Best Selling Pet Supplies Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Pet Supplies in amazon.co.uk for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Pet Supplies category

See which brands are leading the Pet Supplies category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Pooch & Mutt	1.59%	0.90pp	337.3K	162.25%	31.04%	30.38%	£17.29	8.28%
Sheba	1.54%	0.86pp	295.9K	27.38%	3.53%	5.79%	£12.44	7.19%
Scrumbles	1.06%	0.63pp	77.7K	140.60%	22.06%	5.13%	£11.53	5.49%
Felix	3.35%	0.62pp	337K	152.85%	29.84%	23.24%	£6.33	8.18%
Applaws	1.31%	0.56pp	89.8K	161.50%	17.77%	6.13%	£15.06	7.19%
Pooch & Mutt	1.59%	0.90pp	337.3K	162.25%	31.04%	30.38%	£17.29	8.28%
Sheba	1.54%	0.86pp	295.9K	27.38%	3.53%	5.79%	£12.44	7.19%
Scrumbles	1.06%	0.63pp	77.7K	140.60%	22.06%	5.13%	£11.53	5.49%
Felix	3.35%	0.62pp	337K	152.85%	29.84%	23.24%	£6.33	8.18%
Applaws	1.31%	0.56pp	89.8K	161.50%	17.77%	6.13%	£15.06	7.19%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Pet Supplies category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Pooch & Mutt

Sheba

Scrumbles

Felix

Applaws

Top selling sub-categories in the Pet Supplies category

Explore the breakdown of sub-categories within the Pet Supplies category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
Dogs	82	9.36%	9.99%	6.13%	< 50	18.25%
Cats	Unlock full list >	8.61%	9.77%	4.54%	86	15.29%
Dogs	82	9.36%	9.99%	6.13%	< 50	18.25%
Cats	Unlock full list >	8.61%	9.77%	4.54%	86	15.29%
Dogs	82	9.36%	9.99%	6.13%	< 50	18.25%
Cats	Unlock full list >	8.61%	9.77%	4.54%	86	15.29%
Dogs	82	9.36%	9.99%	6.13%	< 50	18.25%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Pet Supplies Category

Discover the most-viewed products in the Pet Supplies category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Catsan Hygiene Plus Cat Litter White 20L	...> Litter	Catsan	89.7K	19.67%	6.95%	8.57%	97	5.03%
Ring Indoor Camera Plus (newest gen)\| Plug-In Security Camera \| Retinal 2K 4x Enhanced Zoom Low-Light Sight Manual Lens Cover \| 30-day free trial of Ring Subscription Plan	...> Pet Cameras	Ring	70.5K	=	11.58%	9.94%	96	1.05%
ProDen PlaqueOff Powder for Dogs & Cats Tartar & Bad Breath Remover 100% Natural Teeth Cleaner and Plaque Remover 60 g	...> Oral Care Supplies	ProDen PlaqueOff	65.6K	71.04%	0.20%	7.17%	98	2.28%
Ring Outdoor Camera Battery (Stick Up Cam) \| HD wireless outdoor Security Camera 1080p Video Two-Way Talk Works with Alexa \| alternative to CCTV system \| 30-day free trial of Ring Subscription	...> Pet Cameras	Ring	63.7K	26.08%	2.80%	9.67%	99	4.55%
Ring Indoor Camera (2nd Gen) \| Plug-In Pet Security Camera \| 1080p HD Two-Way Talk Wifi Privacy Cover DIY \| alternative to CCTV system \| 30-day free trial of Ring Subscription Plan	...> Pet Cameras	Ring	59.7K	33.67%	8.53%	3.63%	< 50	1.91%
Catsan Hygiene Plus Cat Litter White 20L	...> Litter	Catsan	89.7K	19.67%	6.95%	8.57%	97	5.03%
Ring Indoor Camera Plus (newest gen)\| Plug-In Security Camera \| Retinal 2K 4x Enhanced Zoom Low-Light Sight Manual Lens Cover \| 30-day free trial of Ring Subscription Plan	...> Pet Cameras	Ring	70.5K	=	11.58%	9.94%	96	1.05%
ProDen PlaqueOff Powder for Dogs & Cats Tartar & Bad Breath Remover 100% Natural Teeth Cleaner and Plaque Remover 60 g	...> Oral Care Supplies	ProDen PlaqueOff	65.6K	71.04%	0.20%	7.17%	98	2.28%
Ring Outdoor Camera Battery (Stick Up Cam) \| HD wireless outdoor Security Camera 1080p Video Two-Way Talk Works with Alexa \| alternative to CCTV system \| 30-day free trial of Ring Subscription	...> Pet Cameras	Ring	63.7K	26.08%	2.80%	9.67%	99	4.55%
Ring Indoor Camera (2nd Gen) \| Plug-In Pet Security Camera \| 1080p HD Two-Way Talk Wifi Privacy Cover DIY \| alternative to CCTV system \| 30-day free trial of Ring Subscription Plan	...> Pet Cameras	Ring	59.7K	33.67%	8.53%	3.63%	< 50	1.91%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Pet Supplies category on amazon.co.uk

During 2026-04-01T00:00:00, the Pet Supplies category on amazon.co.uk generated a total revenue of £113.7M.

The leading brands in this category are Pooch & Mutt, Sheba, and Scrumbles, which stand out in terms of revenue and consumer engagement.

The top-performing product was Catsan Hygiene Plus Cat Litter White 20L, and it's the best-selling item in the category.