Best Selling Produce Brands on Amazon

See the full list of Market Leaders In Amazon Produce for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Produce category

See which brands are leading the Produce category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Fresh Produce (Brands May Vary)	29.27%	6.31pp	8.9M	84.97%	149.71%	23.18%	$2.99	0.24%
Ocean Spray	0.84%	0.49pp	3.3M	51.56%	149.37%	18.96%	$0.64	0.24%
Taylor Farms	2.24%	0.45pp	8.5M	16.86%	149.67%	17.68%	$2.68	0.14%
Anna and Sarah	1.13%	0.44pp	5.6M	45.39%	145.02%	19.40%	$2.27	0.23%
Bristol Farms	0.79%	0.39pp	8.9M	41.74%	148.15%	12.34%	$2.87	0.07%
Fresh Produce (Brands May Vary)	29.27%	6.31pp	8.9M	84.97%	149.71%	23.18%	$2.99	0.24%
Ocean Spray	0.84%	0.49pp	3.3M	51.56%	149.37%	18.96%	$0.64	0.24%
Taylor Farms	2.24%	0.45pp	8.5M	16.86%	149.67%	17.68%	$2.68	0.14%
Anna and Sarah	1.13%	0.44pp	5.6M	45.39%	145.02%	19.40%	$2.27	0.23%
Bristol Farms	0.79%	0.39pp	8.9M	41.74%	148.15%	12.34%	$2.87	0.07%
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Channels Breakdown & Performance

Understand where the top brands in the Produce category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

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On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Fresh Produce (Brands May Vary)

Ocean Spray

Taylor Farms

Anna and Sarah

Bristol Farms

Top selling sub-categories in the Produce category

Explore the breakdown of sub-categories within the Produce category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	78	18.68%	0.67%	14.82%	100	8.70%
Onions & Shallots	78	8.73%	9.98%	12.41%	100	9.28%
	< 50	6.77%	12.04%	9.23%	63	8.82%
Russet	89	14.95%	6.65%	9.95%	99	9.88%
Sweet Potatoes	80	12.04%	4.05%	6.04%	57	10.00%
Fingerlings & Baby	98	8.95%	5.47%	18.93%	97	6.32%
Yams	Unlock full list >	5.47%	7.98%	10.35%	55	14.58%
Tomatoes	99	7.84%	9.92%	0.84%	70	10.18%
	96	8.47%	9.99%	4.32%	98	6.16%
Bell Peppers	61	5.28%	13.44%	8.98%	< 50	1.52%
Chili Peppers	< 50	9.93%	9.78%	15.17%	< 50	1.35%
Sweet Peppers	Unlock full list >	9.58%	6.87%	18.18%	79	17.31%
	72	3.83%	6.81%	7.66%	77	17.45%
Carrots	99	1.96%	5.40%	5.09%	99	19.67%
Radishes	99	2.53%	1.57%	4.41%	100	9.81%
Ginger	100	1.75%	6.53%	7.34%	99	9.89%
Beets	Unlock full list >	9.33%	6.26%	19.49%	96	18.63%
	89	4.04%	9.84%	1.52%	< 50	11.09%
	76	17.71%	13.58%	8.61%	93	0.58%
Blueberries	56	5.60%	10.78%	8.90%	< 50	9.16%
Strawberries	Unlock full list >	17.56%	9.05%	9.67%	76	9.53%
	85	8.55%	9.77%	17.50%	97	7.61%
Lemons	< 50	7.57%	3.00%	14.75%	< 50	10.19%
Mandarins	87	2.93%	7.84%	7.90%	67	9.74%
Oranges	80	9.06%	6.97%	12.76%	< 50	2.69%
Limes	100	3.03%	6.22%	6.51%	100	18.72%
Grapefruit	Unlock full list >	8.58%	4.75%	17.62%	97	18.48%
Grapes	89	3.14%	8.07%	7.99%	92	9.70%
	94	5.03%	1.64%	8.86%	100	0.05%
Honeycrisp	92	11.77%	6.52%	6.22%	94	4.21%
Gala	99	0.39%	5.32%	6.57%	91	6.96%
Fuji	60	1.46%	2.63%	1.25%	82	15.04%
Golden Delicious	Unlock full list >	1.70%	6.75%	5.10%	88	9.93%
Avocados	Unlock full list >	8.49%	4.57%	17.31%	65	18.17%
	89	8.41%	9.98%	4.16%	99	3.43%
Packaged Greens & Salad Mixes	98	12.48%	18.05%	9.99%	97	6.54%
Cut & Packaged Vegetables	96	9.74%	9.61%	9.42%	93	8.61%
	99	18.84%	13.25%	8.93%	88	1.39%
Melon	< 50	10.19%	5.06%	5.38%	54	5.63%
Mixed Fruits	80	9.72%	8.43%	9.27%	57	3.03%
Pineapples	Unlock full list >	8.40%	9.98%	4.14%	68	3.41%
Cut & Packaged Herbs	Unlock full list >	9.21%	9.94%	6.68%	< 50	4.73%
	96	5.92%	1.21%	2.60%	94	9.88%
	< 50	2.98%	3.55%	6.44%	< 50	7.21%
Dried Banana Chips	81	0.69%	5.10%	2.55%	85	7.13%
Dried Berries	< 50	6.67%	11.52%	10.05%	64	0.88%
Dried Dates	< 50	8.66%	17.14%	4.47%	68	7.09%
Raisins	99	8.78%	10.00%	18.94%	100	4.47%
Dried Mixed Fruits	Unlock full list >	7.78%	9.87%	2.66%	57	7.07%
	66	8.72%	9.83%	18.08%	< 50	7.09%
Dried Mushrooms	< 50	15.46%	14.73%	1.55%	100	14.82%
Sundried Tomatoes	Unlock full list >	11.18%	3.29%	9.93%	92	9.98%
	61	8.60%	4.78%	17.69%	55	7.44%
Cilantro	100	3.05%	6.23%	6.53%	100	18.70%
Parsley	57	5.94%	1.24%	2.62%	< 50	9.86%
Basil	99	1.32%	3.00%	5.40%	97	9.96%
Thyme	65	1.00%	6.07%	3.90%	86	4.64%
Chives	Unlock full list >	8.14%	0.70%	9.53%	77	9.67%
	78	18.68%	0.67%	14.82%	100	8.70%
Onions & Shallots	78	8.73%	9.98%	12.41%	100	9.28%
	< 50	6.77%	12.04%	9.23%	63	8.82%
Russet	89	14.95%	6.65%	9.95%	99	9.88%
Sweet Potatoes	80	12.04%	4.05%	6.04%	57	10.00%
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Top Products on the Produce Category

Discover the most-viewed products in the Produce category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Organic Banana 1 Each	...> Dried Banana Chips	Fresh Produce (Brands May Vary)	377.2K	47.50%	8.16%	8.53%	84	1.01%
Banana Conventional 1 Each	...> Fresh Fruits	Fresh Produce (Brands May Vary)	291.6K	33.51%	8.08%	6.03%	59	9.25%
Banana Bunch (4-5 Count)	...> Fresh Fruits	produce aisle	274.7K	308.92%	1.31%	9.12%	58	1.27%
Organic Garlic	...> Garlic	Fresh Produce (Brands May Vary)	224.8K	60.17%	0.83%	14.42%	< 50	4.12%
Organic Yellow Onion	...> Onions & Shallots	Fresh Produce (Brands May Vary)	212.7K	67.80%	3.59%	14.03%	83	3.48%
Organic Banana 1 Each	...> Dried Banana Chips	Fresh Produce (Brands May Vary)	377.2K	47.50%	8.16%	8.53%	84	1.01%
Banana Conventional 1 Each	...> Fresh Fruits	Fresh Produce (Brands May Vary)	291.6K	33.51%	8.08%	6.03%	59	9.25%
Banana Bunch (4-5 Count)	...> Fresh Fruits	produce aisle	274.7K	308.92%	1.31%	9.12%	58	1.27%
Organic Garlic	...> Garlic	Fresh Produce (Brands May Vary)	224.8K	60.17%	0.83%	14.42%	< 50	4.12%
Organic Yellow Onion	...> Onions & Shallots	Fresh Produce (Brands May Vary)	212.7K	67.80%	3.59%	14.03%	83	3.48%
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Top-level analysis of the Produce category on amazon.com

During 2025-11-01T00:00:00, the Produce category on amazon.com generated a total revenue of $135.9M.

The leading brands in this category are Fresh Produce (Brands May Vary), Ocean Spray, and Taylor Farms, which stand out in terms of revenue and consumer engagement.

The top-performing product was Organic Banana 1 Each, and it's the best-selling item in the category.