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The Ouai

The Ouai Market Share Analysis for August 2026

Take your beauty routine to the next level with OUAI's award-winning hair & body products, created with high quality ingredients by celebrity stylist Jen Atkin.

Lifestyle > Beauty and Cosmetics

Domaintheouai.com

Year Founded2015

Employees51 - 200

Annual Revenue$25M - $50M

The Ouai

The Ouai (including company regionals)

theouai.com

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The Ouai Revenue up to August 2026 is 25M - 50M

revenue generated by The Ouai top domains

The Ouai top domains revenue over 3 years

Revenue for The Ouai top domains

theouai.com25M - 50M

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Total visits to The Ouai's top domains

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Total visits last 3 months

Subsidiaries Breakdown

theouai.com420.2K

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Avg. visit duration in The Ouai's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

theouai.com00:00:51

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Avg. pageviews on The Ouai's top domains

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Average page views last 3 months

Subsidiaries Breakdown

theouai.com1.82

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The Ouai top competitors by domain

Top similar sites in August 2026, ranked by their affinity

olaplex.comCompany NameOlaplexEmployees201 - 500HQUnited States, California, Santa BarbaraAnnual revenue$200M - $500MTotal visits956.5KLifestyle > Beauty and Cosmetics

Top technologies used by The Ouai

These are the website technologies, by industry, used by The Ouai top domains

Advertising (46)

DoubleClick

Conversion & Analytics (27)

Google Analytics

Payment & Currencies (17)

Cart Functionality

eCommerce (10)

Swap

More Technologies

20

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News & Signals from The Ouai

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NewsOUAI launches Laurel Canyon.Ouai's newest fragrance, Laurel Canyon, puts fig at the forefront.

NewsOUAI received award Who What Wear 100 Beauty Award on Jul 1st '25.Last year, I, along with my beauty-obsessed colleagues, crowned Ouai's St. Barts Hair & Body Mist with a coveted Who What Wear 100 Beauty Award. (That's how you know it's *really* good.) With notes of dragon fruit, orange blossom, tuberose, and musk, it's basically an all-inclusive beach vacation, bottled.

NewsPenn National Gaming, Inc. acquires OUAI.His representative work includes advising Barstool Sports in its financings, sale to Penn National Gaming, and repurchase from Penn; Kim Kardashian's SKIMS and Khloé Kardashian's Good American in formation, financing, and ongoing corporate matters; Jomboy Media in its strategic partnership with Major League Baseball; Theorist Inc. in its sale to LunarX; Jen Atkin's Ouai Haircare in its sale to Procter & Gamble; and Emma Grede and Jens Grede in their partnership with the NFL and Fanatics to launch Off Season.