Best Selling Hobbies Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Hobbies in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Hobbies category

See which brands are leading the Hobbies category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Panini	5.37%	4.99pp	134.1K	550.32%	11.14%	87.99%	£40.64	97.46%
Mini Brands	1.32%	0.92pp	23.9K	347.15%	1.52%	76.32%	£24.60	72.82%
LEGO	7.21%	0.84pp	90.2K	59.15%	10.07%	24.89%	£36.04	70.69%
Hornby	6.33%	0.84pp	32.9K	548.69%	10.49%	87.88%	£14.75	90.22%
COBI	0.92%	0.71pp	133.8K	549.93%	0.90%	29.02%	£6.45	10.50%
Panini	5.37%	4.99pp	134.1K	550.32%	11.14%	87.99%	£40.64	97.46%
Mini Brands	1.32%	0.92pp	23.9K	347.15%	1.52%	76.32%	£24.60	72.82%
LEGO	7.21%	0.84pp	90.2K	59.15%	10.07%	24.89%	£36.04	70.69%
Hornby	6.33%	0.84pp	32.9K	548.69%	10.49%	87.88%	£14.75	90.22%
COBI	0.92%	0.71pp	133.8K	549.93%	0.90%	29.02%	£6.45	10.50%
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Channels Breakdown & Performance

Understand where the top brands in the Hobbies category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Panini

Mini Brands

LEGO

Hornby

COBI

Top selling sub-categories in the Hobbies category

Explore the breakdown of sub-categories within the Hobbies category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	99	9.64%	7.06%	8.17%	88	16.89%
Chibi Characters	87	10.22%	1.59%	8.79%	100	1.66%
	100	13.57%	5.41%	10.00%	99	6.00%
Statues	52	7.16%	1.60%	14.66%	56	1.66%
Busts	Unlock full list >	9.96%	0.50%	17.52%	100	0.43%
Collectible Props & Memorabilia	< 50	7.54%	9.28%	14.67%	72	10.27%
Bobblehead Figures	Unlock full list >	7.15%	12.45%	9.32%	< 50	8.70%
	73	3.17%	17.79%	4.29%	< 50	17.70%
	99	9.97%	0.26%	17.20%	75	7.98%
Paints	81	9.96%	0.40%	17.39%	94	7.91%
Surface Material	82	9.97%	9.25%	8.95%	97	14.33%
Model Building Tools	93	7.83%	16.25%	3.94%	76	3.41%
Motors	91	13.04%	7.90%	17.81%	71	7.84%
Accessories for Kits	Unlock full list >	9.19%	7.46%	9.92%	100	8.84%
	83	9.98%	9.28%	8.92%	99	14.46%
Figures	72	17.34%	17.23%	8.43%	< 50	9.95%
Aircraft	< 50	9.72%	8.49%	9.57%	60	11.57%
Motor Vehicles	59	10.26%	5.31%	19.30%	63	6.63%
Spacecraft	< 50	3.53%	8.40%	0.54%	50	9.39%
Watercraft	Unlock full list >	9.88%	9.87%	7.67%	95	18.25%
	99	1.97%	6.58%	4.44%	83	6.37%
Accessories	88	3.34%	1.03%	0.51%	68	12.76%
Railroad Cars	90	12.56%	17.92%	4.12%	69	9.84%
Starter Packs & Sets	94	9.06%	9.93%	5.44%	100	16.90%
Lighting & Signal Engineering	98	15.35%	19.24%	6.60%	99	10.00%
Replacement Parts	Unlock full list >	18.22%	16.35%	9.25%	51	9.88%
	< 50	12.99%	3.96%	7.84%	67	4.03%
Scaled Models	< 50	19.64%	1.29%	14.48%	56	4.06%
Spacecraft	97	9.04%	0.62%	9.11%	69	0.69%
Motor Vehicles	88	15.64%	6.30%	6.72%	100	6.38%
Aircraft	91	12.92%	3.80%	7.91%	55	3.87%
Watercraft	Unlock full list >	9.70%	3.59%	11.71%	< 50	9.50%
	62	4.17%	0.57%	8.41%	99	1.14%
Sticker Collections	< 50	16.86%	11.34%	8.34%	61	0.04%
Trading Cards	Unlock full list >	6.31%	0.26%	16.51%	55	0.33%
	99	9.64%	7.06%	8.17%	88	16.89%
Chibi Characters	87	10.22%	1.59%	8.79%	100	1.66%
	100	13.57%	5.41%	10.00%	99	6.00%
Statues	52	7.16%	1.60%	14.66%	56	1.66%
Busts	Unlock full list >	9.96%	0.50%	17.52%	100	0.43%
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Top Products on the Hobbies Category

Discover the most-viewed products in the Hobbies category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
100 Assorted Pokemon Cards with Foils! Multicolor	...> Trading Cards	Pokémon	79.7K	325.36%	3.93%	10.00%	< 50	9.30%
LEGO Icons Project Hail Mary - Miniature Spaceship Model Kit for Adults - Display Set w/Ryland Grace Minifigure & Rocky Figure - Sci-Fi Gift for Movie & Book Fans - 11389	...> Spacecraft	LEGO	73K	=	4.19%	6.10%	72	10.00%
LEGO Creator 3in1 Magical Unicorn Toy - Animal Figure Transforms into a Seahorse or Peacock - Creative Gift for 7+ Year Old Girls & Boys - 31140	...> Figures	LEGO	48.6K	=	1.60%	8.85%	89	1.70%
Funko POP! Animation: Re:Zero - Subaru	...> Chibi Characters	Funko	42.2K	=	12.95%	3.77%	100	3.73%
LEGO DC The Batman Batmobile Car Toy - Collectible Superhero Model Kit w/a Minifigure & Golden Coin - Birthday Gift for 9+ Year Old Boys & Teenage Movie Fans - 76332	...> Cars	LEGO	40.8K	=	18.50%	3.67%	91	9.85%
100 Assorted Pokemon Cards with Foils! Multicolor	...> Trading Cards	Pokémon	79.7K	325.36%	3.93%	10.00%	< 50	9.30%
LEGO Icons Project Hail Mary - Miniature Spaceship Model Kit for Adults - Display Set w/Ryland Grace Minifigure & Rocky Figure - Sci-Fi Gift for Movie & Book Fans - 11389	...> Spacecraft	LEGO	73K	=	4.19%	6.10%	72	10.00%
LEGO Creator 3in1 Magical Unicorn Toy - Animal Figure Transforms into a Seahorse or Peacock - Creative Gift for 7+ Year Old Girls & Boys - 31140	...> Figures	LEGO	48.6K	=	1.60%	8.85%	89	1.70%
Funko POP! Animation: Re:Zero - Subaru	...> Chibi Characters	Funko	42.2K	=	12.95%	3.77%	100	3.73%
LEGO DC The Batman Batmobile Car Toy - Collectible Superhero Model Kit w/a Minifigure & Golden Coin - Birthday Gift for 9+ Year Old Boys & Teenage Movie Fans - 76332	...> Cars	LEGO	40.8K	=	18.50%	3.67%	91	9.85%
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Top-level analysis of the Hobbies category on amazon.co.uk

During 2026-09-01T00:00:00, the Hobbies category on amazon.co.uk generated a total revenue of £11.3M.

The leading brands in this category are Panini, Mini Brands, and LEGO, which stand out in terms of revenue and consumer engagement.

The top-performing product was 100 Assorted Pokemon Cards with Foils! Multicolor, and it's the best-selling item in the category.