Best Selling Sports & Outdoors Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Sports & Outdoors in amazon.co.uk for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Sports & Outdoors category

See which brands are leading the Sports & Outdoors category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
LONTEK	0.50%	0.47pp	149.3K	551.18%	5.82%	117.47%	£126.38	1.33%
YQXCC	0.62%	0.46pp	1.7K	408.47%	1.46%	110.44%	£54.18	0.53%
Superun	0.58%	0.45pp	145.8K	352.72%	1.37%	59.38%	£96.01	0.22%
TARGET	0.63%	0.37pp	146.7K	148.79%	5.81%	81.65%	£88.57	0.98%
DUNLOP	0.58%	0.35pp	124K	235.63%	5.45%	116.19%	£30.47	1.32%
LONTEK	0.50%	0.47pp	149.3K	551.18%	5.82%	117.47%	£126.38	1.33%
YQXCC	0.62%	0.46pp	1.7K	408.47%	1.46%	110.44%	£54.18	0.53%
Superun	0.58%	0.45pp	145.8K	352.72%	1.37%	59.38%	£96.01	0.22%
TARGET	0.63%	0.37pp	146.7K	148.79%	5.81%	81.65%	£88.57	0.98%
DUNLOP	0.58%	0.35pp	124K	235.63%	5.45%	116.19%	£30.47	1.32%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Sports & Outdoors category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

LONTEK

YQXCC

Superun

TARGET

DUNLOP

Top selling sub-categories in the Sports & Outdoors category

Explore the breakdown of sub-categories within the Sports & Outdoors category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change

No Data to Display

Top Products on the Sports & Outdoors Category

Discover the most-viewed products in the Sports & Outdoors category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Google Fitbit Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Personalized AI-Powered Coaching - Up to 7 Days’ Battery Life - Works with iOS and Android - Obsidian	...> Activity Trackers	Google	256.5K	=	9.58%	3.24%	89	3.99%
YQXCC 2 Pack Cooling Towels 120x30 cm Ice Cool Microfibre Towel for Neck	...> Towels	YQXCC	184.2K	280.77%	4.94%	9.03%	100	13.55%
Gritin Resistance Bands Set of 5 Skin-Friendly Resistance Exercise Band	...> Resistance Bands	Gritin	132.1K	9.18%	17.94%	17.26%	68	6.08%
Yaheetech 30KG Adjustable Dumbbells Set 2x15KG Free Weights for Home Gym	...> Dumbbells	Yaheetech	127.3K	113.77%	9.82%	8.33%	100	7.41%
Superun Walking Pad Raceable 6% Incline 2.5HP Under Desk Treadmill 136KG Capacity 6/ 12KM/H Foldable Treadmill with HIIT & MIIT Programs APP Control Portable Walking Machine for Home	...> Treadmills	Superun	114.2K	=	9.26%	1.02%	< 50	1.85%
Google Fitbit Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Personalized AI-Powered Coaching - Up to 7 Days’ Battery Life - Works with iOS and Android - Obsidian	...> Activity Trackers	Google	256.5K	=	9.58%	3.24%	89	3.99%
YQXCC 2 Pack Cooling Towels 120x30 cm Ice Cool Microfibre Towel for Neck	...> Towels	YQXCC	184.2K	280.77%	4.94%	9.03%	100	13.55%
Gritin Resistance Bands Set of 5 Skin-Friendly Resistance Exercise Band	...> Resistance Bands	Gritin	132.1K	9.18%	17.94%	17.26%	68	6.08%
Yaheetech 30KG Adjustable Dumbbells Set 2x15KG Free Weights for Home Gym	...> Dumbbells	Yaheetech	127.3K	113.77%	9.82%	8.33%	100	7.41%
Superun Walking Pad Raceable 6% Incline 2.5HP Under Desk Treadmill 136KG Capacity 6/ 12KM/H Foldable Treadmill with HIIT & MIIT Programs APP Control Portable Walking Machine for Home	...> Treadmills	Superun	114.2K	=	9.26%	1.02%	< 50	1.85%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Sports & Outdoors category on amazon.co.uk

During 2026-08-01T00:00:00, the Sports & Outdoors category on amazon.co.uk generated a total revenue of £218.6M.

The leading brands in this category are LONTEK, YQXCC, and Superun, which stand out in terms of revenue and consumer engagement.

The top-performing product was Google Fitbit Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Personalized AI-Powered Coaching - Up to 7 Days’ Battery Life - Works with iOS and Android - Obsidian, and it's the best-selling item in the category.