Best Selling Musical Instruments Brands on Amazon

See the full list of Market Leaders In Amazon Musical Instruments for February 1, and read the full analysis below

Last updated : February 1, 2026

Top Brands on the Musical Instruments category

See which brands are leading the Musical Instruments category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Feb 2026 vs. Feb 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
DJI	1.90%	0.96pp	1.2M	79.11%	3.93%	107.89%	$103.33	42.91%
Neumann	0.60%	0.43pp	1.2M	41.56%	3.23%	74.24%	$48.09	36.52%
Rockville	0.94%	0.31pp	521.9K	77.31%	0.18%	61.54%	$103.28	34.51%
AKLOT	0.36%	0.28pp	930.5K	24.00%	2.27%	107.68%	$66.90	39.55%
Roland	1.36%	0.28pp	505.6K	53.01%	0.12%	8.53%	$41.43	42.23%
DJI	1.90%	0.96pp	1.2M	79.11%	3.93%	107.89%	$103.33	42.91%
Neumann	0.60%	0.43pp	1.2M	41.56%	3.23%	74.24%	$48.09	36.52%
Rockville	0.94%	0.31pp	521.9K	77.31%	0.18%	61.54%	$103.28	34.51%
AKLOT	0.36%	0.28pp	930.5K	24.00%	2.27%	107.68%	$66.90	39.55%
Roland	1.36%	0.28pp	505.6K	53.01%	0.12%	8.53%	$41.43	42.23%
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Channels Breakdown & Performance

Understand where the top brands in the Musical Instruments category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

DJI

Neumann

Rockville

AKLOT

Roland

Top selling sub-categories in the Musical Instruments category

Explore the breakdown of sub-categories within the Musical Instruments category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Feb 2026 vs. Feb 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	95	3.31%	15.39%	0.23%	57	9.07%
	< 50	12.03%	4.50%	17.54%	< 50	5.55%
Strings	79	5.13%	1.76%	8.91%	95	0.08%
Picks & Pick Holders	< 50	8.78%	6.79%	9.99%	80	7.39%
Stands, Hangers & Racks	89	7.83%	5.36%	9.92%	99	4.83%
Straps & Strap Locks	< 50	14.32%	9.11%	9.33%	72	8.30%
Electric Guitar Parts	Unlock full list >	4.40%	4.70%	1.94%	72	14.07%
	100	4.25%	11.63%	3.29%	82	9.78%
Reeds	69	11.56%	3.63%	5.79%	64	9.99%
Cleaning & Care	80	3.75%	8.75%	8.25%	58	9.59%
Parts	73	6.65%	1.56%	12.64%	< 50	12.25%
Mouthpieces	96	1.40%	6.13%	7.15%	100	9.93%
Straps	Unlock full list >	2.84%	1.46%	0.06%	< 50	13.35%
	67	7.18%	17.29%	8.59%	84	8.54%
Drumsticks, Mallets & Brushes	< 50	7.89%	8.00%	6.23%	83	18.88%
Drum Set Accessories	< 50	9.41%	2.38%	9.93%	68	4.61%
Practice Pads & Devices	< 50	9.75%	0.72%	10.00%	< 50	6.45%
Bags, Cases & Covers	60	7.36%	2.66%	14.24%	< 50	15.09%
Hardware	Unlock full list >	8.74%	5.05%	18.16%	78	7.01%
	< 50	14.44%	9.62%	4.65%	69	3.96%
Tuning	< 50	4.12%	1.45%	0.97%	69	8.97%
Sheet Music Stands	100	9.88%	0.16%	9.98%	75	7.51%
Staff Boards	100	8.33%	5.85%	9.37%	96	1.25%
Metronomes	51	9.09%	9.09%	5.58%	63	9.98%
Stand Lights	Unlock full list >	1.46%	7.00%	1.43%	95	18.61%
	79	0.70%	9.75%	3.83%	100	4.78%
Power Supplies	99	3.64%	0.08%	8.12%	87	1.76%
Stands	64	4.43%	7.17%	1.97%	99	6.38%
Pedals & Footswitches	85	7.57%	7.72%	8.87%	< 50	0.33%
Bags, Cases & Covers	69	2.65%	5.82%	4.37%	51	3.87%
Benches	Unlock full list >	1.11%	18.91%	3.69%	63	7.13%
	55	2.27%	8.65%	5.99%	58	10.00%
	< 50	9.23%	7.45%	6.78%	74	4.67%
Wireless Microphones & Systems	< 50	4.65%	9.72%	2.23%	< 50	12.10%
Condenser Microphones	< 50	9.72%	13.78%	10.00%	< 50	4.54%
Dynamic Microphones	76	5.36%	0.34%	15.25%	100	8.57%
Ribbon Microphones	Unlock full list >	9.58%	8.19%	9.71%	64	10.68%
	100	9.76%	8.51%	9.51%	93	2.86%
Stands	76	13.04%	9.81%	3.44%	100	5.19%
Windscreens & Pop Filters	55	10.00%	9.54%	8.27%	58	1.74%
Mounts	< 50	8.36%	3.68%	11.56%	65	3.74%
Bags & Cases	100	9.83%	0.19%	9.99%	78	7.08%
Clips	Unlock full list >	3.88%	9.00%	7.28%	99	1.52%
	91	7.46%	4.84%	9.83%	71	4.01%
	98	6.05%	0.25%	2.74%	66	8.32%
Microphone Cables	61	12.12%	6.19%	8.45%	53	9.92%
Instrument Cables	96	3.38%	9.13%	4.19%	61	15.12%
Patch Cables	84	9.78%	8.58%	9.71%	97	2.72%
MIDI Cables	65	5.35%	9.60%	2.76%	98	12.86%
Speaker Cables	Unlock full list >	6.26%	9.33%	12.47%	< 50	0.73%
	64	11.02%	3.88%	7.40%	98	6.09%
Stage Lights	70	8.31%	19.73%	3.18%	99	7.47%
Lighting Accessories	55	7.16%	8.61%	5.28%	58	17.03%
Mirror Balls	55	8.61%	18.76%	9.54%	59	7.07%
Laser & Strobe Effects	71	2.77%	10.57%	0.00%	66	0.65%
Projection Effects	Unlock full list >	13.79%	4.45%	17.63%	83	5.60%
	86	7.35%	9.17%	14.20%	83	10.72%
Fog Machines	98	2.58%	8.89%	4.75%	67	16.08%
Snow Machines	< 50	6.03%	8.36%	11.40%	< 50	13.50%
Bubble Machines	80	15.32%	3.37%	11.53%	93	9.50%
Flame Effects	Unlock full list >	13.11%	4.99%	10.00%	90	6.23%
	88	7.69%	0.26%	9.97%	73	7.63%
Bags, Cases & Covers	63	6.98%	9.05%	8.45%	80	1.37%
Stage Speaker Stands	100	9.94%	3.17%	19.74%	84	6.63%
Speakers	74	3.77%	5.29%	1.20%	< 50	15.11%
Stage Subwoofers	63	8.74%	6.97%	7.38%	80	18.54%
Monitor, Speaker & Subwoofer Parts	Unlock full list >	2.94%	7.54%	4.04%	< 50	4.55%
PA Systems	Unlock full list >	8.61%	18.77%	9.54%	89	7.08%
	100	3.42%	5.59%	8.43%	96	15.67%
	75	3.40%	10.29%	4.47%	100	9.92%
Acoustical Treatments	100	9.39%	6.81%	13.10%	74	2.92%
Rack Accessories	88	9.91%	0.39%	9.96%	99	7.79%
Racks	95	0.32%	5.38%	9.30%	56	9.84%
Furniture	Unlock full list >	8.80%	9.38%	5.30%	74	9.97%
	100	5.60%	9.43%	3.37%	82	13.80%
Audio Interfaces	96	12.86%	4.99%	16.69%	60	5.09%
MIDI Controllers	54	6.74%	7.98%	10.32%	59	0.95%
Digital Audio Workstation Controllers	81	10.00%	2.14%	9.73%	100	10.10%
MIDI Interfaces	71	8.32%	1.06%	10.00%	99	6.06%
Software	Unlock full list >	1.82%	17.21%	1.11%	77	8.56%
	97	13.63%	9.74%	17.47%	100	4.66%
Headphones	< 50	9.99%	9.35%	12.58%	< 50	0.65%
Earphones	Unlock full list >	9.79%	9.54%	9.82%	80	2.64%
Studio Monitors	< 50	3.41%	10.30%	4.46%	85	9.92%
	< 50	14.55%	5.90%	10.78%	64	4.11%
Direct Boxes	88	0.24%	7.70%	6.62%	99	19.70%
Converters	< 50	18.93%	0.47%	15.07%	51	8.62%
Vocal Effects Processors	< 50	1.09%	18.94%	3.67%	51	7.15%
Equalizers & Feedback Controllers	< 50	3.99%	11.20%	6.12%	64	9.83%
Multieffects Processors	Unlock full list >	6.81%	1.76%	4.85%	74	9.57%
	87	10.00%	9.53%	9.71%	< 50	1.73%
	< 50	10.43%	7.77%	6.84%	81	10.00%
Accessories	91	5.28%	9.54%	2.98%	77	13.20%
DJ Headphones	69	5.15%	1.73%	8.76%	< 50	9.27%
Mixers	78	12.26%	9.89%	2.78%	< 50	5.89%
DJ Controllers	65	7.72%	0.36%	9.45%	86	9.60%
Turntables	Unlock full list >	8.09%	9.94%	11.75%	52	9.92%
	73	4.18%	8.90%	7.61%	< 50	1.24%
Systems	98	8.89%	4.23%	9.69%	67	2.74%
Players	Unlock full list >	7.22%	9.87%	1.33%	98	10.84%
	100	19.32%	8.44%	16.80%	78	0.04%
Tabletop Synthesizers	< 50	18.35%	8.73%	8.16%	< 50	0.77%
Drum Machines	73	12.85%	4.99%	16.68%	< 50	5.09%
Audio Samplers	< 50	8.73%	6.98%	7.38%	< 50	18.55%
Sound Modules	Unlock full list >	0.19%	19.31%	2.55%	78	7.84%
	95	3.31%	15.39%	0.23%	57	9.07%
	< 50	12.03%	4.50%	17.54%	< 50	5.55%
Strings	79	5.13%	1.76%	8.91%	95	0.08%
Picks & Pick Holders	< 50	8.78%	6.79%	9.99%	80	7.39%
Stands, Hangers & Racks	89	7.83%	5.36%	9.92%	99	4.83%
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Top Products on the Musical Instruments Category

Discover the most-viewed products in the Musical Instruments category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Feb 2026 vs. Feb 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
DJI Mic Mini (2 TX + 1 RX + Charging Case) Wireless Lavalier Microphone for iPhone/Camera/Android Ultralight Detail-Rich Audio 48h Use Noise Cancelling Automatic Limiting Vlog Streaming	...> Wireless Microphone Transmitters & Receivers	DJI	335.8K	78.74%	0.24%	1.78%	89	14.25%
Hollyland Lark M2 Wireless Microphone for iPhone/Camera/Android/PC 48kHz/24-bit High Fidelity Audio 300m Range Noise Cancelling 40h Use YouTube Vlog Streaming (2TX + 3RX + Charging Case)	...> Wireless Lavalier Microphones	HollyView	267.8K	31.46%	3.79%	1.16%	70	13.80%
FIFINE USB/XLR Dynamic Microphone for Podcast Recording PC Computer Gaming Streaming Mic with RGB Light Mute Button Headphones Jack Desktop Stand Vocal Mic for Singing YouTube-AmpliGame AM8	...> Multipurpose	FIFINE	201.9K	4.66%	3.64%	9.45%	98	1.15%
DJI Mic 3 (2 TX + 1 RX + Charging Case) Wireless Microphone for iPhone/Camera/Android Ultralight Adaptive Gain Control for Balanced Volume Dual Band Anti-Interference 28hrs Use Vlog	...> Wireless Microphone Transmitters & Receivers	DJI	191.5K	=	13.78%	0.15%	< 50	6.01%
DJI Mic Mini (2 TX + 1 RX) Detail-Rich Audio Wireless Lavalier Microphone for Camera/Android 2-Person Vlog Team Production	...> Wireless Lavalier Microphones	DJI	170.2K	=	4.55%	8.33%	99	7.45%
DJI Mic Mini (2 TX + 1 RX + Charging Case) Wireless Lavalier Microphone for iPhone/Camera/Android Ultralight Detail-Rich Audio 48h Use Noise Cancelling Automatic Limiting Vlog Streaming	...> Wireless Microphone Transmitters & Receivers	DJI	335.8K	78.74%	0.24%	1.78%	89	14.25%
Hollyland Lark M2 Wireless Microphone for iPhone/Camera/Android/PC 48kHz/24-bit High Fidelity Audio 300m Range Noise Cancelling 40h Use YouTube Vlog Streaming (2TX + 3RX + Charging Case)	...> Wireless Lavalier Microphones	HollyView	267.8K	31.46%	3.79%	1.16%	70	13.80%
FIFINE USB/XLR Dynamic Microphone for Podcast Recording PC Computer Gaming Streaming Mic with RGB Light Mute Button Headphones Jack Desktop Stand Vocal Mic for Singing YouTube-AmpliGame AM8	...> Multipurpose	FIFINE	201.9K	4.66%	3.64%	9.45%	98	1.15%
DJI Mic 3 (2 TX + 1 RX + Charging Case) Wireless Microphone for iPhone/Camera/Android Ultralight Adaptive Gain Control for Balanced Volume Dual Band Anti-Interference 28hrs Use Vlog	...> Wireless Microphone Transmitters & Receivers	DJI	191.5K	=	13.78%	0.15%	< 50	6.01%
DJI Mic Mini (2 TX + 1 RX) Detail-Rich Audio Wireless Lavalier Microphone for Camera/Android 2-Person Vlog Team Production	...> Wireless Lavalier Microphones	DJI	170.2K	=	4.55%	8.33%	99	7.45%
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Top-level analysis of the Musical Instruments category on amazon.com

During 2026-02-01T00:00:00, the Musical Instruments category on amazon.com generated a total revenue of $261.3M.

The leading brands in this category are DJI, Neumann, and Rockville, which stand out in terms of revenue and consumer engagement.

The top-performing product was DJI Mic Mini (2 TX + 1 RX + Charging Case) Wireless Lavalier Microphone for iPhone/Camera/Android Ultralight Detail-Rich Audio 48h Use Noise Cancelling Automatic Limiting Vlog Streaming, and it's the best-selling item in the category.