Best Selling Nursery Products & Brands on amazon.ca

See the full list of Market Leaders In Amazon Nursery in amazon.ca for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Nursery category

See which brands are leading the Nursery category on amazon.ca. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Graco	15.05%	6.69pp	194.7K	146.94%	6.83%	4.05%	CDN$230.70	11.24%
Dream On Me	5.14%	2.39pp	189.8K	23.44%	2.56%	1.75%	CDN$222.84	6.35%
STORKCRAFT	2.28%	1.12pp	163.5K	117.68%	0.34%	3.93%	CDN$104.40	1.53%
INFANS	1.36%	0.88pp	69.9K	21.16%	4.97%	3.44%	CDN$172.04	6.27%
zefinot	0.96%	0.85pp	132.5K	50.08%	6.47%	1.08%	CDN$14.90	0.52%
Graco	15.05%	6.69pp	194.7K	146.94%	6.83%	4.05%	CDN$230.70	11.24%
Dream On Me	5.14%	2.39pp	189.8K	23.44%	2.56%	1.75%	CDN$222.84	6.35%
STORKCRAFT	2.28%	1.12pp	163.5K	117.68%	0.34%	3.93%	CDN$104.40	1.53%
INFANS	1.36%	0.88pp	69.9K	21.16%	4.97%	3.44%	CDN$172.04	6.27%
zefinot	0.96%	0.85pp	132.5K	50.08%	6.47%	1.08%	CDN$14.90	0.52%
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Channels Breakdown & Performance

Understand where the top brands in the Nursery category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Graco

Dream On Me

STORKCRAFT

INFANS

zefinot

Top selling sub-categories in the Nursery category

Explore the breakdown of sub-categories within the Nursery category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	99	19.42%	14.96%	9.34%	90	2.57%
	99	19.29%	10.68%	9.37%	89	9.18%
Swaddling Blankets	96	9.92%	9.28%	14.66%	82	10.28%
Wearable Blankets	94	2.94%	7.86%	7.91%	100	9.73%
Blankets	Unlock full list >	9.89%	1.23%	18.47%	< 50	7.49%
	99	12.94%	3.78%	7.92%	74	3.86%
Sheets	< 50	8.51%	4.61%	17.39%	50	18.25%
Bedding Accessories	97	9.91%	8.96%	10.97%	98	1.83%
Bedding Sets	Unlock full list >	9.31%	9.99%	19.59%	84	5.02%
	100	9.68%	6.67%	6.40%	82	6.71%
Bedding Accessories	100	16.70%	0.71%	9.09%	84	13.59%
Toddler Pillows	98	17.44%	3.39%	9.96%	92	8.02%
Sheets, Pillowcases & Sets	< 50	19.67%	1.47%	9.67%	86	1.41%
Bedding Sets	Unlock full list >	14.58%	5.09%	9.97%	< 50	5.43%
	< 50	9.97%	1.68%	14.54%	68	8.83%
Mattress Pads	52	9.78%	7.48%	16.75%	< 50	2.63%
Crib Mattress Protection	Unlock full list >	9.82%	2.99%	12.63%	97	9.31%
	58	0.88%	4.54%	3.76%	52	18.12%
Crib & Toddler Bed Mattresses	Unlock full list >	9.90%	7.51%	4.68%	56	7.55%
	96	7.48%	2.85%	14.53%	81	10.41%
	95	2.83%	3.52%	7.86%	100	9.75%
Bassinets	75	1.29%	2.76%	1.41%	79	15.25%
Convertible Cribs	100	8.26%	7.78%	13.88%	79	3.55%
Cribs	98	6.13%	0.78%	11.58%	99	12.42%
Toddler Beds	100	3.47%	0.44%	3.53%	99	9.62%
Cradles	Unlock full list >	0.55%	5.21%	6.66%	62	9.98%
Hampers, Organizers & Storage	82	5.28%	1.62%	8.80%	60	9.03%
	69	7.85%	5.28%	2.82%	64	6.99%
Highchairs	77	6.25%	1.50%	2.84%	73	9.54%
Booster Seats	Unlock full list >	1.65%	6.71%	5.14%	< 50	5.60%
Playards	60	0.78%	6.33%	3.65%	82	4.38%
Shelves	Unlock full list >	6.65%	3.61%	0.53%	100	8.12%
	99	6.71%	9.51%	0.63%	89	0.02%
Sleep Soothers	96	17.50%	13.78%	8.55%	82	0.43%
Curtains & Window Treatments	97	3.86%	11.83%	8.50%	98	0.33%
Wall Décor	80	19.61%	14.77%	9.30%	95	2.45%
Rugs & Carpets	93	9.82%	9.91%	16.39%	91	2.33%
Mobiles	Unlock full list >	9.89%	8.87%	10.67%	82	2.04%
	99	19.42%	14.96%	9.34%	90	2.57%
	99	19.29%	10.68%	9.37%	89	9.18%
Swaddling Blankets	96	9.92%	9.28%	14.66%	82	10.28%
Wearable Blankets	94	2.94%	7.86%	7.91%	100	9.73%
Blankets	Unlock full list >	9.89%	1.23%	18.47%	< 50	7.49%
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Top Products on the Nursery Category

Discover the most-viewed products in the Nursery category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Dream On Me Synergy 5-in-1 Convertible Full Size Baby Crib GREENGUARD Gold	...> Cribs	Dream On Me	42.3K	=	11.29%	16.72%	98	6.26%
Blackout Curtains for Bedroom - 200x145 cm Portable Blackout Blinds Curtain for Any Windows -100% Blackout Shades Window Film -Temporary Blackout Shades for Baby Nursery Dorm Room Travel or Office Use	...> Curtains & Window Treatments	EUHAMS	40.1K	231.23%	6.12%	1.49%	58	13.19%
Baby Bassinet Bedside Sleeper for Baby Bedside Crib(Light Grey)	...> Bedside Cribs	MEICHYUN	37.4K	85.65%	8.23%	13.68%	< 50	8.90%
Dreamegg White Noise Machine - Portable Sound Machine for Baby Adult Features Powerful Battery 21 Soothing Sounds for Sleeping Rechargeable Sleep Aid Sound Machine Baby for Home Travel Nursery Gift	...> Sleep Soothers	Dreamegg	35.5K	58.80%	7.74%	9.58%	94	9.24%
Muslin Swaddle Blankets for Newborn 3 Pack Breathable Soft Receiving Blanket Large 38 x 40 inches Swaddle Wrap Burping Clothes Diapers Essentials Infant Shower Items Toddler Gift (Bright Colors)	...> Swaddling Blankets	LYRICHOM BABY	29.2K	194.27%	7.62%	7.95%	100	3.73%
Dream On Me Synergy 5-in-1 Convertible Full Size Baby Crib GREENGUARD Gold	...> Cribs	Dream On Me	42.3K	=	11.29%	16.72%	98	6.26%
Blackout Curtains for Bedroom - 200x145 cm Portable Blackout Blinds Curtain for Any Windows -100% Blackout Shades Window Film -Temporary Blackout Shades for Baby Nursery Dorm Room Travel or Office Use	...> Curtains & Window Treatments	EUHAMS	40.1K	231.23%	6.12%	1.49%	58	13.19%
Baby Bassinet Bedside Sleeper for Baby Bedside Crib(Light Grey)	...> Bedside Cribs	MEICHYUN	37.4K	85.65%	8.23%	13.68%	< 50	8.90%
Dreamegg White Noise Machine - Portable Sound Machine for Baby Adult Features Powerful Battery 21 Soothing Sounds for Sleeping Rechargeable Sleep Aid Sound Machine Baby for Home Travel Nursery Gift	...> Sleep Soothers	Dreamegg	35.5K	58.80%	7.74%	9.58%	94	9.24%
Muslin Swaddle Blankets for Newborn 3 Pack Breathable Soft Receiving Blanket Large 38 x 40 inches Swaddle Wrap Burping Clothes Diapers Essentials Infant Shower Items Toddler Gift (Bright Colors)	...> Swaddling Blankets	LYRICHOM BABY	29.2K	194.27%	7.62%	7.95%	100	3.73%
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Top-level analysis of the Nursery category on amazon.ca

During 2026-09-01T00:00:00, the Nursery category on amazon.ca generated a total revenue of CDN$20.4M.

The leading brands in this category are Graco, Dream On Me, and STORKCRAFT, which stand out in terms of revenue and consumer engagement.

The top-performing product was Dream On Me Synergy 5-in-1 Convertible Full Size Baby Crib GREENGUARD Gold, and it's the best-selling item in the category.