Best Selling Pet Supplies Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Pet Supplies in amazon.co.uk for October 1, and read the full analysis below

Last updated : October 1, 2026

Top Brands on the Pet Supplies category

See which brands are leading the Pet Supplies category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Oct 2026 vs. Oct 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
ROYAL CANIN	3.99%	1.17pp	567.2K	38.42%	26.93%	21.43%	£27.62	10.06%
Sheba	1.50%	0.53pp	89.9K	12.89%	3.95%	7.51%	£19.23	6.08%
Ever Clean	0.90%	0.44pp	93.2K	21.24%	20.79%	21.43%	£4.25	8.72%
Feliway	0.69%	0.40pp	317.7K	14.62%	21.00%	19.46%	£7.91	8.15%
IAMS	1.24%	0.39pp	562.9K	34.96%	4.84%	1.49%	£18.05	4.82%
ROYAL CANIN	3.99%	1.17pp	567.2K	38.42%	26.93%	21.43%	£27.62	10.06%
Sheba	1.50%	0.53pp	89.9K	12.89%	3.95%	7.51%	£19.23	6.08%
Ever Clean	0.90%	0.44pp	93.2K	21.24%	20.79%	21.43%	£4.25	8.72%
Feliway	0.69%	0.40pp	317.7K	14.62%	21.00%	19.46%	£7.91	8.15%
IAMS	1.24%	0.39pp	562.9K	34.96%	4.84%	1.49%	£18.05	4.82%
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Channels Breakdown & Performance

Understand where the top brands in the Pet Supplies category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

ROYAL CANIN

Sheba

Ever Clean

Feliway

IAMS

Top selling sub-categories in the Pet Supplies category

Explore the breakdown of sub-categories within the Pet Supplies category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Oct 2026 vs. Oct 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Dogs	82	9.36%	9.99%	6.13%	< 50	18.25%
Cats	Unlock full list >	8.61%	9.77%	4.54%	86	15.29%
Dogs	82	9.36%	9.99%	6.13%	< 50	18.25%
Cats	Unlock full list >	8.61%	9.77%	4.54%	86	15.29%
Dogs	82	9.36%	9.99%	6.13%	< 50	18.25%
Cats	Unlock full list >	8.61%	9.77%	4.54%	86	15.29%
Dogs	82	9.36%	9.99%	6.13%	< 50	18.25%
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Top Products on the Pet Supplies Category

Discover the most-viewed products in the Pet Supplies category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Oct 2026 vs. Oct 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Sanicat - Clumping Cat Litter with Marseille Soap scent \| Made of natural minerals with guaranteed odour control \| Absorbs moisture and makes cleaning the tray easier \| 10 L capacity	...> Litter	Sanicat	98.5K	118.20%	12.14%	1.85%	55	1.36%
Catsan Hygiene Plus Cat Litter White 20L	...> Litter	Catsan	83.1K	6.87%	6.95%	8.57%	97	5.03%
Catsan Hygiene Non-Clumping Cat Litter 100 Percent Natural Absorbent 10 Litre White	...> Litter	Catsan	79.9K	127.43%	1.31%	9.99%	< 50	4.14%
Amazon Basics Dog and Puppy Training Pads Leakproof 5-Layer Design with Quick-Dry Surface Regular Pack of 50 Blue	...> Disposable Training Pads	Amazon Basics	77.4K	101.18%	7.73%	1.87%	83	2.12%
Ring Outdoor Camera Battery (Stick Up Cam) \| Wireless HD Video Security Camera \| Easy to Install \| Alternative to CCTV system	...> Pet Cameras	Ring	62.9K	1.21%	3.98%	12.25%	99	6.02%
Sanicat - Clumping Cat Litter with Marseille Soap scent \| Made of natural minerals with guaranteed odour control \| Absorbs moisture and makes cleaning the tray easier \| 10 L capacity	...> Litter	Sanicat	98.5K	118.20%	12.14%	1.85%	55	1.36%
Catsan Hygiene Plus Cat Litter White 20L	...> Litter	Catsan	83.1K	6.87%	6.95%	8.57%	97	5.03%
Catsan Hygiene Non-Clumping Cat Litter 100 Percent Natural Absorbent 10 Litre White	...> Litter	Catsan	79.9K	127.43%	1.31%	9.99%	< 50	4.14%
Amazon Basics Dog and Puppy Training Pads Leakproof 5-Layer Design with Quick-Dry Surface Regular Pack of 50 Blue	...> Disposable Training Pads	Amazon Basics	77.4K	101.18%	7.73%	1.87%	83	2.12%
Ring Outdoor Camera Battery (Stick Up Cam) \| Wireless HD Video Security Camera \| Easy to Install \| Alternative to CCTV system	...> Pet Cameras	Ring	62.9K	1.21%	3.98%	12.25%	99	6.02%
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Top-level analysis of the Pet Supplies category on amazon.co.uk

During 2026-10-01T00:00:00, the Pet Supplies category on amazon.co.uk generated a total revenue of £105.7M.

The leading brands in this category are ROYAL CANIN, Sheba, and Ever Clean, which stand out in terms of revenue and consumer engagement.

The top-performing product was Sanicat - Clumping Cat Litter with Marseille Soap scent | Made of natural minerals with guaranteed odour control | Absorbs moisture and makes cleaning the tray easier | 10 L capacity, and it's the best-selling item in the category.