Best Selling Home & Kitchen Brands on Amazon

See the full list of Market Leaders In Amazon Home & Kitchen for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Home & Kitchen category

See which brands are leading the Home & Kitchen category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Novilla	0.29%	0.20pp	5.5M	86.06%	2.08%	88.75%	$167.04	1.86%
FLEXISPOT	0.21%	0.15pp	1.1M	67.08%	0.45%	35.98%	$36.02	1.31%
MIULEE	0.24%	0.10pp	1.8M	85.74%	2.04%	87.09%	$166.14	0.66%
Generic	0.36%	0.09pp	2.7M	75.72%	0.94%	80.94%	$145.91	1.37%
EGOHOME	0.09%	0.08pp	4M	56.85%	1.46%	42.07%	$51.63	1.72%
Novilla	0.29%	0.20pp	5.5M	86.06%	2.08%	88.75%	$167.04	1.86%
FLEXISPOT	0.21%	0.15pp	1.1M	67.08%	0.45%	35.98%	$36.02	1.31%
MIULEE	0.24%	0.10pp	1.8M	85.74%	2.04%	87.09%	$166.14	0.66%
Generic	0.36%	0.09pp	2.7M	75.72%	0.94%	80.94%	$145.91	1.37%
EGOHOME	0.09%	0.08pp	4M	56.85%	1.46%	42.07%	$51.63	1.72%
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Channels Breakdown & Performance

Understand where the top brands in the Home & Kitchen category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Novilla

FLEXISPOT

MIULEE

Generic

EGOHOME

Top selling sub-categories in the Home & Kitchen category

Explore the breakdown of sub-categories within the Home & Kitchen category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	98	5.56%	8.59%	7.98%	97	7.16%
	95	4.66%	9.23%	1.45%	96	3.15%
Kitchen Accessories	< 50	2.60%	9.99%	0.13%	80	8.94%
Specialty Tools & Gadgets	78	12.94%	6.28%	16.28%	< 50	8.44%
Cooking Utensils	84	9.11%	16.94%	9.80%	100	6.24%
Kitchen Knives & Accessories	< 50	16.06%	4.23%	10.00%	85	6.76%
Measuring Tools & Scales	Unlock full list >	18.13%	10.68%	9.42%	50	7.48%
	59	9.74%	9.09%	9.96%	63	6.33%
Food Storage	56	14.15%	8.75%	7.32%	79	2.18%
Racks & Holders	< 50	16.67%	0.73%	9.08%	71	0.80%
Thermoses	< 50	15.05%	2.01%	8.63%	82	15.23%
Travel & To-Go Food Containers	93	9.57%	9.77%	8.36%	77	7.57%
Kitchen Storage & Organization Accessories	Unlock full list >	9.63%	7.66%	8.86%	99	6.68%
	54	14.66%	5.96%	10.89%	60	4.04%
Glassware & Drinkware	69	8.72%	18.40%	9.60%	85	6.91%
Dinnerware & Serveware	< 50	12.10%	17.45%	3.72%	< 50	9.79%
Flatware	97	7.62%	8.25%	5.88%	64	18.18%
Bar Tools & Drinkware	100	13.39%	3.04%	17.73%	100	15.64%
Novelty	Unlock full list >	16.62%	17.75%	9.80%	84	4.32%
	57	15.73%	13.00%	18.82%	54	5.33%
Baking Tools & Accessories	96	4.11%	9.27%	6.94%	75	5.95%
Decorating Tools	86	3.80%	9.38%	6.71%	84	5.69%
Candy Making Supplies	< 50	0.12%	4.67%	6.39%	< 50	10.00%
Cake Pans	93	18.18%	10.63%	16.37%	94	7.53%
Bread & Loaf Pans	Unlock full list >	4.72%	9.53%	0.30%	69	1.93%
	98	13.61%	7.29%	3.65%	89	9.12%
Tablecloths	86	5.71%	10.35%	9.52%	53	5.23%
Table Runners	< 50	12.49%	6.79%	2.70%	98	9.37%
Dish Cloths & Dish Towels	67	9.61%	9.00%	5.99%	76	11.24%
Aprons	74	17.70%	12.35%	13.15%	92	9.25%
Potholders & Oven Mitts	Unlock full list >	5.30%	1.13%	2.05%	82	16.71%
	89	4.47%	2.16%	3.26%	< 50	15.24%
	57	10.00%	13.80%	8.12%	95	6.58%
Decorative Accessories	< 50	15.49%	15.77%	9.85%	54	7.53%
Hanging Ornaments	92	6.80%	3.52%	1.88%	80	10.00%
Collectible Figurines	91	6.81%	3.52%	1.88%	81	10.00%
Floating Shelves	67	9.94%	11.73%	7.31%	98	8.52%
Display Stands	Unlock full list >	9.55%	8.67%	5.81%	56	11.59%
	95	9.63%	9.13%	6.06%	< 50	11.11%
Curtains & Drapes	83	5.85%	0.37%	1.22%	58	17.76%
Window Stickers & Films	82	5.46%	13.91%	7.76%	< 50	0.96%
Blinds & Shades	89	9.28%	9.85%	12.67%	83	5.21%
Window Treatment Sets	100	17.88%	8.79%	7.42%	79	7.78%
Stained Glass Panels	Unlock full list >	2.23%	16.70%	0.74%	60	8.71%
	98	5.91%	10.57%	4.31%	93	15.12%
Picture Frames	75	4.76%	10.16%	6.58%	67	10.06%
Photo Albums	68	1.39%	9.99%	3.77%	< 50	9.99%
Shadow Boxes	< 50	10.21%	4.78%	19.12%	91	11.12%
Clip Photo Holders	90	18.60%	12.71%	9.38%	71	8.62%
Photo Album Accessories	Unlock full list >	1.92%	0.45%	5.38%	< 50	9.46%
	97	9.00%	9.61%	19.59%	< 50	0.18%
Candles	97	1.30%	1.05%	5.79%	92	9.31%
Candleholders	< 50	16.75%	8.45%	6.41%	79	8.19%
Accessories	Unlock full list >	9.90%	16.08%	8.84%	100	4.55%
	92	4.79%	9.49%	3.17%	50	13.48%
Artificial Flowers	< 50	9.93%	11.81%	9.95%	84	3.31%
Artificial Plants & Greenery	82	9.73%	7.48%	9.33%	< 50	7.44%
Artificial Trees	80	1.16%	8.36%	4.34%	< 50	17.85%
Artificial Vegetables	85	9.44%	2.83%	19.73%	69	6.88%
Artificial Fruit	Unlock full list >	8.03%	6.62%	9.18%	88	0.57%
	89	5.02%	8.58%	15.19%	< 50	3.30%
	100	9.47%	9.69%	19.90%	52	0.55%
Sheet & Pillowcase Sets	99	9.97%	14.97%	8.51%	< 50	5.53%
Pillowcases	93	2.23%	0.16%	5.18%	< 50	9.53%
Fitted Sheets	56	4.70%	9.70%	2.30%	58	12.19%
Pillow Protectors	96	7.00%	3.66%	1.73%	59	10.00%
Flat Sheets	Unlock full list >	9.55%	14.82%	9.97%	99	5.13%
	< 50	9.91%	15.93%	8.80%	97	4.69%
Throws	66	0.58%	8.10%	6.09%	98	18.60%
Bed Blankets	76	17.67%	8.73%	7.23%	< 50	7.86%
Electric Blankets	87	9.16%	19.32%	9.77%	86	0.80%
Wearable Blankets	96	16.47%	0.89%	9.03%	66	0.96%
Weighted Blankets	Unlock full list >	9.92%	0.95%	18.10%	76	7.64%
	74	0.09%	2.49%	6.67%	95	8.87%
Throw Pillow Covers	76	9.61%	9.02%	6.00%	< 50	11.21%
Pillow Inserts	< 50	6.28%	3.16%	2.27%	100	10.00%
Throw Pillows	96	11.10%	5.30%	18.18%	72	10.23%
Floor Pillows & Cushions	Unlock full list >	9.14%	5.04%	16.92%	75	5.33%
	90	9.10%	19.08%	9.80%	< 50	0.61%
Bed Pillows	76	3.89%	9.62%	8.63%	99	8.44%
Neck & Cervical Pillows	55	5.13%	1.35%	2.30%	100	16.40%
Travel Pillows	71	12.19%	10.00%	2.44%	72	3.43%
Leg Positioner Pillows	< 50	16.96%	9.81%	12.28%	98	5.43%
Lumbar Pillows	Unlock full list >	3.08%	7.58%	5.18%	82	12.73%
	56	13.87%	8.49%	7.21%	61	2.40%
Comforter Sets	< 50	16.54%	6.86%	12.72%	85	2.86%
Comforters	Unlock full list >	9.97%	15.01%	8.52%	87	5.50%
	73	10.88%	9.87%	18.41%	96	1.61%
	100	5.04%	0.78%	9.60%	96	10.42%
Clothes Hangers	100	7.48%	2.41%	1.45%	< 50	18.64%
Shoe Organizers	98	1.63%	5.02%	5.67%	86	2.63%
Space Saver Bags	88	1.38%	5.11%	7.45%	99	10.57%
Under-Bed Storage	73	9.06%	19.54%	9.74%	96	0.97%
Hat Racks	Unlock full list >	9.98%	0.00%	16.86%	66	8.10%
	85	13.20%	10.00%	16.02%	< 50	3.21%
Laundry Hampers	66	0.43%	3.34%	8.23%	< 50	0.39%
Laundry Bags	95	17.56%	8.21%	11.70%	< 50	4.28%
Clothes Pins	97	15.19%	1.90%	8.68%	68	1.97%
Laundry Baskets	88	0.79%	1.56%	6.12%	99	9.16%
Drying Racks	Unlock full list >	1.41%	5.95%	4.84%	73	6.03%
	85	5.21%	2.37%	3.07%	< 50	9.95%
Utility Hooks	86	9.97%	8.33%	8.27%	84	7.50%
Coat Hooks	< 50	3.22%	7.86%	13.11%	91	5.11%
Key Hooks	Unlock full list >	7.41%	15.44%	1.32%	94	5.12%
	74	9.32%	7.62%	7.16%	92	4.43%
Lidded Storage Bins	91	6.32%	9.35%	0.00%	94	0.64%
Open Storage Bins	< 50	13.68%	8.31%	7.12%	< 50	2.56%
Shelf Baskets	88	9.98%	13.08%	7.69%	99	3.58%
Storage Boxes	77	9.47%	3.74%	18.45%	< 50	6.12%
Magazine & Newspaper Baskets	Unlock full list >	7.54%	3.05%	4.40%	91	13.90%
	< 50	11.80%	17.34%	9.97%	73	6.86%
Kitchen Trash Cans	91	9.96%	12.06%	7.45%	81	8.21%
Wastebaskets	< 50	17.93%	12.30%	3.20%	68	12.39%
In-Home Composting Bins	98	11.02%	9.98%	1.47%	89	4.17%
Outdoor Trash Cans	98	7.42%	1.35%	17.55%	91	7.77%
In-Home Recycling Bins	Unlock full list >	5.21%	7.73%	0.89%	81	7.63%
	100	19.74%	8.87%	9.63%	52	2.47%
	< 50	8.60%	3.75%	7.33%	100	8.41%
Shower Curtains, Hooks & Liners	68	0.83%	3.33%	7.12%	98	8.57%
Holders & Dispensers	60	10.00%	11.89%	8.14%	81	4.32%
Shower Accessories	< 50	9.64%	18.22%	9.36%	71	2.75%
Toilet Accessories	93	6.44%	2.25%	3.37%	54	15.11%
Bathtub Accessories	Unlock full list >	15.23%	7.93%	5.05%	90	8.68%
Bath Rugs	< 50	8.90%	19.83%	4.18%	79	1.46%
	97	5.46%	8.73%	15.69%	64	2.88%
Towel Sets	98	2.96%	6.01%	8.31%	< 50	7.47%
Hand Towels	86	8.97%	6.23%	4.34%	87	14.19%
Bath Towels	< 50	4.78%	8.71%	8.25%	61	0.70%
Washcloths	93	7.51%	2.47%	1.50%	96	18.57%
Beach Towels	Unlock full list >	17.14%	9.56%	6.75%	86	0.03%
	98	5.56%	8.59%	7.98%	97	7.16%
	95	4.66%	9.23%	1.45%	96	3.15%
Kitchen Accessories	< 50	2.60%	9.99%	0.13%	80	8.94%
Specialty Tools & Gadgets	78	12.94%	6.28%	16.28%	< 50	8.44%
Cooking Utensils	84	9.11%	16.94%	9.80%	100	6.24%
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Top Products on the Home & Kitchen Category

Discover the most-viewed products in the Home & Kitchen category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 24 Oz Denim	...> Thermoses	Owala	2M	=	3.14%	8.02%	< 50	9.37%
BISSELL Little Green Mini Portable Carpet and Upholstery Deep Cleaner Car/Auto Detailer with HydroRinse Self-Cleaning Tool and 4" Tough Stain Tool Tea Green 4075	...> Carpet Cleaning Machines	Bissell	1.9M	=	9.57%	18.31%	100	6.75%
Breville Barista Express Espresso Machine BES870XL Brushed Stainless Steel	...> Semi-Automatic Espresso Machines	Breville	1.8M	30.97%	7.97%	5.06%	96	5.12%
Keurig K-Express Single Serve K-Cup Pod Coffee Maker 3 Brew Sizes Strong Button Feature 42oz Removable Reservoir Black	...> Single-Serve Brewers	Keurig	1.5M	64.71%	9.98%	6.74%	< 50	15.26%
eufy Robot Vacuum Omni C20 Robot Vacuum and Mop Combo All-in-One Station Auto Mop Washing and Auto Drying for Hands-Free Cleaning 7000 Pa Powerful Suction Self Emptying 3.35-Inch Design	...> Robotic Vacuums	eufy	1.4M	=	3.03%	0.62%	< 50	9.43%
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 24 Oz Denim	...> Thermoses	Owala	2M	=	3.14%	8.02%	< 50	9.37%
BISSELL Little Green Mini Portable Carpet and Upholstery Deep Cleaner Car/Auto Detailer with HydroRinse Self-Cleaning Tool and 4" Tough Stain Tool Tea Green 4075	...> Carpet Cleaning Machines	Bissell	1.9M	=	9.57%	18.31%	100	6.75%
Breville Barista Express Espresso Machine BES870XL Brushed Stainless Steel	...> Semi-Automatic Espresso Machines	Breville	1.8M	30.97%	7.97%	5.06%	96	5.12%
Keurig K-Express Single Serve K-Cup Pod Coffee Maker 3 Brew Sizes Strong Button Feature 42oz Removable Reservoir Black	...> Single-Serve Brewers	Keurig	1.5M	64.71%	9.98%	6.74%	< 50	15.26%
eufy Robot Vacuum Omni C20 Robot Vacuum and Mop Combo All-in-One Station Auto Mop Washing and Auto Drying for Hands-Free Cleaning 7000 Pa Powerful Suction Self Emptying 3.35-Inch Design	...> Robotic Vacuums	eufy	1.4M	=	3.03%	0.62%	< 50	9.43%
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Top-level analysis of the Home & Kitchen category on amazon.com

During 2025-11-01T00:00:00, the Home & Kitchen category on amazon.com generated a total revenue of $6.6B.

The leading brands in this category are Novilla, FLEXISPOT, and MIULEE, which stand out in terms of revenue and consumer engagement.

The top-performing product was Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 24 Oz Denim, and it's the best-selling item in the category.