Best Selling Food Cupboard Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Food Cupboard in amazon.co.uk for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Food Cupboard category

See which brands are leading the Food Cupboard category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Generic	1.75%	0.74pp	419.7K	62.23%	23.16%	10.91%	£13.66	1.60%
Ben's Original	0.79%	0.48pp	406.8K	39.59%	22.15%	9.93%	£13.65	1.42%
Harvey	0.45%	0.36pp	262.6K	44.07%	8.23%	10.45%	£5.51	1.33%
Filippo Berio	0.66%	0.32pp	323.3K	14.36%	22.07%	6.73%	£13.59	0.13%
PURIMA	0.67%	0.32pp	357.6K	21.46%	7.55%	6.13%	£13.56	0.67%
Generic	1.75%	0.74pp	419.7K	62.23%	23.16%	10.91%	£13.66	1.60%
Ben's Original	0.79%	0.48pp	406.8K	39.59%	22.15%	9.93%	£13.65	1.42%
Harvey	0.45%	0.36pp	262.6K	44.07%	8.23%	10.45%	£5.51	1.33%
Filippo Berio	0.66%	0.32pp	323.3K	14.36%	22.07%	6.73%	£13.59	0.13%
PURIMA	0.67%	0.32pp	357.6K	21.46%	7.55%	6.13%	£13.56	0.67%
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Channels Breakdown & Performance

Understand where the top brands in the Food Cupboard category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Generic

Ben's Original

Harvey

Filippo Berio

PURIMA

Top selling sub-categories in the Food Cupboard category

Explore the breakdown of sub-categories within the Food Cupboard category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	54	10.00%	0.31%	3.08%	91	8.25%
	54	5.70%	8.07%	0.18%	< 50	8.49%
Crisps	54	0.32%	4.72%	5.60%	< 50	5.30%
Granola & Snack Bars	98	5.86%	9.14%	0.69%	99	8.65%
Popcorn	63	0.66%	4.24%	6.88%	< 50	1.53%
Meat Snacks	94	3.08%	17.93%	4.17%	97	4.26%
Party Mix	Unlock full list >	6.73%	7.28%	3.98%	95	6.73%
	96	3.97%	12.72%	2.93%	64	12.81%
Fruit & Chewy	50	5.12%	9.12%	7.84%	89	9.09%
Chewing & Bubble Gum	100	0.99%	9.49%	12.09%	88	9.40%
Toffee, Fudge & Nougat	95	1.75%	9.96%	3.45%	97	9.97%
Mints	53	7.23%	9.05%	2.15%	78	11.56%
Lollipops	Unlock full list >	1.95%	2.10%	7.10%	< 50	3.47%
	77	2.88%	6.00%	4.06%	51	4.18%
Blocks & Bars	100	3.42%	13.03%	0.15%	74	8.93%
Variety Packs	69	9.97%	0.34%	17.31%	97	0.27%
Chocolate Covered Foods	65	9.96%	1.75%	14.45%	< 50	1.81%
Assortment Boxes	99	12.88%	5.99%	9.84%	91	3.94%
Boxes & Gifts	Unlock full list >	2.97%	7.69%	3.70%	< 50	6.94%
	< 50	8.98%	5.52%	5.29%	< 50	19.90%
Cereal Bars	Unlock full list >	4.33%	9.39%	8.47%	95	9.47%
	100	3.67%	7.98%	3.32%	100	9.56%
Vegetables	< 50	4.28%	0.22%	1.31%	68	11.68%
Pulses & Beans	88	9.21%	14.64%	9.71%	99	7.96%
	89	0.52%	3.41%	2.21%	99	16.24%
Fish	< 50	6.61%	1.49%	12.55%	< 50	13.39%
Shellfish	59	16.37%	10.86%	8.18%	82	0.42%
Caviars & Roes	Unlock full list >	1.32%	4.65%	7.11%	63	9.93%
Pickles & Relishes	< 50	13.51%	18.89%	4.96%	71	9.93%
Fruits	Unlock full list >	9.06%	4.03%	4.72%	57	6.70%
	90	3.12%	9.59%	6.88%	99	9.58%
Sugar Substitutes	91	0.39%	5.89%	9.87%	54	5.84%
	< 50	6.51%	1.90%	15.25%	< 50	4.52%
White Sugar	96	5.36%	2.06%	9.02%	81	0.41%
Brown Sugar	99	8.88%	6.94%	9.98%	65	7.70%
Sugar Cubes	92	1.63%	2.34%	9.66%	73	0.75%
Vanilla Sugar	61	11.85%	6.78%	19.04%	60	7.36%
Coconut	Unlock full list >	13.63%	5.61%	7.59%	96	4.59%
	< 50	11.98%	6.90%	18.90%	62	7.41%
Bicarbonate of Soda	100	1.72%	2.53%	5.08%	93	9.92%
Baking Powder	90	10.84%	16.13%	15.89%	< 50	9.60%
Active Dry Yeasts	64	9.17%	9.87%	2.59%	95	9.88%
Instant Dry Yeasts	94	0.24%	17.32%	0.35%	61	17.41%
Sourdough Starters	Unlock full list >	2.50%	14.45%	1.74%	72	11.21%
	< 50	9.79%	9.94%	7.32%	73	19.12%
Bread Flour & Mixes	< 50	12.01%	6.75%	6.35%	< 50	3.99%
Cakes	96	8.92%	6.92%	5.67%	82	5.36%
Pancakes & Waffles	94	17.83%	13.46%	8.65%	100	0.67%
Brownies	< 50	8.02%	9.92%	3.20%	< 50	6.78%
Pastry	Unlock full list >	6.96%	9.46%	4.98%	83	16.28%
	< 50	1.80%	9.96%	3.40%	76	7.24%
Decorations	80	3.92%	12.95%	8.66%	100	12.86%
Icing	< 50	8.01%	5.62%	9.95%	71	5.25%
Frosting	Unlock full list >	6.03%	12.82%	8.78%	93	0.11%
	92	2.97%	7.70%	3.70%	< 50	6.94%
	< 50	4.48%	1.54%	8.68%	< 50	9.49%
Mixed Spices & Seasonings	89	11.25%	6.22%	19.67%	99	7.09%
Garlic Powder	82	11.79%	6.53%	6.23%	96	4.19%
Paprika	63	9.99%	8.55%	13.76%	68	0.25%
Chilli	81	0.71%	6.42%	3.57%	95	17.89%
Curry Powder	Unlock full list >	8.85%	6.80%	5.42%	86	5.51%
	83	9.40%	7.84%	9.83%	99	9.76%
Mixed Herbs	100	16.86%	17.50%	9.77%	95	4.18%
Cinnamon	< 50	0.85%	6.25%	3.73%	50	4.46%
Sesame	68	6.35%	8.57%	12.02%	< 50	12.87%
Cardamom	< 50	3.63%	0.78%	0.76%	62	12.42%
Cloves	Unlock full list >	1.39%	8.96%	7.42%	100	1.99%
	90	17.37%	17.20%	8.46%	69	9.95%
Salt	Unlock full list >	9.20%	17.67%	9.34%	< 50	6.78%
	54	7.85%	17.35%	4.67%	91	17.26%
Peppercorns	100	8.28%	13.65%	9.56%	96	8.31%
Black Pepper	60	5.26%	1.78%	1.51%	< 50	8.97%
White Pepper	Unlock full list >	1.46%	2.83%	5.29%	96	9.95%
	100	4.10%	6.92%	2.44%	90	5.87%
	72	3.03%	6.12%	3.86%	< 50	4.38%
Mayonnaise	88	4.96%	7.55%	1.25%	< 50	7.21%
Chilli & Hot Pepper Sauce	99	1.11%	9.75%	4.46%	97	15.15%
Ketchup	100	3.48%	0.76%	11.82%	93	2.33%
Soy Sauce	66	2.07%	1.96%	7.18%	99	3.35%
Barbecue Sauce	Unlock full list >	4.78%	7.42%	1.50%	84	6.92%
	70	8.58%	3.77%	17.50%	< 50	5.75%
Pasta Sauce	< 50	1.11%	4.60%	6.33%	69	2.03%
Curry Sauce	86	1.04%	2.84%	8.96%	< 50	0.20%
Marinades	54	7.73%	5.22%	9.89%	97	4.59%
Tomato Puree	< 50	8.35%	6.67%	6.40%	73	10.00%
Pesto	Unlock full list >	6.50%	3.54%	9.51%	97	2.19%
Gravy	63	5.96%	1.41%	14.64%	86	4.15%
	97	3.35%	0.43%	7.95%	87	2.07%
Dips	91	6.32%	12.24%	9.34%	< 50	12.15%
Salsas	< 50	4.98%	1.58%	8.83%	90	0.12%
Tapenades	Unlock full list >	0.85%	9.93%	5.49%	85	5.53%
Chutneys	Unlock full list >	5.05%	1.67%	8.87%	91	0.02%
	54	10.00%	0.31%	3.08%	91	8.25%
	54	5.70%	8.07%	0.18%	< 50	8.49%
Crisps	54	0.32%	4.72%	5.60%	< 50	5.30%
Granola & Snack Bars	98	5.86%	9.14%	0.69%	99	8.65%
Popcorn	63	0.66%	4.24%	6.88%	< 50	1.53%
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Top Products on the Food Cupboard Category

Discover the most-viewed products in the Food Cupboard category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Hexeal White Vinegar 10L - Food Grade Cooking & Cleaning	...> White	Hexeal	66.5K	32.99%	17.92%	12.56%	99	1.73%
Nature Valley Protein Peanut & Chocolate Gluten Free Cereal Bars 26 x 40g	...> High Protein	Nature Valley	56.5K	63.38%	13.38%	1.44%	100	9.85%
House of Monara Organic Extra Virgin Coconut Oil Pure Raw and Cold Pressed 200 ml	...> Coconut	Monara	52.1K	9.07%	9.87%	9.78%	65	7.29%
Walkers Classic Variety Multipack Crisps Box 20x25 g	...> Multipack	Walkers	40.3K	4.54%	7.55%	8.52%	98	12.19%
White Vinegar 2x5L \| Food Grade Baking Pickling Marinating \| UK Made \| (Pack of 2) 10 Litres	...> White	CONSUMER'S PRIDE	36.6K	=	17.38%	19.36%	94	7.46%
Hexeal White Vinegar 10L - Food Grade Cooking & Cleaning	...> White	Hexeal	66.5K	32.99%	17.92%	12.56%	99	1.73%
Nature Valley Protein Peanut & Chocolate Gluten Free Cereal Bars 26 x 40g	...> High Protein	Nature Valley	56.5K	63.38%	13.38%	1.44%	100	9.85%
House of Monara Organic Extra Virgin Coconut Oil Pure Raw and Cold Pressed 200 ml	...> Coconut	Monara	52.1K	9.07%	9.87%	9.78%	65	7.29%
Walkers Classic Variety Multipack Crisps Box 20x25 g	...> Multipack	Walkers	40.3K	4.54%	7.55%	8.52%	98	12.19%
White Vinegar 2x5L \| Food Grade Baking Pickling Marinating \| UK Made \| (Pack of 2) 10 Litres	...> White	CONSUMER'S PRIDE	36.6K	=	17.38%	19.36%	94	7.46%
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Top-level analysis of the Food Cupboard category on amazon.co.uk

During 2026-08-01T00:00:00, the Food Cupboard category on amazon.co.uk generated a total revenue of £75.8M.

The leading brands in this category are Generic, Ben's Original, and Harvey, which stand out in terms of revenue and consumer engagement.

The top-performing product was Hexeal White Vinegar 10L - Food Grade Cooking & Cleaning, and it's the best-selling item in the category.