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rapala has been the world's favorite fishing lure since 1936. today, rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. rapala's reputation stems from a towering list of world record catches, the knowledge of our pro anglers and a history of unwavering dedication to quality. each and every rapala lure is still hand-tuned and tank-tested to assure it has the rapala trademark swimming action that big fish can't resist.