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Best Selling Baby Brands on amazon.ca

Last updated : July 1, 2025

Top Brands on the Baby category

See which brands are leading the Baby category on amazon.ca. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Momcozy	6.10%	3.44pp	336.8K	13.79%	9.57%	35.87%	CDN$121.04	26.98%
WaterWipes	1.62%	0.90pp	311.6K	10.03%	9.01%	5.93%	CDN$72.24	12.18%
GROWNSY	0.96%	0.75pp	265.9K	2.81%	0.63%	1.37%	CDN$49.08	23.71%
Dream On Me	0.75%	0.68pp	290.7K	6.31%	4.39%	12.07%	CDN$30.75	7.93%
Diaper Genie	1.73%	0.64pp	84.8K	10.47%	7.65%	26.62%	CDN$101.43	11.95%
Momcozy	6.10%	3.44pp	336.8K	13.79%	9.57%	35.87%	CDN$121.04	26.98%
WaterWipes	1.62%	0.90pp	311.6K	10.03%	9.01%	5.93%	CDN$72.24	12.18%
GROWNSY	0.96%	0.75pp	265.9K	2.81%	0.63%	1.37%	CDN$49.08	23.71%
Dream On Me	0.75%	0.68pp	290.7K	6.31%	4.39%	12.07%	CDN$30.75	7.93%
Diaper Genie	1.73%	0.64pp	84.8K	10.47%	7.65%	26.62%	CDN$101.43	11.95%
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Channels Breakdown & Performance

Understand where the top brands in the Baby category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Momcozy

WaterWipes

GROWNSY

Dream On Me

Diaper Genie

Top selling sub-categories in the Baby category

Explore the breakdown of sub-categories within the Baby category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	89	13.22%	18.08%	6.92%	86	6.52%
	82	18.17%	16.19%	9.58%	96	3.38%
Wipes & Accessories	82	9.24%	5.51%	8.54%	93	5.56%
Washcloths & Wash Gloves	< 50	9.51%	1.86%	9.75%	55	9.85%
Soaps & Cleansers	95	19.07%	12.25%	9.28%	79	8.76%
Bathing Tubs & Seats	69	15.98%	14.22%	1.91%	< 50	14.31%
Shampoos & Conditioners	Unlock full list >	9.61%	6.97%	17.95%	93	3.63%
	98	9.95%	9.75%	14.95%	87	1.18%
Nail Care	59	9.23%	9.94%	6.77%	< 50	6.00%
Ear & Nose Care	< 50	19.13%	9.50%	4.95%	79	9.59%
Grooming & Healthcare Kits	95	18.94%	13.35%	8.96%	97	1.46%
Brushes & Combs	Unlock full list >	16.06%	15.21%	8.07%	< 50	0.66%
	89	8.10%	3.88%	16.14%	69	17.00%
Diaper Creams	< 50	1.93%	6.73%	7.43%	73	9.87%
Lotions	90	6.96%	2.02%	13.30%	99	11.60%
Oils	82	0.29%	4.20%	6.13%	60	10.00%
Powders	Unlock full list >	5.56%	8.05%	10.52%	52	14.41%
Teethers	97	3.88%	2.36%	7.74%	100	17.36%
Thermometers	Unlock full list >	4.20%	0.46%	2.77%	< 50	9.40%
	92	9.52%	9.81%	8.09%	74	7.30%
	< 50	10.00%	8.61%	13.58%	< 50	0.11%
Bottles	91	8.61%	9.79%	17.71%	73	7.42%
Sterilizers	88	7.61%	9.32%	14.84%	99	10.10%
Bottle Cleaning	100	1.78%	10.44%	11.12%	84	10.35%
Bottle Nipples	76	8.28%	13.65%	9.56%	80	8.31%
Bottle Warmers & Coolers	Unlock full list >	19.48%	10.86%	8.93%	96	9.14%
	54	6.35%	8.57%	12.02%	< 50	12.87%
Breast Pads & Shields	93	10.95%	16.46%	9.91%	100	7.25%
Breast Pumps	100	17.65%	16.71%	9.66%	96	3.70%
Breastmilk Containers	100	10.00%	8.87%	12.68%	91	11.84%
Breastfeeding Pillows	54	9.81%	9.52%	9.91%	< 50	9.10%
Nursing Covers	Unlock full list >	11.97%	17.52%	9.97%	< 50	6.78%
	92	17.52%	9.01%	8.34%	75	9.54%
Pacifiers	52	7.96%	9.50%	15.76%	< 50	9.23%
Leashes & Cases	Unlock full list >	14.66%	6.38%	9.96%	98	9.91%
Sippy Cups	< 50	7.38%	8.40%	8.69%	69	8.37%
	62	4.16%	13.22%	8.40%	< 50	13.13%
Bibs	86	13.87%	19.47%	9.99%	90	5.84%
Burp Cloths	68	9.91%	7.96%	15.51%	88	1.62%
Bibs & Burp Cloth Sets	Unlock full list >	0.08%	9.98%	4.95%	100	6.05%
	71	2.02%	4.78%	5.17%	66	19.75%
	60	0.14%	7.46%	2.62%	< 50	3.33%
Baby Diapers	81	16.36%	18.01%	9.83%	84	4.48%
Swim Diapers	97	9.99%	8.47%	14.04%	99	13.19%
Overnight Diapers	< 50	13.42%	19.01%	10.00%	60	6.08%
Training Diapers	Unlock full list >	18.99%	2.38%	9.84%	78	9.46%
	99	2.41%	1.71%	4.52%	100	9.83%
Disposal Bags	Unlock full list >	10.00%	0.64%	15.99%	< 50	0.71%
	99	4.20%	2.47%	8.43%	98	8.69%
Portable Changing Pads	81	7.20%	4.36%	1.50%	76	7.66%
Pad Liners	100	7.83%	7.32%	5.09%	87	7.36%
Pads	94	7.73%	9.14%	12.45%	97	2.61%
Covers	Unlock full list >	1.14%	5.38%	9.94%	71	5.33%
	97	10.00%	10.60%	16.34%	85	13.59%
Wet Bags	95	8.46%	3.88%	11.26%	64	3.93%
Cloth Diapers	96	5.86%	2.56%	0.69%	98	8.65%
Pins & Fasteners	89	9.98%	0.04%	16.92%	99	8.08%
Diaper Covers	81	0.39%	5.86%	6.06%	58	10.00%
Diaper Liners	Unlock full list >	5.49%	0.14%	1.65%	82	11.21%
	< 50	19.99%	1.69%	9.72%	83	10.42%
Caddies	Unlock full list >	9.45%	6.03%	7.60%	90	6.08%
	89	13.22%	18.08%	6.92%	86	6.52%
	82	18.17%	16.19%	9.58%	96	3.38%
Wipes & Accessories	82	9.24%	5.51%	8.54%	93	5.56%
Washcloths & Wash Gloves	< 50	9.51%	1.86%	9.75%	55	9.85%
Soaps & Cleansers	95	19.07%	12.25%	9.28%	79	8.76%
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Top Products on the Baby Category

Discover the most-viewed products in the Baby category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Huggies Natural Care Sensitive Baby Wipes Unscented Hypoallergenic 99% Purified Water 15 Flip-Top Packs (960 Wipes Total)	...> Wet Wipes	HUGGIES	34.6K	11.81%	6.80%	4.85%	84	12.96%
Gaiatop Mini Portable Pram Fan Rechargeable Small Clip on Fan for Stroller Detachable 3 Speed 360 Degree Rotate Flexible Tripod Handheld Desk Cooling Car Seat Crib Treadmill Travel Black	...> Stroller Cooling Fans	Gaiatop	34.2K	29.51%	5.78%	3.98%	98	0.80%
Infantino Flip Advanced 4-in-1 Baby Carrier - Ergonomic Convertible Face-in and Face-Out Front and Back Baby Carrier for Newborn to Toddler 8-32 lbs Gray	...> Baby & Toddler Carriers	Infantino	30.9K	10.28%	12.96%	19.99%	75	0.53%
Muslin Swaddle Blankets for Newborn 3 Pack Breathable Soft Receiving Blanket Large 38 x 40 inches Swaddle Wrap Burping Clothes Diapers Essentials Infant Shower Items Toddler Gift (Bright Colors)	...> Swaddling Blankets	LYRICHOM BABY	25.2K	=	7.62%	7.95%	100	3.73%
Blackout Curtains for Bedroom - 200x145 cm Portable Blackout Blinds Curtain for Any Windows -100% Blackout Shades Window Film -Temporary Blackout Shades for Baby Nursery Dorm Room Travel or Office Use	...> Curtains & Window Treatments	EUHAMS	24.7K	=	6.12%	1.49%	58	13.19%
Huggies Natural Care Sensitive Baby Wipes Unscented Hypoallergenic 99% Purified Water 15 Flip-Top Packs (960 Wipes Total)	...> Wet Wipes	HUGGIES	34.6K	11.81%	6.80%	4.85%	84	12.96%
Gaiatop Mini Portable Pram Fan Rechargeable Small Clip on Fan for Stroller Detachable 3 Speed 360 Degree Rotate Flexible Tripod Handheld Desk Cooling Car Seat Crib Treadmill Travel Black	...> Stroller Cooling Fans	Gaiatop	34.2K	29.51%	5.78%	3.98%	98	0.80%
Infantino Flip Advanced 4-in-1 Baby Carrier - Ergonomic Convertible Face-in and Face-Out Front and Back Baby Carrier for Newborn to Toddler 8-32 lbs Gray	...> Baby & Toddler Carriers	Infantino	30.9K	10.28%	12.96%	19.99%	75	0.53%
Muslin Swaddle Blankets for Newborn 3 Pack Breathable Soft Receiving Blanket Large 38 x 40 inches Swaddle Wrap Burping Clothes Diapers Essentials Infant Shower Items Toddler Gift (Bright Colors)	...> Swaddling Blankets	LYRICHOM BABY	25.2K	=	7.62%	7.95%	100	3.73%
Blackout Curtains for Bedroom - 200x145 cm Portable Blackout Blinds Curtain for Any Windows -100% Blackout Shades Window Film -Temporary Blackout Shades for Baby Nursery Dorm Room Travel or Office Use	...> Curtains & Window Treatments	EUHAMS	24.7K	=	6.12%	1.49%	58	13.19%
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Top-level analysis of the Baby category on amazon.ca

During July 2025, the Baby category on amazon.ca generated a total revenue of CDN$64M.

The leading brands in this category are Momcozy, WaterWipes, and GROWNSY, which stand out in terms of revenue and consumer engagement.

The top-performing product was Huggies Natural Care Sensitive Baby Wipes Unscented Hypoallergenic 99% Purified Water 15 Flip-Top Packs (960 Wipes Total), and it's the best-selling item in the category.