Best Selling Feeding Brands on Amazon

See the full list of Market Leaders In Amazon Feeding for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Feeding category

See which brands are leading the Feeding category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Momcozy	11.80%	0.78pp	2.8M	20.47%	14.90%	16.16%	$47.43	22.95%
eufy Security	2.47%	0.75pp	2.3M	20.21%	14.87%	6.36%	$24.83	18.07%
Similac	4.48%	0.43pp	2.7M	20.47%	8.99%	16.01%	$41.29	10.25%
PIGEON	0.65%	0.41pp	1.8M	2.07%	9.16%	15.90%	$15.18	2.29%
Gerber	1.85%	0.40pp	2.6M	19.04%	7.67%	10.06%	$12.03	9.50%
Momcozy	11.80%	0.78pp	2.8M	20.47%	14.90%	16.16%	$47.43	22.95%
eufy Security	2.47%	0.75pp	2.3M	20.21%	14.87%	6.36%	$24.83	18.07%
Similac	4.48%	0.43pp	2.7M	20.47%	8.99%	16.01%	$41.29	10.25%
PIGEON	0.65%	0.41pp	1.8M	2.07%	9.16%	15.90%	$15.18	2.29%
Gerber	1.85%	0.40pp	2.6M	19.04%	7.67%	10.06%	$12.03	9.50%
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Channels Breakdown & Performance

Understand where the top brands in the Feeding category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Momcozy

eufy Security

Similac

PIGEON

Gerber

Top selling sub-categories in the Feeding category

Explore the breakdown of sub-categories within the Feeding category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	93	0.36%	3.94%	6.07%	100	4.79%
Bottles	88	8.09%	9.53%	3.60%	67	13.73%
	97	18.18%	8.61%	5.47%	68	8.70%
Bottle Brushes	< 50	10.35%	6.12%	2.43%	68	19.94%
Bottle Drying Racks	Unlock full list >	4.49%	9.44%	0.52%	98	9.46%
Nipples	85	4.31%	9.17%	2.69%	98	7.60%
Sterilizers	< 50	8.77%	4.48%	10.29%	80	4.53%
Bottle Warmers	Unlock full list >	8.98%	9.90%	5.27%	67	16.58%
	100	15.21%	19.38%	6.47%	90	10.00%
Cups	97	8.63%	13.82%	0.77%	99	9.13%
	96	11.36%	16.67%	3.07%	52	9.69%
Flatware Sets	95	9.92%	2.27%	13.69%	97	2.33%
Spoons	75	16.48%	3.98%	9.99%	< 50	7.14%
Forks	Unlock full list >	8.58%	4.10%	10.90%	79	4.16%
	< 50	9.85%	9.90%	7.54%	60	18.57%
Plates	98	19.37%	2.13%	9.80%	93	9.81%
Bowls	Unlock full list >	9.32%	5.71%	8.19%	< 50	5.75%
Place Mats	Unlock full list >	16.36%	18.22%	7.52%	97	9.99%
	93	6.84%	11.92%	0.69%	75	8.61%
	< 50	9.50%	14.73%	1.49%	58	9.34%
Electric	100	6.42%	1.20%	12.15%	93	12.99%
Manual	Unlock full list >	8.03%	3.76%	15.96%	93	16.82%
Breast Shells & Creams	97	5.58%	7.99%	0.35%	83	8.27%
Breastmilk Containers	100	9.86%	12.52%	0.83%	70	1.22%
Nursing Pads	< 50	7.75%	0.13%	9.98%	61	7.47%
Nursing Covers	Unlock full list >	8.37%	3.58%	3.78%	86	4.46%
	98	9.03%	17.25%	9.77%	89	6.38%
Meals	73	3.11%	17.89%	4.21%	97	4.22%
	52	18.20%	1.04%	14.35%	< 50	8.83%
Powder Baby Formula	61	2.51%	18.81%	3.43%	< 50	5.02%
Liquid Baby Formula	Unlock full list >	3.76%	8.40%	8.69%	100	8.37%
	93	16.86%	17.50%	9.77%	90	4.18%
Crackers & Biscuits	Unlock full list >	2.80%	6.08%	0.10%	97	16.62%
	52	8.78%	18.21%	4.11%	< 50	6.83%
Electrolyte Drinks	98	7.26%	10.23%	11.33%	72	10.14%
Nutritional Shakes	< 50	2.51%	9.71%	10.00%	70	4.36%
Smoothies	< 50	5.93%	13.00%	8.61%	61	0.25%
Juices	100	1.83%	7.30%	9.42%	80	7.26%
Tea	Unlock full list >	0.25%	5.98%	9.85%	99	5.93%
	95	11.90%	3.02%	8.24%	63	3.09%
Cereal	Unlock full list >	8.51%	2.17%	18.74%	< 50	7.30%
	55	5.27%	8.85%	1.49%	60	2.08%
	99	10.00%	9.53%	13.53%	90	0.07%
Drooling Bibs	58	7.97%	2.98%	12.64%	50	3.04%
Feeding Bibs	< 50	6.80%	1.02%	15.47%	99	1.08%
Teething Bibs	Unlock full list >	14.69%	5.02%	9.98%	87	5.53%
Burp Cloths	< 50	14.62%	16.65%	7.52%	< 50	1.79%
Bibs & Burp Cloths Sets	Unlock full list >	7.95%	9.90%	3.03%	89	2.32%
	93	0.36%	3.94%	6.07%	100	4.79%
Bottles	88	8.09%	9.53%	3.60%	67	13.73%
	97	18.18%	8.61%	5.47%	68	8.70%
Bottle Brushes	< 50	10.35%	6.12%	2.43%	68	19.94%
Bottle Drying Racks	Unlock full list >	4.49%	9.44%	0.52%	98	9.46%
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Top Products on the Feeding Category

Discover the most-viewed products in the Feeding category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Momcozy Official Detergent Tablets for Momcozy Bottle Washers 120 Tablets	...> Sterilizers	Momcozy	253.8K	107.76%	0.79%	2.77%	100	1.00%
Grownsy EaseClean Bottle Washer All-in-One Washer and Sterilizer and Dryer	...> Sterilizers	GROWNSY	225.1K	35.74%	8.35%	9.80%	52	5.29%
Momcozy KleanPal Pro All-in-One Bottle Washer Sterilizer & Dryer - White	...> Sterilizers	Momcozy	218.5K	17.21%	2.48%	7.92%	60	9.88%
Lansinoh Stay Dry Disposable Nursing Pads 100 Count	...> Nursing Pads	Lansinoh	141K	=	9.89%	12.44%	74	1.95%
Momcozy Portable Bottle Warmer for Breast Milk Baby Travel Essentials	...> Bottle Warmers	Momcozy	135.5K	10.73%	9.36%	13.75%	97	5.78%
Momcozy Official Detergent Tablets for Momcozy Bottle Washers 120 Tablets	...> Sterilizers	Momcozy	253.8K	107.76%	0.79%	2.77%	100	1.00%
Grownsy EaseClean Bottle Washer All-in-One Washer and Sterilizer and Dryer	...> Sterilizers	GROWNSY	225.1K	35.74%	8.35%	9.80%	52	5.29%
Momcozy KleanPal Pro All-in-One Bottle Washer Sterilizer & Dryer - White	...> Sterilizers	Momcozy	218.5K	17.21%	2.48%	7.92%	60	9.88%
Lansinoh Stay Dry Disposable Nursing Pads 100 Count	...> Nursing Pads	Lansinoh	141K	=	9.89%	12.44%	74	1.95%
Momcozy Portable Bottle Warmer for Breast Milk Baby Travel Essentials	...> Bottle Warmers	Momcozy	135.5K	10.73%	9.36%	13.75%	97	5.78%
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Top-level analysis of the Feeding category on amazon.com

During 2026-09-01T00:00:00, the Feeding category on amazon.com generated a total revenue of $168.8M.

The leading brands in this category are Momcozy, eufy Security, and Similac, which stand out in terms of revenue and consumer engagement.

The top-performing product was Momcozy Official Detergent Tablets for Momcozy Bottle Washers 120 Tablets, and it's the best-selling item in the category.