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Best Selling Sports & Outdoors Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Sports & Outdoors in amazon.co.uk for October 1, and read the full analysis below

Last updated : October 1, 2026

Top Brands on the Sports & Outdoors category

See which brands are leading the Sports & Outdoors category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Oct 2026 vs. Oct 2025
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BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
LONTEK0.49%0.44pp155.8K644.83%4.48%71.90%£118.5827.78%
Green Haven0.53%0.44pp59K602.51%4.07%30.34%£42.119.07%
Owala0.50%0.40pp151.5K82.91%0.39%20.94%£117.6520.00%
Ion80.90%0.39pp108.2K603.30%4.40%17.18%£80.5521.50%
Wilson0.92%0.35pp149.6K34.18%0.53%64.61%£118.3817.69%
LONTEK0.49%0.44pp155.8K644.83%4.48%71.90%£118.5827.78%
Green Haven0.53%0.44pp59K602.51%4.07%30.34%£42.119.07%
Owala0.50%0.40pp151.5K82.91%0.39%20.94%£117.6520.00%
Ion80.90%0.39pp108.2K603.30%4.40%17.18%£80.5521.50%
Wilson0.92%0.35pp149.6K34.18%0.53%64.61%£118.3817.69%

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Channels Breakdown & Performance

Understand where the top brands in the Sports & Outdoors category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
LONTEK
Green Haven
Owala
Ion8
Wilson

Top selling sub-categories in the Sports & Outdoors category

Explore the breakdown of sub-categories within the Sports & Outdoors category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Oct 2026 vs. Oct 2025
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CategoryUnit soldChangeRevenueChangeProduct viewsChange
No Data to Display

Top Products on the Sports & Outdoors Category

Discover the most-viewed products in the Sports & Outdoors category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Oct 2026 vs. Oct 2025
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Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
SEASEVEN Sports 1L Water Bottle with Straw for Gym Office(Black-Grey)
SEASEVEN Sports 1L Water Bottle with Straw for Gym Office(Black-Grey)
...> Bottles
SEASEVEN155.1K186.21%1.94%12.46%773.60%
ADORIC Sports Water Bottle 1L BPA Free Tritan Leak Proof Gym Bottle Black
ADORIC Sports Water Bottle 1L BPA Free Tritan Leak Proof Gym Bottle Black
...> Bottles
ADORIC154.6K127.65%1.92%8.16%718.84%
Fitbit Google Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Personalized AI-Powered Coaching - Up to 7 Days’ Battery Life - Works with iOS and Android - Obsidian
Fitbit Google Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Personalized AI-Powered Coaching - Up to 7 Days’ Battery Life - Works with iOS and Android - Obsidian
...> Activity Trackers
Google136K=1.92%3.03%556.62%
Gritin Resistance Bands Set of 5 Skin-Friendly Resistance Exercise Band
Gritin Resistance Bands Set of 5 Skin-Friendly Resistance Exercise Band
...> Resistance Bands
Gritin122.2K21.63%17.94%17.26%686.08%
Yaheetech 30KG Adjustable Dumbbells Set 2x15KG Free Weights for Home Gym
Yaheetech 30KG Adjustable Dumbbells Set 2x15KG Free Weights for Home Gym
...> Dumbbells
Yaheetech116K29.66%9.82%8.33%1007.41%
SEASEVEN Sports 1L Water Bottle with Straw for Gym Office(Black-Grey)
SEASEVEN Sports 1L Water Bottle with Straw for Gym Office(Black-Grey)
...> Bottles
SEASEVEN155.1K186.21%1.94%12.46%773.60%
ADORIC Sports Water Bottle 1L BPA Free Tritan Leak Proof Gym Bottle Black
ADORIC Sports Water Bottle 1L BPA Free Tritan Leak Proof Gym Bottle Black
...> Bottles
ADORIC154.6K127.65%1.92%8.16%718.84%
Fitbit Google Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Personalized AI-Powered Coaching - Up to 7 Days’ Battery Life - Works with iOS and Android - Obsidian
Fitbit Google Air - Screenless Activity Tracker with Fitness Heart Rate and Sleep Tracking - Personalized AI-Powered Coaching - Up to 7 Days’ Battery Life - Works with iOS and Android - Obsidian
...> Activity Trackers
Google136K=1.92%3.03%556.62%
Gritin Resistance Bands Set of 5 Skin-Friendly Resistance Exercise Band
Gritin Resistance Bands Set of 5 Skin-Friendly Resistance Exercise Band
...> Resistance Bands
Gritin122.2K21.63%17.94%17.26%686.08%
Yaheetech 30KG Adjustable Dumbbells Set 2x15KG Free Weights for Home Gym
Yaheetech 30KG Adjustable Dumbbells Set 2x15KG Free Weights for Home Gym
...> Dumbbells
Yaheetech116K29.66%9.82%8.33%1007.41%

What’s selling—and why

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Top-level analysis of the Sports & Outdoors category on amazon.co.uk

During 2026-10-01T00:00:00, the Sports & Outdoors category on amazon.co.uk generated a total revenue of £168.4M.

The leading brands in this category are LONTEK, Green Haven, and Owala, which stand out in terms of revenue and consumer engagement.

The top-performing product was SEASEVEN Sports 1L Water Bottle with Straw for Gym Office(Black-Grey), and it's the best-selling item in the category.