Best Selling Oral Care Brands on Amazon

See the full list of Market Leaders In Amazon Oral Care for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Oral Care category

See which brands are leading the Oral Care category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Philips Sonicare	5.88%	0.79pp	4.3M	35.17%	8.09%	13.02%	$52.18	11.35%
Oral-B	8.56%	0.58pp	114K	18.17%	3.13%	10.71%	$33.13	3.10%
Crest	7.19%	0.56pp	4.2M	34.32%	8.06%	12.55%	$48.87	10.77%
Ollie	0.44%	0.42pp	4.3M	29.15%	6.68%	7.64%	$49.90	10.99%
DrDent	0.43%	0.41pp	4.3M	15.03%	0.95%	2.78%	$47.85	11.06%
Philips Sonicare	5.88%	0.79pp	4.3M	35.17%	8.09%	13.02%	$52.18	11.35%
Oral-B	8.56%	0.58pp	114K	18.17%	3.13%	10.71%	$33.13	3.10%
Crest	7.19%	0.56pp	4.2M	34.32%	8.06%	12.55%	$48.87	10.77%
Ollie	0.44%	0.42pp	4.3M	29.15%	6.68%	7.64%	$49.90	10.99%
DrDent	0.43%	0.41pp	4.3M	15.03%	0.95%	2.78%	$47.85	11.06%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Oral Care category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Philips Sonicare

Oral-B

Crest

Ollie

DrDent

Top selling sub-categories in the Oral Care category

Explore the breakdown of sub-categories within the Oral Care category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
Toothpaste	51	7.81%	4.19%	1.11%	92	9.98%
	75	9.43%	3.90%	7.71%	97	6.02%
	< 50	14.19%	5.01%	7.36%	60	5.09%
Toothbrush Replacement Heads	84	9.97%	14.90%	8.49%	56	5.59%
Powered Toothbrushes	89	9.87%	2.65%	13.14%	99	2.71%
Chargers	Unlock full list >	17.05%	3.63%	9.98%	< 50	7.66%
Manual Toothbrushes	79	1.04%	2.56%	10.49%	63	18.46%
Toothbrush Travel Containers	< 50	19.47%	2.07%	9.79%	82	9.91%
Toothbrush Sanitizers	Unlock full list >	15.67%	6.33%	6.71%	68	6.41%
	100	12.34%	6.27%	9.78%	62	3.47%
Dental Floss	57	10.98%	9.88%	18.30%	100	1.68%
Floss Picks	100	9.63%	9.14%	6.06%	80	11.10%
Power Dental Flossers	83	15.16%	4.76%	9.99%	100	5.95%
Interdental Brushes	100	6.31%	9.35%	0.02%	100	0.65%
Power Flossers & Irrigator Accessories	Unlock full list >	9.69%	3.61%	11.68%	74	3.66%
Mouthwash	69	13.83%	9.95%	3.84%	< 50	2.34%
	92	9.97%	1.71%	14.50%	98	8.85%
	< 50	18.17%	8.61%	5.47%	62	8.69%
Toothpaste	< 50	15.98%	14.22%	1.91%	75	14.31%
Electric Toothbrushes & Accessories	56	9.89%	1.19%	18.42%	92	1.12%
Manual Toothbrushes	98	18.94%	0.96%	3.83%	72	11.42%
Mouthwashes	85	10.36%	6.11%	6.82%	100	19.95%
Dental Care Kits	Unlock full list >	9.73%	9.44%	0.51%	< 50	9.46%
	< 50	18.03%	3.01%	9.92%	60	8.57%
Toothbrushes	< 50	1.50%	2.79%	5.26%	72	9.94%
Training Toothpaste	Unlock full list >	3.47%	7.86%	3.53%	94	9.62%
Toothpaste	51	7.81%	4.19%	1.11%	92	9.98%
	75	9.43%	3.90%	7.71%	97	6.02%
	< 50	14.19%	5.01%	7.36%	60	5.09%
Toothbrush Replacement Heads	84	9.97%	14.90%	8.49%	56	5.59%
Powered Toothbrushes	89	9.87%	2.65%	13.14%	99	2.71%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Oral Care Category

Discover the most-viewed products in the Oral Care category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Crest Teeth Whitening Strips Crest 3D Whitestrips Professional Effects Enamel Safe Teeth Whitening Kit 22 Treatments (44 Strips) Professional-Level Whitening 19 Levels Whiter	...> Strips	Crest	1.4M	45.53%	0.38%	9.52%	< 50	16.75%
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste 3 Pack 3.2 oz	...> Toothpaste	Colgate	839.6K	193.43%	8.24%	17.67%	< 50	7.86%
TheraBreath Fresh Breath Mouthwash Icy Mint Flavor Alcohol-Free 16 Fl Oz (Pack of 2)	...> Mouthwash	TheraBreath	838.7K	51.42%	2.79%	9.70%	< 50	1.04%
Crest 3D White Advanced Teeth Whitening Toothpaste for Adults 3.7 oz 4 Pack Cavity Protection Fluoride Toothpaste Strengthens Enamel Travel Size Toiletries	...> Toothpaste	Crest	832.9K	70.28%	9.96%	4.55%	98	4.51%
Boka Toothpaste - Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste	...> Toothpaste	Boka	799.9K	30.15%	9.17%	12.76%	71	2.56%
Crest Teeth Whitening Strips Crest 3D Whitestrips Professional Effects Enamel Safe Teeth Whitening Kit 22 Treatments (44 Strips) Professional-Level Whitening 19 Levels Whiter	...> Strips	Crest	1.4M	45.53%	0.38%	9.52%	< 50	16.75%
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste 3 Pack 3.2 oz	...> Toothpaste	Colgate	839.6K	193.43%	8.24%	17.67%	< 50	7.86%
TheraBreath Fresh Breath Mouthwash Icy Mint Flavor Alcohol-Free 16 Fl Oz (Pack of 2)	...> Mouthwash	TheraBreath	838.7K	51.42%	2.79%	9.70%	< 50	1.04%
Crest 3D White Advanced Teeth Whitening Toothpaste for Adults 3.7 oz 4 Pack Cavity Protection Fluoride Toothpaste Strengthens Enamel Travel Size Toiletries	...> Toothpaste	Crest	832.9K	70.28%	9.96%	4.55%	98	4.51%
Boka Toothpaste - Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste	...> Toothpaste	Boka	799.9K	30.15%	9.17%	12.76%	71	2.56%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Oral Care category on amazon.com

During 2026-09-01T00:00:00, the Oral Care category on amazon.com generated a total revenue of $309.8M.

The leading brands in this category are Philips Sonicare, Oral-B, and Crest, which stand out in terms of revenue and consumer engagement.

The top-performing product was Crest Teeth Whitening Strips Crest 3D Whitestrips Professional Effects Enamel Safe Teeth Whitening Kit 22 Treatments (44 Strips) Professional-Level Whitening 19 Levels Whiter, and it's the best-selling item in the category.