Best Selling Home & Kitchen Brands on Amazon

See the full list of Market Leaders In Amazon Home & Kitchen for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Home & Kitchen category

See which brands are leading the Home & Kitchen category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
EGOHOME	0.28%	0.19pp	6M	327.50%	2.27%	34.24%	$141.33	11.26%
MIULEE	0.37%	0.18pp	5.3M	175.96%	2.12%	27.11%	$88.68	3.39%
Niagara Sleep Solution	0.20%	0.12pp	4.8M	124.56%	2.16%	14.73%	$54.88	0.23%
Garvee	0.12%	0.12pp	5.5M	310.65%	0.50%	25.20%	$92.29	9.57%
Novilla	0.40%	0.11pp	3.7M	260.61%	2.27%	13.48%	$132.37	8.72%
EGOHOME	0.28%	0.19pp	6M	327.50%	2.27%	34.24%	$141.33	11.26%
MIULEE	0.37%	0.18pp	5.3M	175.96%	2.12%	27.11%	$88.68	3.39%
Niagara Sleep Solution	0.20%	0.12pp	4.8M	124.56%	2.16%	14.73%	$54.88	0.23%
Garvee	0.12%	0.12pp	5.5M	310.65%	0.50%	25.20%	$92.29	9.57%
Novilla	0.40%	0.11pp	3.7M	260.61%	2.27%	13.48%	$132.37	8.72%
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Channels Breakdown & Performance

Understand where the top brands in the Home & Kitchen category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

EGOHOME

MIULEE

Niagara Sleep Solution

Garvee

Novilla

Top selling sub-categories in the Home & Kitchen category

Explore the breakdown of sub-categories within the Home & Kitchen category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	98	5.56%	8.59%	7.98%	97	7.16%
	59	9.74%	9.09%	9.96%	63	6.33%
Travel & To-Go Food Containers	93	9.57%	9.77%	8.36%	77	7.57%
Food Storage	56	14.15%	8.75%	7.32%	79	2.18%
Thermoses	< 50	15.05%	2.01%	8.63%	82	15.23%
Racks & Holders	< 50	16.67%	0.73%	9.08%	71	0.80%
Kitchen Storage & Organization Accessories	Unlock full list >	9.63%	7.66%	8.86%	99	6.68%
	95	4.66%	9.23%	1.45%	96	3.15%
Kitchen Accessories	< 50	2.60%	9.99%	0.13%	80	8.94%
Specialty Tools & Gadgets	78	12.94%	6.28%	16.28%	< 50	8.44%
Cooking Utensils	84	9.11%	16.94%	9.80%	100	6.24%
Measuring Tools & Scales	< 50	18.13%	10.68%	9.42%	50	7.48%
Straws	Unlock full list >	4.09%	12.58%	3.02%	99	12.67%
	54	14.66%	5.96%	10.89%	60	4.04%
Dinnerware & Serveware	< 50	12.10%	17.45%	3.72%	< 50	9.79%
Glassware & Drinkware	69	8.72%	18.40%	9.60%	85	6.91%
Flatware	97	7.62%	8.25%	5.88%	64	18.18%
Bar Tools & Drinkware	100	13.39%	3.04%	17.73%	100	15.64%
Novelty	Unlock full list >	16.62%	17.75%	9.80%	84	4.32%
	98	13.61%	7.29%	3.65%	89	9.12%
Tablecloths	86	5.71%	10.35%	9.52%	53	5.23%
Dish Cloths & Dish Towels	67	9.61%	9.00%	5.99%	76	11.24%
Table Runners	< 50	12.49%	6.79%	2.70%	98	9.37%
Potholders & Oven Mitts	100	5.30%	1.13%	2.05%	82	16.71%
Place Mats	Unlock full list >	9.35%	6.28%	9.65%	< 50	7.34%
	57	15.73%	13.00%	18.82%	54	5.33%
Baking Tools & Accessories	96	4.11%	9.27%	6.94%	75	5.95%
Candy Making Supplies	< 50	0.12%	4.67%	6.39%	< 50	10.00%
Decorating Tools	86	3.80%	9.38%	6.71%	84	5.69%
Cake Pans	93	18.18%	10.63%	16.37%	94	7.53%
Muffin & Cupcake Pans	Unlock full list >	2.57%	12.91%	7.28%	< 50	5.41%
	89	4.47%	2.16%	3.26%	< 50	15.24%
	57	10.00%	13.80%	8.12%	95	6.58%
Decorative Accessories	< 50	15.49%	15.77%	9.85%	54	7.53%
Floating Shelves	67	9.94%	11.73%	7.31%	98	8.52%
Collectible Figurines	91	6.81%	3.52%	1.88%	81	10.00%
Display Stands	84	9.55%	8.67%	5.81%	56	11.59%
Hanging Ornaments	Unlock full list >	6.80%	3.52%	1.88%	80	10.00%
	95	9.63%	9.13%	6.06%	< 50	11.11%
Curtains & Drapes	83	5.85%	0.37%	1.22%	58	17.76%
Window Stickers & Films	82	5.46%	13.91%	7.76%	< 50	0.96%
Blinds & Shades	89	9.28%	9.85%	12.67%	83	5.21%
Window Treatment Sets	100	17.88%	8.79%	7.42%	79	7.78%
Stained Glass Panels	Unlock full list >	2.23%	16.70%	0.74%	60	8.71%
	98	5.91%	10.57%	4.31%	93	15.12%
Picture Frames	75	4.76%	10.16%	6.58%	67	10.06%
Photo Albums	68	1.39%	9.99%	3.77%	< 50	9.99%
Shadow Boxes	< 50	10.21%	4.78%	19.12%	91	11.12%
Clip Photo Holders	90	18.60%	12.71%	9.38%	71	8.62%
Photo Album Accessories	Unlock full list >	1.92%	0.45%	5.38%	< 50	9.46%
	97	9.00%	9.61%	19.59%	< 50	0.18%
Candles	97	1.30%	1.05%	5.79%	92	9.31%
Candleholders	< 50	16.75%	8.45%	6.41%	79	8.19%
Accessories	Unlock full list >	9.90%	16.08%	8.84%	100	4.55%
	84	16.03%	6.65%	6.54%	100	6.73%
Area Rugs	90	0.30%	17.55%	3.81%	< 50	9.80%
Runners	97	2.36%	6.59%	6.16%	< 50	13.80%
Rug Grip Tape & Pads	< 50	18.91%	9.30%	5.07%	87	9.38%
Rug Pads	88	12.74%	9.99%	16.49%	< 50	2.90%
Area Rug Sets	Unlock full list >	6.62%	9.08%	16.99%	75	1.82%
	89	5.02%	8.58%	15.19%	< 50	3.30%
	100	9.47%	9.69%	19.90%	52	0.55%
Sheet & Pillowcase Sets	99	9.97%	14.97%	8.51%	< 50	5.53%
Pillowcases	93	2.23%	0.16%	5.18%	< 50	9.53%
Fitted Sheets	56	4.70%	9.70%	2.30%	58	12.19%
Pillow Protectors	96	7.00%	3.66%	1.73%	59	10.00%
Flat Sheets	Unlock full list >	9.55%	14.82%	9.97%	99	5.13%
	74	0.09%	2.49%	6.67%	95	8.87%
Throw Pillow Covers	76	9.61%	9.02%	6.00%	< 50	11.21%
Pillow Inserts	< 50	6.28%	3.16%	2.27%	100	10.00%
Throw Pillows	96	11.10%	5.30%	18.18%	72	10.23%
Floor Pillows & Cushions	Unlock full list >	9.14%	5.04%	16.92%	75	5.33%
	90	9.10%	19.08%	9.80%	< 50	0.61%
Bed Pillows	76	3.89%	9.62%	8.63%	99	8.44%
Travel Pillows	71	12.19%	10.00%	2.44%	72	3.43%
Neck & Cervical Pillows	55	5.13%	1.35%	2.30%	100	16.40%
Reading & Bed Rest Pillows	98	5.64%	0.66%	1.53%	66	17.36%
Leg Positioner Pillows	Unlock full list >	16.96%	9.81%	12.28%	98	5.43%
	< 50	9.91%	15.93%	8.80%	97	4.69%
Throws	66	0.58%	8.10%	6.09%	98	18.60%
Bed Blankets	76	17.67%	8.73%	7.23%	< 50	7.86%
Electric Blankets	87	9.16%	19.32%	9.77%	86	0.80%
Weighted Blankets	< 50	9.92%	0.95%	18.10%	76	7.64%
Wearable Blankets	Unlock full list >	16.47%	0.89%	9.03%	66	0.96%
	56	13.87%	8.49%	7.21%	61	2.40%
Comforter Sets	< 50	16.54%	6.86%	12.72%	85	2.86%
Comforters	Unlock full list >	9.97%	15.01%	8.52%	87	5.50%
	73	10.88%	9.87%	18.41%	96	1.61%
	100	5.04%	0.78%	9.60%	96	10.42%
Clothes Hangers	100	7.48%	2.41%	1.45%	< 50	18.64%
Shoe Organizers	98	1.63%	5.02%	5.67%	86	2.63%
Space Saver Bags	88	1.38%	5.11%	7.45%	99	10.57%
Under-Bed Storage	73	9.06%	19.54%	9.74%	96	0.97%
Moving Bags	Unlock full list >	15.86%	9.47%	9.04%	71	8.22%
	85	13.20%	10.00%	16.02%	< 50	3.21%
Laundry Hampers	66	0.43%	3.34%	8.23%	< 50	0.39%
Laundry Bags	95	17.56%	8.21%	11.70%	< 50	4.28%
Clothes Pins	97	15.19%	1.90%	8.68%	68	1.97%
Laundry Baskets	88	0.79%	1.56%	6.12%	99	9.16%
Drying Racks	Unlock full list >	1.41%	5.95%	4.84%	73	6.03%
	85	5.21%	2.37%	3.07%	< 50	9.95%
Utility Hooks	86	9.97%	8.33%	8.27%	84	7.50%
Coat Hooks	< 50	3.22%	7.86%	13.11%	91	5.11%
Key Hooks	Unlock full list >	7.41%	15.44%	1.32%	94	5.12%
	74	9.32%	7.62%	7.16%	92	4.43%
Lidded Storage Bins	91	6.32%	9.35%	0.00%	94	0.64%
Open Storage Bins	< 50	13.68%	8.31%	7.12%	< 50	2.56%
Shelf Baskets	88	9.98%	13.08%	7.69%	99	3.58%
Storage Boxes	77	9.47%	3.74%	18.45%	< 50	6.12%
Magazine & Newspaper Baskets	Unlock full list >	7.54%	3.05%	4.40%	91	13.90%
	< 50	11.80%	17.34%	9.97%	73	6.86%
Kitchen Trash Cans	91	9.96%	12.06%	7.45%	81	8.21%
Wastebaskets	< 50	17.93%	12.30%	3.20%	68	12.39%
Outdoor Trash Cans	98	7.42%	1.35%	17.55%	91	7.77%
In-Home Composting Bins	98	11.02%	9.98%	1.47%	89	4.17%
In-Home Recycling Bins	Unlock full list >	5.21%	7.73%	0.89%	81	7.63%
	100	19.74%	8.87%	9.63%	52	2.47%
	< 50	8.60%	3.75%	7.33%	100	8.41%
Shower Curtains, Hooks & Liners	68	0.83%	3.33%	7.12%	98	8.57%
Holders & Dispensers	60	10.00%	11.89%	8.14%	81	4.32%
Shower Accessories	< 50	9.64%	18.22%	9.36%	71	2.75%
Toilet Accessories	93	6.44%	2.25%	3.37%	54	15.11%
Bathtub Accessories	Unlock full list >	15.23%	7.93%	5.05%	90	8.68%
	97	5.46%	8.73%	15.69%	64	2.88%
Towel Sets	98	2.96%	6.01%	8.31%	< 50	7.47%
Hand Towels	86	8.97%	6.23%	4.34%	87	14.19%
Bath Towels	< 50	4.78%	8.71%	8.25%	61	0.70%
Beach Towels	53	17.14%	9.56%	6.75%	86	0.03%
Washcloths	Unlock full list >	7.51%	2.47%	1.50%	96	18.57%
Bath Rugs	Unlock full list >	8.90%	19.83%	4.18%	79	1.46%
	98	5.56%	8.59%	7.98%	97	7.16%
	59	9.74%	9.09%	9.96%	63	6.33%
Travel & To-Go Food Containers	93	9.57%	9.77%	8.36%	77	7.57%
Food Storage	56	14.15%	8.75%	7.32%	79	2.18%
Thermoses	< 50	15.05%	2.01%	8.63%	82	15.23%
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Top Products on the Home & Kitchen Category

Discover the most-viewed products in the Home & Kitchen category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Owala FreeSip Stainless Steel Water Bottle 24 oz Denim	...> Thermoses	Owala	4.6M	86.48%	3.08%	7.75%	99	6.70%
Owala FreeSip Stainless Steel Water Bottle 24 oz Very Very Dark	...> Thermoses	Owala	3.5M	267.86%	11.79%	19.94%	76	9.17%
HydroJug Traveler 40oz Insulated Tumbler with Handle & Straw Pink Sand	...> Tumblers	HydroJug	1.8M	=	11.33%	9.45%	100	9.61%
Etekcity Food Kitchen Scale Digital Grams and Ounces 11lb	...> Digital Scales	Etekcity	1.7M	=	4.05%	5.94%	96	4.30%
Alpha Grillers Instant Read Meat Thermometer Digital Cooking Food Grill	...> Instant-Read	Alpha Grillers	1.7M	101.82%	4.14%	7.78%	< 50	8.55%
Owala FreeSip Stainless Steel Water Bottle 24 oz Denim	...> Thermoses	Owala	4.6M	86.48%	3.08%	7.75%	99	6.70%
Owala FreeSip Stainless Steel Water Bottle 24 oz Very Very Dark	...> Thermoses	Owala	3.5M	267.86%	11.79%	19.94%	76	9.17%
HydroJug Traveler 40oz Insulated Tumbler with Handle & Straw Pink Sand	...> Tumblers	HydroJug	1.8M	=	11.33%	9.45%	100	9.61%
Etekcity Food Kitchen Scale Digital Grams and Ounces 11lb	...> Digital Scales	Etekcity	1.7M	=	4.05%	5.94%	96	4.30%
Alpha Grillers Instant Read Meat Thermometer Digital Cooking Food Grill	...> Instant-Read	Alpha Grillers	1.7M	101.82%	4.14%	7.78%	< 50	8.55%
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Top-level analysis of the Home & Kitchen category on amazon.com

During 2026-09-01T00:00:00, the Home & Kitchen category on amazon.com generated a total revenue of $6.9B.

The leading brands in this category are EGOHOME, MIULEE, and Niagara Sleep Solution, which stand out in terms of revenue and consumer engagement.

The top-performing product was Owala FreeSip Stainless Steel Water Bottle 24 oz Denim, and it's the best-selling item in the category.