Best Selling Arts & Crafts Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Arts & Crafts in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Arts & Crafts category

See which brands are leading the Arts & Crafts category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Poolin	0.72%	0.71pp	9.7K	19.02%	10.79%	10917.25%	£333.37	56.41%
Liquitex	0.99%	0.64pp	5.7K	13.33%	5.64%	4563.45%	£54.05	49.43%
Winsor & Newton	1.10%	0.64pp	1.7K	12.34%	7.42%	10488.93%	£316.10	51.00%
Generic	1.16%	0.49pp	9.2K	9.41%	1.74%	9710.02%	£273.95	50.56%
Ohuhu	0.75%	0.43pp	7.3K	18.35%	0.65%	7435.94%	£331.72	40.95%
Poolin	0.72%	0.71pp	9.7K	19.02%	10.79%	10917.25%	£333.37	56.41%
Liquitex	0.99%	0.64pp	5.7K	13.33%	5.64%	4563.45%	£54.05	49.43%
Winsor & Newton	1.10%	0.64pp	1.7K	12.34%	7.42%	10488.93%	£316.10	51.00%
Generic	1.16%	0.49pp	9.2K	9.41%	1.74%	9710.02%	£273.95	50.56%
Ohuhu	0.75%	0.43pp	7.3K	18.35%	0.65%	7435.94%	£331.72	40.95%
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Channels Breakdown & Performance

Understand where the top brands in the Arts & Crafts category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Poolin

Liquitex

Winsor & Newton

Generic

Ohuhu

Top selling sub-categories in the Arts & Crafts category

Explore the breakdown of sub-categories within the Arts & Crafts category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	80	13.20%	7.86%	6.91%	84	2.97%
	< 50	7.39%	9.75%	1.85%	56	7.49%
Glue Sticks & Pens	< 50	0.22%	3.88%	7.43%	92	1.06%
Adhesive Sheets	98	8.46%	9.99%	4.31%	99	3.58%
Art Glues	100	18.10%	16.27%	9.59%	99	3.42%
Arts & Crafts Tape	54	10.55%	19.15%	5.58%	78	5.12%
Fabric Adhesives	Unlock full list >	9.98%	9.27%	12.24%	100	0.90%
Yarn	80	9.28%	9.99%	19.71%	57	5.13%
	< 50	8.06%	9.93%	3.29%	74	2.58%
Sewing	97	16.34%	18.03%	9.83%	100	4.49%
Embroidery	91	17.81%	12.25%	8.64%	100	0.65%
Quilting	Unlock full list >	9.59%	9.76%	8.45%	58	7.66%
Fabric	90	1.64%	2.48%	1.07%	93	14.81%
	100	7.30%	2.56%	14.09%	94	14.94%
Scissors	94	9.98%	4.36%	9.73%	77	3.30%
Art Knives	67	1.83%	2.40%	5.00%	87	9.91%
Art Blades	< 50	5.93%	0.49%	1.05%	< 50	12.04%
Sharpening Tools	Unlock full list >	2.48%	3.79%	7.70%	96	8.02%
	77	2.97%	1.35%	0.18%	93	13.19%
	< 50	3.77%	2.81%	8.26%	< 50	9.59%
Ribbons	53	2.26%	7.10%	7.59%	76	9.83%
Iron-on Transfers	92	9.69%	9.67%	9.08%	75	3.15%
Applique	84	0.43%	3.48%	2.31%	97	16.35%
Lace	99	4.67%	9.76%	8.60%	98	9.39%
Fringe Trim	Unlock full list >	5.22%	0.53%	9.90%	86	10.72%
	< 50	10.80%	5.62%	5.72%	< 50	5.07%
Hem Tape	< 50	5.54%	13.73%	2.31%	65	10.29%
Buttons	96	3.08%	10.93%	0.28%	94	0.36%
Elastic	93	8.56%	6.34%	4.57%	77	6.01%
Buckles	< 50	7.55%	4.84%	2.17%	56	7.33%
Snaps	Unlock full list >	4.79%	8.60%	2.09%	< 50	2.67%
	< 50	9.50%	6.68%	18.60%	< 50	17.74%
Sewing Sets & Kits	97	8.90%	1.34%	4.24%	85	9.78%
Tape Measures	77	6.27%	0.83%	9.10%	93	9.29%
Patterns & Templates	83	7.91%	3.56%	15.63%	79	9.35%
Seam Rippers	89	11.72%	3.76%	9.96%	86	9.99%
Pinking Shears	Unlock full list >	14.53%	6.26%	9.97%	93	9.92%
Hand Sewing Needles	70	8.60%	10.00%	4.69%	75	3.95%
	68	9.52%	10.00%	18.47%	< 50	4.06%
Oil	Unlock full list >	6.57%	8.42%	2.56%	95	9.63%
	90	5.10%	14.55%	7.17%	53	14.46%
	< 50	0.91%	10.00%	9.65%	60	6.69%
Balloons	56	5.19%	9.18%	0.42%	92	9.08%
Confetti	100	15.84%	15.42%	7.99%	96	7.67%
Wedding Décor	70	9.93%	9.26%	11.17%	< 50	10.35%
Streamers	100	9.10%	9.95%	19.51%	92	5.81%
Tissue Pom Poms	Unlock full list >	0.56%	9.95%	5.30%	< 50	5.72%
Party Packs	78	9.48%	9.69%	1.59%	< 50	9.71%
	100	6.64%	8.37%	6.67%	87	9.65%
Napkins	100	2.85%	9.65%	6.73%	60	9.63%
Plates	55	0.89%	18.85%	1.53%	53	7.09%
Cups	Unlock full list >	1.28%	9.84%	11.73%	99	9.75%
	100	6.70%	8.33%	2.80%	88	8.36%
Keyring Packs	63	9.36%	5.79%	8.04%	74	5.84%
Boxes & Bags	97	19.53%	2.02%	9.78%	68	9.97%
Multi-Item Party Favour Packs	91	14.63%	2.36%	8.50%	54	15.66%
Jewellery Packs	78	17.58%	0.04%	9.29%	100	12.73%
Sweet Bottles	Unlock full list >	10.00%	8.28%	2.92%	85	8.31%
Party Games & Activities	Unlock full list >	8.94%	7.46%	6.11%	82	18.44%
	96	1.90%	9.56%	0.81%	83	1.48%
Paints	91	9.00%	9.98%	5.94%	74	5.19%
Paintbrush Sets	97	18.01%	12.44%	8.70%	99	0.80%
Paintbrushes	52	9.77%	2.08%	4.78%	76	9.88%
Kits	97	4.29%	12.31%	1.32%	95	11.67%
Palettes	Unlock full list >	9.61%	8.18%	8.56%	98	3.51%
	61	1.42%	7.05%	9.53%	< 50	7.01%
	80	6.23%	12.43%	9.16%	100	12.34%
Drawing Pads & Books	100	13.12%	5.00%	10.00%	92	9.99%
Card Stock	77	5.12%	10.25%	8.75%	72	9.28%
Art Tissue	65	9.21%	5.99%	19.96%	< 50	19.18%
Transfer Paper	91	18.34%	16.24%	9.35%	71	9.87%
Origami Paper	Unlock full list >	12.54%	17.90%	4.11%	58	9.84%
	68	12.00%	6.73%	6.34%	73	4.00%
Embossers	100	1.75%	9.38%	7.60%	99	1.63%
Accessories	< 50	6.86%	9.57%	0.88%	69	7.96%
Tools	Unlock full list >	4.13%	12.13%	1.18%	< 50	0.56%
Paper Craft Tools	99	9.98%	8.38%	11.45%	91	13.45%
Card Making Kits	100	9.63%	9.73%	17.20%	97	7.88%
Quilling Strips	Unlock full list >	3.61%	8.60%	8.19%	87	9.62%
	80	13.20%	7.86%	6.91%	84	2.97%
	< 50	7.39%	9.75%	1.85%	56	7.49%
Glue Sticks & Pens	< 50	0.22%	3.88%	7.43%	92	1.06%
Adhesive Sheets	98	8.46%	9.99%	4.31%	99	3.58%
Art Glues	100	18.10%	16.27%	9.59%	99	3.42%
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Top Products on the Arts & Crafts Category

Discover the most-viewed products in the Arts & Crafts category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Brother LS14S Metal Chassis Sewing Machine 43.9 x 18.9 x 36 cm White	...> Basic Sewing Machines	BROTHER	34K	40.92%	7.57%	9.99%	78	0.99%
Canvalite 35000Pcs 40 Colors Jelly Rhinestones for Bedazzling 3mm Multicolor Resin Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 15ml Jewelry Glue for Crafting Book Shoes Nail Art	...> Jewellery-Making Kits	CANVALITE	33.3K	=	14.74%	12.45%	86	10.76%
England Lionesses Official Sticker Collection 2025 - Multiset	...> Stickers	Panini	32.4K	=	6.78%	6.74%	80	7.11%
DAS White 1 kg Air Hardening Modelling Clay Non Bake	...> Clay	DAS	31.7K	0.19%	6.72%	8.13%	< 50	19.45%
Brother HF27 Strong & Tough Heavy Duty Electronic Sewing Machine 48 x 25.80 x 37.50 cm Multicolor	...> Electronic Controlled Sewing Machines	BROTHER	30K	=	8.29%	0.25%	< 50	13.94%
Brother LS14S Metal Chassis Sewing Machine 43.9 x 18.9 x 36 cm White	...> Basic Sewing Machines	BROTHER	34K	40.92%	7.57%	9.99%	78	0.99%
Canvalite 35000Pcs 40 Colors Jelly Rhinestones for Bedazzling 3mm Multicolor Resin Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 15ml Jewelry Glue for Crafting Book Shoes Nail Art	...> Jewellery-Making Kits	CANVALITE	33.3K	=	14.74%	12.45%	86	10.76%
England Lionesses Official Sticker Collection 2025 - Multiset	...> Stickers	Panini	32.4K	=	6.78%	6.74%	80	7.11%
DAS White 1 kg Air Hardening Modelling Clay Non Bake	...> Clay	DAS	31.7K	0.19%	6.72%	8.13%	< 50	19.45%
Brother HF27 Strong & Tough Heavy Duty Electronic Sewing Machine 48 x 25.80 x 37.50 cm Multicolor	...> Electronic Controlled Sewing Machines	BROTHER	30K	=	8.29%	0.25%	< 50	13.94%
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Top-level analysis of the Arts & Crafts category on amazon.co.uk

During 2026-09-01T00:00:00, the Arts & Crafts category on amazon.co.uk generated a total revenue of £48.4M.

The leading brands in this category are Poolin, Liquitex, and Winsor & Newton, which stand out in terms of revenue and consumer engagement.

The top-performing product was Brother LS14S Metal Chassis Sewing Machine 43.9 x 18.9 x 36 cm White, and it's the best-selling item in the category.