Pricing
Explore API
Get a demo
Get started
Now livetag icon
Digital 100 - Similarweb official ranking of the fastest growing digital brandsMeet the leading brands of 2026banner icon

Best Selling Breakfast Cereal Brands on Amazon

See the full list of Market Leaders In Amazon Breakfast Cereal for January 1, and read the full analysis below

Last updated : January 1, 2026

Top Brands on the Breakfast Cereal category

See which brands are leading the Breakfast Cereal category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Jan 2026 vs. Jan 2025
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
Oats Overnight4.49%2.08pp286.9K102.48%12.41%2.17%$40.936.48%
Weetabix1.43%1.11pp224.4K0.81%2.90%1.40%$3.184.35%
Kodiak Cakes1.99%0.77pp72.2K100.17%5.60%1.02%$6.436.27%
Catalina Crunch2.54%0.55pp248.6K62.23%4.52%0.69%$23.624.26%
Cream of Wheat1.41%0.47pp162.7K47.09%11.32%2.01%$37.150.55%
Oats Overnight4.49%2.08pp286.9K102.48%12.41%2.17%$40.936.48%
Weetabix1.43%1.11pp224.4K0.81%2.90%1.40%$3.184.35%
Kodiak Cakes1.99%0.77pp72.2K100.17%5.60%1.02%$6.436.27%
Catalina Crunch2.54%0.55pp248.6K62.23%4.52%0.69%$23.624.26%
Cream of Wheat1.41%0.47pp162.7K47.09%11.32%2.01%$37.150.55%

Who’s winning your category?

See top brands by revenue, views, and conversion rate.
Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Breakfast Cereal category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
Oats Overnight
Weetabix
Kodiak Cakes
Catalina Crunch
Cream of Wheat

Top selling sub-categories in the Breakfast Cereal category

Explore the breakdown of sub-categories within the Breakfast Cereal category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Jan 2026 vs. Jan 2025
Export Excel
CategoryUnit soldChangeRevenueChangeProduct viewsChange
Cold Cereal714.93%0.93%9.41%7515.57%
Oatmeal617.96%18.67%6.00%633.60%
Granola579.55%14.83%9.97%575.13%
GritsUnlock full list >15.77%2.99%11.97%999.41%
Cold Cereal714.93%0.93%9.41%7515.57%
Oatmeal617.96%18.67%6.00%633.60%
Granola579.55%14.83%9.97%575.13%
GritsUnlock full list >15.77%2.99%11.97%999.41%
Cold Cereal714.93%0.93%9.41%7515.57%

Track category trends month over month

See which categories are growing based on sales, revenue, and views.
Start free trial

Top Products on the Breakfast Cereal Category

Discover the most-viewed products in the Breakfast Cereal category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Jan 2026 vs. Jan 2025
Export Excel
Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Weetabix Biscuits Whole Grain Cereal Lightly Sweet Whole Grain Wheat Biscuits Delicious as Part of Breakfasts or Snacks 14 OZ Box
Weetabix Biscuits Whole Grain Cereal Lightly Sweet Whole Grain Wheat Biscuits Delicious as Part of Breakfasts or Snacks 14 OZ Box
...> Cold Cereal
Weetabix68.6K340.09%9.50%9.21%< 500.62%
Catalina Crunch Protein Cereal | Sugar Free Breakfast Cereal with 11g of Protein | Gluten Free Keto Friendly | Cinnamon Toast - 9 oz. Bag (Pack of 1)
Catalina Crunch Protein Cereal | Sugar Free Breakfast Cereal with 11g of Protein | Gluten Free Keto Friendly | Cinnamon Toast - 9 oz. Bag (Pack of 1)
...> Cold Cereal
Catalina Crunch68.1K293.58%10.00%6.08%627.25%
Purely Elizabeth Cookie Granola Choc Chip 11 OZ
Purely Elizabeth Cookie Granola Choc Chip 11 OZ
...> Granola
purely elizabeth.62.7K281.15%8.23%4.46%806.48%
Quaker Old Fashioned Rolled Oats Non GMO Project Verified Two 64oz Bags in Box 90 Servings 4 Pound (Pack of 2)
Quaker Old Fashioned Rolled Oats Non GMO Project Verified Two 64oz Bags in Box 90 Servings 4 Pound (Pack of 2)
...> Oatmeal
Quaker54K2.33%9.83%9.89%< 503.38%
Honey Nut Cheerios Heart Healthy Gluten Free Breakfast Cereal with Whole Grain Oats 10.8 oz
Honey Nut Cheerios Heart Healthy Gluten Free Breakfast Cereal with Whole Grain Oats 10.8 oz
...> Cold Cereal
Cheerios52.8K32.92%5.83%5.47%6518.45%
Weetabix Biscuits Whole Grain Cereal Lightly Sweet Whole Grain Wheat Biscuits Delicious as Part of Breakfasts or Snacks 14 OZ Box
Weetabix Biscuits Whole Grain Cereal Lightly Sweet Whole Grain Wheat Biscuits Delicious as Part of Breakfasts or Snacks 14 OZ Box
...> Cold Cereal
Weetabix68.6K340.09%9.50%9.21%< 500.62%
Catalina Crunch Protein Cereal | Sugar Free Breakfast Cereal with 11g of Protein | Gluten Free Keto Friendly | Cinnamon Toast - 9 oz. Bag (Pack of 1)
Catalina Crunch Protein Cereal | Sugar Free Breakfast Cereal with 11g of Protein | Gluten Free Keto Friendly | Cinnamon Toast - 9 oz. Bag (Pack of 1)
...> Cold Cereal
Catalina Crunch68.1K293.58%10.00%6.08%627.25%
Purely Elizabeth Cookie Granola Choc Chip 11 OZ
Purely Elizabeth Cookie Granola Choc Chip 11 OZ
...> Granola
purely elizabeth.62.7K281.15%8.23%4.46%806.48%
Quaker Old Fashioned Rolled Oats Non GMO Project Verified Two 64oz Bags in Box 90 Servings 4 Pound (Pack of 2)
Quaker Old Fashioned Rolled Oats Non GMO Project Verified Two 64oz Bags in Box 90 Servings 4 Pound (Pack of 2)
...> Oatmeal
Quaker54K2.33%9.83%9.89%< 503.38%
Honey Nut Cheerios Heart Healthy Gluten Free Breakfast Cereal with Whole Grain Oats 10.8 oz
Honey Nut Cheerios Heart Healthy Gluten Free Breakfast Cereal with Whole Grain Oats 10.8 oz
...> Cold Cereal
Cheerios52.8K32.92%5.83%5.47%6518.45%

What’s selling—and why

Explore the top-performing products on Amazon based on product views, sales, and revenue.
Spot trends, category winners, and emerging bestsellers at a glance.
Start free trial

Top-level analysis of the Breakfast Cereal category on amazon.com

During 2026-01-01T00:00:00, the Breakfast Cereal category on amazon.com generated a total revenue of $32.5M.

The leading brands in this category are Oats Overnight, Weetabix, and Kodiak Cakes, which stand out in terms of revenue and consumer engagement.

The top-performing product was Weetabix Biscuits Whole Grain Cereal Lightly Sweet Whole Grain Wheat Biscuits Delicious as Part of Breakfasts or Snacks 14 OZ Box, and it's the best-selling item in the category.