Best Selling Health & Household Brands on Amazon

See the full list of Market Leaders In Amazon Health & Household for October 1, and read the full analysis below

Last updated : October 1, 2026

Top Brands on the Health & Household category

See which brands are leading the Health & Household category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Oct 2026 vs. Oct 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Amazon Basics	2.15%	0.22pp	56.4M	40.43%	18.12%	10.23%	$10.69	7.01%
THORNE	0.65%	0.18pp	49.1M	12.71%	8.07%	2.69%	$0.94	0.46%
Uproot Clean	0.21%	0.18pp	41.6M	9.37%	17.22%	4.65%	$7.22	5.95%
Philips Sonicare	0.39%	0.13pp	31.2M	15.68%	14.99%	3.24%	$2.05	2.91%
Nutricost	0.80%	0.11pp	54.4M	38.37%	9.90%	9.67%	$6.94	1.96%
Amazon Basics	2.15%	0.22pp	56.4M	40.43%	18.12%	10.23%	$10.69	7.01%
THORNE	0.65%	0.18pp	49.1M	12.71%	8.07%	2.69%	$0.94	0.46%
Uproot Clean	0.21%	0.18pp	41.6M	9.37%	17.22%	4.65%	$7.22	5.95%
Philips Sonicare	0.39%	0.13pp	31.2M	15.68%	14.99%	3.24%	$2.05	2.91%
Nutricost	0.80%	0.11pp	54.4M	38.37%	9.90%	9.67%	$6.94	1.96%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Health & Household category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Amazon Basics

THORNE

Uproot Clean

Philips Sonicare

Nutricost

Top selling sub-categories in the Health & Household category

Explore the breakdown of sub-categories within the Health & Household category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Oct 2026 vs. Oct 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
	99	5.40%	3.63%	9.34%	99	12.31%
	95	7.47%	0.67%	5.68%	94	8.14%
Disposable Plates, Bowls & Cutlery	56	9.89%	7.40%	9.30%	< 50	0.08%
Trash, Compost & Lawn Bags	62	16.40%	4.03%	10.00%	< 50	7.07%
Paper Towels	< 50	13.79%	4.68%	10.05%	54	9.74%
Disposable Drinkware	75	8.49%	19.18%	3.52%	100	7.25%
Disposable Food Storage	Unlock full list >	16.44%	6.81%	12.62%	58	2.92%
	87	15.21%	6.23%	11.42%	99	3.71%
Laundry Detergent	53	6.76%	11.32%	15.55%	55	1.03%
Stain Removers	< 50	7.11%	1.29%	5.22%	68	8.95%
Fabric Deodorizer	95	16.16%	6.68%	13.39%	58	3.10%
Washing Machine Cleaners	70	1.67%	10.31%	11.26%	68	10.22%
Dryer Sheets	Unlock full list >	7.83%	8.24%	8.83%	< 50	8.21%
	79	3.03%	9.74%	5.32%	< 50	9.95%
All-Purpose Cleaners	96	19.60%	0.03%	15.73%	100	8.41%
Bathroom Cleaners	82	7.60%	1.48%	4.17%	66	7.70%
Floor Cleaners	64	18.56%	8.68%	8.35%	81	0.61%
Disinfectant Wipes	90	9.93%	2.15%	13.87%	53	9.01%
Kitchen Cleaners	Unlock full list >	12.29%	5.31%	16.10%	65	4.77%
	< 50	7.31%	9.10%	5.19%	68	9.18%
Toilet Paper	97	13.24%	9.79%	3.61%	91	5.01%
Personal Cleansing Wipes	77	17.74%	0.08%	9.32%	60	12.58%
Facial Tissues	< 50	8.70%	7.03%	7.33%	83	18.67%
Toilet Paper Sprays	Unlock full list >	9.80%	7.08%	5.59%	96	7.12%
	< 50	8.84%	7.07%	12.53%	89	2.54%
Mopping	98	12.38%	4.35%	9.99%	86	10.00%
Sponges	99	0.93%	6.89%	7.73%	88	9.97%
Gloves	79	9.96%	3.03%	9.53%	< 50	11.38%
Cleaning Cloths	99	0.19%	9.98%	5.03%	74	5.97%
Brushes	Unlock full list >	14.18%	9.66%	18.03%	93	4.18%
	56	9.83%	5.42%	0.50%	94	9.81%
	75	14.60%	2.38%	8.49%	< 50	2.45%
Pain Relievers	53	2.35%	1.23%	0.39%	100	19.88%
Digestion & Nausea	81	14.48%	7.00%	14.73%	100	7.01%
Allergy, Sinus & Asthma	92	9.99%	12.71%	7.71%	< 50	7.60%
Cough & Cold	70	8.23%	16.08%	10.00%	97	1.58%
Medication Aids	Unlock full list >	3.20%	7.86%	13.09%	94	5.12%
	98	3.45%	4.22%	8.55%	68	9.98%
Bandages & Bandaging Supplies	67	7.35%	13.76%	9.94%	< 50	3.15%
Antibiotics & Antiseptics	78	9.55%	8.67%	5.81%	64	11.58%
Itching & Rash Treatments	98	3.50%	0.97%	4.30%	68	9.77%
Antifungals	98	15.42%	9.81%	18.96%	68	1.23%
Scars & Wounds	Unlock full list >	3.56%	3.16%	4.54%	98	13.75%
	73	4.43%	8.83%	7.56%	< 50	7.72%
Sanitary Napkins	91	5.42%	2.52%	2.92%	< 50	9.96%
Panty Liners	< 50	0.42%	5.81%	8.68%	95	9.31%
Tampons	< 50	8.96%	19.92%	9.68%	97	1.27%
Feminine Washes	100	9.99%	8.09%	3.37%	80	8.12%
Vaginal Moisturizers	Unlock full list >	13.66%	7.31%	3.69%	51	9.11%
	59	0.04%	9.86%	3.01%	96	5.63%
Aromatherapy	92	7.73%	1.65%	9.99%	80	9.13%
Single Homeopathic Remedies	94	1.93%	0.44%	5.37%	< 50	9.47%
Light Therapy	< 50	9.47%	2.12%	9.95%	81	4.89%
Healing Crystals	< 50	1.27%	6.96%	9.57%	67	6.92%
Magnetic Field Therapy	Unlock full list >	2.89%	2.63%	0.15%	98	9.32%
	60	9.29%	18.56%	5.09%	99	0.23%
Protective Briefs & Underwear	98	8.40%	9.50%	18.94%	67	0.31%
Pads, Liners, Shields & Guards	54	10.00%	0.59%	16.06%	91	8.37%
Bedding & Furniture Protection	100	1.14%	1.21%	5.90%	78	9.26%
Cleansers, Cloths & Creams	66	9.07%	6.56%	4.55%	76	13.82%
Bladder Control Devices	Unlock full list >	9.84%	10.65%	6.82%	65	9.58%
	63	2.69%	14.23%	1.90%	95	14.32%
	85	7.82%	9.87%	2.75%	89	7.03%
Vitamin B	93	9.17%	5.57%	9.76%	78	7.67%
Multivitamins	82	5.98%	8.90%	16.28%	91	2.40%
Vitamin D	82	12.35%	6.72%	2.57%	91	9.40%
Vitamin C	98	5.14%	1.24%	15.33%	< 50	16.57%
Prenatal Vitamins	Unlock full list >	2.76%	3.83%	6.14%	100	6.91%
	100	2.21%	7.38%	11.91%	54	6.19%
Fruit Extracts	52	7.66%	8.74%	5.40%	89	17.05%
Oregano	< 50	4.13%	1.51%	3.85%	99	9.85%
Mushrooms	75	9.83%	5.42%	0.50%	68	9.81%
Turmeric	100	6.81%	3.53%	1.87%	75	10.00%
Cinnamon	Unlock full list >	1.30%	6.90%	10.82%	98	7.21%
	65	1.20%	6.84%	10.69%	98	7.33%
Magnesium	72	9.98%	12.62%	7.68%	71	7.68%
Iron	53	2.12%	5.37%	7.86%	100	9.82%
Calcium	96	9.31%	19.96%	9.68%	73	1.29%
Zinc	66	12.63%	9.98%	16.59%	98	2.83%
Multiminerals	Unlock full list >	5.72%	2.75%	2.69%	98	9.98%
Blended Vitamin & Mineral Supplements	< 50	2.39%	1.20%	12.13%	95	19.84%
	95	13.44%	19.03%	10.00%	100	6.07%
Probiotics	98	16.63%	9.85%	12.60%	67	5.25%
Dietary Fibers	81	9.61%	9.00%	5.99%	100	11.24%
Prebiotics	74	9.99%	8.47%	14.02%	79	13.18%
Charcoal	Unlock full list >	9.01%	4.94%	0.16%	64	9.90%
	98	13.95%	4.80%	7.46%	71	4.87%
Toothpaste	51	7.81%	4.19%	1.11%	92	9.98%
	75	9.43%	3.90%	7.71%	97	6.02%
Powered Toothbrushes & Accessories	< 50	14.19%	5.01%	7.36%	60	5.09%
Manual Toothbrushes	79	1.04%	2.56%	10.49%	63	18.46%
Toothbrush Travel Containers	< 50	19.47%	2.07%	9.79%	82	9.91%
Toothbrush Sanitizers	Unlock full list >	15.67%	6.33%	6.71%	68	6.41%
	100	12.34%	6.27%	9.78%	62	3.47%
Dental Floss	57	10.98%	9.88%	18.30%	100	1.68%
Floss Picks	100	9.63%	9.14%	6.06%	80	11.10%
Power Dental Flossers	83	15.16%	4.76%	9.99%	100	5.95%
Interdental Brushes	100	6.31%	9.35%	0.02%	100	0.65%
Power Flossers & Irrigator Accessories	Unlock full list >	9.69%	3.61%	11.68%	74	3.66%
Mouthwash	69	13.83%	9.95%	3.84%	< 50	2.34%
	92	9.97%	1.71%	14.50%	98	8.85%
Children's Dental Care	< 50	18.17%	8.61%	5.47%	62	8.69%
Infant Dental Care	Unlock full list >	18.03%	3.01%	9.92%	60	8.57%
	54	6.30%	3.17%	2.26%	100	10.00%
	71	1.17%	2.87%	1.54%	75	15.40%
Protein	62	10.70%	19.31%	5.66%	83	5.20%
Electrolyte Replacements	84	19.77%	14.62%	9.27%	97	2.34%
Pre-Workout	90	9.88%	9.38%	10.65%	87	9.83%
Healthy Snacks & Beverages	100	17.21%	11.68%	8.46%	97	0.22%
Shaker Bottles	Unlock full list >	4.68%	1.28%	9.00%	< 50	9.81%
	97	7.35%	7.80%	4.05%	94	9.86%
Nutrition Bars	Unlock full list >	7.52%	12.84%	9.40%	99	8.58%
	80	2.93%	3.62%	6.37%	58	18.88%
Supplements	79	8.73%	3.73%	4.51%	56	7.02%
Powders	100	3.45%	7.85%	3.55%	100	4.07%
Chews & Gels	86	2.39%	7.19%	4.53%	90	5.02%
Shots	60	1.54%	6.64%	5.23%	65	5.68%
Herbals	Unlock full list >	7.79%	5.19%	2.69%	69	7.06%
	98	1.72%	0.64%	5.51%	< 50	9.42%
Supplements	66	7.61%	4.06%	1.26%	98	9.98%
Appetite Control & Suppressants	82	8.28%	4.20%	2.90%	91	16.50%
Ready to Drink Shakes	87	18.54%	15.83%	9.51%	90	3.15%
Diet Kits & Systems	99	12.39%	4.35%	9.99%	98	10.00%
Food Bars	Unlock full list >	9.41%	19.55%	9.60%	93	1.69%
	99	5.40%	3.63%	9.34%	99	12.31%
	95	7.47%	0.67%	5.68%	94	8.14%
Disposable Plates, Bowls & Cutlery	56	9.89%	7.40%	9.30%	< 50	0.08%
Trash, Compost & Lawn Bags	62	16.40%	4.03%	10.00%	< 50	7.07%
Paper Towels	< 50	13.79%	4.68%	10.05%	54	9.74%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Health & Household Category

Discover the most-viewed products in the Health & Household category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Scott ComfortPlus Toilet Paper 12 Triple Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue	...> Toilet Paper	Scott	3.5M	29.50%	6.32%	6.07%	78	6.20%
Pure Encapsulations Magnesium (Glycinate) 90 Capsules	...> Magnesium	Pure Encapsulations	3M	221.33%	9.20%	5.17%	< 50	9.57%
NatureBell Pure Magnesium Glycinate 500mg Per Serving 240 Veggie Capsules	...> Magnesium	NatureBell	2.2M	237.77%	3.84%	15.77%	< 50	9.97%
Nature’s Bounty High Absorption Magnesium Glycinate 240 mg Capsules 120 ct	...> Magnesium	Nature's Bounty	2.1M	=	15.04%	9.16%	94	10.00%
Amazon Basics Everyday Disposable Paper Plates 8.62 Inch Microwave-Safe Cut Resistant Soak-Proof 100 Count Packaging May Vary	...> Plates	Amazon Basics	2M	62.00%	9.81%	1.89%	74	15.82%
Scott ComfortPlus Toilet Paper 12 Triple Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue	...> Toilet Paper	Scott	3.5M	29.50%	6.32%	6.07%	78	6.20%
Pure Encapsulations Magnesium (Glycinate) 90 Capsules	...> Magnesium	Pure Encapsulations	3M	221.33%	9.20%	5.17%	< 50	9.57%
NatureBell Pure Magnesium Glycinate 500mg Per Serving 240 Veggie Capsules	...> Magnesium	NatureBell	2.2M	237.77%	3.84%	15.77%	< 50	9.97%
Nature’s Bounty High Absorption Magnesium Glycinate 240 mg Capsules 120 ct	...> Magnesium	Nature's Bounty	2.1M	=	15.04%	9.16%	94	10.00%
Amazon Basics Everyday Disposable Paper Plates 8.62 Inch Microwave-Safe Cut Resistant Soak-Proof 100 Count Packaging May Vary	...> Plates	Amazon Basics	2M	62.00%	9.81%	1.89%	74	15.82%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Health & Household category on amazon.com

During 2026-10-01T00:00:00, the Health & Household category on amazon.com generated a total revenue of $5.1B.

The leading brands in this category are Amazon Basics, THORNE, and Uproot Clean, which stand out in terms of revenue and consumer engagement.

The top-performing product was Scott ComfortPlus Toilet Paper 12 Triple Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue, and it's the best-selling item in the category.