Discover Market Leaders In Every Amazon Category

Best Selling Pet Supplies Brands on amazon.co.uk

Last updated : July 1, 2025

Top Brands on the Pet Supplies category

See which brands are leading the Pet Supplies category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
James Wellbeloved	1.63%	1.01pp	172.6K	30.82%	30.73%	45.63%	£33.48	56.64%
Felix	2.18%	0.61pp	169.5K	13.98%	18.46%	36.06%	£2.71	18.79%
PawHut	1.20%	0.54pp	99.4K	18.62%	4.71%	3.99%	£3.81	6.05%
Pooch & Mutt	0.90%	0.52pp	134.9K	17.58%	17.02%	43.82%	£26.02	33.90%
PETKIT	1.90%	0.50pp	131.3K	30.66%	13.14%	2.90%	£11.78	17.27%
James Wellbeloved	1.63%	1.01pp	172.6K	30.82%	30.73%	45.63%	£33.48	56.64%
Felix	2.18%	0.61pp	169.5K	13.98%	18.46%	36.06%	£2.71	18.79%
PawHut	1.20%	0.54pp	99.4K	18.62%	4.71%	3.99%	£3.81	6.05%
Pooch & Mutt	0.90%	0.52pp	134.9K	17.58%	17.02%	43.82%	£26.02	33.90%
PETKIT	1.90%	0.50pp	131.3K	30.66%	13.14%	2.90%	£11.78	17.27%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Pet Supplies category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

James Wellbeloved

Felix

PawHut

Pooch & Mutt

PETKIT

Top selling sub-categories in the Pet Supplies category

Explore the breakdown of sub-categories within the Pet Supplies category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
Dogs	82	9.36%	9.99%	6.13%	< 50	18.25%
Cats	Unlock full list >	8.61%	9.77%	4.54%	86	15.29%
Dogs	82	9.36%	9.99%	6.13%	< 50	18.25%
Cats	Unlock full list >	8.61%	9.77%	4.54%	86	15.29%
Dogs	82	9.36%	9.99%	6.13%	< 50	18.25%
Cats	Unlock full list >	8.61%	9.77%	4.54%	86	15.29%
Dogs	82	9.36%	9.99%	6.13%	< 50	18.25%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Pet Supplies Category

Discover the most-viewed products in the Pet Supplies category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
CATSAN - Hygiene Plus Non-Clumping Adult Cat Litter and Kitten Litter - 20L - 100% Natural and Absorbent	...> Litter	Catsan	105K	115.89%	0.48%	4.68%	< 50	9.50%
Ring Outdoor Camera Battery (Stick Up Cam) \| HD wireless outdoor Security Camera 1080p Video Two-Way Talk Wifi Works with Alexa \| alternative to CCTV system \| 30-day free trial of Ring Home	...> Pet Cameras	Ring	84.2K	178.67%	7.71%	9.63%	84	7.83%
Ring Outdoor Camera Battery (Stick Up Cam) \| HD wireless outdoor Security Camera 1080p Video Two-Way Talk Wifi Works with Alexa \| alternative to CCTV system \| 30-day free trial of Ring Home	...> Pet Cameras	Ring	84.2K	238.52%	7.71%	9.63%	84	7.83%
Ring Indoor Camera (2nd Gen) \| Plug-In Pet Security Camera \| 1080p HD Two-Way Talk Wifi Privacy Cover DIY \| alternative to CCTV system \| 30-day free trial of Ring Home	...> Pet Cameras	Ring	63.8K	37.36%	8.89%	10.59%	< 50	7.72%
ProDen PlaqueOff Powder for Dogs & Cats Tartar & Bad Breath Remover 100% Natural Teeth Cleaner and Plaque Remover 60 g	...> Oral Care Supplies	ProDen PlaqueOff	63.6K	=	0.20%	7.17%	98	2.28%
CATSAN - Hygiene Plus Non-Clumping Adult Cat Litter and Kitten Litter - 20L - 100% Natural and Absorbent	...> Litter	Catsan	105K	115.89%	0.48%	4.68%	< 50	9.50%
Ring Outdoor Camera Battery (Stick Up Cam) \| HD wireless outdoor Security Camera 1080p Video Two-Way Talk Wifi Works with Alexa \| alternative to CCTV system \| 30-day free trial of Ring Home	...> Pet Cameras	Ring	84.2K	178.67%	7.71%	9.63%	84	7.83%
Ring Outdoor Camera Battery (Stick Up Cam) \| HD wireless outdoor Security Camera 1080p Video Two-Way Talk Wifi Works with Alexa \| alternative to CCTV system \| 30-day free trial of Ring Home	...> Pet Cameras	Ring	84.2K	238.52%	7.71%	9.63%	84	7.83%
Ring Indoor Camera (2nd Gen) \| Plug-In Pet Security Camera \| 1080p HD Two-Way Talk Wifi Privacy Cover DIY \| alternative to CCTV system \| 30-day free trial of Ring Home	...> Pet Cameras	Ring	63.8K	37.36%	8.89%	10.59%	< 50	7.72%
ProDen PlaqueOff Powder for Dogs & Cats Tartar & Bad Breath Remover 100% Natural Teeth Cleaner and Plaque Remover 60 g	...> Oral Care Supplies	ProDen PlaqueOff	63.6K	=	0.20%	7.17%	98	2.28%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Pet Supplies category on amazon.co.uk

During July 2025, the Pet Supplies category on amazon.co.uk generated a total revenue of £109M.

The leading brands in this category are James Wellbeloved, Felix, and PawHut, which stand out in terms of revenue and consumer engagement.

The top-performing product was CATSAN - Hygiene Plus Non-Clumping Adult Cat Litter and Kitten Litter - 20L - 100% Natural and Absorbent, and it's the best-selling item in the category.