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Welcome to the Second Cup App – Where Every Sip Counts! Download the Second Cup Primo Rewards App today and turn every sip into a celebration! Your loyalty deserves recognition, your experience personalized, and your feedback heard. Cheers to a world of coffee crafted just for you! Reward Yourself: Redeem your hard-earned Loyalty Cups for a variety of exclusive rewards. From free beverages to special discounts, the more you sip, the more you earn. Personalized Perks: Enjoy a personalized experience with exclusive offers tailored just for you. Discover delightful surprises and make each visit uniquely yours. Your Voice Matters: Share your thoughts directly through the app. Your feedback helps us serve you better, ensuring every cup is brewed to perfection. Spread the Love: Refer your friends and double the joy! Earn extra perks for each friend who joins the Second Cup community. Because great coffee is best enjoyed with great company. Welcome to Second Cup: Brewing excellence since 1975! In the heart of Toronto, 1975, our first location opened, a humble shop selling only coffee beans. Fast forward to 1980, and over 130 Second Cup Cafés graced Canada, sparking a coffee revolution. The 90s brought innovation with specialty espressos and chillers, elevating the Second Cup experience. By 2003, we ventured globally, reaching the UAE and Kuwait. 2010 saw our European debut in Cyprus. In 2015, we celebrated 40 years of coffee excellence, a testament to our unwavering commitment. And in 2019, we took our first steps towards sustainability, ensuring a greener future. - Our Vision: To be the world’s premier sustainable cafe brand. - Our Mission: To achieve growth through innovation and dedication to excellence. - Brand Promise: Committed to delivering a premier sustainable café experience. Join us on this caffeinated journey – from a small Toronto shop to a global sensation, Second Cup is a legacy crafted with passion and shared with you.