%	9.49%	10.08%	< 50	2.46%
Sheet Fasteners	< 50	19.77%	11.58%	9.12%	< 50	8.95%
Bed Pockets	79	14.62%	19.77%	9.96%	75	5.45%
Comforter Clips	Unlock full list >	9.88%	7.86%	15.77%	< 50	14.92%
	81	14.48%	6.23%	9.97%	96	5.52%
Duvet Covers & Sets	90	8.86%	1.31%	9.66%	99	8.10%
Bedding Collections	91	6.70%	8.79%	12.75%	94	12.14%
Blankets	< 50	5.22%	7.81%	9.90%	< 50	15.05%
Sheets & Pillowcases	Unlock full list >	1.38%	6.11%	7.14%	96	9.93%
	89	5.83%	9.34%	3.65%	98	14.24%
	< 50	17.83%	16.54%	9.63%	< 50	3.59%
Plant Protection & Pest Control	85	9.78%	9.93%	16.77%	97	2.65%
Soils, Mulches & Planting Media	99	2.98%	7.56%	4.01%	98	9.73%
Fertilisers & Plant Food	92	9.91%	7.97%	15.47%	74	14.61%
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Top Products on the Home & Garden Category

Discover the most-viewed products in the Home & Garden category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Patio Magic! 16491 Concentrate: Ideal for Patios Paths and Driveways (Kills Algae and Lichens) 2.5 Litres	...> Weed Killers	Patio Magic!	163.9K	86.17%	5.74%	5.09%	< 50	0.73%
Pronto Seed Premium Grass Seed 1.4 kg - Fast Growing Hard-Wearing - Covers 84m² for Lawns & Overseeding - DEFRA Approved & Tailored for UK Climate (1.4kg)	...> Grass	pronto seed	110.8K	6.22%	18.92%	19.65%	93	6.34%
EVRE Grey Rattan Garden Furniture Set Patio Conservatory Balcony Indoor Outdoor 4 Seater Piece Glass Top Coffee Table Modular Sofa Loveseat with Cushions	...> Conversation Sets	EVRE	88.2K	=	9.73%	9.36%	< 50	5.55%
Miracle-Gro Evergreen Complete 4-in-1 Lawn Food Weed & Moss Control 360 m2 Yellow	...> Lawn Fertilisers	Miracle-Gro	85.7K	10.02%	6.50%	10.62%	93	12.77%
Flymo Speedi-Mo 360C Electric Wheeled Lawn Mower 1500 W Cutting Width 36 cm Orange/black	...> Rotary Mowers	Flymo	83.9K	18.31%	8.05%	6.70%	100	1.91%
Patio Magic! 16491 Concentrate: Ideal for Patios Paths and Driveways (Kills Algae and Lichens) 2.5 Litres	...> Weed Killers	Patio Magic!	163.9K	86.17%	5.74%	5.09%	< 50	0.73%
Pronto Seed Premium Grass Seed 1.4 kg - Fast Growing Hard-Wearing - Covers 84m² for Lawns & Overseeding - DEFRA Approved & Tailored for UK Climate (1.4kg)	...> Grass	pronto seed	110.8K	6.22%	18.92%	19.65%	93	6.34%
EVRE Grey Rattan Garden Furniture Set Patio Conservatory Balcony Indoor Outdoor 4 Seater Piece Glass Top Coffee Table Modular Sofa Loveseat with Cushions	...> Conversation Sets	EVRE	88.2K	=	9.73%	9.36%	< 50	5.55%
Miracle-Gro Evergreen Complete 4-in-1 Lawn Food Weed & Moss Control 360 m2 Yellow	...> Lawn Fertilisers	Miracle-Gro	85.7K	10.02%	6.50%	10.62%	93	12.77%
Flymo Speedi-Mo 360C Electric Wheeled Lawn Mower 1500 W Cutting Width 36 cm Orange/black	...> Rotary Mowers	Flymo	83.9K	18.31%	8.05%	6.70%	100	1.91%
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Top-level analysis of the Home & Garden category on amazon.co.uk

During 2026-04-01T00:00:00, the Home & Garden category on amazon.co.uk generated a total revenue of £230.3M.

The leading brands in this category are Outsunny, Generic, and Panana, which stand out in terms of revenue and consumer engagement.

The top-performing product was Patio Magic! 16491 Concentrate: Ideal for Patios Paths and Driveways (Kills Algae and Lichens) 2.5 Litres, and it's the best-selling item in the category.