Best Selling Electronics Brands on Amazon

See the full list of Market Leaders In Amazon Electronics for February 1, and read the full analysis below

Last updated : February 1, 2026

Top Brands on the Electronics category

See which brands are leading the Electronics category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Feb 2026 vs. Feb 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Lenovo	2.52%	0.66pp	12.5M	2.49%	2.38%	32.44%	$475.72	11.76%
G.SKILL	0.51%	0.30pp	1.7M	2.07%	1.30%	16.95%	$28.57	5.29%
GIGABYTE	1.02%	0.29pp	9.9M	0.91%	1.81%	14.66%	$430.98	3.15%
OURA	0.51%	0.27pp	7.4M	0.25%	1.55%	30.87%	$325.00	2.19%
Crucial	0.67%	0.24pp	9.5M	2.22%	1.33%	20.56%	$127.42	9.90%
Lenovo	2.52%	0.66pp	12.5M	2.49%	2.38%	32.44%	$475.72	11.76%
G.SKILL	0.51%	0.30pp	1.7M	2.07%	1.30%	16.95%	$28.57	5.29%
GIGABYTE	1.02%	0.29pp	9.9M	0.91%	1.81%	14.66%	$430.98	3.15%
OURA	0.51%	0.27pp	7.4M	0.25%	1.55%	30.87%	$325.00	2.19%
Crucial	0.67%	0.24pp	9.5M	2.22%	1.33%	20.56%	$127.42	9.90%
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Channels Breakdown & Performance

Understand where the top brands in the Electronics category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Lenovo

G.SKILL

GIGABYTE

OURA

Crucial

Top selling sub-categories in the Electronics category

Explore the breakdown of sub-categories within the Electronics category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Feb 2026 vs. Feb 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	8.93%	9.82%	9.89%	55	4.13%
	63	5.70%	16.46%	1.41%	90	2.83%
Cables & Accessories	98	2.74%	9.86%	2.50%	70	7.80%
Keyboards, Mice & Accessories	85	4.41%	8.73%	8.35%	< 50	8.71%
Memory Cards	81	3.34%	8.65%	6.37%	84	5.00%
Computer Cable Adapters	92	5.42%	15.45%	2.11%	94	3.47%
Audio & Video Accessories	Unlock full list >	2.58%	11.39%	10.17%	78	11.31%
	52	0.14%	5.69%	6.23%	76	10.00%
Bags, Cases & Sleeves	100	5.67%	0.11%	10.71%	100	11.53%
Screen Protectors	66	4.08%	8.21%	2.90%	86	9.44%
Stands	95	15.72%	15.55%	7.94%	100	7.62%
Chargers & Adapters	77	9.85%	8.77%	10.31%	54	2.29%
Mounts	Unlock full list >	9.16%	7.72%	9.19%	81	0.79%
	76	8.65%	10.00%	4.83%	71	4.09%
Bags, Cases & Sleeves	79	2.69%	9.68%	5.87%	76	4.74%
Chargers & Adapters	< 50	7.59%	9.90%	1.04%	76	10.44%
Skins & Decals	100	19.62%	14.02%	9.13%	97	1.93%
Stands	100	10.03%	18.60%	5.29%	99	4.81%
Docking Stations	Unlock full list >	6.25%	9.76%	0.82%	66	0.74%
	59	6.74%	3.85%	9.60%	< 50	2.61%
Internal Components	61	8.36%	6.66%	6.42%	94	10.00%
External Components	100	7.79%	5.19%	2.69%	97	7.06%
Single Board Computers	84	1.03%	9.91%	5.62%	51	9.90%
Laptop Replacement Parts	81	9.97%	8.33%	14.45%	58	13.60%
Computer Screws	Unlock full list >	1.08%	8.59%	7.25%	100	2.31%
	98	8.52%	6.43%	6.87%	73	10.00%
	59	8.94%	9.81%	9.89%	56	4.17%
Earbud Headphones	97	6.12%	8.82%	8.25%	69	1.65%
Over-Ear Headphones	64	9.44%	3.82%	18.34%	< 50	3.75%
On-Ear Headphones	81	9.87%	1.40%	18.68%	100	1.33%
Open-Ear Headphones	Unlock full list >	9.91%	2.35%	13.58%	99	2.41%
Cases	< 50	2.44%	1.80%	0.30%	< 50	13.83%
Earpads	95	6.43%	10.18%	8.04%	83	2.20%
Adapters	Unlock full list >	1.67%	4.39%	7.29%	80	7.64%
	84	9.87%	6.74%	9.37%	54	8.86%
	95	9.47%	6.60%	18.78%	100	17.92%
Photo Studio	< 50	9.61%	9.71%	19.75%	99	0.66%
Lighting	76	10.00%	11.98%	9.77%	100	4.27%
Video Studio	74	6.23%	11.45%	9.08%	79	8.98%
Light Meters & Accessories	Unlock full list >	0.94%	6.24%	1.75%	91	9.59%
	60	8.96%	9.81%	9.90%	63	4.20%
Batteries & Chargers	66	1.25%	9.98%	1.66%	< 50	7.12%
Tripod & Monopod Accessories	61	11.77%	10.00%	15.24%	80	3.70%
Cleaning Equipment	80	1.99%	12.13%	6.63%	82	5.44%
Remote Controls	55	0.07%	5.67%	2.66%	< 50	9.87%
Filters & Accessories	Unlock full list >	3.44%	4.63%	11.52%	99	13.55%
	51	6.60%	1.48%	12.53%	75	12.36%
Surveillance Cameras	58	19.73%	2.88%	14.30%	55	16.38%
Surveillance Systems	93	0.97%	6.25%	8.62%	91	10.59%
Surveillance Accessories	Unlock full list >	8.73%	1.20%	9.64%	55	9.76%
	< 50	17.39%	16.98%	9.70%	< 50	3.86%
Film	100	7.68%	10.67%	5.13%	99	6.21%
Film Cameras	Unlock full list >	9.99%	8.12%	8.47%	96	7.74%
	82	4.02%	14.53%	8.88%	80	4.05%
Camera Cases	100	9.99%	14.31%	8.30%	51	6.12%
Binocular, Camera & Camcorder Straps	84	12.32%	6.71%	2.55%	100	9.41%
Camcorder Cases	< 50	9.71%	6.06%	9.63%	< 50	9.22%
Tripod & Monopod Cases	84	0.35%	6.32%	9.64%	< 50	8.35%
Lens Cases	Unlock full list >	2.77%	3.93%	5.62%	< 50	12.53%
	< 50	8.88%	1.33%	9.66%	< 50	8.09%
	52	9.58%	9.77%	8.39%	< 50	7.60%
Remote Controls	61	9.32%	2.75%	9.89%	96	4.22%
Cables	96	6.50%	0.58%	3.51%	99	9.78%
TV Mounts, Stands & Turntables	94	9.94%	7.71%	4.24%	61	7.75%
Cleaning	78	19.85%	2.61%	14.71%	80	16.79%
Antennas	Unlock full list >	0.36%	7.64%	2.66%	< 50	19.86%
Streaming Media Players	90	7.69%	18.54%	8.95%	98	8.12%
	86	4.62%	3.46%	8.57%	88	9.14%
LED & LCD TVs	98	8.38%	9.98%	4.07%	99	3.35%
QLED TVs	62	10.95%	19.34%	1.92%	95	19.43%
OLED TVs	Unlock full list >	5.17%	0.59%	9.83%	63	15.13%
	100	5.47%	8.96%	1.22%	100	1.83%
DVD Players	< 50	16.95%	9.81%	12.29%	94	5.43%
DVD Recorders	Unlock full list >	9.43%	8.05%	5.46%	76	12.23%
	61	3.83%	8.07%	3.17%	66	3.71%
Blu-ray Players	Unlock full list >	13.25%	18.63%	4.73%	100	9.91%
	< 50	8.93%	9.82%	9.89%	55	4.13%
	63	5.70%	16.46%	1.41%	90	2.83%
Cables & Accessories	98	2.74%	9.86%	2.50%	70	7.80%
Keyboards, Mice & Accessories	85	4.41%	8.73%	8.35%	< 50	8.71%
Memory Cards	81	3.34%	8.65%	6.37%	84	5.00%
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Top Products on the Electronics Category

Discover the most-viewed products in the Electronics category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Feb 2026 vs. Feb 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio High-Fidelity Sound USB-C Charging White	...> Earbud Headphones	Apple	2.4M	=	9.62%	9.39%	< 50	1.35%
Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life — Blue	...> Tablets	Apple	2.3M	=	11.84%	1.23%	< 50	9.63%
Apple AirTag (1st Generation) 4 Pack Keep Track of and find Your Keys Wallet Luggage Backpack and More. Simple one-tap Set up with iPhone or iPad Bluetooth	...> Item Finders	Apple	2M	13.81%	9.93%	5.36%	< 50	14.50%
Apple 2025 MacBook Air 13-inch Laptop with M4 chip: Built for Apple Intelligence 13.6" Liquid Retina Display 16GB Unified Memory 256GB SSD Storage 12MP Center Stage Camera Touch ID Midnight	...> Traditional Laptops	Apple	2M	=	15.01%	9.02%	61	5.07%
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones Personalized Spatial Audio Sweat and Water Resistant USB-C Charging Case H2 Chip Up to 30 Hours of Battery Life Effortless Setup for iPhone	...> Earbud Headphones	Apple	1.7M	27.76%	8.28%	9.51%	< 50	1.76%
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio High-Fidelity Sound USB-C Charging White	...> Earbud Headphones	Apple	2.4M	=	9.62%	9.39%	< 50	1.35%
Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life — Blue	...> Tablets	Apple	2.3M	=	11.84%	1.23%	< 50	9.63%
Apple AirTag (1st Generation) 4 Pack Keep Track of and find Your Keys Wallet Luggage Backpack and More. Simple one-tap Set up with iPhone or iPad Bluetooth	...> Item Finders	Apple	2M	13.81%	9.93%	5.36%	< 50	14.50%
Apple 2025 MacBook Air 13-inch Laptop with M4 chip: Built for Apple Intelligence 13.6" Liquid Retina Display 16GB Unified Memory 256GB SSD Storage 12MP Center Stage Camera Touch ID Midnight	...> Traditional Laptops	Apple	2M	=	15.01%	9.02%	61	5.07%
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones Personalized Spatial Audio Sweat and Water Resistant USB-C Charging Case H2 Chip Up to 30 Hours of Battery Life Effortless Setup for iPhone	...> Earbud Headphones	Apple	1.7M	27.76%	8.28%	9.51%	< 50	1.76%
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Top-level analysis of the Electronics category on amazon.com

During 2026-02-01T00:00:00, the Electronics category on amazon.com generated a total revenue of $5.6B.

The leading brands in this category are Lenovo, G.SKILL, and GIGABYTE, which stand out in terms of revenue and consumer engagement.

The top-performing product was Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio High-Fidelity Sound USB-C Charging White, and it's the best-selling item in the category.