Top Beauty and Cosmetics Trending Websites in United States
See the full list of United States Beauty and Cosmetics trending websites for December 2025, and read the full analysis below
Trending up in the top 100
Sites that trended up in rank within the top 100 in December 2025
Dec 2025| Rank | Website | Monthly Change |
|---|---|---|
| 55 | 36 | |
| 76 | 23 | |
| 70 | 20 | |
| 52 | 19 | |
| 61 | 18 |
Trending down in the top 100
Sites that trended down in rank within the top 100 in December 2025
Dec 2025| Rank | Website | Monthly Change |
|---|---|---|
| 79 | 29 | |
| 86 | 26 | |
| 80 | 25 | |
| 94 | 20 | |
| 85 | 19 |
Joined the top 100
Sites that entered the top 100 in December 2025
Dec 2025| Rank | Website | Monthly Change |
|---|---|---|
| 23 | New | |
| 28 | 144 | |
| 49 | 130 | |
| 75 | 122 | |
| 90 | 94 |
Left the top 100
Sites that dropped out of the top 100 in December 2025
Dec 2025| Website | Monthly Change |
|---|---|
| 436 | |
| 72 | |
| 49 | |
| 49 | |
| 39 |
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Beauty and Cosmetics Website Trends in United States: Analysis for December 2025
Fastest Growing Beauty and Cosmetics websites & Most Decreasing in United States
The top growing Beauty and Cosmetics website in United States in December 2025 is curology.com, now ranked #55 in United States in the Beauty and Cosmetics category, with 36 positions increase in ranking compared to November 2025. reachinternationaloutfitters.com is the runner up this month, trending 23 positions up in the Beauty and Cosmetics websites United States ranking to #76.Closing our top trending Beauty and Cosmetics sites in United States list are skinceuticals.com, warmies.com and getcasely.com with an increase of 20, 19 and 18 positions in ranking in United States, respectfully.
The fastest declining website in United States in December 2025 is kiehls.com, dropping -29 positions in ranking to #79 compared to November 2025. kiehls.com is followed by paireyewear.com which takes the 2nd top declining award after its ranking in United States decreased by -26 positions in ranking over the past month and is now ranked #86. Closing the list is costconext.com with a decline of -19 positions to #85 in United States
New Beauty and Cosmetics websites & Out of the Top 100 in United States
goda.co shoots up to the Top 100 Beauty and Cosmetics websites in United States with positions increase in ranking to #23 since November 2025. The 2nd new Beauty and Cosmetics website in the list is linkhaitao.cn with 144 positions increase in ranking to #28 in United States.Heading out of the list are shein2you.com and naturium.com with a loss of -436 and -72 in rankings in United States in the Beauty and Cosmetics category respectively.
FAQs About Websites Trends in United States
Question: Which is the top trending Beauty and Cosmetics website in United States?Answer: curology.com is the fastest growing website in United States in December 2025.
Question: Which is the fastest declining Beauty and Cosmetics website in United States?
Answer: kiehls.com is the top declining website in United States in December 2025.
Question: Who is the newest trending Beauty and Cosmetics website in United States?
Answer: goda.co is the highest ranking new website in the Top 100 in United States for December 2025