Best Selling Baby Products & Brands on amazon.ca

See the full list of Market Leaders In Amazon Baby in amazon.ca for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Baby category

See which brands are leading the Baby category on amazon.ca. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Graco	8.12%	2.14pp	477K	88.05%	5.74%	12.60%	CDN$280.30	2.30%
Evenflo	2.70%	1.13pp	113.4K	54.78%	0.70%	3.94%	CDN$187.71	1.06%
Cybex	2.03%	0.64pp	252.4K	42.28%	0.69%	11.85%	CDN$183.86	1.36%
Diono	0.67%	0.55pp	450.7K	72.72%	1.61%	8.20%	CDN$170.41	2.05%
Dream On Me	1.12%	0.53pp	62.3K	52.08%	5.62%	8.25%	CDN$235.77	1.05%
Graco	8.12%	2.14pp	477K	88.05%	5.74%	12.60%	CDN$280.30	2.30%
Evenflo	2.70%	1.13pp	113.4K	54.78%	0.70%	3.94%	CDN$187.71	1.06%
Cybex	2.03%	0.64pp	252.4K	42.28%	0.69%	11.85%	CDN$183.86	1.36%
Diono	0.67%	0.55pp	450.7K	72.72%	1.61%	8.20%	CDN$170.41	2.05%
Dream On Me	1.12%	0.53pp	62.3K	52.08%	5.62%	8.25%	CDN$235.77	1.05%
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Channels Breakdown & Performance

Understand where the top brands in the Baby category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Graco

Evenflo

Cybex

Diono

Dream On Me

Top selling sub-categories in the Baby category

Explore the breakdown of sub-categories within the Baby category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	89	13.22%	18.08%	6.92%	86	6.52%
	82	18.17%	16.19%	9.58%	96	3.38%
Wipes & Accessories	82	9.24%	5.51%	8.54%	93	5.56%
Soaps & Cleansers	95	19.07%	12.25%	9.28%	79	8.76%
Washcloths & Wash Gloves	< 50	9.51%	1.86%	9.75%	55	9.85%
Shampoos & Conditioners	95	9.61%	6.97%	17.95%	93	3.63%
Bathing Tubs & Seats	Unlock full list >	15.98%	14.22%	1.91%	< 50	14.31%
	89	8.10%	3.88%	16.14%	69	17.00%
Diaper Creams	< 50	1.93%	6.73%	7.43%	73	9.87%
Lotions	90	6.96%	2.02%	13.30%	99	11.60%
Oils	82	0.29%	4.20%	6.13%	60	10.00%
Powders	Unlock full list >	5.56%	8.05%	10.52%	52	14.41%
	98	9.95%	9.75%	14.95%	87	1.18%
Ear & Nose Care	< 50	19.13%	9.50%	4.95%	79	9.59%
Nail Care	59	9.23%	9.94%	6.77%	< 50	6.00%
Grooming & Healthcare Kits	95	18.94%	13.35%	8.96%	97	1.46%
Brushes & Combs	Unlock full list >	16.06%	15.21%	8.07%	< 50	0.66%
Teethers	97	3.88%	2.36%	7.74%	100	17.36%
Thermometers	Unlock full list >	4.20%	0.46%	2.77%	< 50	9.40%
	92	9.52%	9.81%	8.09%	74	7.30%
	< 50	10.00%	8.61%	13.58%	< 50	0.11%
Bottles	91	8.61%	9.79%	17.71%	73	7.42%
Bottle Cleaning	100	1.78%	10.44%	11.12%	84	10.35%
Sterilizers	88	7.61%	9.32%	14.84%	99	10.10%
Bottle Nipples	76	8.28%	13.65%	9.56%	80	8.31%
Bottle Warmers & Coolers	Unlock full list >	19.48%	10.86%	8.93%	96	9.14%
	54	6.35%	8.57%	12.02%	< 50	12.87%
Breast Pumps	100	17.65%	16.71%	9.66%	96	3.70%
Breast Pads & Shields	93	10.95%	16.46%	9.91%	100	7.25%
Breastmilk Containers	100	10.00%	8.87%	12.68%	91	11.84%
Breast Pump Parts	60	0.43%	18.21%	1.03%	100	7.67%
Breastfeeding Pillows	Unlock full list >	9.81%	9.52%	9.91%	< 50	9.10%
	92	17.52%	9.01%	8.34%	75	9.54%
Pacifiers	52	7.96%	9.50%	15.76%	< 50	9.23%
Leashes & Cases	Unlock full list >	14.66%	6.38%	9.96%	98	9.91%
Sippy Cups	< 50	7.38%	8.40%	8.69%	69	8.37%
	62	4.16%	13.22%	8.40%	< 50	13.13%
Bibs	86	13.87%	19.47%	9.99%	90	5.84%
Burp Cloths	68	9.91%	7.96%	15.51%	88	1.62%
Bibs & Burp Cloth Sets	Unlock full list >	0.08%	9.98%	4.95%	100	6.05%
	71	2.02%	4.78%	5.17%	66	19.75%
	60	0.14%	7.46%	2.62%	< 50	3.33%
Baby Diapers	81	16.36%	18.01%	9.83%	84	4.48%
Swim Diapers	97	9.99%	8.47%	14.04%	99	13.19%
Overnight Diapers	< 50	13.42%	19.01%	10.00%	60	6.08%
Training Diapers	Unlock full list >	18.99%	2.38%	9.84%	78	9.46%
	99	2.41%	1.71%	4.52%	100	9.83%
Disposal Bags	Unlock full list >	10.00%	0.64%	15.99%	< 50	0.71%
	99	4.20%	2.47%	8.43%	98	8.69%
Portable Changing Pads	81	7.20%	4.36%	1.50%	76	7.66%
Pad Liners	100	7.83%	7.32%	5.09%	87	7.36%
Pads	94	7.73%	9.14%	12.45%	97	2.61%
Covers	Unlock full list >	1.14%	5.38%	9.94%	71	5.33%
	97	10.00%	10.60%	16.34%	85	13.59%
Wet Bags	95	8.46%	3.88%	11.26%	64	3.93%
Cloth Diapers	96	5.86%	2.56%	0.69%	98	8.65%
Diaper Covers	81	0.39%	5.86%	6.06%	58	10.00%
Sprayers	94	16.11%	4.20%	10.00%	97	6.81%
Diaper Liners	Unlock full list >	5.49%	0.14%	1.65%	82	11.21%
	100	2.29%	1.93%	0.45%	95	14.01%
Diaper Backpacks	50	1.82%	4.28%	7.37%	75	7.72%
Diaper Totes	Unlock full list >	11.37%	6.74%	8.42%	99	2.64%
	89	13.22%	18.08%	6.92%	86	6.52%
	82	18.17%	16.19%	9.58%	96	3.38%
Wipes & Accessories	82	9.24%	5.51%	8.54%	93	5.56%
Soaps & Cleansers	95	19.07%	12.25%	9.28%	79	8.76%
Washcloths & Wash Gloves	< 50	9.51%	1.86%	9.75%	55	9.85%
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Top Products on the Baby Category

Discover the most-viewed products in the Baby category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Momcozy Baby Carrier Ergonomic Lightweight Infant Carrier Black	...> Baby & Toddler Carriers	Momcozy	53.1K	246.92%	5.86%	8.18%	< 50	9.35%
Huggies Sensitive Baby Wipes Natural Care Baby Diaper Wipes Unscented Hypoallergenic 99% Purified Water 10 Flip-Top Packs (560 Wipes Total)	...> Wet Wipes	HUGGIES	43.2K	=	0.01%	6.20%	52	16.51%
Dream On Me Synergy 5-in-1 Convertible Full Size Baby Crib GREENGUARD Gold	...> Cribs	Dream On Me	42.3K	=	11.29%	16.72%	98	6.26%
Momcozy M5 Smart Hands-Free Wearable Breast Pump (Cozy Red 2 Count)	...> Breast Pumps	Momcozy	41.5K	=	0.53%	0.69%	77	7.53%
Blackout Curtains for Bedroom - 200x145 cm Portable Blackout Blinds Curtain for Any Windows -100% Blackout Shades Window Film -Temporary Blackout Shades for Baby Nursery Dorm Room Travel or Office Use	...> Curtains & Window Treatments	EUHAMS	40.1K	231.23%	6.12%	1.49%	58	13.19%
Momcozy Baby Carrier Ergonomic Lightweight Infant Carrier Black	...> Baby & Toddler Carriers	Momcozy	53.1K	246.92%	5.86%	8.18%	< 50	9.35%
Huggies Sensitive Baby Wipes Natural Care Baby Diaper Wipes Unscented Hypoallergenic 99% Purified Water 10 Flip-Top Packs (560 Wipes Total)	...> Wet Wipes	HUGGIES	43.2K	=	0.01%	6.20%	52	16.51%
Dream On Me Synergy 5-in-1 Convertible Full Size Baby Crib GREENGUARD Gold	...> Cribs	Dream On Me	42.3K	=	11.29%	16.72%	98	6.26%
Momcozy M5 Smart Hands-Free Wearable Breast Pump (Cozy Red 2 Count)	...> Breast Pumps	Momcozy	41.5K	=	0.53%	0.69%	77	7.53%
Blackout Curtains for Bedroom - 200x145 cm Portable Blackout Blinds Curtain for Any Windows -100% Blackout Shades Window Film -Temporary Blackout Shades for Baby Nursery Dorm Room Travel or Office Use	...> Curtains & Window Treatments	EUHAMS	40.1K	231.23%	6.12%	1.49%	58	13.19%
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Top-level analysis of the Baby category on amazon.ca

During 2026-09-01T00:00:00, the Baby category on amazon.ca generated a total revenue of CDN$94.5M.

The leading brands in this category are Graco, Evenflo, and Cybex, which stand out in terms of revenue and consumer engagement.

The top-performing product was Momcozy Baby Carrier Ergonomic Lightweight Infant Carrier Black, and it's the best-selling item in the category.