Best Selling Fish & Aquatic Pets Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Fish & Aquatic Pets in amazon.co.uk for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Fish & Aquatic Pets category

See which brands are leading the Fish & Aquatic Pets category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Generic	2.20%	1.78pp	77.5K	339.56%	8.74%	11.06%	£18.46	87.75%
k2aqua	1.81%	1.66pp	60.7K	302.47%	7.62%	9.65%	£16.89	87.53%
Seachem	1.99%	1.24pp	35.5K	216.50%	0.78%	11.04%	£10.24	68.29%
Swell UK	1.73%	1.18pp	76.7K	339.17%	3.11%	5.80%	£16.10	86.62%
hygger	3.86%	1.03pp	67.4K	104.71%	0.04%	10.90%	£17.42	82.00%
Generic	2.20%	1.78pp	77.5K	339.56%	8.74%	11.06%	£18.46	87.75%
k2aqua	1.81%	1.66pp	60.7K	302.47%	7.62%	9.65%	£16.89	87.53%
Seachem	1.99%	1.24pp	35.5K	216.50%	0.78%	11.04%	£10.24	68.29%
Swell UK	1.73%	1.18pp	76.7K	339.17%	3.11%	5.80%	£16.10	86.62%
hygger	3.86%	1.03pp	67.4K	104.71%	0.04%	10.90%	£17.42	82.00%
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Channels Breakdown & Performance

Understand where the top brands in the Fish & Aquatic Pets category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Generic

k2aqua

Seachem

Swell UK

hygger

Top selling sub-categories in the Fish & Aquatic Pets category

Explore the breakdown of sub-categories within the Fish & Aquatic Pets category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	95	6.37%	1.78%	15.09%	79	4.42%
Water Treatments	77	6.96%	16.37%	5.53%	99	16.28%
	88	4.25%	9.11%	2.73%	66	7.57%
Filters	75	5.59%	7.99%	0.34%	100	8.29%
Water Pumps	98	6.98%	8.90%	1.75%	59	11.00%
Filter Accessories	95	9.51%	14.75%	1.50%	78	9.35%
Air Pumps	< 50	3.97%	6.82%	2.61%	63	5.68%
Air Pump Accessories	Unlock full list >	6.86%	11.93%	0.68%	99	8.61%
	74	1.75%	2.33%	6.98%	100	3.65%
Live Plants	< 50	12.59%	4.09%	7.78%	76	4.17%
Ornaments	51	0.75%	4.31%	6.78%	< 50	1.63%
Plastic Plants	100	5.12%	10.06%	2.06%	73	7.96%
Wood	61	7.70%	12.83%	0.00%	61	8.88%
Decorative Rocks	Unlock full list >	9.63%	9.56%	0.98%	< 50	9.58%
	90	1.97%	6.59%	4.43%	100	6.37%
Gravel	< 50	7.08%	9.34%	5.05%	86	9.42%
Sand	Unlock full list >	9.04%	5.49%	8.57%	87	9.92%
	96	4.65%	0.26%	0.44%	100	8.16%
Algae Scrapers	56	8.18%	6.90%	5.96%	92	9.99%
Gravel Cleaners	100	15.29%	14.91%	1.43%	80	15.00%
Aquarium Nets	Unlock full list >	0.35%	3.95%	6.06%	83	4.80%
	95	6.37%	1.78%	15.09%	79	4.42%
Water Treatments	77	6.96%	16.37%	5.53%	99	16.28%
	88	4.25%	9.11%	2.73%	66	7.57%
Filters	75	5.59%	7.99%	0.34%	100	8.29%
Water Pumps	98	6.98%	8.90%	1.75%	59	11.00%
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Top Products on the Fish & Aquatic Pets Category

Discover the most-viewed products in the Fish & Aquatic Pets category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Tetra Pond Fish Food Sticks 1.2kg - biologically balanced for pond fish	...> Aquarium Fish	Tetra	18.9K	=	18.58%	9.94%	< 50	2.61%
Flintronic Submersible Water Pump(800L/H 16W) Ultra-Quiet Water Pump1.6m/5.2ft High Lift Fountain Pump with 1.4m/4.5ft Power Cord&2 Nozzles for Aquarium Fish Tank Statuary Hydroponics	...> Water Pumps	flintronic	16.6K	=	7.79%	1.30%	98	0.31%
AQUARIAN TAP WATER SAFE Aquarium Water Conditioner 118 ml Bottle White	...> Water Treatments	AQUARIAN	15.5K	45.28%	4.71%	11.71%	71	18.61%
AMTRA White Quartz - Fine White Quartz Aquarium Sand for Fresh or Salt Water Grain Size 0.1-0.7mm Quantity 2kg	...> Gravel	Amtra	15.1K	1.67%	8.25%	16.40%	93	3.75%
Natural Colour Silica Sand - COARSE Grain 1mm-2mm \| Ideal for Aquariums Arts and Crafts and Gardening Soil (1KG)	...> Sand	bhomescent	13.5K	=	4.84%	4.71%	84	9.93%
Tetra Pond Fish Food Sticks 1.2kg - biologically balanced for pond fish	...> Aquarium Fish	Tetra	18.9K	=	18.58%	9.94%	< 50	2.61%
Flintronic Submersible Water Pump(800L/H 16W) Ultra-Quiet Water Pump1.6m/5.2ft High Lift Fountain Pump with 1.4m/4.5ft Power Cord&2 Nozzles for Aquarium Fish Tank Statuary Hydroponics	...> Water Pumps	flintronic	16.6K	=	7.79%	1.30%	98	0.31%
AQUARIAN TAP WATER SAFE Aquarium Water Conditioner 118 ml Bottle White	...> Water Treatments	AQUARIAN	15.5K	45.28%	4.71%	11.71%	71	18.61%
AMTRA White Quartz - Fine White Quartz Aquarium Sand for Fresh or Salt Water Grain Size 0.1-0.7mm Quantity 2kg	...> Gravel	Amtra	15.1K	1.67%	8.25%	16.40%	93	3.75%
Natural Colour Silica Sand - COARSE Grain 1mm-2mm \| Ideal for Aquariums Arts and Crafts and Gardening Soil (1KG)	...> Sand	bhomescent	13.5K	=	4.84%	4.71%	84	9.93%
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Top-level analysis of the Fish & Aquatic Pets category on amazon.co.uk

During 2026-04-01T00:00:00, the Fish & Aquatic Pets category on amazon.co.uk generated a total revenue of £5.7M.

The leading brands in this category are Generic, k2aqua, and Seachem, which stand out in terms of revenue and consumer engagement.

The top-performing product was Tetra Pond Fish Food Sticks 1.2kg - biologically balanced for pond fish, and it's the best-selling item in the category.