Best Selling Fish & Aquatic Pets Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Fish & Aquatic Pets in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Fish & Aquatic Pets category

See which brands are leading the Fish & Aquatic Pets category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
SEAOURA	1.95%	1.41pp	25.2K	65.14%	15.14%	240.61%	£27.91	0.42%
Generic	2.34%	1.22pp	20.2K	39.51%	0.44%	24.86%	£26.09	0.15%
k2aqua	1.88%	1.01pp	21.4K	31.20%	8.11%	72.97%	£25.92	0.24%
Fluval	6.59%	0.97pp	18.2K	28.91%	15.08%	236.75%	£21.04	0.22%
NT Labs	1.62%	0.80pp	4.8K	17.65%	13.11%	28.24%	£10.41	0.19%
SEAOURA	1.95%	1.41pp	25.2K	65.14%	15.14%	240.61%	£27.91	0.42%
Generic	2.34%	1.22pp	20.2K	39.51%	0.44%	24.86%	£26.09	0.15%
k2aqua	1.88%	1.01pp	21.4K	31.20%	8.11%	72.97%	£25.92	0.24%
Fluval	6.59%	0.97pp	18.2K	28.91%	15.08%	236.75%	£21.04	0.22%
NT Labs	1.62%	0.80pp	4.8K	17.65%	13.11%	28.24%	£10.41	0.19%
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Channels Breakdown & Performance

Understand where the top brands in the Fish & Aquatic Pets category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

SEAOURA

Generic

k2aqua

Fluval

NT Labs

Top selling sub-categories in the Fish & Aquatic Pets category

Explore the breakdown of sub-categories within the Fish & Aquatic Pets category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	95	6.37%	1.78%	15.09%	79	4.42%
	88	4.25%	9.11%	2.73%	66	7.57%
Filter Accessories	95	9.51%	14.75%	1.50%	78	9.35%
Water Pumps	98	6.98%	8.90%	1.75%	59	11.00%
Air Pumps	< 50	3.97%	6.82%	2.61%	63	5.68%
Filters	75	5.59%	7.99%	0.34%	100	8.29%
Air Pump Accessories	Unlock full list >	6.86%	11.93%	0.68%	99	8.61%
Water Treatments	77	6.96%	16.37%	5.53%	99	16.28%
	74	1.75%	2.33%	6.98%	100	3.65%
Live Plants	< 50	12.59%	4.09%	7.78%	76	4.17%
Ornaments	51	0.75%	4.31%	6.78%	< 50	1.63%
Plastic Plants	100	5.12%	10.06%	2.06%	73	7.96%
Decorative Rocks	66	9.63%	9.56%	0.98%	< 50	9.58%
Backgrounds	Unlock full list >	3.86%	0.43%	12.26%	53	2.63%
	96	4.65%	0.26%	0.44%	100	8.16%
Gravel Cleaners	100	15.29%	14.91%	1.43%	80	15.00%
Aquarium Nets	< 50	0.35%	3.95%	6.06%	83	4.80%
Algae Scrapers	Unlock full list >	8.18%	6.90%	5.96%	92	9.99%
	90	1.97%	6.59%	4.43%	100	6.37%
Gravel	< 50	7.08%	9.34%	5.05%	86	9.42%
Sand	Unlock full list >	9.04%	5.49%	8.57%	87	9.92%
	95	6.37%	1.78%	15.09%	79	4.42%
	88	4.25%	9.11%	2.73%	66	7.57%
Filter Accessories	95	9.51%	14.75%	1.50%	78	9.35%
Water Pumps	98	6.98%	8.90%	1.75%	59	11.00%
Air Pumps	< 50	3.97%	6.82%	2.61%	63	5.68%
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Top Products on the Fish & Aquatic Pets Category

Discover the most-viewed products in the Fish & Aquatic Pets category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Flintronic Submersible Water Pump(800L/H 16W) Ultra-Quiet Water Pump1.6m/5.2ft High Lift Fountain Pump with 1.4m/4.5ft Power Cord&2 Nozzles for Aquarium Fish Tank Statuary Hydroponics	...> Water Pumps	flintronic	31.3K	192.28%	7.79%	1.30%	98	0.31%
Knifel Submersible Pump 1500L/H 25W for Fountains and Aquariums	...> Water Pumps	Knifel	14.9K	3.10%	3.49%	0.63%	< 50	3.61%
AQUARIAN Complete Nutrition Aquarium Tropical & Temperate Fish Food Flakes 50g Container	...> Aquarium Fish	AQUARIAN	14.3K	132.68%	1.13%	9.69%	< 50	8.15%
King British – Holiday Block Food – For Coldwater & Tropical Fish – Ideal for Leaving your Fish over Holidays – Does Not Cloud Water Ingredients – Helps keep Fish Healthy & Active	...> Aquarium Fish	King British	10.4K	=	13.17%	0.94%	< 50	2.94%
flintronic Submersible Water Pump 200L/H USB Water Pump for Aquarium Fish Tank Statuary and Hydroponics DC 3.5-9V 1-3W(0.4-1.5m) #1 Black/Side Suction Cup	...> Water Pumps	flintronic	10.4K	59.38%	4.68%	7.94%	66	9.54%
Flintronic Submersible Water Pump(800L/H 16W) Ultra-Quiet Water Pump1.6m/5.2ft High Lift Fountain Pump with 1.4m/4.5ft Power Cord&2 Nozzles for Aquarium Fish Tank Statuary Hydroponics	...> Water Pumps	flintronic	31.3K	192.28%	7.79%	1.30%	98	0.31%
Knifel Submersible Pump 1500L/H 25W for Fountains and Aquariums	...> Water Pumps	Knifel	14.9K	3.10%	3.49%	0.63%	< 50	3.61%
AQUARIAN Complete Nutrition Aquarium Tropical & Temperate Fish Food Flakes 50g Container	...> Aquarium Fish	AQUARIAN	14.3K	132.68%	1.13%	9.69%	< 50	8.15%
King British – Holiday Block Food – For Coldwater & Tropical Fish – Ideal for Leaving your Fish over Holidays – Does Not Cloud Water Ingredients – Helps keep Fish Healthy & Active	...> Aquarium Fish	King British	10.4K	=	13.17%	0.94%	< 50	2.94%
flintronic Submersible Water Pump 200L/H USB Water Pump for Aquarium Fish Tank Statuary and Hydroponics DC 3.5-9V 1-3W(0.4-1.5m) #1 Black/Side Suction Cup	...> Water Pumps	flintronic	10.4K	59.38%	4.68%	7.94%	66	9.54%
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Top-level analysis of the Fish & Aquatic Pets category on amazon.co.uk

During 2026-09-01T00:00:00, the Fish & Aquatic Pets category on amazon.co.uk generated a total revenue of £5.5M.

The leading brands in this category are SEAOURA, Generic, and k2aqua, which stand out in terms of revenue and consumer engagement.

The top-performing product was Flintronic Submersible Water Pump(800L/H 16W) Ultra-Quiet Water Pump1.6m/5.2ft High Lift Fountain Pump with 1.4m/4.5ft Power Cord&2 Nozzles for Aquarium Fish Tank Statuary Hydroponics, and it's the best-selling item in the category.