Best Selling Sports Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Sports in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Sports category

See which brands are leading the Sports category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
JESRIDER	1.26%	1.05pp	29.7K	232.61%	4.79%	177.81%	£915.83	12.21%
SHIMANO	1.46%	0.70pp	28.6K	138.07%	0.79%	106.69%	£372.46	10.53%
TARGET	1.22%	0.60pp	22.7K	214.71%	1.96%	113.99%	£341.59	9.66%
SDTYYP	0.81%	0.57pp	29.5K	220.89%	0.58%	32.15%	£140.87	6.25%
Target Darts	0.56%	0.56pp	18.5K	217.50%	4.79%	7.88%	£455.76	1.66%
JESRIDER	1.26%	1.05pp	29.7K	232.61%	4.79%	177.81%	£915.83	12.21%
SHIMANO	1.46%	0.70pp	28.6K	138.07%	0.79%	106.69%	£372.46	10.53%
TARGET	1.22%	0.60pp	22.7K	214.71%	1.96%	113.99%	£341.59	9.66%
SDTYYP	0.81%	0.57pp	29.5K	220.89%	0.58%	32.15%	£140.87	6.25%
Target Darts	0.56%	0.56pp	18.5K	217.50%	4.79%	7.88%	£455.76	1.66%
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Channels Breakdown & Performance

Understand where the top brands in the Sports category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

JESRIDER

SHIMANO

TARGET

SDTYYP

Target Darts

Top selling sub-categories in the Sports category

Explore the breakdown of sub-categories within the Sports category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	86	9.96%	9.75%	8.07%	98	17.16%
	92	19.60%	14.20%	11.31%	100	9.61%
Bottles	87	15.64%	10.37%	15.18%	64	8.72%
Locks	68	7.21%	9.04%	2.12%	< 50	11.52%
Pumps	< 50	12.80%	18.16%	4.33%	71	9.87%
Bike Backpacks, Bags & Panniers	< 50	5.32%	0.38%	10.09%	< 50	14.86%
Bottle Cages	Unlock full list >	8.44%	3.64%	17.35%	79	5.68%
	96	18.64%	15.94%	9.64%	53	9.84%
Tubes	58	11.35%	16.67%	3.07%	< 50	9.69%
Brake Parts	77	0.85%	2.99%	8.73%	100	0.02%
Pedals	85	7.16%	4.42%	9.74%	98	3.40%
Tyres	55	9.85%	9.90%	7.54%	97	18.58%
Batteries	Unlock full list >	2.71%	7.39%	4.25%	100	9.78%
	88	5.75%	1.23%	14.40%	67	4.01%
Tyre Repair Kits	< 50	5.09%	0.48%	1.96%	< 50	10.78%
Hand Tools	93	7.64%	5.08%	9.87%	< 50	4.39%
Cleaners	99	8.63%	2.90%	6.66%	98	4.07%
Greases	< 50	3.27%	0.94%	11.59%	67	2.17%
Oils	Unlock full list >	6.39%	3.38%	9.47%	84	2.00%
Glasses	83	8.44%	6.16%	4.24%	61	6.20%
	54	9.68%	9.98%	6.96%	79	19.97%
Headlight-Taillight Combinations	93	17.12%	11.79%	13.71%	93	9.11%
Headlights	79	8.76%	6.76%	9.99%	54	7.34%
Taillights	86	14.27%	9.05%	16.56%	< 50	8.28%
Reflectors	53	9.86%	9.89%	9.91%	78	4.78%
Wheel Lights	Unlock full list >	0.68%	16.74%	0.09%	100	9.03%
	86	9.96%	9.75%	8.07%	98	17.16%
	92	19.60%	14.20%	11.31%	100	9.61%
Bottles	87	15.64%	10.37%	15.18%	64	8.72%
Locks	68	7.21%	9.04%	2.12%	< 50	11.52%
Pumps	< 50	12.80%	18.16%	4.33%	71	9.87%
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Top Products on the Sports Category

Discover the most-viewed products in the Sports category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Solar Eclipse Glasses 5 Pack with 2 Phone Filters – ISO 12312-2 & CE Certified Sun Viewing Glasses + Smartphone Filters AAS 2026	...> Glasses	Solar Optics	518K	=	7.88%	11.94%	< 50	16.01%
SEASEVEN Sports 1L Water Bottle with Straw for Gym Office(Black-Grey)	...> Bottles	SEASEVEN	218.9K	204.68%	1.94%	12.46%	77	3.60%
exclipse Solar Eclipse Glasses 10 Pack with 3 Phone Filters – ISO 12312-2 & CE & UKCA Certified Sun Viewing Glasses + Smartphone Filters AAS 2026	...> Glasses	exclipse	181.2K	=	10.92%	2.79%	66	18.81%
ADORIC Sports Water Bottle 1L BPA Free Tritan Leak Proof Gym Bottle Black	...> Bottles	ADORIC	136.3K	112.32%	1.92%	8.16%	71	8.84%
Ion8 Water Bottle 500 ml/18 oz Leak Proof Easy to Open Secure Lock Dishwasher Safe BPA Free Hygienic Flip Cover Carry Handle Fits Cup Holders Easy Clean Carbon Neutral Purple	...> Bottles	Ion8	135.6K	=	17.09%	0.76%	78	9.38%
Solar Eclipse Glasses 5 Pack with 2 Phone Filters – ISO 12312-2 & CE Certified Sun Viewing Glasses + Smartphone Filters AAS 2026	...> Glasses	Solar Optics	518K	=	7.88%	11.94%	< 50	16.01%
SEASEVEN Sports 1L Water Bottle with Straw for Gym Office(Black-Grey)	...> Bottles	SEASEVEN	218.9K	204.68%	1.94%	12.46%	77	3.60%
exclipse Solar Eclipse Glasses 10 Pack with 3 Phone Filters – ISO 12312-2 & CE & UKCA Certified Sun Viewing Glasses + Smartphone Filters AAS 2026	...> Glasses	exclipse	181.2K	=	10.92%	2.79%	66	18.81%
ADORIC Sports Water Bottle 1L BPA Free Tritan Leak Proof Gym Bottle Black	...> Bottles	ADORIC	136.3K	112.32%	1.92%	8.16%	71	8.84%
Ion8 Water Bottle 500 ml/18 oz Leak Proof Easy to Open Secure Lock Dishwasher Safe BPA Free Hygienic Flip Cover Carry Handle Fits Cup Holders Easy Clean Carbon Neutral Purple	...> Bottles	Ion8	135.6K	=	17.09%	0.76%	78	9.38%
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Top-level analysis of the Sports category on amazon.co.uk

During 2026-09-01T00:00:00, the Sports category on amazon.co.uk generated a total revenue of £103.8M.

The leading brands in this category are JESRIDER, SHIMANO, and TARGET, which stand out in terms of revenue and consumer engagement.

The top-performing product was Solar Eclipse Glasses 5 Pack with 2 Phone Filters – ISO 12312-2 & CE Certified Sun Viewing Glasses + Smartphone Filters AAS 2026, and it's the best-selling item in the category.