Best Selling Vitamins, Minerals & Supplements Brands on Amazon

See the full list of Market Leaders In Amazon Vitamins, Minerals & Supplements for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Vitamins, Minerals & Supplements category

See which brands are leading the Vitamins, Minerals & Supplements category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
THORNE	2.30%	0.78pp	6.7M	86.18%	14.26%	7.18%	$35.89	6.48%
Micro Ingredients	2.10%	0.39pp	6.6M	53.32%	7.55%	6.30%	$35.71	4.59%
Sports Research	1.42%	0.31pp	5.5M	49.03%	6.36%	2.93%	$26.26	5.84%
Create	0.40%	0.31pp	5.4M	50.83%	2.38%	1.75%	$28.94	1.62%
Pure Encapsulations	2.58%	0.26pp	6.6M	86.03%	13.78%	7.15%	$5.17	1.39%
THORNE	2.30%	0.78pp	6.7M	86.18%	14.26%	7.18%	$35.89	6.48%
Micro Ingredients	2.10%	0.39pp	6.6M	53.32%	7.55%	6.30%	$35.71	4.59%
Sports Research	1.42%	0.31pp	5.5M	49.03%	6.36%	2.93%	$26.26	5.84%
Create	0.40%	0.31pp	5.4M	50.83%	2.38%	1.75%	$28.94	1.62%
Pure Encapsulations	2.58%	0.26pp	6.6M	86.03%	13.78%	7.15%	$5.17	1.39%
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Channels Breakdown & Performance

Understand where the top brands in the Vitamins, Minerals & Supplements category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

THORNE

Micro Ingredients

Sports Research

Create

Pure Encapsulations

Top selling sub-categories in the Vitamins, Minerals & Supplements category

Explore the breakdown of sub-categories within the Vitamins, Minerals & Supplements category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	85	7.82%	9.87%	2.75%	89	7.03%
	93	9.17%	5.57%	9.76%	78	7.67%
B12	90	1.48%	7.00%	11.03%	< 50	7.01%
B7 (Biotin)	93	3.29%	8.43%	6.35%	78	8.21%
B-Complex	< 50	9.38%	19.69%	9.63%	86	1.57%
B8 (Inositol)	78	8.67%	3.68%	4.48%	94	7.08%
B9 (Folic Acid)	Unlock full list >	8.17%	15.91%	10.00%	96	1.70%
Multivitamins	82	5.98%	8.90%	16.28%	91	2.40%
Vitamin D	82	12.35%	6.72%	2.57%	91	9.40%
Vitamin C	98	5.14%	1.24%	15.33%	< 50	16.57%
Prenatal Vitamins	Unlock full list >	2.76%	3.83%	6.14%	100	6.91%
	100	2.21%	7.38%	11.91%	54	6.19%
	52	7.66%	8.74%	5.40%	89	17.05%
Cranberry	< 50	8.65%	5.22%	3.64%	100	15.33%
Elderberry	67	12.97%	7.00%	3.10%	98	9.27%
Grape Seed Extract	99	11.25%	9.90%	18.03%	59	1.88%
Bilberry	100	11.86%	10.00%	15.33%	54	3.64%
Raspberry Ketones	Unlock full list >	9.01%	5.58%	5.40%	57	19.98%
Mushrooms	75	9.83%	5.42%	0.50%	68	9.81%
Turmeric	100	6.81%	3.53%	1.87%	75	10.00%
Oregano	< 50	4.13%	1.51%	3.85%	99	9.85%
Cinnamon	Unlock full list >	1.30%	6.90%	10.82%	98	7.21%
	65	1.20%	6.84%	10.69%	98	7.33%
Magnesium	72	9.98%	12.62%	7.68%	71	7.68%
Iron	53	2.12%	5.37%	7.86%	100	9.82%
Calcium	96	9.31%	19.96%	9.68%	73	1.29%
Zinc	66	12.63%	9.98%	16.59%	98	2.83%
Multiminerals	Unlock full list >	5.72%	2.75%	2.69%	98	9.98%
Blended Vitamin & Mineral Supplements	< 50	2.39%	1.20%	12.13%	95	19.84%
	95	13.44%	19.03%	10.00%	100	6.07%
	98	16.63%	9.85%	12.60%	67	5.25%
Acidophilus	Unlock full list >	1.65%	2.62%	5.15%	90	9.93%
Dietary Fibers	81	9.61%	9.00%	5.99%	100	11.24%
Prebiotics	74	9.99%	8.47%	14.02%	79	13.18%
Charcoal	Unlock full list >	9.01%	4.94%	0.16%	64	9.90%
	85	7.82%	9.87%	2.75%	89	7.03%
	93	9.17%	5.57%	9.76%	78	7.67%
B12	90	1.48%	7.00%	11.03%	< 50	7.01%
B7 (Biotin)	93	3.29%	8.43%	6.35%	78	8.21%
B-Complex	< 50	9.38%	19.69%	9.63%	86	1.57%
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Top Products on the Vitamins, Minerals & Supplements Category

Discover the most-viewed products in the Vitamins, Minerals & Supplements category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Pure Encapsulations Magnesium (Glycinate) 90 Capsules	...> Magnesium	Pure Encapsulations	1.8M	110.91%	9.20%	5.17%	< 50	9.57%
Nutricost Creatine Monohydrate Micronized Powder 500G 100 Servings	...> Creatine	Nutricost	1.7M	35.20%	9.37%	8.10%	81	5.77%
Nature’s Bounty High Absorption Magnesium Glycinate 240 mg for Supporting Muscle Relaxation and Bone Heart & Nerve Health – Non-GMO Gluten-Free Vegetarian 120 Count/60 Servings	...> Magnesium	Nature's Bounty	1.1M	=	6.73%	4.28%	91	10.41%
NatureBell Pure Magnesium Glycinate 500mg Per Serving 240 Veggie Capsules	...> Magnesium	NatureBell	1M	71.61%	3.84%	15.77%	< 50	9.97%
Nature's Bounty Fish Oil Omega 3 Supplements - Supports Heart Health 1200 Mg Fish Oil Omega-3 200 Softgels (Pack of 1)	...> Fish Oil	Nature's Bounty	955.3K	43.89%	6.15%	7.88%	63	6.30%
Pure Encapsulations Magnesium (Glycinate) 90 Capsules	...> Magnesium	Pure Encapsulations	1.8M	110.91%	9.20%	5.17%	< 50	9.57%
Nutricost Creatine Monohydrate Micronized Powder 500G 100 Servings	...> Creatine	Nutricost	1.7M	35.20%	9.37%	8.10%	81	5.77%
Nature’s Bounty High Absorption Magnesium Glycinate 240 mg for Supporting Muscle Relaxation and Bone Heart & Nerve Health – Non-GMO Gluten-Free Vegetarian 120 Count/60 Servings	...> Magnesium	Nature's Bounty	1.1M	=	6.73%	4.28%	91	10.41%
NatureBell Pure Magnesium Glycinate 500mg Per Serving 240 Veggie Capsules	...> Magnesium	NatureBell	1M	71.61%	3.84%	15.77%	< 50	9.97%
Nature's Bounty Fish Oil Omega 3 Supplements - Supports Heart Health 1200 Mg Fish Oil Omega-3 200 Softgels (Pack of 1)	...> Fish Oil	Nature's Bounty	955.3K	43.89%	6.15%	7.88%	63	6.30%
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Top-level analysis of the Vitamins, Minerals & Supplements category on amazon.com

During 2026-09-01T00:00:00, the Vitamins, Minerals & Supplements category on amazon.com generated a total revenue of $1.5B.

The leading brands in this category are THORNE, Micro Ingredients, and Sports Research, which stand out in terms of revenue and consumer engagement.

The top-performing product was Pure Encapsulations Magnesium (Glycinate) 90 Capsules, and it's the best-selling item in the category.